Questioning the best way to crew up with the fitting TikTok influencers in Australia? You’re not alone. With practically 9 million energetic Aussie customers (together with 38% of the inhabitants over 18), TikTok is without doubt one of the fastest-moving model networks, however discovering the fitting creators will be tough. Tendencies shift quick, consideration spans are brief and what works globally doesn’t at all times land domestically. Say goodbye to guesswork in TikTok influencer advertising and marketing with a curated checklist of 25 high Australian creators—from life-style creators to comedians, foodies to fashionistas and extra. Plus, get sensible ideas for selecting the correct expertise, recognizing crimson flags and operating smarter influencer campaigns that convert.
10 must-know Aussie TikTok influencers in 2025 (fast picks)
To kick issues off, under are 10 of Australia’s most outstanding TikTokers throughout various niches.
1. Anna Paul (@anna.paull)
Supply: TikTok
Followers: 6M
Area of interest: Life-style, magnificence, vlogs
Anna Paul is a outstanding Australian influencer and mannequin identified for partaking day by day vlogs and life-style content material that includes her relations and pets. She has amassed a big following throughout platforms like Instagram, YouTube and TikTok and owns her personal skincare line, Paullie.
2. Bridey Drake (@brideydrake)
Supply: TikTok
Followers: 3.5M
Area of interest: Comedy, life-style, rural life
Bridey Drake is an Australian TikTok star liked for her humorous and relatable content material on girlhood, psychological well being and rural dwelling. She gained reputation throughout the pandemic and was named TikTok Creator of the Yr in 2024.
3. Latisha Clark (@latishaclarkk)
Supply: TikTok
Followers: 3.4M
Area of interest: Vlogs, style, cosmetics
Latisha Clark is a TikTok star from Australia identified for her vlogs, type, cosmetics, lip sync and day-to-day content material. In lots of her movies, she consists of her relations who’ve change into well-known to her viewers.
4. Michael Finch (@michaelfinch)
Supply: TikTok
Followers: 2.6M
Area of interest: Meals, life-style, magnificence
Michael Finch is an Australian content material creator who shares all the things from meals recipes to life-style movies, males’s magnificence and comedy. He has a big following throughout TikTok and Instagram and was even topped TikTok Australia’s Meals Creator of the Yr in 2024.
5. Fonzie Gomez (@fonziegomez)
Supply: TikTok
Followers: 2M
Area of interest: Avenue interviews, life-style, popular culture
Fonzie Gomez shares partaking road interviews with random people, from on a regular basis individuals to celebrities. His content material spans numerous industries, together with sports activities, music and style.
6. Indy Clinton (@indyclinton)
Supply: TikTok
Followers: 2.1M
Area of interest: Motherhood, life-style, style
Indy Clinton is a mom of three who shares candid insights into her household life, style and private experiences. On the 2023 TikTok Awards, she was named TikTok Creator of the Yr.
7. Sarah Magusara (@sarahmagusara)
Supply: TikTok
Followers: Over 18M
Area of interest: Life-style, household, dance
Sarah Magusara is one among Australia’s most adopted social media influencers, identified for her enjoyable lip-syncing movies, household life-style content material and bubbly persona. She shortly rose to web fame by TikTok, inspiring thousands and thousands together with her vitality and creativity.
8. Havea 676 (@havea_676)
Supply: TikTok
Followers: 2.2M
Area of interest: Comedy, dance, household life
Havea Matangi, generally known as Havea 676, is an Australian TikTok star celebrated for his comedic skits, dance clips and family-oriented content material. His movies usually spotlight his Polynesian heritage.
9. Millie Ford (@millie)
Supply: TikTok
Followers: 1.5M
Area of interest: Comedy, character impersonations
Millie Ford is an Australian comic identified for her satirical movies that impersonate iconic Australian personas, equivalent to main college lecturers, tuckshop girls and PCYC mums. Her relatable content material gained her a large following throughout the pandemic.
10. Tilly Oddy-Black (@tillyoddyblack)
Supply: TikTok
Followers: 1M
Area of interest: Psychological well being, wellness, relationships
Tilly Oddy-Black is a Brisbane-born, Sydney-based actress, author and comic identified for her sharp, character-driven comedy on TikTok. With over 117 million likes, she has established herself as a outstanding determine in Australian on-line comedy.
The Australian TikTok influencer panorama
TikTok continues to develop quickly in Australia, with round 8.5 million energetic customers and over half of Aussies aged 18 to 34 spending time on TikTok month-to-month. These spectacular numbers make TikTok some of the partaking native social networks. Quick-form video dominates consumer consideration—you’ll see measurable outcomes when tapping into this content material.
Over 60% of Australian entrepreneurs say TikTok influencer campaigns ship stronger engagement than different networks. With TikTok’s format encouraging genuine, artistic content material, manufacturers can attain audiences naturally—key for speaking with Australian audiences. 60% of Aussies favor seeing actual individuals in adverts, particularly these aged 25-44. Total, TikTok’s huge consumer base and extremely seen algorithm can create vital alternatives for manufacturers to attach and construct neighborhood by brief, shareable movies. Figuring out the best way to navigate this fast-moving house is crucial for profitable influencer partnerships.
How you can discover the fitting Australian TikTok influencers in your model
Selecting the best TikTok influencers could make or break your marketing campaign. Listed below are key elements to think about:
1. Viewers alignment
Make sure the influencer’s followers match your goal market in age, location, pursuits and values. With 70% of Australians aged 16-64 utilizing social media day by day, understanding your viewers’s social media habits and preferences is essential for efficient concentrating on.
2. Engagement over follower depend
Excessive follower numbers don’t at all times imply excessive engagement. Search for influencers whose content material will get actual interplay—likes, feedback and shares. These present an energetic and viewers. Significant engagement is turning into extra essential than sheer attain. 58% of Australian entrepreneurs use engagement charges as the highest metric to measure influencer success, highlighting why engagement issues greater than follower depend.
3. Content material type and authenticity
Overview their movies to make sure their tone and magnificence suit your model persona. Genuine creators who join with their viewers drive higher belief and marketing campaign outcomes. Customers crave real, relatable content material over polished adverts.
4. Earlier model collaborations
Test their previous sponsored posts to see how they deal with partnerships. Clear, well-executed collaborations normally point out knowledgeable influencer.
5. Model security and status
Assess any previous controversies or content material that may conflict along with your model values. Defending your model’s status is essential. Sprout Social’s Influencer Advertising device permits customers to simply verify and examine influencer model security scores.
6. Platform and marketing campaign match
Take into account if TikTok’s short-form video format fits your marketing campaign objectives and whether or not the influencer usually produces content material that performs effectively on the platform. Quick-form video continues to develop quickly, with TikTok and Instagram Reels main engagement tendencies in Australia.
15 extra standout TikTok personalities in Australia
To finish the checklist of 25, listed here are 15 extra Aussie TikTok influencers to look at this yr.
Feminine Australian TikTok influencers
11. Mikaela Testa (@mikaelatestacle)
Supply: TikTok
Followers: 2.6M
Area of interest: Life-style, magnificence, OnlyFans, commentary
Mikaela Testa is an Australian influencer identified for her candid life-style content material, magnificence tutorials and commentary on social points. She has garnered a considerable following on TikTok, the place she shares her experiences and engages together with her viewers on numerous subjects equivalent to creator drama and the grownup business.
12. Sopha Dopha (@sophadophaa)
Supply: TikTok
Followers: 1.3M
Area of interest: Vogue, life-style, magnificence
Sophia Begg, or Sopha Dopha, is a style and life-style influencer who rose to fame by sharing outfit inspirations and buying hauls on her TikTok account. She has collaborated with manufacturers like Princess Polly, Gymshark and White Fox Boutique. Sophia additionally based a style line, All For Mimi.
13. Veruca Salt (@verucasalt444)
Supply: TikTok
Followers: 1.2M
Area of interest: Life-style, private experiences
Veruca Salt is an Australian TikTok creator who shares private content material, together with her experiences as a mom. She has been open about her journey, together with the tragic lack of her son, Money, which has resonated with lots of her followers. Regardless of her hardships, she stays some of the genuine and clear Australian creators.
14. Sofia Ligeros (@sofialigeros)
Supply: TikTok
Followers: 1.2M
Area of interest: Journey, life-style, comedy
Sofia Ligeros, often known as Aunty Sofia, is an Australian TikTok creator who shares content material round journey, life-style and comedy. She has constructed a considerable following by documenting her adventures and sharing humorous takes on numerous subjects.
15. Nariman Dein (@nariman.dein)
Supply: TikTok
Followers: 1M
Area of interest: Comedy, style, life-style
Nariman Dein is an Australian TikTok star identified for her comedy and style content material. She hosts the podcast Psych & the Metropolis and shares day by day movies that usually discover humorous elements of on a regular basis life.
16. Emma Mac (@0emmamac)
Supply: TikTok
Followers: 893.7K
Area of interest: Vogue, life-style
Emma Mac is an Australian TikTok creator identified for her style and life-style content material. She showcases her type and shares outfit inspirations, gaining a considerable following on the platform.
17. Starr McGowan (@starr)
Supply: TikTok
Followers: 176.8K
Area of interest: Comedy, life-style, popular culture
Starr McGowan is a Sydney-based content material creator who creates sharp comedic skits and nostalgic takes on popular culture. Her TikTok content material usually delves into relatable moments and Aussie nostalgia, forming a witty commentary that Gen-Z audiences particularly love. Past TikTok, Starr co-hosted the 2022 AIMCO Awards and now co-hosts the 7Plus on-line present, Actuality Test.
18. Sam Todd (@samjtodd)
Supply: TikTok
Followers: 251.6K
Area of interest: Journey, buying, life-style
Sam is a Brisbane-based creator identified for her classic style finds, designer bag hunts and aesthetic journey vlogs. She rose to fame on TikTok after documenting a visit to Japan to discover a Coach inexperienced apple bag. Her content material blends style, nostalgia and no-gatekeeping vitality.
19. Deja Clark (@deja_clarkk22)
Supply: TikTok
Followers: 150.4K
Area of interest: Vogue, life-style, entrepreneurship
Deja Clark is a 14-year-old Australian content material creator and entrepreneur from the Gold Coast. She gained prominence by her partaking TikTok and Instagram content material, the place she shares life-style vlogs, magnificence tutorials, dance movies and household moments. Deja is Latisha Clark’s youthful sister.
Male Australian TikTok influencers
20. Liam Dowling (@liam_dowling)
Supply: TikTok
Followers: 1.3M
Area of interest: Comedy, life-style, leisure
Liam Dowling is an Australian content material creator identified for his comedic sketches and life-style movies. With a big following on TikTok, he entertains his viewers with humorous takes on on a regular basis conditions. Liam additionally expanded his presence to YouTube, the place he shares longer-form content material.
21. Chebbo (@chebbo)
Supply: TikTok
Followers: 1.2M
Area of interest: Cooking, meals content material, comedy
Chebbo is a social media persona and YouTuber identified for posting cooking movies on his TikTok account and YouTube channel. He has gained reputation for his partaking meals content material, together with distinctive recipes and cooking challenges. He normally infuses humour and persona into his recipes, making his content material entertaining and accessible.
22. Matt Hey (@alright.hey)
Supply: TikTok
Followers: 357.9K
Area of interest: Comedy, life-style, LGBTQ+ advocacy
Matt Hey, identified on-line as Alright Hey, is a Sydney-based content material creator and self-proclaimed “Australia’s Greatest Glamazon.” He gained reputation by his humorous takes on on a regular basis life, influencer tradition and LGBTQ+ experiences. Matt’s content material ranges from comedic sketches to insightful commentary, and he additionally hosts the podcast Excessive Scrollers, the place he discusses numerous subjects with fellow creator Brittney Saunders.
23. Mitchell Coombs (@mitchell_coombs)
Supply: TikTok
Followers: 432K
Area of interest: Comedy, podcasting, life-style
Mitchell Coombs is an Australian content material creator and podcaster identified for his humorous takes on on a regular basis life. He shares comedic content material on TikTok and hosts a podcast, partaking his viewers with relatable and entertaining discussions round Australian tradition, politics and LGBT points.
Australian couple TikTok influencers
24. Dani and Blake (@daniandblake)
Supply: TikTok
Followers: 703.4K
Area of interest: Household, parenting, life-style
Dani and Blake are a Sydney-based couple who share their journey by parenthood and household life on TikTok. They’re mother and father to Leo and Mia and have created content material sequence like “Employed or Fired,” partaking their viewers with relatable household moments.
25. Georgie and Zac (@georgieandzac)
Supply: TikTok
Followers: 1.6M
Area of interest: Household, parenting, life-style
Georgie and Zac are a pair who share their journey by parenthood and household life. Their content material consists of relatable parenting moments, household skits and life-style vlogs.
Collaborate with Aussie TikTok influencers
TikTok will proceed reshaping influencer advertising and marketing with its evolving, short-form video content material and extremely engaged audiences. Should you’re advertising and marketing on TikTok, partnering with the fitting Australian influencers is essential to maximising attain and ROI. Sprout Social’s reimagined Influencer Advertising device makes use of AI-powered search and vetting that can assist you discover, analyse and collaborate with TikTok creators who really suit your model. Prepared to spice up your TikTok influencer ROI? Take a product tour at the moment and see how the device can rework your campaigns.
TikTok influencers in Australia FAQs
How do Australian influencers disclose paid content material?
In Australia, transparency is essential in relation to influencer advertising and marketing. The Australian Competitors and Client Fee (ACCC) requires influencers to reveal any paid partnerships or sponsored content material. This implies creators should use clear labels like #advert, #sponsored or #paidpartnership of their posts. The purpose is to maintain audiences knowledgeable and preserve belief—one thing Aussie audiences worth extremely. Partnering with influencers who comply with these tips will defend your status and guarantee compliance with promoting legal guidelines.
Can micro-influencers generate robust engagement in Australia?
Completely. Whereas mega-influencers seize headlines with large follower counts, micro-influencers can ship higher engagement and authenticity inside area of interest communities. Micro-influencers (10K to 100K followers) can boast larger engagement charges than their bigger counterparts. They account for 91% of the influencer market. In Australia, many manufacturers efficiently leverage macro- and micro-influencers to drive significant conversations and conversions on TikTok.
