The extra strategies you need to get TikTok views, the higher.
Why? As a result of the extra eyes in your TikTok content material, the higher your possibilities of rising your attain and engagement.
Constructing a TikTok advertising technique means experimenting with new methods to get views.
Nonetheless, getting these views isn’t a one-size-fits-all affair. You want choices based mostly in your model and viewers. Under we dig into 16 totally different methods to get extra TikTok views.
What is taken into account a view on TikTok?
Views on TikTok are counted after somebody watches at the very least one second of a video. Even when they scroll away instantly after that, it’s nonetheless counted as a view.
For creators monetizing their movies by means of the TikTok Creator Fund, views solely depend when somebody has watched a video for 5 seconds or longer. Most of these views on TikTok are known as “certified views.”
How a lot does TikTok pay for every view?
There’s no set fee that TikTok pays per view.
Nonetheless, TikTok’s personal Creator Academy has said up to now that creators can earn between two and 4 cents per 1,000 views.
As of this publish, the minimal fee threshold for income earned by means of the TikTok Creator Fund is $50.
Must you purchase views on TikTok?
Not at all must you ever purchase likes, views, followers or every other sort of social media metric. TikTok views are not any exception.
The numbers would possibly look good on paper however inflated metrics received’t translate to long-term success. In the long run, this may increasingly truly hurt your small business as you violate TikTok’s Phrases of Companies and Group Pointers.
As a substitute, attempt promoting your content material utilizing TikTok Promote or observe our suggestions for getting extra views on TikTok organically. And put that pockets away!
Why views matter on TikTok
Views are a vital TikTok metric. Views spotlight what number of occasions folks have seen your movies and sign curiosity in your content material. The extra views you get, the extra your movies are proven, urged and shared.
Extra views on TikTok interprets to extra alternatives to obtain different sorts of engagement. This contains feedback, follows and shares. Whereas your follower depend is essentially the most easy option to measure an account’s measurement, your view depend—the folks truly seeing your movies—issues simply as a lot.
Merely put, it’s good to discover ways to enhance TikTok views with a view to develop your account, attain a wider viewers and positively impression your small business’s backside line.
get extra views on TikTok: 16 important methods
In the event you’re in search of methods to extend your views on TikTok, we’ve received you lined! Under are sixteen methods to get extra eyes in your movies.
1. Add hashtags to your content material
Hashtags exist on practically each social media platform as a option to categorize, tag and seek for content material.
Properly, TikTok isn’t any totally different. TikTok hashtags are used equally—however can be used for developments and challenges.
Utilizing hashtags in TikTok captions may help much more customers uncover your content material and enhance your view depend.
Nonetheless, it’s good to be strategic about your hashtag use. Be sure to’re utilizing hashtags which might be each related to your content material and are fashionable, guaranteeing you possibly can generate some attain out of your hashtags.
Listed here are a couple of key methods to seek out one of the best hashtags for extra TikTok views:
Take note of the hashtags your opponents are utilizing
Use a third-party software like TikTok Hashtags to seek out fashionable tags
Make the most of TikTok’s autocomplete options to seek out hashtags
Flick thru the For You Web page to find trending hashtags
Search TikTok’s Artistic Heart to seek out product-related tags in your business
Right here’s an instance of how one can incorporate hashtags into your caption to assist enhance your movies:
Three to 5 hashtags appears to be the candy spot with TikTok hashtags and getting related attain. Experiment with totally different tags and attempt to hold them in line with comparable subjects. This may assist the TikTok algorithm perceive what you’re posting about and get your content material in entrance of the fitting viewers.
2. Create a multi-part collection
In the event you’ve created a video that’s carried out effectively, use that to your benefit.
Make it a multi-part collection by arising with extra content material of an analogous nature.
For instance, the Morning Brew workforce created a single video translating phrases into company communicate. Their viewers beloved it, so that they began creating extra of the identical sorts of movies with the identical theme and format. The TikTok movies beneath are a part of a collection that they have been capable of construct on.
TikTok permits customers to create playlists which might be excellent for placing collectively a video collection. You’ll be able to even add the entire components of every collection to a listing, making it straightforward for customers to view all comparable movies inside one single feed.
A couple of concepts for various playlists and content material themes embrace:
Buyer showcases and testimonials
Product demos and how-tos
Response movies
Reply movies
Q&A movies that includes your viewers
“Tip of the week” movies
The entire above present alternatives to each educate and entertain viewers. Given how a lot TikTok leans into the idea of “edutainment,” this technique may be an efficient option to get extra TikTok views. In the event you discover {that a} collection will get traction, it is sensible to proceed your momentum and make comparable content material.
3. Embrace fashionable music and trending audio
When unsure, use fashionable music and sound clips inside your video content material. If somebody likes the music clip, they will click on on the spinning album within the backside proper nook to view extra movies that use it, doubtlessly main them to find your content material.
TikTok now makes it straightforward to seek for trending audio in your movies, together with royalty-free songs and audio that’s cleared for industrial use.
Take into account that you don’t essentially should do a TikTok dance or something controversial. Only a little bit of creativity may help you incorporate trending sound bytes into your movies to get extra TikTok views.
Leveraging trending music and audio is a simple manner for manufacturers to spice up their attain and doubtlessly get picked up on the TikTok FYP. The secret is utilizing music that is sensible in your content material and never forcing your self onto a development.
4. Observe viral TikTok developments
Talking of developments!
TikTok is all about following viral developments and so they’re an effective way to get extra attain. Fortunately, there are a lot of various kinds of developments to select from. This contains dances, challenges, memes and extra.
There are additionally actually natural occasions just like the “Demure” development that took over TikTok a couple of months again. Manufacturers, influencers and on a regular basis creators alike received in on it and received huge attain because of this. This instance highlights once more how you should use trending TikTok audio to get extra views.
Among the best methods to realize an understanding of viral developments on TikTok is to spend an excellent little bit of time merely consuming content material on the platform.
Check out opponents and different model accounts, however merely scroll for a bit every week as effectively to ensure you keep up-to-date on new TikTok content material concepts. Additionally, pay shut consideration to the FYP and what’s trending amongst your audience.
Be aware that content material and developments transfer extraordinarily shortly on TikTok. If you wish to combine these types of stylish concepts into your content material calendar to get extra views, it’s good to act on them shortly. Assume days, not weeks or months.
5. Know your audience
In the event you’re questioning why your views are low on TikTok, perhaps it’s time to consider why your content material isn’t hitting.
Pop quiz: who’s your audience? Figuring out your clients and who you’re making an attempt to succeed in on TikTok may help you to create content material that they wish to see.
While you create content material that your audience truly enjoys, they’re going to be extra more likely to interact with it, share it with their mates and observe your account.
And the entire above results in much more views.
Begin by making a buyer persona. Put collectively a profile of precisely who you’re making an attempt to succeed in—particularly once you use social media knowledge to take action. This may give you an understanding of which sorts of content material every persona can be fascinated about consuming.
For instance, are your clients taking a look at critiques? Are they wanting up solutions to questions or particular ache factors? That is the place doing analysis associated to TikTok key phrases could be a large assist, particularly because the platform leans increasingly into its search options.
TikTok’s keyphrase autocomplete may give you a ton of concepts associated to your business and buyer ache factors to create content material that not solely will get views but additionally ranks for key phrases.
Subsequent, analyze your opponents. What are they posting? Higher but, which of their posts will get essentially the most views and engagement? How will you incorporate comparable methods along with your audiences?
Then, begin creating! Cater your content material to your particular viewers. And alter your content material technique based mostly on their reception.
6. Discover one of the best occasions to publish on TikTok
Posting on the proper occasions may guarantee higher odds of your viewers seeing your content material. In response to our knowledge, one of the best occasions to publish on TikTok embrace:
Tuesdays from 4 to six p.m.
Wednesdays from 9 to 11 a.m., midday, and a couple of to six p.m.
Thursdays from 9 to 11 a.m. and a couple of to six p.m.
Fridays from 4 to six p.m.
Nonetheless, these occasions can change by business and by model. Think about additionally that different variables impression TikTok views and whether or not the algorithm picks up your content material. Fairly than persist with one-size-fits-all recommendation, it’s essential to experiment with totally different publishing frequencies and schedules.
To search out your personal greatest occasions to publish, take note of your TikTok analytics and when your viewers is more than likely to be on-line. Then, schedule your TikTok posts accordingly.
7. Cross-promote your movies
Fairly than search for some type of TikTok view trick, take into account how a little bit of cross-promotion can go a good distance.
For starters, share your TikTok movies on different platforms to additional unfold the phrase. You’ll be able to simply share them on Instagram Tales, or you possibly can repurpose TikTok movies as Instagram Reels or YouTube Shorts.
Think about additionally sharing hyperlinks to your TikTok movies on X (previously often called Twitter) to solid a wider web.
Past that, don’t be shy about selling your TikTok presence throughout extra channels. Think about the place else you possibly can promote your TikTok presence and movies, corresponding to your advertising emails and even product pages.
8. Create movies from TikTok feedback
If somebody feedback on a video with a query, you possibly can reply to it as a textual content remark or reply with a brand new TikTok video. Doing the latter creates a hyperlink from the brand new video to the previous.
These fascinated about seeing what the remark stemmed from will then go watch the unique video, netting you much more views.
As you possibly can see on this model instance, you should use this tactic as a option to announce or spotlight merchandise you’re selling. The social workforce used this remark to showcase the product’s aesthetics in a manner that received stable views and was likewise entertaining to the model’s viewers.
Be aware which you can couple this technique with different techniques to get extra views on TikTok. For instance, you can make a full-blown collection the place you reply to clients or reply questions frequently. The bonus of utilizing feedback as content material is that it naturally drives dialogue and due to this fact extra engagement and interactions, which drive views in your TikTok content material.
9. Duet and sew fashionable movies
One other option to create new TikTok movies is by dueting or stitching an present TikTok video. A sew performs a part of an present video earlier than you are taking over with your personal recorded video. It’s an effective way so as to add extra context or commentary to another person’s video.
A duet locations your video alongside an present video. That is excellent for reacting to a different video, like OREO did by reacting to a creator’s video that includes their cookies.
Incorporating duet and sew movies into your technique may be an effective way to generate extra views—particularly in the event you use movies from well-known creators. Like different techniques, it’s essential to ensure you’re replying to related movies and never simply making an attempt to piggyback on developments for the sake of it.
10. Work with influencers and UGC creators
Talking of well-known creators, partnering with them as a part of your influencer advertising technique may be an effective way to succeed in a fair wider viewers on TikTok.
If customers see a well-known face, corresponding to a social media influencer, athlete or superstar, they’re more likely to stick round and watch, share and observe your content material.
Equally, if in case you have influencers create content material that includes your model on their very own channels, their viewers might faucet over to your profile and begin watching a few of your movies.
In the event you already incorporate influencer or user-generated content material into your TikTok technique, you’re heading in the right direction. Professional-tip: you possibly can drive engagement and views additional by tagging creators in your content material like within the publish beneath. This goes goes hand-in-hand with allowing creators to advertise their movies but additionally will increase the possibilities for creators to cross-promote your content material to their very own audiences. It’s a win-win!
Think about that merely that includes actual folks in your content material is a confirmed option to enhance views as content material with folks will get extra engagement, particularly on TikTok. Because of this many manufacturers incorporate in-house staff or UGC creators to supply content material for his or her TikTok accounts.
11. Take part in TikTok challenges
There are numerous various kinds of TikTok challenges, however the primary two varieties are branded challenges and neighborhood challenges. Branded challenges are challenges that relate again to your services or products and that your model creates to interact your viewers. Group challenges are began by creators and TikTok customers.
Attempt creating a singular branded problem in your viewers to take part in to see how a lot attain you possibly can generate. Or, hold an eye fixed out for neighborhood challenges that make sense in your model or product to affix. TikTok challenges can do wonders in your attain.
12. Create quite a lot of content material
TikTok nonetheless says to publish 1-4 occasions/day. If you wish to sustain the momentum and develop your account, it’s a good suggestion to share as a lot content material as typically as you possibly can.
Think about batch-creating content material so that you’ve got lots to share for every week or two earlier than it’s good to create extra. Put up day by day at a minimal—extra, in the event you can—to extend the variety of views your TikTok account can get. In truth, it could be value making a social media content material calendar to assist plan your TikTok content material upfront.
Nonetheless, maintaining with this type of content material demand may be daunting which speaks to the significance of getting a various content material calendar. Whereas some movies ought to be deliberate rigorously, not all of them should be.
By incorporating creators and clients into your technique and posting off-the-cuff content material, you possibly can publish extra content material with out doing as a lot modifying. Lots of the greatest manufacturers on TikTok have all kinds of content material on their feeds for a purpose.
13. Have interaction along with your neighborhood by means of feedback and dwell streams
TikTok has leaned closely into its live-streaming options these days. Chances are high you’ve seen your share of TikTok LIVE shows popping up in your feed because of this.
Try how Stratia Pores and skin does a TikTok LIVE to advertise merchandise and interact clients in actual time:
Filming a TikTok Dwell isn’t any small feat and requires quite a lot of legwork and prep to do successfully. That stated, it’s a main option to make connections along with your viewers and get nearer to them.
Even not doing that, you should use feedback to interact folks as effectively. Manufacturers that regularly reply to creators can drive engagement and get extra views because of this. Exhibiting clients that you simply care builds loyalty and long-term viewership.
14. Experiment with new video codecs and types
Experimenting is essential on TikTok, particularly because the algorithm and what ranks within the FYP adjustments quickly.
You’ll be able to’t publish the very same sorts of content material again and again and count on extra views. There are many particulars large and small to mess around with for any given video, together with:
Video lengths (sub-15 second vs 30+ seconds vs 1+ minute movies)
Voiceovers vs no voiceovers
Music versus trending audio
Content material that includes clients vs brand-generated movies
One other large element to experiment with is much less polished content material. Many manufacturers make the error of going overboard with modifying and making their content material really feel too produced. Discover that a lot of the viral TikTok content material is uncooked and off-the-cuff like this instance. That’s no coincidence. This element is much more essential for branded accounts that usually get much less attain.
Chances are you’ll be stunned at what works and what doesn’t. You’ll by no means know till you create it. This pertains to our earlier tip on maintaining an excellent posting frequency with various content material.
15. Collaborate with different accounts to succeed in new audiences
Collaborating with different creators may be an effective way to succeed in a wider viewers. This might embrace folks in your business, different manufacturers, or anybody else who may be an excellent match. For instance, in the event you’re attending an occasion or doing a cross-promotion, it is sensible to get essentially the most out of that partnership.
Try this superstar crossover with Airbnb’s TikTok account for inspiration:
Profitable collaborations require planning. Take into consideration your partnerships, occasions, product launches and different alternatives. Then, determine the right way to align them along with your TikTok content material technique.
16. Leverage TikTok analytics to know your viewers
Your TikTok analytics are a treasure trove of insights that can assist you perceive what movies get essentially the most engagement so you are able to do extra of what works.
You should use onerous knowledge to see if lengthy or brief movies are extra fashionable, if folks watch your movies all over, and if hashtags are serving to you attain new viewers.
By analyzing all of this data, you possibly can establish developments and optimize your content material technique to get extra views. In the event you discover {that a} particular video-length, subject or format is de facto profitable, it is sensible to maintain doing extra of it.
Begin getting extra views on TikTok
Getting extra views on TikTok doesn’t occur accidentally. You want a technique and consistency. By following the guidelines on this article, you can begin to see outcomes, particularly since many of those methods complement one another.
And in the event you want extra assist, try our full information to constructing and bettering your TikTok advertising efforts so you possibly can enhance your view depend sooner relatively than later.
