Barry Greene has spent the previous three a long time serving to college students grasp the artwork of jazz guitar, each as a professor on the College of North Florida and thru his personal on-line lesson platform. His instructing journey took an surprising flip in 2007, when he uploaded an off-the-cuff video to YouTube.
What began as a enjoyable experiment shortly gained traction. As Barry remembers, ‘inside months, I used to be instructing masterclasses abroad.’
Over time, Barry constructed a thriving on-line group of guitarists who depend on his classes to develop their approach, discover jazz concord, and keep impressed.
With development got here a problem: maintaining with social media calls for with out sacrificing time for creating new classes and staying engaged with college students.
On this put up, we hear from Barry about how he has constructed a social media system that does not intervene along with his ardour for instructing.
Sharing day by day content material on social media
Barry began sharing day by day clips on social media to achieve his viewers. “Some days I’ll file a fast 60-second video whereas I’m training. Different instances I’ll go a bit longer, relying on the thought I’m sharing.” Since he is already training, it makes for nice content material.
As soon as he has the content material, it is time for content material distribution. To succeed in his viewers, Barry shares his day by day clips throughout 4 platforms: Fb, Instagram, TikTok, and YouTube. Every platform serves a distinct slice of his group, and every has its personal quirks and necessities.
Posting on social media began as a easy option to join with college students, however over time, it turned a little bit of a logistical headache. Posting manually to every community disrupted Barry’s artistic rhythm and took worthwhile time away from instructing and enjoying. “It’s simply not life like to add the identical factor to a number of platforms daily. That sort of repetition slows you down and makes you much less prone to share in any respect.”
Simplifying his social media course of
Trying to simplify, Barry researched the perfect social media administration instruments, and turned to Buffer. “Having the ability to add a video as soon as and ship it to all my platforms — that’s the massive one. It makes every part simpler.”
Now, Barry manages all his content material from a single dashboard, and his content material course of flows rather more easily.
Barry’s streamlined course of:
File a brief, genuine video throughout practiceUpload as soon as to BufferSelect all 4 social channels in secondsLet Buffer deal with the remainder
He can now plan a number of days of content material in a single sitting with out interrupting his instructing move. Plus, with the added simplicity, Barry has been capable of schedule out his content material upfront. The effectivity enhance is critical: ‘I’ve typically obtained 5 – 6 days of content material lined up,’ Barry notes. ‘It is fast, easy, and I can fill out my schedule at any time when I’ve a spare second.’
Barry has one other time-saving trick: Buffer’s hashtag supervisor. ‘I’ve obtained units of hashtags saved for several types of posts,’ he explains. ‘It is a small factor, nevertheless it provides up. Simply press a button and so they’re in. It is an enormous time saver.’
A pure match for the way in which he teaches
Barry’s focus is on sharing high-quality instruction in a manner that feels true to his instructing model — and Buffer provides him the liberty to do exactly that.
When longer movies want modifying, he adapts his workflow to swimsuit every platform, typically importing alternate variations with minor tweaks. Buffer’s flexibility helps this with out slowing him down. “If a video runs longer than a minute, I’ll trim it down for YouTube and put up the remainder to the opposite platforms. Buffer makes that straightforward.”
Extra time for what issues
For Barry, Buffer has turn out to be a strong assistant within the background, serving to him attain extra folks with out disrupting the artistic move.
“Buffer provides me extra time to create, to show, and to remain targeted on what issues.”
Key takeaways
For educators constructing on-line communities:➡️ Buffer helps remove the busywork of posting so you may spend extra time instructing and connecting together with your viewers.
For creators reaching area of interest audiences:➡️ Consistency doesn’t must imply burnout. Buffer helps your pure workflow so you may create content material that feels true to your voice.
For anybody constructing one thing solo:➡️ The correct instruments ought to amplify your creativity as a substitute of making extra work. ➡️ Buffer adapts to your course of so you may continue to grow with out shedding your focus.
Need to see Barry’s instructing in motion?Try his YouTube channel, comply with him on Fb and Instagram, or discover his full video course platform.
