Having an informative, partaking, and spectacular influencer media equipment is without doubt one of the greatest methods to land skilled model offers as a creator.
Your media equipment presents manufacturers a snapshot of your work, your viewers, and the worth you may convey to model campaigns as a creator.
If you wish to nail your media equipment and safe extra model partnerships, right here’s every part that you must learn about creating an efficient influencer media equipment.
What’s an influencer media equipment?
An influencer media equipment is a doc that influencers and content material creators share with manufacturers when discussing potential partnerships.
An excellent media equipment ought to:
Showcase your content material creation strengths
Show that you’ve got an engaged on-line following (e.g. by together with follower and engagement stats)
Spotlight the form of worth you may convey to a possible model partnership
Merely put, the aim of a media equipment is to persuade others (companies, collaborators, and influencers you can probably companion with) that you’ve got the followers, technique, and confidence to spice up their presence on-line — and in flip, make them cash.
Alexis Quintal, CEO and Proprietor at Rosarium PR & Advertising and marketing Collective, emphasizes the significance of a media equipment from the model facet:
“From a marketer’s perspective, a media equipment additionally accelerates the decision-making course of,” she says. “A well-designed equipment reveals you perceive your model objectives and are critical about partnerships.”
Ideally, a media equipment needs to be brief and candy (like a resume). It’s a visually interesting and concise snapshot of your on-line presence and achievements.
Media kits are often exchanged in a PDF or slideshow format — however once more, if it’s a slideshow, it needs to be brief! Consider it extra like a spotlight reel than a characteristic movie.
Free influencer media equipment
Obtain a free, absolutely customizable influencer media equipment template that can assist you introduce your accounts to manufacturers, land sponsorship offers, and make more cash on social media.
Bonus: Obtain a free, absolutely customizable influencer media equipment template that can assist you introduce your accounts to manufacturers, land sponsorship offers, and make more cash on social media.
The way to create an influencer media equipment in 9 steps
If you happen to’re prepared to start out securing model partnerships, observe these steps to create an influencer media equipment that tells your story.
1. Create an “About me” part
That is arguably a very powerful a part of your equipment — it ought to come first, as it should form the viewer’s first impression of you as an influencer.
Embrace your identify, the place you’re primarily based, and what you do. Your “About Me” part ought to spotlight your pursuits, values and expertise in a concise manner.
Don’t be afraid to indicate your character! That is your probability to offer manufacturers a preview of what it’s wish to work with you.
The intro part also needs to embody a headshot — ideally the identical picture you employ to your profile photos throughout your platforms. Utilizing the identical picture helps create model cohesion and recognition.
2. Spotlight your stats
As a lot as we imagine that high quality beats amount in relation to social media, the stats nonetheless matter. Onerous numbers will assist your potential shoppers resolve whether or not your attain and engagement align with the model’s targets.
Be sure you embody:
Your variety of followers: That is vital, however not fairly as informative as…
Your engagement charges: This reveals how many individuals really work together along with your content material (and proves that you just haven’t purchased all of your followers). For an in-depth information on engagement charges and different stats that matter, try our guides to analytics on Instagram, Fb, Twitter and TikTok.
Common viewers demographics: What’s the gender breakdown, and the place does your viewers stay? How previous are they? It will assist companies decide if there’s overlap between your followers and their audience, and can inform whether or not or not you’re the precise match for his or her model.
You too can embody:
The typical variety of likes/feedback you get on posts
How a lot content material you put up in a mean week
How a lot your account and following has grown in a sure period of time
3. Minimize any information that doesn’t serve you
Honesty is the perfect coverage, however should you really feel sure stats aren’t consultant of how nice you might be, you don’t have to incorporate them. That is very true should you’re simply getting began as a creator.
Concentrate on the positives and the way a lot you’ve grown, and miss something that received’t allow you to get a deal. Be sure you nonetheless have these stats written someplace, although, as manufacturers may ask, and also you undoubtedly don’t wish to lie (mendacity is morally unhealthy, yeah, however getting known as out for that’s additionally tremendous humiliating).
4. Share content material examples
Subsequent, exhibit your greatest work. Spotlight previous model campaigns you labored on and embody the precise posts you created.
Spotlight as many numbers as attainable, together with how lengthy campaigns lasted, how the stats for the model you partnered with modified, and any concrete information you can provide for the precise variety of folks or gross sales you despatched their manner.
Affiliate applications are additionally nice for this. If, for instance, you gave your followers a singular code that they may use for a reduction at a sure vendor, your equipment ought to embody how many individuals used your code (and the way a lot cash you introduced in for the model).
Clearly, you’ll wish to be as constructive as attainable when referring to different manufacturers that you just’ve partnered with. Now could be the time to be upbeat and provoking.
If you happen to’re new to the sport and don’t have model partnership examples to share but, don’t sweat it. You’ll be able to share examples of your highest-performing posts or UGC content material, as a substitute.
The purpose is to showcase posts that greatest characterize your content material type so manufacturers know what to anticipate when working with you.
5. Embrace testimonials from manufacturers
Just like previous work, testimonials are a good way to speak social proof. When potential shoppers see the glowing critiques different manufacturers left for you, they’ll be extra swayed to work with you, too.
It’s straightforward to gather testimonials. As you’re wrapping up model campaigns, ask the model supervisor if they’ll write a fast evaluate about what it was wish to work collectively. Bonus if they’ll present concrete outcomes you helped obtain.
6. Listing your companies
In 2025, there are a lot of methods creators can companion with manufacturers. Use your media equipment to focus on every part you’re enthusiastic about working with manufacturers on.
This might embody:
Sponsored content material
UGC content material
Internet online affiliate marketing
Talking gigs
Lengthy-term collaborations
7. Share your pricing, charges, and charges
Subsequent, share your charges for all the companies listed.
Influencer pricing can vary relying on trade, area of interest, and viewers dimension. Perform a little research into what comparable creators in your house cost should you’re uncertain the way to worth your companies.
8. Present contact data
This one ought to go with out saying — when creating your media equipment, embody contact particulars to verify manufacturers know precisely the way to get in contact with you!
9. Bonus: Share your media equipment
When you’ve completed making your media equipment, add it to your hyperlink in bio software so manufacturers can entry it.
In order for you ideas for sending your media on to model managers or influencer advertising groups, maintain studying!
3 inspiring influencer media equipment examples
Now that we’ve coated all the essential parts of a media equipment, listed below are a couple of examples of well-designed, efficient influencer media kits.
It’s vital to keep in mind that there’s nobody technique to make a media equipment — every equipment will look a bit of completely different from the following. What’s vital is that they’re straightforward to learn, pleasant to the eyes, and informative.
1. Sunshine Seeker: Journey creator
If you happen to’re within the journey area of interest, take inspiration from Sunshine Seeker. Charlotte, the creator behind the journey weblog, put collectively this influencer media equipment that showcases her mission, international attain, and the assorted journey manufacturers she’s labored with.
She additionally breaks down her companies into detailed packages — which is a good way to set the tone for what manufacturers can anticipate when working together with her.
Supply: Sunshine Seeker
2. Life With Michelle: UGC creator
Michelle Henderson is a UGC creator and Amazon influencer. As a part of her media equipment, she makes it clear from the beginning what her companies are (UGC content material) and what area of interest she’s in (Amazon).
Supply: Life With Michelle
3. Shreya’s Kitchen: Cooking creator
Shreya Walia is the recipe creator behind Shreya’s Kitchen, a meals weblog that’s amassed 1.3 million followers on TikTok and over 250K on Instagram. As a part of her influencer media equipment on her web site, she showcases her earlier model collaborations in a inventive manner.
Every model has a corresponding recipe subsequent to its identify, which hyperlinks to the social media put up she created for the partnership. It mimics a cookbook, which is a brilliant technique to infuse her area of interest and character into the equipment.
Supply: Shreya’s Kitchen
The way to ship your media equipment to manufacturers and safe partnerships, in keeping with the specialists
On the lookout for that little one thing additional that can assist you stand out and safe extra model partnerships?
Listed below are the actual strategies that work, in keeping with creators Gigi Robinson and Veronica Droulia, and Alexis Quintal, CEO and proprietor at Rosarium PR & Advertising and marketing Collective.
Construct relationships earlier than pitching
Quintal suggests specializing in relationship constructing, not simply pitching.
“Begin by partaking with the model on social media weeks earlier than you attain out,” she says.
Robinson echoes this sentiment: “Community like an actual individual, not a pitch bot,” she says.
“Slide into DMs, touch upon posts, and tag manufacturers you genuinely love. Most of my greatest partnerships began from a chilly pitch or a remark that was a convo.”
Ship your media equipment with a pitch
Your social media equipment shouldn’t substitute your model pitch, however relatively, complement it.
“If I’m reaching out to a model, I’ll ship a brief, customized e mail first after which connect my media equipment to again it up,” says Droulia.
“It provides them a full image of who I’m, what sort of content material I create, and the way we may work collectively. I deal with it like a software to assist them say sure extra simply.”
Quintal echoes this assertion, including that media kits can talk extra data when utilized in tandem with a pitch.
“The media equipment helps transfer manufacturers from ‘curious’ to ‘dedicated,’” she says. “When you’ve grabbed their consideration with a robust, customized message, your media equipment seals the deal by demonstrating expertise, professionalism, and outcomes.”
Make your pitch concise and customized
The very last thing somebody needs to learn is a generic message with no character. As an alternative, your pitch needs to be tailor-made to the model you’re reaching out to.
“Don’t simply ship a generic pitch,” says Droulia. “Make it clear why you genuinely love the model, and the way your content material can convey worth. I all the time attempt to present that I’ve accomplished my homework and have an thought or idea in thoughts.”
Additionally you should definitely maintain the pitch concise. Concentrate on a couple of key factors and let your media equipment do the remainder of the speaking.
Think about making a number of media kits
For creators who function inside a number of niches, you might really feel boxed in with a single media equipment. Droulia suggests leaning into every of your niches by making multiple equipment.
“If you happen to’re a life-style creator or have a variety of completely different ‘content material buckets’ inside your private model, I like to recommend making a number of media kits that showcase your previous model collaborations,” she says.
“For instance, in case you are pitching to a resort, you’ll want to spotlight previous resort collaborations and embody examples of your work. It could look like an additional step, however it’s extraordinarily vital to view your media equipment within the eyes of somebody on the model’s influencer advertising workforce.”
Ship a DM
Model connections usually begin on social media, whether or not you observe one another or a model feedback on one among your posts. Droulia recommends utilizing social channels as a chance to make the primary pitch.
“I nearly all the time attain out to manufacturers through Instagram DM first,” she says.
“I name it my ‘mini IG pitch’ which is a shorter, extra informal model of my formal e mail pitch. I sometimes have a name to motion on the finish of my IG pitches that claims, ‘Is there an e mail to your influencer advertising division that I can attain out to and supply extra data on my viewers and insights to?’”
Influencer media equipment FAQs
What ought to I embody in my influencer media equipment?
Your influencer media equipment ought to embody viewers demographics, stats about your follower depend, engagement, and attain, and former model content material examples. It also needs to embody your pricing, companies, testimonials, and speak to data.
What instruments or apps can I take advantage of to create my influencer media equipment simply?
You should use instruments like Hootsuite to gather analytics to your influencer media equipment. Hootsuite additionally presents a free influencer media equipment template, or you need to use Canva to create your personal.
What stats or analytics do manufacturers care about most in a media equipment?
Manufacturers care most about your attain, engagement, and viewers demographics. These analytics assist manufacturers perceive how effectively your content material performs and should you attain their goal demographic.
How lengthy ought to an influencer media equipment be?
Your influencer media equipment needs to be about one web page. Every part needs to be concise and scrollable in order that manufacturers get a very powerful data
Ought to I embody my charges in my media equipment, or ship them individually?
It is best to embody your charges in your media equipment. Briefly spotlight your pricing, companies, and charges in your equipment so manufacturers know instantly in the event that they’re a great match.
How a lot does a media equipment value?
It’s free to create your personal influencer media equipment. You should use Hootsuite’s free influencer media equipment template or use a software like Canva to create your personal.
Develop your on-line presence with Hootsuite. From a single dashboard, you may schedule and publish posts on to Instagram and TikTok, have interaction your viewers, measure efficiency, and run all of your different social media profiles. Strive it free right this moment.
