Instagram Reels get among the greatest engagement on the platform. These short-form vertical movies generate extra impressions and feedback than another format. For small companies, Reels are the quickest solution to develop on Instagram.
However for those who’re manually posting every Reel, particularly a number of occasions a day, you’re doing extra hurt than good. Your workforce will find yourself spending hours every week on a repetitive job that may simply be automated with a social media scheduling device.
Scheduling Instagram Reels prematurely helps you submit constantly, hit peak engagement occasions and give attention to creating higher content material. It’s additionally an effective way to maintain the algorithm completely happy and rake up these views, likes, feedback and shares.
On this submit, we’ll present you 3 methods to schedule Instagram Reels.
Are you able to schedule Instagram Reels?
Sure! You’ll be able to schedule Instagram Reels in three other ways:
Natively utilizing the Instagram app
Utilizing social media scheduling instruments (e.g., Sprout Social)
Utilizing Meta Enterprise Suite
We’ll present you methods to schedule your Reels with every technique under.
Word: Scheduling Instagram posts and Reels is just obtainable for Instagram Enterprise or Creator accounts (not private accounts), so be sure you verify your account sort earlier than diving in. Discover ways to change to an expert account right here.
Easy methods to schedule Instagram Reels from the Instagram app
Third-party scheduling instruments for Instagram have been round for some time, however the app itself didn’t help native scheduling till the top of 2022. Customers can now schedule as much as 25 posts each day and as much as 75 days prematurely immediately via the Instagram app solely. Scheduling is just obtainable via the native app and never via desktop login.
Take note, solely Instagram Enterprise and Creator accounts have entry to this function. Private profiles are unable to schedule content material.
Observe these steps to get began.
Step 1. Create a brand new Reel
Open your Instagram app and faucet the + on the backside of the display or swipe proper on your property feed to create a brand new Reel.
Choose Reel from the content material varieties on the backside.
Step 2. Movie or add your video
Both shoot clips immediately utilizing the in-app digital camera, or add movies out of your cellphone.
Step 3. Edit and finalize your Reel
Add textual content, stickers, music, results, and so forth., then add your caption.
Step 4. Schedule your Reel
Faucet Extra choices on the backside of the display.
Toggle the Schedule this reel choice on, then choose your most popular date and time from the menu that seems.
Return to the earlier display and faucet Schedule.
Whereas Instagram’s native scheduling is simple, it has some limitations. For instance, you’ll be able to’t cross-post to different accounts. So if you want to share content material throughout a number of platforms, try strategies two or three for scheduling Reels.
Utilizing a third-party scheduling device additionally provides you entry to extra in-depth analytics to trace the efficiency of your Reels. We’ll discuss extra about that later.
Easy methods to schedule Instagram Reels with Sprout Social through desktop
Scheduling Reels via Instagram’s native app works tremendous for some companies. However for those who’re a enterprise coping with a bigger social technique, you’ll want a device that allows you to simply schedule and handle content material throughout a number of platforms.
Sprout Social is a kind of instruments that allow you to do extra than simply schedule Reels. You’ll be able to cross-post on different networks, collaborate along with your workforce, have interaction along with your viewers and observe in-depth analytics—multi functional place.
Right here’s methods to schedule Instagram Reels with Sprout in your desktop.
Step 1: Join and join your Instagram profile
Earlier than you’ll be able to schedule your Reels through Sprout Social, you want to join your Instagram profile(s). Log in to your Sprout dashboard or join a free 30-day trial right here.
Click on Join a Profile and select Instagram from the assorted choices. Then, comply with the on-screen tips to hyperlink your Instagram profile to your Sprout account.
Word: Hyperlink all of your Instagram profiles to Sprout to schedule Reels to a number of accounts. You may also join your different social profiles, together with Fb, LinkedIn and Twitter (X).
Step 2: Compose your Instagram Reel
When you’ve linked your profile, click on Publishing on the left to open Sprout’s social media calendar. You’ll be able to change between checklist, week or month-to-month calendar views.
Hover in your calendar to schedule a Reel on a particular day. There’s additionally an choice to go away notes (e.g., Reel concepts you wish to share with the workforce).
You may also skip the calendar view and click on the blue pencil/paper icon within the prime proper nook from any display to create a brand new Reel.
Choose the Instagram profile you wish to publish to from the drop down menu.
Now, you can begin composing your Reel. Should you’re in search of inspiration, listed below are some Instagram Reel concepts to get your inventive juices flowing.
Add your Reel video
Begin by importing your media. There are a number of methods to do that in Sprout:
Add your Reel video immediately out of your laptop
Import from Bynder, Dropbox or Google Drive
Add a video out of your asset library in Sprout
When you’ve uploaded your video, you’ll be able to change the thumbnail body by clicking on the pencil icon that seems whenever you hover on the connected media. You may also add a special picture to make use of as your thumbnail.
That is additionally the place you’ll be able to toggle the choice to share your Reel to your profile feed or have it seem solely within the Reels tab.
Write your caption
Subsequent, write an enticing caption to your Reel. You may also add related Instagram hashtags, or tag customers and different manufacturers in your caption (e.g. throughout a partnership).
Sprout professional tip: Use our Improve by AI Help function to generate extra caption concepts and velocity up your inventive course of. Should you’re unsure what to submit about, Improve by AI Help will help you create content material primarily based on a draft you enter into the Compose field. Should you’re seeking to change the tone of the content material (assume: assured, pleasant or skilled), strive Recommendations by AI Help to align captions along with your model’s tone of voice.
Set a Cellular Writer (elective)
If you wish to use audio from Instagram’s sound library in your Reel content material, you’ll want to decide on a Cellular Writer. This individual will submit your Reel from Instagram’s cellular app and can get a reminder (push notification) from Sprout’s cellular app on their gadget when it’s time to take action.
Step 3: Schedule your Reel
Scroll all the way down to When to submit and choose your most popular date and time. That is when your scheduled Reel will go dwell. You may also modify the time zone in case your viewers is positioned in a special nation or area.
Should you’re unsure when to submit your Reel, choose Optimum Ship Occasions to see data-driven suggestions when your viewers is more than likely to see your content material. Sprout’s ViralPost™ know-how suggests one of the best occasions to submit primarily based in your historic engagement information that will help you maximize your Reel’s influence.
After finalizing the date and time, click on Submit or Schedule so as to add it to your calendar.
Easy methods to schedule Instagram Reels with Sprout Social through iOS app
Scheduling Instagram Reels utilizing Sprout’s iOS app is much like doing the identical on desktop, with some minor variations. You’ll be able to simply schedule movies on the go out of your cellphone.
Observe the steps under to schedule Instagram Reels utilizing Sprout’s iOS app.
Step 1: Faucet the Compose field and choose your Instagram profile.
Step 2: Add your Reel video out of your iOS gadget or Asset Library to the Compose field.
Step 3: Write a caption, add your hashtags and insert any mentions or tags.
Step 4: Faucet Achieved and add Cellular Writer Notes.
Step 5: Faucet Notify after which select a publishing date and time to your Reel.
Step 6: Faucet Save. Your Reel is now scheduled and can seem on the publishing calendar.
Easy methods to schedule Instagram Reels from Meta Enterprise Suite
You may also schedule Instagram Reels utilizing the Meta Enterprise Suite.
First, join your Instagram account to your Fb web page so you’ll be able to entry each from the Meta Enterprise Suite. Then comply with the steps under to schedule your Reel.
Step 1. Create a brand new Reel
Log in to the Meta Enterprise Suite, and click on Create reel.
Step 2. Add media and caption
Add a number of movies to your Reel content material.
That is additionally the place you’ll be able to write a compelling caption to go along with your video. Embody any related hashtags, location tags or mentions.
Step 3. Edit your Reel
You may make primary edits to your Reel earlier than you publish or schedule it.
Crop your video, add trending sounds from the built-in library, insert textual content and even improve the unique audio. There’s a timeline editor on the backside to make modifying and syncing audio simpler.
Step 4. Schedule your Reel
Hit Subsequent and choose a date and time to schedule your Instagram Reel.
You may also add a ballot and modify privateness settings (Public or Restricted) at this step.
While you’re executed, click on Schedule. Your Reel is now able to go dwell at your chosen time.
Why must you schedule Instagram Reels?
Should you’re like most advertising groups, you’ve discovered that Reels are your ticket to rising on Instagram. However for those who’re posting your movies manually all through the day, you’re doing it the laborious manner.
Right here’s why scheduling your Reels prematurely is perhaps one of the best factor you do to your Instagram technique.
Keep a constant presence
Scheduling Instagram Reels forward of time helps you constantly submit contemporary content material, which retains your viewers engaged and your model top-of-mind.
It additionally alerts to your followers that you simply’re energetic and invested in connecting with them. With out consistency, even one of the best content material can get misplaced within the noise, and your viewers might drift away.
Sprout’s scheduling instruments make it straightforward to keep up an everyday posting cadence. You’ll be able to plan your publishing calendar properly prematurely and be sure you’re not simply posting Reels but in addition mixing in different content material varieties like picture posts, Carousels and Tales.
Maximize attain and engagement
Reaching your viewers once they’re on-line is vital to getting your Reels seen. Instagram’s algorithm rewards content material posted on the proper time with extra visibility and engagement.
However determining one of the best occasions to submit isn’t at all times straightforward, particularly when your viewers is energetic in several time zones.
That’s the place Sprout’s ViralPost™ function will help. It analyzes your viewers’s exercise and recommends one of the best occasions to submit for max engagement. As an alternative of guessing, you’ll be able to depend on information to schedule your Reels for once they’re more than likely to make an influence.
Save time and enhance effectivity
Posting Reels manually on daily basis can take time away from different vital issues like technique constructing or content material creation. Scheduling permits you to batch your work, which frees up time to give attention to these big-picture duties that really matter.
Want proof? Our Social Media Productiveness Report revealed 63% of entrepreneurs really feel that handbook duties maintain them again from doing high-impact work. With the appropriate social media administration instruments, nevertheless, 59% discover they’ve extra time to complete their duties.
With Sprout’s publishing instruments, you’ll be able to add and schedule Reels in bulk, plan weeks forward and get rid of the stress of each day posting. With every thing organized in a single platform, you’ll have extra time to assume creatively and have interaction meaningfully along with your viewers.
Enhance content material high quality
Creating nice Reels isn’t nearly hitting “submit”—it’s about planning, modifying and crafting content material that really resonates along with your viewers.
While you schedule your Reels prematurely, you’ve got extra time to analysis buyer wants and preferences, brainstorm content material concepts, refine your visuals, write considerate captions and decide one of the best hashtags to spice up visibility.
Mix that with Sprout’s AI Help to get caption ideas and assist with drafting posts. Our good writing instruments be sure each Reel you share is polished and high-quality.
Streamline your workflow
Managing social media content material can get overwhelming, particularly whenever you’re juggling a number of platforms or working with a workforce. Scheduling retains you organized and prevents last-minute points like errors, typos or missed deadlines.
Sprout Social simplifies this additional with a centralized workflow for drafting, approving and scheduling Instagram Reels and different posts. Workforce members can collaborate on, overview and approve social content material, ensuring it’s aligned along with your model earlier than it goes dwell.
Make data-driven optimizations
Understanding how your Reels carry out is essential for bettering your technique. Metrics like attain, views and engagement charges reveal what’s working and the place there’s room to develop. With out these insights, you’re simply guessing what your viewers desires.
Sprout Social’s highly effective Instagram analytics allow you to observe your Reels’ efficiency in real-time. With granular information in your viewers in addition to particular person posts, you’ll be able to modify your content material, goal the appropriate viewers and enhance ROI in the long term.
Begin scheduling Reels at the moment
Let’s be actual: manually posting Reels all through the day might be not one of the best use of your time. Certain, Reels are crushing it on Instagram proper now—however spending hours on publishing means much less time really creating nice content material.
Excellent news? Scheduling modifications every thing. You’ll preserve a constant posting rhythm and release time to give attention to rising your model on Instagram. No extra dropping every thing to submit a Reel proper this second.
Utilizing a device like Sprout makes this even simpler, providing you with every thing you want to handle, schedule and optimize your Reels in a single place. Join a 30-day free trial now and see the distinction scheduling makes.
