There’s no two methods about it: video is the best way individuals choose to eat content material in 2025. Buffer’s information exhibits that in terms of social media platforms video outperforms each different sort of content material by a landslide — and that’s on all platforms.
Whether or not you’re a social media marketer, content material creator, or influencer, video content material needs to be a key a part of your development and advertising and marketing technique.
In fact, that’s simpler stated than executed. Video creation requires much more enter (although the proof actually is within the pudding).
Usually, the most important hurdle to beat is video enhancing — however in 2025, there’s actually no purpose to let this block you.
Because of the unimaginable number of free video enhancing software program choices available on the market, enhancing your movies is now simpler than ever. Because of templates, transcript enhancing, AI, and a number of different nifty options, enhancing your movies can now be — dare I say it? — enjoyable!
With all that in thoughts, right here’s a information to the most effective video enhancing software program for creators, entrepreneurs, and small enterprise house owners.
I’ve curated separate lists of paid and free video editors, although, in lots of circumstances, the instruments supply each restricted free variations and extra feature-rich paid variations. Solely the instruments with substantial free choices are included within the free video enhancing software program record.
Many of those instruments additionally include superior options that cater to each freshmen and professionals, so there is a appropriate choice right here regardless of your ability stage. Let’s dig in.
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Finest free video enhancing software program
Many of the video editors on this record do have paid plans that include further advantages, however they made this record as a result of their free plans are complete and highly effective — so that you don’t have to spend a cent to make use of them.
A few of these instruments are utterly free, providing a full suite of options with none restrictions or watermarks.
1. CapCut
It nonetheless breaks my mind just a little that the majority of CapCut’s finest options are 100% free. With each a strong app, browser, and desktop model that it’s comparatively straightforward to toggle between, CapCut is a no brainer in the event you’re creating movies for social media. In my expertise, it’s the most effective video enhancing software program for newbie to intermediate editors.
The largely free video editor is particularly helpful for TikTok. The 2 apps pair superbly, because of the truth that they’re each owned by ByteDance. You’ll be able to even add some trending TikTok sounds proper in CapCut earlier than exporting or sharing on to TikTok (you’ll simply want to avoid wasting the audio in TikTok and log into CapCut together with your TikTok account). So far as I do know, it is the one free video editor that enables this.
In terms of enhancing itself, CapCut is intuitive and simple to study. It provides an eye-popping number of fonts, results, stickers, and transitions to select from, together with an outstanding caption auto generator.
Extra superior customers will love CapCut, too, because of some actually in-depth enhancing choices like voice isolation and enhancements, colour changes, and extra. Notice that a few of these options are solely obtainable on the paid plan, however at $7.99 monthly, it’s nonetheless one of many extra reasonably priced choices on the market.
Professional tip: I discover video enhancing just a little simpler to do on my pc than on my telephone, however in the event you go that route, do go the additional mile and obtain the desktop model of CapCut to entry all the most effective options. CapCut’s on-line video editor isn’t fairly as highly effective and user-friendly.
Worth: Free, with paid plans beginning at $9.99 monthly
2. Clipchamp Create

Clipchamp Create, which changed Home windows Film Maker, is without doubt one of the most beneficiant free on-line video enhancing instruments I’ve present in my analysis.
In case you have a Home windows PC, you’ll discover the free video enhancing software program pre-downloaded in your pc. In the event you’re a Mac consumer, concern not — you should use it in your browser.
The free plan allows you to create limitless video tasks, offers you entry to all fundamental enhancing instruments, and lets you export your movies in 480p output decision and not using a watermark. (A watermark will likely be current in the event you use inventory footage, although.)
You can improve to Premium or larger to achieve entry to its inventory library and obtain your movies at higher resolutions. In the event you’re recording voiceovers or filming your self, Clipchamp’s Speaker Coach is a novel plus. It’ll enable you observe your tempo, pitch, and filler phrases and supply ideas and methods to enhance your presentation abilities.
Worth: Free, with paid plans beginning at $9 monthly.
3. Canva

For easy edits, Canva is without doubt one of the finest free video enhancing software program choices on the market. What the video editor lacks in enhancing capabilities, it makes up for in stunning, ready-made video templates.
The clip enhancing itself in Canva is fundamental — you’ll be able to journey, minimize, and rearrange movies, however not layer issues over one another (if, say, you wished to separate the audio out of your video observe and use it as a voiceover).
Nonetheless, there’s in all probability a template prepared and ready of their huge template library that will likely be match on your mission. Including your personal photographs or clips is so simple as dragging and dropping them into the editor.
This device is nice, a fuss-free choice for newbie video editors, and is especially helpful in the event you’re seeking to flip some photographs right into a video.
Worth: Free plan, with paid choices beginning at $15 per consumer monthly.
4. DaVinci Resolve

In the event you’re on the lookout for a device to create nice TikToks, Shorts, or Reels, DaVinci Resolve might be not for you. However in the event you’re seeking to create tremendous slick, high-production movies for YouTube and even create your personal documentary (why not?), DaVinci Resolve is hard to beat.
There’s a purpose this free video editor is a favourite of each skilled YouTubers and Hollywood producers — or quite, many causes: it combines enhancing, colour correction, visible results, movement graphics, and audio post-production in a single device.
Whereas this explicit free video enhancing software program is just not as straightforward to study as, say, Canva, DaVinci Resolve is comparatively user-friendly. In the event you’re a marketer or creator trying so as to add ‘skilled video enhancing’ to your skillset, a few hours taking part in round with Resolve will likely be time effectively spent.
And sure, I did say free. Some DaVinci Resolve options are unique to their paid ‘Studio’ plan, although most will solely be mandatory for complete manufacturing groups. Additionally, you’ll solely be capable of export movies in Extremely HD without cost. Nonetheless, meaning a whopping 3840 x 2610 — a lot larger than many of the free video editors on this record.
That stated, DaVinci Resolve is a hefty program and would require a good pc to run. For Home windows, meaning at the very least Home windows 10, 16GB of reminiscence, and an built-in GPU. On Mac, that’s MacOS 11 or larger, 8GB system reminiscence, and an built-in GPU.
Worth: Free. The extra superior paid model, Davinci Resolve Studio, prices $295.
5. Adobe Artistic Cloud Categorical

Adobe Categorical (previously Adobe Spark) offers a number of storyboards, layouts, and themes that can assist you create superb movies. The largely free video editor is a strong Canva different (and it pairs effectively with certainly one of my favourite free AI picture mills, Adobe Firefly, which is some extent in its favor).
Like Canva, templates are the secret right here, and video layering choices are restricted. Nonetheless, the template choices are different and distinctive and received’t have that tell-tale “I made this in Canva” really feel some of us will know all too effectively.
Some premium templates, inventory photographs, and movies will solely be obtainable on the paid plan (although you should use them in the event you don’t thoughts exporting with a watermark).
Worth: Free, with paid plans beginning at $11.99 month-to-month.
6. Descript

Descript is the video enhancing device that works like a textual content editor (severely, in the event you hate enhancing movies, give this one a bash.)
Descript was one of many first video enhancing software program choices to market with transcript-based enhancing. In a nutshell, this implies Descript auto-generates a transcript on your video, which you’ll then edit as in the event you have been engaged on a textual content doc. No matter textual content you delete, trim, or transfer round displays within the video file, too. Neat, proper?
It may take a little bit of apply to get proper, but it surely’s nice in terms of enhancing chatter-heavy movies and audio recordsdata, this generally is a big time-saver. In my view, Descript is without doubt one of the finest video enhancing software program for podcasts.
Technically, you should use a few of Descript’s finest options without cost. With its $0 monthly starter plan, you’ll be able to edit as much as 60 minutes of content material and take away filler phrases, however you’ll solely be capable of export one video and not using a watermark monthly.
Worth: Restricted free plan, with paid choices beginning at $19 monthly.
7. iMovie

iMovie is Apple’s native video editor, obtainable without cost on Macs, iPhones, and iPads. It’s a terrific entry-level choice, and what it lacks in superior enhancing capabilities, it makes up for with pure ease of use.
‘Storyboards’ mode provides a number of templates with types primarily based in your use case — assume issues like “Gaming,” Makeover,” or “Q&A” — and even a Magic Film mode, which can mechanically flip your photographs right into a film in seconds.
In the event you’re an entire newbie and a bit intimidated by video enhancing instruments, it is likely to be worthwhile to mess around with iMovie earlier than transferring on to one of many extra strong choices on this record.
Worth: Free on Mac and iOS.
Finest paid video enhancing software program
As soon as once more, you will discover some choices on this record that do have free plans, although I discovered their paid choices price paying for.
1. CapCut Professional

Capcut once more? Sorry, I simply needed to. Capcut’s Professional plan makes it among the finest video enhancing software program choices.
The paid model of the video editor grants customers entry to an expanded library of fonts, animations, and different results, plus helpful options like retouching results (useful in the event you don’t fancy making use of a full face of make-up to look put-together in your movies), enhanced background elimination instruments, and vocal enhancements.
Worth: Paid plans begin at $9.99 monthly.
2. Veed.io

Veed is a quick and simple on-line video editor that boasts the ability of templates and some strong video enhancing instruments. It’s additionally sensible for auto-generating captions and has a helpful library of sound results and music that can assist you add just a little further pizazz to your work.
Veed’s options set it aside from different related video editors on this record, together with in-app display and webcam recording and (quite terrifyingly) real looking AI avatars that can learn your script for you.
There’s a free plan obtainable, however as soon as once more you’ll solely be capable of export movies with a Veed watermark.
Worth: Paid plans begin at $19 monthly.
3. Capsule

Capsule is without doubt one of the newer video editors on the block, and provides related instruments to the likes of Veed and Kapwing. Its USP, nevertheless, is making it straightforward for advertising and marketing groups — even these with out professional video enhancing abilities — to collaborate and follow model tips.
The web video editor options all of the bells and whistles of different widespread instruments, with issues like transcript-based enhancing, auto-resizing, and light-weight animations. There’s additionally an AI co-producer that can create auto-jump cuts, clear up dialogue, and extra.
That stated, it’s on the pricier finish at $99 monthly. There’s a free plan you should use to place it to the take a look at, which can assist you to use just about all of the instruments of their skilled plan, although you’re restricted to a few movies (in complete, not monthly).
Worth: You will want to talk to a gross sales marketing consultant for pricing, although there’s a restricted free plan.
4. InShot

InShot is an app that lets you trim, pace up, or add music, filters, and enjoyable results to video.
The cellular app is fairly easy and options are restricted, however severely straightforward to make use of. It additionally permits customers to edit movies, photographs, and create picture collages.
In the event you’re creating movies solely for social and largely simply need to string clips collectively and make them look enjoyable and attention-grabbing, InShot is a strong choice. You are able to do neat issues like create video collages, take away backgrounds, add doodles, and masses extra.
One may technically rely InShot among the many free video enhancing apps, as you’ll be able to obtain and use it to edit movies with out paying. Nonetheless, your movies will likely be exported with a watermark. Maybe extra irritating within the free model, although, is the unskippable advertisements.
Worth: Restricted free plan with paid plans beginning at $3.99 monthly.
5. Kapwing

Kapwing is one other easy drag-and-drop video editor that provides a lot of the identical factor already talked about above — templates, transcript enhancing, filler phrase remover, AI, extra. It’s maybe finest described as a leveled-up model of Canva or a slicker model of CapCut.
One notable function is a content material repurposing device that mechanically finds key moments in long-form movies and repurposes them into spotlight clips. There’s additionally the power to work collectively on a mission together with your teammates in real-time, a bit like you’ll be able to in design device Figma.
Nearly all of Kapwing’s finest options can be found without cost, however you’ll be able to solely export watermarked movies.
Pricing: Free with watermarks, with plans beginning at $24 monthly.
6. Adobe Premiere Professional

Adobe Premier Professional is without doubt one of the video editor heavyweights, boasting the form of function set that can enable you edit every thing from TV sequence to documentaries (must you really feel so inclined).
Obtainable for Home windows and Mac customers, Premier Professional comes with a steep studying curve and isn’t for the informal creator. It’s extra recurrently up to date and integration-friendly than its Mac-only counterpart, FinalCut Professional (under).
Worth: $22.99 monthly, although there are bundle choices obtainable with different Adobe merchandise that will offer you extra bang on your buck.
7. Adobe FinalCut Professional

Adobe FinalCut Professional is one other skilled device, as soon as lauded because the gold normal of video editors.
It’s seemingly the device used to edit your favourite blockbuster films, because of its particular results options and quicker rendering occasions. It comes with a caveat, although — it’s unique Mac video enhancing software program, and solely obtainable to customers within the Apple ecosystem.
Worth: $299.99 to personal.
8. FilmoraGo

Wondershare FilmoraGo is without doubt one of the OG easy video enhancing instruments. It’s been round for years, however has saved tempo with new tech and tendencies to make it a powerful contender on this record.
Apart from the same old options reminiscent of themes, textual content, and transitions, it additionally provides a spread of video enhancing options — trim/break up, ratio/crop, pace management, reverse, voice-over, audio mixer, and picture-in-picture.
The AI instruments are enjoyable to mess around with, too — there’s an AI picture generator, AI text-based enhancing, and an AI Copilot to information you as you edit video, amongst others.
One other helpful level in Filmora’s favor is that it’s straightforward to work on tasks each in your pc and telephone — the net video editor, app, and desktop variations make it straightforward to toggle between the 2.
You should use among the video editor options without cost, however you’ll be able to solely export movies with a watermark.
Worth: Begins at $29.99 quarterly, although there’s a restricted free model.
Maximize your video attain
Regardless of how easy the video editor is, creating and enhancing social media movies takes quite a lot of effort and time — which is why it is smart to make sure they’ve the very best influence doable.
Buffer makes it straightforward to work smarter, not tougher together with your movies, serving to you simply cross-post them to TikTok, Instagram Reels, YouTube Shorts, and extra. Here is how →
If we missed your favourite free video editor, tell us on all main social platforms @buffer!