Easy methods to Make a Promotional Video (Finances-Pleasant Suggestions)

As a marketer and video fanatic, I can confidently say a promotional video is essential to selling your model. In actual fact, 73% of respondents say video advertising is efficient at serving to them attain their firm’s general enterprise targets.

However what makes promotional video? How a lot does it price to make one? How does one even make a promotional video?

Don‘t fear, I’ve received the solutions. Let’s go.

Desk of Contents

What’s a promotional video?

A promotional video promotes a product, enterprise, occasion, sale, or service. It may be quick, low-budget teasers that shortly seize your viewers’s consideration or extremely stylized, long-form movies that inform a narrative.

This promotional video from Nike is a superb instance of a long-form promotional video.

How a lot does it price to make a promotional video?

The price of making a promotional video can differ relying on various factors, akin to video size, strategy, and whether or not you outsource manufacturing to an company or creator.

A promotional video can price wherever from $1,000 to $6,000 or much more in case you go for the next or extra advanced manufacturing.

Nonetheless, I can confidently say that it is simpler now than ever to make compelling, persuasive promotional movies on a good finances.

For one, nearly all of entrepreneurs have already got smartphones, which is like carrying high-quality digital camera gear in your pocket.

Try this promotional video from Scrub Daddy. It is quick, easy, and might be simply made with a smartphone and minimal manufacturing gear.

A wide range of AI instruments, like HubSpot’s Clip Creator, can prevent money and time when creating the right promotional video. Simply be certain that your video nonetheless has that human contact.

AI instruments could make content material creation simpler, however I consider they need to be used extra as digital assistants somewhat than as a way of changing a whole manufacturing workforce.

You do not need to obtain the kind of backlash main corporations like Coca-Cola have acquired backlash for overusing generative AI to create promotional content material that lacks depth and appears weirdly uncanny.

What makes a persuasive promo video?

Like many shoppers, I spend an obscene quantity of hours scrolling by way of movies on apps like TikTok and Instagram.

Probably the most persuasive promo movies I’ve come throughout are compelling sufficient to cease my scroll useless in its tracks, they usually all have at the least a number of the following in widespread:

A catchy hook
A transparent drawback and resolution
Emotional attraction
Humor

When crafting a persuasive promotional video, take into consideration how one can instantly seize your viewers and pull them away from their infinite scrolling. Then, current an issue your audience usually experiences and market your model as the answer.

Lastly, embody emotional attraction or humor to create a real connection between your viewers and your model, product, or service. Considered one of my favourite latest promo movies comes from Scrub Daddy.

The video instantly raises eyebrows as a result of it features a viral clip of a sponge-cleaning potato. The issue is extra of a query: Is Scrub Daddy robust sufficient to scrub the grime, grime, and pores and skin from a potato, thus my dishes? The reply: Sure.

It additionally makes use of blunt, considerably crass humor to maintain the viewers entertained.

Easy methods to Create a Promotional Video

1. Give you an idea.

Ask your self, what makes your online business distinctive? What issues does your product clear up? Who usually wants your providers? Then, create an fascinating idea round it.

For instance, recruitment software program firm Loxo acknowledges that many recruiters have problem monitoring candidates. Therefore, the corporate created a enjoyable promo video of recruiters attempting to trace down Large Foot.

The thought is that if Loxo instruments can observe down the elusive Large Foot, then they will observe down any potential job candidates.

2. Write a script.

After getting your idea, put together a script. What would you like your narrator, presenter, or actors to say? If you happen to want help placing collectively a script, a number of AI content material mills available on the market will make it easier to write a compelling story that can seize your viewers.

I‘ve used AI content material writers like ChatGPT and HubSpot’s free AI Content material author to put in writing blogs and short-form video scripts in minutes.

Now that you’ve the instruments, what makes script? Keep in mind, you need to seize your viewers’s consideration, so begin with a punchy, fascinating opener.

From there, it‘s a marketer’s alternative. Would you like your video to be humorous, emotional, action-packed, or one thing else? No matter you select, be certain that your script displays the tone you need.

Lastly, finish the promo with a transparent name to motion that tells your viewers to take motion, akin to making a cellphone name, visiting the web site, or signing up to your e-newsletter.

3. Collect your supplies.

Movie your b-roll, file a voiceover, create your graphics, and mix all of your supplies to create a one-of-a-kind promotional video that can introduce your model, product, or service to your viewers.

If you wish to streamline the method, think about using AI instruments like HubSpot’s Clip Creator. This device makes use of machine studying and pure language processing to customise a video based mostly in your imaginative and prescient.

Clip Creator is amongst my favourite AI video-generating instruments, and I examined a number of others if you wish to discover the very best one for you.

As soon as your video is full, make any crucial changes and put up to no matter platform you favor.

Promotional Video Examples I Love

1. Scrub Daddy

If I had a nickel for each time I discussed Scrub Daddy in a weblog put up, I would have sufficient to retire, however who can blame me? Scrub Daddy is thought for offbeat, humorous, relatable promo movies that consistently go viral.

I like the instance beneath as a result of it takes viewers on a humorous, informal journey to Goal to choose up the most recent Scrub Daddy product. The informal humor and POV make me really feel like I am operating errands with my favourite foolish uncle.

Even higher, the video is low-budget and shot with a smartphone, proving you do not want an enormous finances to make an impactful promotional video.

2. Loxo

I discussed this instance earlier within the put up, so I will not go into a lot element. Primarily, I like this promotional video from Loxo due to its distinctive idea, clear function (selling Loxo instruments), and fascinating story.

3. HubSpot

Okay, I may be barely biased, however I like this latest HubSpot promo video. Other than being superbly shot and edited, it additionally appeals to emotion through relatability.

As a marketer, I can verify that our days are busy with all of the content material we have now to make and the channels we have now to distribute it to. So, I resonated with the sense of urgency the promo video illustrates.

Additionally, discover how the promo reveals the issue (overwhelmed marketer) and the answer (HubSpot).

It is Your Flip to Create

Creating your first promotional video can appear daunting, however as soon as you already know your finances and idea, you‘ll discover it’s not that scary. The hot button is to only get began.

Now, you’ve got the instruments and information to do precisely that. Good luck!