Manufacturers know social media is saturated with content material. So how do you navigate the problem of disrupting the feed?
The reply: Edutainment social media.
Mixing training with leisure is greater than a pattern—it’s a strong methodology that’s reshaping how companies join with their audiences and develop their model tales. The 2024 Social Media Content material Technique Report discovered 66% of social customers discover edutainment to be essentially the most partaking of all model content material, much more than skits, memes or serialized content material.
On this article, we’ll discover the right way to create your individual edutainment content material and the most effective social media networks for these kinds of posts, utilizing information from the report.
What’s edutainment content material?
Edutainment is a portmanteau of “training,” and “leisure.” Edutainment social media content material is designed to coach audiences whereas entertaining them. Edutainment content material can embody movies, podcasts, webinars, reside streams, video games and extra. This content material kind usually makes use of eye-catching photographs, tales and interactive or immersive components like audio or digital actuality (VR). It’s additionally a method companies can fight social media saturation—edutainment interrupts feed scrolling and makes your model memorable.
Why edutainment content material is the right system for social
We discovered throughout all social networks, social media shoppers are looking for entertaining content material from manufacturers. If manufacturers steadiness highlighting their services and products with amusing content material, shoppers usually tend to purchase from them.
After we requested shoppers which platforms manufacturers ought to keep away from, the #1 reply was none. You should utilize edutainment social media content material on nearly each platform, so the chance is limitless. Take an intentional strategy to social media content material creation by tailoring your edutainment by community.
What are the most effective networks for edutainment content material?
Every community presents the chance to attach together with your viewers by means of edutainment content material. However let’s overview some stats you ought to be conscious of, by community.
Instagram is utilized by 84% of social media customers, essentially the most of all networks. The primary cause for scrolling on Instagram is to attach with family and friends and alleviate boredom. You should utilize this vast enchantment to include edutainment content material on Instagram. Static photographs and short-form movies underneath 15 seconds are inclined to carry out the most effective. Instagram can be the highest social media channel for product discovery.
YouTube
Over three-quarters (78%) of all social customers have a YouTube profile. We discovered that leisure content material is the #1 factor social media customers need manufacturers to prioritize on YouTube, adopted by instructional product data.
Though short-form movies are common throughout networks, long-form thrives on YouTube with
51% of customers saying they’re almost certainly to interact with manufacturers’ long-form movies. Nonetheless, YouTube Shorts shouldn’t be ignored as shoppers say 31-60 second movies are their second selection when consuming model content material.
TikTok
It’d be remiss to jot down an article about edutainment social media content material and never embody TikTok. It’s greater than a social community—it’s an amalgamation of a search engine, tradition driver, information supply and on-line buying platform. TikTok is a high channel for information and product discovery, with 54% of customers partaking with branded content material at the very least as soon as per day. When it comes to entertaining content material, they’re most all in favour of influencer partnerships and contests and giveaways.
Even LinkedIn, often known as “The Briefcase App,” (a time period coined by creator Jayde Powell) can present edutainment content material. The community’s person base consists of pros within the company workforce, making it an incredible place so that you can share instructional product data, buyer assist and neighborhood administration. Sharing instructional product data is the #1 factor social customers need from manufacturers on LinkedIn. And there’s a possibility to face out by mixing leisure with the academic content material you share. Probably the most partaking content material sorts embody textual content posts, static photographs, short-form video and user-generated content material.
Threads
Threads is an rising platform that’s seen large progress since its launch in late 2024. Solely 15% of our survey respondents presently have a Threads profile, however they’re coming to the platform for edutainment. Entertaining content material and academic product data are the highest two gadgets social media customers wish to see from manufacturers on Threads.
The right way to create edutainment content material
The perfect edutainment social media content material captivates audiences and delivers precious data in a digestible manner. Listed below are actionable ideas for creating compelling edutainment content material throughout networks.
Perceive Your Viewers
Earlier than diving straight into content material creation, contemplate who your viewers is and what they’re all in favour of. Conduct a social media audit to establish their ache factors, pursuits and most popular content material codecs. This may assist you to tailor your edutainment content material to resonate together with your target market.
Discover techniques for mixing training with amusement
Putting the proper steadiness between studying and pleasure is less complicated stated than executed. Incorporate the following pointers that can assist you:
Hold it easy: Break down advanced subjects into digestible data by specializing in key factors. Use clear language so your message is simple to know. Incorporate language your viewers is conversant in so the data resonates.
Use storytelling: Incorporate storytelling strategies to attach with audiences on an emotional degree and make the data extra memorable.
Use visuals: Get artistic with visuals by utilizing images, movies, animations, infographics and GIFs to make your content material extra visually interesting. Visuals may cater to completely different studying kinds, guaranteeing that everybody can perceive the data.
Use humor: Inject humor and relatable anecdotes into your content material if it is smart in your model. This might help lighten the temper and make the academic materials extra approachable, serving to to keep up curiosity.
Gamification: Evoke the enjoyable of video games by implementing gamification components like choose-your-own-adventure, factors, badges or leaderboards. These can inspire learners to interact extra deeply with the content material and supply a way of feat.
Measure efficiency information and iterate your technique
Creating efficient edutainment social media content material is an ongoing course of. Empower your creativity and decision-making by being data-driven. Use analytics instruments to watch engagement metrics corresponding to likes, shares, feedback and views. Monitoring the efficiency of your edutainment content material will allow you to make changes primarily based on the insights you discover. Evaluation will assist you to perceive what works and what doesn’t, permitting you to enhance your technique over time.
3 examples of edutainment content material
Let’s discover three manufacturers who’ve nice examples of edutainment content material on social media.
Jackson’s Artwork Provides
Jackson’s Artwork Provides is an internet retailer of positive artwork supplies in the UK. They lean closely on storytelling and complicated visuals to showcase merchandise and elevate artists’ works. For instance, on Instagram certainly one of their sequence makes use of artwork historical past to inform the story behind particular colours. Beneath, Studio and Supplies Specialist Evie Hatch describes the creation of brat inexperienced and its connection to common tradition.
Apple
Apple is understood for his or her fascinating adverts that incorporate easy, but efficient messaging. Within the YouTube video under, they anthropomorphize their new Mac mini. As an alternative of giving a product-heavy tagline from a narrator, we be taught in regards to the innovation from the Mac mini’s perspective. Utilizing a distinct point-of-view and personifying a product makes the video compelling and academic.
Atlassian
Atlassian supplies an incredible mannequin for B2B manufacturers who wish to faucet into edutainment social media content material by activating influencers and celebrities. The software program firm ran a marketing campaign with Zach Woods utilizing TikTok Advertisements. The content material was launched on YouTube as effectively. By collaborating with an influencer, the model incorporates humor whereas sharing key product messaging like “Jira tasks are extremely customizable, which we’re usually pleased with.”
Need extra inspiration for edutainment social media? Check out the manufacturers featured within the Put up Efficiency Report, a month-to-month sequence the place we analyze social posts and campaigns inspiring us—plus we break down the enterprise influence so you may spark your individual scroll-stopping concepts, construct consciousness, nurture neighborhood and assist your backside line.
Edutainment social media captivates audiences
Utilizing edutainment on social media platforms is a strong solution to join with audiences and ship significant data. By seamlessly mixing training and leisure, you may construct your neighborhood whereas highlighting your product and providers, finally creating elevated income. To be taught extra about edutainment and different shopper developments throughout networks, obtain The 2024 Social Media Content material Technique Report.
