Studying the way to create an e book will be overwhelming. Not solely do you need to write the content material, however you additionally have to design and format it right into a professional-looking doc that folks will wish to obtain and skim.
That can assist you get began, I’ve gathered a few of my favourite classes — each from my expertise and from the consultants.
Don’t fear, it’s not as intimidating because it sounds. I’ll additionally share some useful instruments and templates you need to use to create, publish, and promote your e book.
Desk of Contents
What’s an e book?
An e book, quick for ‘digital ebook,‘ is a digital type of a printed ebook designed to be learn on units like computer systems, tablets, or smartphones. Ebooks are very important advertising and marketing belongings with a number of digital ’pages’ that ship data to their reader. As well as, they’re typically packaged in a PDF format so readers can share them.
E-book Advantages
Statista experiences that the worldwide e book market is projected to usher in $14.92 billion in gross sales by 2025. Maintaining consistent with that prediction, the market will improve at 1.62% per yr, with a predicted quantity of $15.33 billion by 2027.
So, should you‘re questioning if now is a superb time to check out an e book for your corporation, I’m right here to persuade you.
Lead magnets are available many varieties, however the e book nonetheless reigns supreme. They provide the reader:
In-depth digital content material in an surroundings largely overrun with fast headlines and soundbites.
Visible knowledge that compliments the editorial content material.
On-demand entry to the e book content material.
Writing ebooks advantages your corporation, too. Turning a revenue, buying new prospects, producing buzz, and turning into an business thought chief are only a few benefits of the sort of content material.
As an example, nevertheless, that you’ve a improbable weblog filled with long-form content material. Why on this planet would you wish to provide your readers an e book? Is it even price your time?
Ebooks are moveable. They are often saved on many units with none related bodily cupboard space.
The reader will get the selection to print the e book out. In the event that they wish to devour the knowledge in a standard bodily format. In any other case, the digital format is environmentally pleasant.
Ebooks are extra accessible. They provide readers the power to extend font sizes and/or learn aloud with text-to-speech.
Ebooks are simply searchable. If the reader is searching for one thing particular, looking for it’s a search bar away.
Furthermore, with lead technology being the highest purpose for content material advertising and marketing, ebooks are a vital a part of a profitable inbound advertising and marketing program.
Pop some champagne: Having the ability to produce your personal professional-quality e book is a HUGE alternative that did not exist till the previous few years. Up to now, you wanted a graphic designer to create your personal e book (or accept a Microsoft Phrase-turned-PDF e book, *shivers*).
Now, you possibly can create an e book on-line utilizing templates made by skilled designers, and the instruments are utterly free. The screenshot under is E-book Template 9 from our free e book template pack, and it could’ve value a whole lot of {dollars} years in the past.
On this put up, I‘ll stroll you thru the ins and outs of making an e book and can share my course of of making an e book of my very own. And should you’re anxious a couple of lack of design expertise, I’ve bought you lined there, too.
Easy methods to Write an E-book
Select a subject that matches your viewers’s wants.
Conduct analysis.
Define every chapter of your e book.
Break down every chapter as you write.
Design your e book.
Use the fitting colours.
Incorporate visuals.
Spotlight quotes or stats.
Place applicable calls-to-action inside your e book.
Convert it right into a PDF.
Create a devoted touchdown web page to your e book.
Promote your e book and monitor its success.
Ebooks can improve the visibility and credibility of your corporation whereas positioning your model as a thought chief in your business. Nevertheless, these ebooks can typically be laborious to jot down, although they provide many advantages.
Listed here are some confirmed ideas I like to recommend that will help you write wonderful ebooks.
1. Select a subject that matches your viewers’s wants.
Bear in mind: The purpose of your e book is to generate leads to your gross sales workforce, so choose a subject that can make it simple for a prospect to go from downloading your e book to having a dialog along with your gross sales workforce.
This implies your e book ought to keep in keeping with the matters you cowl in your different content material distribution channels.
Quite, it‘s your alternative to do a deep dive right into a topic you have solely frivolously lined till now, however one thing your viewers desires to study extra about.
For instance, in listening to gross sales and buyer calls right here at HubSpot, I’ve discovered that creating ebooks is a large impediment for our viewers, who’re entrepreneurs themselves.
So, if I can present not solely this weblog put up however assets to make e book creation simpler, I am specializing in the fitting matter that can naturally result in a gross sales dialog.
Listed here are some pattern e book titles to contemplate to get your artistic juices flowing.
X Greatest Practices for [Insert Industry/Topic]
An Introduction to [Insert Industry/Topic]
X Widespread Questions About [Insert Industry/Topic] Answered
X [Insert Industry/Topic] Statistics For Higher Resolution-Making
Be taught From The Greatest: X [Insert Industry/Topic] Consultants Share Insights
Be aware: Change “X” with the suitable quantity. You may also use our free Weblog Matter Generator software to develop extra concepts. Most weblog matters will be complete sufficient to function longer-form e book matters.
Beneath, I’ve added one in every of these headlines to E-book Template 1 from our free template pack:
Professional tip: From private expertise, I can inform you that as a substitute of adopting a generic method, it is best to dive deeper and concentrate on a particular viewers group to find out about their motivations, preferences, and issues.
Bear in mind, everybody can‘t be your viewers, as masking everybody’s ache factors in a single ebook is troublesome.
For this weblog put up, I’ll use the PowerPoint model of template two from our assortment of 5 free e book templates. By means of every part of this put up, I am going to present a side-by-side of the template slide and the way I custom-made it.
Beneath, you may see my custom-made e book cowl with my sales-relevant e book matter. For assist with writing compelling titles to your ebooks, try the guidelines on this weblog put up.
2. Conduct analysis.
Though you in all probability have fairly a bit of information about your matter already, you continue to want to determine what precisely your viewers desires to learn about and how one can make your e book stand out from others out there.
Once I‘m doing analysis for my e book, right here’s how I method it:
Learn by present publications about your matter and determine data gaps and areas that require additional exploration. Throughout your analysis, take the time to handle these unanswered inquiries to make your e book extra complete and precious.
Conduct key phrase analysis to seek out key phrases and phrases which can be associated to the subject you might be writing about. By doing this, you possibly can uncover traits about your topic and higher attain customers who wish to study extra in regards to the matter.
Collect authentic knowledge and insights to distinguish your e book from different sources and place your self as an authority in your matter. If you happen to’re in a position, attain out to business consultants and conduct interviews to gather distinctive data. You may also ship out surveys to your viewers to get statistics to help your content material.
When you‘ve gathered all of your data, ensure you confirm that it’s all correct and up-to-date. Additionally, be sure you maintain your findings organized, so you possibly can simply return and reference them as you’re writing your e book.
Professional tip: I‘d additionally recommend you take a look at your weblog posts associated to the subject. This supplies invaluable data, comparable to exhibiting you what questions your target market asks.
It may be a checkpoint to see should you‘re not off course. If it’s one thing else, both rethink the main focus of your e book or verify to see how one can embrace it.
3. Define every chapter of your e book.
The introduction to your e book ought to set the stage for the ebook’s content material and draw the reader in.
What is going to you cowl in your e book? How will the reader profit from studying it? For tips about the way to write an efficient introduction, try this put up.
Some e book creators say that an e book is just a collection of weblog posts stitched collectively. Whereas I agree it is best to deal with every chapter as a person weblog put up, the chapters of your e book must also move fluidly from one to the opposite.
The easiest way to stipulate your e book is by pondering of it as a crash course on the sales-relevant matter you chose. In my instance of making an e book, I do know I have to cowl the way to:
Write efficient copy.
Design an e book.
Optimize ebooks for lead technology and promotion.
Whereas my instance has a number of chapters, remember that your e book doesn’t should be prolonged.
Here is a golden rule to observe relating to e book size: Write what is required to teach your viewers about your chosen matter successfully.
In case your e book requires 5 pages, nice! If it requires 30 pages, so be it. Simply do not waste phrases pondering that you must write a prolonged e book.
Let‘s now transfer on to the precise copy you’re writing.
Professional tip: In my expertise, I additionally discovered that taking myself on the reader’s journey helped me perceive the define higher. So, ask your self the place you need the reader to contain themselves and the place they need to find yourself ultimately.
4. Break down every chapter as you write.
Get writing! Right here, you possibly can method every chapter the way in which you may write a protracted weblog put up — by compartmentalizing every chapter into smaller sections or bullet factors, as proven within the image under.
This helps you write merely and clearly, quite than utilizing refined language to convey every level. It‘s the simplest option to educate readers and assist them perceive the brand new materials you’re offering.
You should definitely keep a constant construction throughout every chapter, as effectively.
This helps you determine pure transitions between every chapter so there is a clear development from one chapter to the subsequent (merely stitching weblog posts collectively can rob you of this high quality).
These practices ought to maintain true for all of your different advertising and marketing efforts, comparable to electronic mail advertising and marketing, call-to-action creation, and touchdown web page improvement. “Readability trumps persuasion,” as Dr. Flint McGlaughlin of MECLABS typically says.
Need to ensure you‘re conserving your e book thrilling for readers? Listed here are some key ideas I’ve discovered to be most useful:
Use key phrases within the title that emphasize the worth of your provide. Examples embrace adjectives like “wonderful,” “superior,” or “final.”
Hold your format constant so that you just create a psychological mannequin for readers and improve their understanding of the fabric.
When applicable, use formatting — like bulleted lists, daring textual content, italics, and font dimension adjustments — to attract folks’s eyes to your most necessary content material or emphasize particular factors you need readers to recollect.
Professional tip: I‘ve additionally discovered that the saying “much less is extra” is helpful once you’re within the deep trenches of writing. You don‘t need your readers feeling below or overloaded with data, so I discover {that a} strong steadiness of content material retains them .
Plus, you possibly can ask for a second opinion when you’re carried out to see if the knowledge is an excessive amount of to digest.
5. Design your e book.
Our downloadable e book templates are provided in each PowerPoint and InDesign.
For this instance, I am going to present you the way to do it in PowerPoint since extra folks have entry to that software program. (If you happen to want a refresher, here is a beginner-friendly information on the way to use PowerPoint.)
We solely have one “chapter web page” within the template (slide three). To create extra chapter pages, or any pages actually, merely right-click the slide and select Duplicate Slide.
It will make a replica of your slide and let you drag it to its correct place in your e book through the sidebar or Slide Sorter part of PowerPoint. You may then customise it for any subsequent chapters.
Professional tip: I like to recommend establishing some model tips and persist with them when designing your e book. If you happen to publish extra sooner or later, your target market will ultimately grasp who you might be and what your corporation is about.
It will be sure that the whole lot you do is constant and that you just’re thought-about an expert.
6. Use the fitting colours.
Ideally, our free e book templates would magically match your model colours. However they in all probability do not; that is the place you get to actually personalize your work.
Nevertheless, as a result of ebooks provide extra actual property for shade than your emblem or web site, it‘s good to contemplate secondary colours inside your model’s shade palette. Ebooks are the place this shade scheme can really shine.
To discover ways to add your model’s colours to PowerPoint, try this weblog put up. That method, you possibly can customise the colour scheme in our e book templates to match your model!
Professional tip: I’ve additionally discovered utilizing colours to emphasise a selected phrase or key factors helpful. Purple can emphasize one thing, whereas yellow can spotlight one thing.
Bear in mind, each shade has a objective in designing content material belongings and may affect how data is displayed.
Colours are tough! If you happen to don’t have the identical eye as an expert designer (and who does), use our e book templates. They every include a customized shade palette preloaded:
7. Incorporate visuals.
Photos and graphics in ebooks are laborious to get proper. The important thing to creating them match effectively is to think about them as complementary to your writing.
Whether or not you add them throughout or after you‘ve completed writing your e book’s copy, your visuals ought to serve to focus on an necessary level you are making or deconstruct the that means of an idea in an easy-to-understand, visible method.
Photos shouldn‘t simply be there to make the e book simple on the eyes. Quite, they need to be used to boost the reader’s understanding of the fabric you are masking.
If you happen to need assistance gathering visuals, we’ve got three units of free inventory pictures that may assist you alongside the way in which:
And should you’re compiling a data-heavy e book, you may wish to obtain our free knowledge visualization e book for tips on designing compelling charts and graphs to your content material.
Professional tip: I would argue some of the essential features to contemplate when writing your e book is considering what knowledge/perception or quote you may current in a visible kind.
Consider using photographs or hyperlinks to movies, offering them with an all-round expertise. So, when writing, jot down the place you assume photographs or visuals might be used.
8. Spotlight quotes or stats.
One other option to improve your e book is by highlighting quotes or stats inside your design. Simply make sure the quote or stat you are utilizing genuinely provides worth to the content material.
Whether or not you are emphasizing a quote or including a visible, maintain all of your content material throughout the similar margins.
In case your copy is constantly one-inch indented in your web page from each the left and proper sides, maintain your designed components aligned utilizing that very same spacing.
Professional tip: I am a giant fan of enormous graphics or quotes, however often, an excellent dose of white area is simply as essential. So, incorporating plenty of textual content, photographs, quotes, and statistics is nice, however you additionally wish to maintain the whole lot balanced.
9. Place applicable calls to motion inside your e book.
Now that your content material is written and designed, it is time to optimize it for lead technology, reconversion, and promotion.
Take into consideration how you bought right here — you clicked on a call-to-action (CTA) in an electronic mail, on a social media put up, or some other place.
A CTA is a hyperlink or visible object that entices the customer to click on and arrive at a touchdown web page that can get them additional engaged along with your firm.
Since your e book readers have in all probability transformed into results in get their palms in your e book, use the CTAs inside your e book to reconvert your readers and propel them additional down your advertising and marketing funnel.
As an illustration, a CTA can result in one other provide, your annual convention’s registration web page, or perhaps a product web page.
Relying on what this subsequent motion is, CTAs will be an in-line rectangle or a full web page teasing the subsequent provide (see each photographs under).
To hyperlink the CTA in your e book (or any picture or textual content in your e book) to your vacation spot URL, merely go to Insert >> Hyperlink in PowerPoint.
Be aware: We have even designed 50 customizable calls-to-action in PowerPoint which you could obtain and use in your ebooks. You may seize them right here.
Now, we don‘t have a devoted CTA template slide within the PowerPoint e book templates … but it surely’s nonetheless easy.
You simply should duplicate the Header/Subheader slide and customise the copy or add photographs as wanted. You may also go to Insert >> New Slide and work from there.
Professional tip: I‘ve discovered it‘s best to place CTA hyperlinks between your e book‘s chapters — or, higher but, on the finish of every one or proper after the conclusion. However just remember to’re refined along with your CTAs, as you would not wish to postpone your readers.
10. Convert it right into a PDF.
When you‘ve completed writing your e book — CTAs and all — it’s time to transform it to the fitting file kind, so it is transferable from you to your recipient.
To transform your e book to a PDF, click on File >> Save As within the e book template you’ve got open. Then, below File Format, choose PDF and choose a vacation spot in your laptop for this new file.
Or, should you’re utilizing our free Google Drive templates, you possibly can go to File >> Obtain >> PDF:
Why cannot you simply connect what you need to a touchdown web page and be carried out with it? Phrase paperwork, PowerPoints, and related templates are good for creating your e book however not for delivering it.
As a result of these templates are editable, the contents of your e book are too simply corrupted, distorted, and even misplaced when shifting out of your laptop to the palms of your future leads. That is the place PDFs are available.
You’ve got seen these letters on the finish of information earlier than. Brief for Transportable Doc Format, the .PDF file kind primarily freezes your e book so it may be displayed clearly on any gadget. A preferred various to PDFs is the .EPUB file kind.
See a comparability of EPUB to PDF right here.
Professional tip: One motive I imagine shifting to PDFs is necessary is as a result of you may as well share them as hyperlinks. This makes it a lot simpler to unfold your e book round, and your readers gained‘t have to obtain it in the event that they don’t wish to.
11. Create a devoted touchdown web page to your e book.
Your e book must be obtainable for obtain by a touchdown web page in your web site.
A touchdown web page is an internet web page that promotes/describes your provide and supplies a kind that guests have to fill out with their contact data to entry your e book.
That is how one can convert your guests into enterprise leads that your gross sales workforce can finally observe up with.
As an illustration, you went by this touchdown web page to entry this e book template.
If you happen to’re nonetheless unsure the way to get began, obtain this free e book to study extra about optimizing your touchdown pages for conversion.
And should you‘re searching for a quicker, simpler option to create your e book touchdown web page, try HubSpot’s free Marketing campaign Assistant software. As a substitute of writing and modifying for hours, Marketing campaign Assistant can generate your copy with only a few clicks.
Professional tip: I like to recommend that you do not overlook about search engine optimization when creating your touchdown web page. It could actually make or break your conversion price. Optimize meta tags and embrace related key phrases, particularly to your e book.
12. Promote your e book and monitor its success.
As soon as your touchdown web page is all set, you need to use that vacation spot URL to advertise your e book throughout your advertising and marketing channels.
Nevertheless, in 2024, nearly 80% of writers stated advertising and marketing was the toughest facet of the e book course of. As of this yr, authors have devoted greater than thirty-one hours and $617 on advertising and marketing per thirty days to selling their ebooks.
So, I’ve shared 5 methods you are able to do this:
Promote your new e book in your web site. For instance, characteristic a CTA or hyperlink to your provide’s touchdown web page in your assets web page and even your homepage.
Promote your e book by your weblog. As an illustration, think about publishing an excerpt of your e book as a weblog put up. Or write a separate weblog article on the identical matter as your e book, and hyperlink to it on the finish of your put up utilizing a call-to-action to encourage readers to continue to learn. (Be aware: This very weblog put up is the right instance of the way to promote an give you created with a weblog put up.)
Ship a segmented electronic mail to contacts who’ve indicated an curiosity in receiving gives out of your firm.
Leverage paid promoting and co-marketing partnerships that can assist you promote your e book to a brand new viewers.
Publish posts to social media with a hyperlink to your e book. You may also improve social shares by creating social media share buttons inside your e book, comparable to those on the backside proper of this e book.
Other than these, you may as well use different advertising and marketing methods to advertise your e book. Actually, I might dedicate an entire weblog to how it is best to market your e book (verify that put up out right here).
After your content material is launched and promoted throughout your advertising and marketing channels, you‘ll additionally need advertising and marketing analytics to measure your reside product’s success.
As an illustration, it is best to have touchdown web page analytics that offer you perception into how many individuals downloaded your e book and transformed into leads.
You must also have closed-loop analytics that present what number of of these folks finally transformed into alternatives and prospects for your corporation.
And with that, we have constructed an e book, people! You may try the packaged model of the instance I constructed right here:
After your content material is launched and promoted throughout your advertising and marketing channels, you may have to have advertising and marketing analytics to measure your ebooks’ success.
As an illustration, have touchdown web page analytics that offer you perception into how many individuals downloaded your e book or present what number of of these downloaders transformed into alternatives and prospects for your corporation.
Information Visualization 101: Easy methods to Design Charts and Graphs [Free Download]
Professional tip: I recommend that you just don‘t wait till you are carried out writing your e book to advertise. To have interaction your readers, take into consideration posting teasers on Instagram Tales or sending out a survey about your ebook cowl.
You may even tease your viewers by providing them some insights out of your e book. Everybody loves having a look behind the scenes.
Easy methods to Publish an E-book
Publishing an e book will be a good way to share your message or content material with a wider viewers. Here is a step-by-step information on the way to publish an e book.
1. Convert to eBook format.
Changing your e book to the suitable format is critical to make sure compatibility along with your readers and their units. It permits you to incorporate responsive design components and protect the structure of your ebook.
It supplies a constant studying expertise throughout varied units, finally rising the attain and accessibility of your e book.
What e book file format do you have to use?
Ebooks will be saved in one in every of a number of codecs. Relying in your end-user, although, you may discover a use for any of the next file sorts:
PDFs are seemingly probably the most well-known file kind. The “PDF” extension stands for “Transportable Doc Format” and is greatest for ebooks that are supposed to be learn on a pc (digital entrepreneurs, you may wish to bear in mind this one).
Professional tip: You may simply convert a PDF to any of the next e book file codecs free of charge utilizing Convertio:
EPUB
This file kind stands for “Digital Publication,” and is a extra versatile e book format. By that, I imply EPUB ebooks can “reflow” their textual content to adapt to varied cell units and tablets.
This enables the e book‘s textual content to maneuver on and off totally different pages based mostly on the gadget’s dimension on which a person is studying the e book.
They’re significantly useful for viewing on smaller screens, comparable to smartphones and the Nook from Barnes and Noble.
MOBI
The MOBI format originated from the Mobipocket Reader software program, which was bought by Amazon in 2005 however was later shut down in 2016.
Nevertheless, the MOBI file extension stays a preferred e book format suitable throughout the most important e-readers (besides the Nook).
Whereas the format has some limitations, comparable to not supporting audio or video, it helps DRM, which protects copyrighted materials from being copied for distribution or considered illegally.
Newer Kindle codecs are based mostly on the unique MOBI file sorts.
AZW
That is an e book file kind designed for the Kindle, an e-reader gadget by Amazon. Nevertheless, customers may also open this file format on smartphones, tablets, and computer systems by the Kindle app.
ODF
ODF stands for OpenDocument Format, a file kind meant primarily for OpenOffice, a collection of open-source content material creation packages just like Microsoft Workplace.
IBA
IBA is the proprietary e book format for the Apple iBooks Writer app. This format does help video, sound, photographs, and interactive components, however it’s only used for books written in iBooks. It isn’t suitable with different e-readers.
2. Select a publishing platform.
When selecting a platform, think about elements like attain, royalty charges, distribution channels, ease of use, and the preferences of your target market.
It could even be price exploring regional or specialised e book platforms relying in your e book’s area of interest or goal market.
Listed here are some standard choices:
Amazon Kindle Direct Publishing (KDP)
KDP is likely one of the hottest self-publishing platforms.
It permits you to publish and promote your e book on the Kindle Retailer, accessible by hundreds of thousands of Kindle e-readers and Kindle apps.
KDP gives varied promotional instruments and supplies world distribution choices.
Apple Books
Apple Books (previously iBooks) is the e book platform for Apple units, together with iPhones, iPads, and macOS units. It supplies a seamless studying expertise and permits you to publish and promote your e book on the Apple Books retailer.
Barnes & Noble Press
Barnes & Noble Press (previously Nook Press) is the self-publishing platform for Barnes & Noble, one of many largest booksellers in the USA. It permits you to publish and promote your e book on the Barnes & Noble web site and Nook units.
Kobo Writing Life
Kobo Writing Life is an e book self-publishing platform related to Kobo e-readers and apps. It gives world distribution and the power to set pricing, create promotions, and earn royalties from gross sales.
Draft2Digital
Draft2Digital is a user-friendly e book distribution platform that helps you publish and distribute your e book to a number of retailers, comparable to Amazon, Apple Books, Kobo, Barnes & Noble, and extra.
It simplifies the method by dealing with the conversion, distribution, and fee features for you.
3. Create an account and add your e book.
Join an account in your chosen platform. Present the required data, comparable to your title, tackle, and fee particulars, if required, as given within the instance under.
As soon as your account is created, observe the platform‘s directions to add your e book file and canopy design. Be sure that the information meet the platform’s formatting and dimension necessities.
You will additionally have to fill out the ebook particulars, together with title, writer title, description, and classes or genres. These particulars assist readers uncover and perceive your e book.
4. Set pricing and royalties.
Decide the pricing to your e book. This determines how a lot income you possibly can generate from every sale. By setting the fitting value, you possibly can guarantee your e book is aggressive out there whereas maximizing your earnings.
Upon getting your value set, you may wish to decide your royalty charges, which is the proportion of the e book’s value that you just earn because the writer or writer for every sale.
Being profitable from an e book sale is at all times thrilling; it is much more thrilling once you use free assets (like our e book Template 12, pictured under).
Completely different e book publishing platforms provide varied royalty constructions, and it is necessary to know the charges and phrases they supply. By setting royalties, you possibly can calculate and predict your earnings from every sale.
You may additionally wish to think about providing your e book free of charge.
Though it would not assist generate direct income to your firm, it could possibly nonetheless improve publicity and entice a bigger readership, resulting in word-of-mouth promotion and probably rising future gross sales.
Plus, it supplies a chance to generate leads and construct an electronic mail record for future engagement.
5. Preview and publish.
Earlier than publishing, preview your e book to make sure it appears to be like as supposed and guarantee there are not any errors or formatting points. When you’re happy, click on the publish button to make your e book obtainable for buy.
Remember that the steps talked about above are common tips, and the particular importing course of could fluctuate based mostly on the platform you select to publish your e book with.
E-book Concepts
So, what do you have to write about in your e book? I am going to reply that query with one other query: What would you like your readers to get out of this e book?
To determine an e book concept that fits your viewers, think about the kind of e book you are attempting to create. Listed here are a number of concepts.
New Analysis
Conducting an experiment or enterprise survey? This can be a nice option to develop proprietary data and change into a thought chief in your business. However how will you share your findings with the individuals who care about it?
Create an e book that describes the experiment, what you supposed to seek out out, the outcomes of the experiment, and what these findings imply to your readers and the market at giant.
Our E-book Template 7 is ideal for displaying analysis and data-heavy data in a digestible format:
Case Research
Folks love success tales, particularly if these individuals are on the fence about buying one thing from you. When you’ve got a shopper whose enterprise you are significantly proud to have, why not inform their story in an e book?
E-book case research present your patrons that different folks belief you and have benefited out of your services or products.
In your e book, describe what your shopper’s problem was, the way you linked with them, and the way you have been capable of assist your shopper clear up their problem and change into profitable.
Our E-book Template 11 is colourful, trendy, and able to dazzle readers along with your case research findings.
Product Demo
The extra complicated your product is, the extra data your prospects might want to use it accurately.
In case your services or products has many use circumstances or it is laborious to arrange alone, dedicate a short e book to exhibiting folks the way to take advantage of out of it.
As an illustration, within the first part of your e book, you possibly can clarify the way to launch your services or products. The second part can break down the person options and functions that your product is greatest used for.
Our E-book Template 2 balances pictures and textual content completely, making it an amazing choose for a step-by-step product demo.
Interview
Are you curious about interviewing a widely known particular person in your market?
Maybe you‘ve already sat down with an influencer to choose their mind in regards to the business’s future. Package deal this interview into an e book, making it simple to your prospects to learn and share your inside scoop.
Our E-book Template 10 is right for interviews with its pull-out quotes completely balanced with photographs:
Playbook
A “playbook” is a doc folks can use when taking over a brand new venture or idea that’s overseas to them. Consider it like a cheat sheet filled with ideas and methods that assist your prospects get higher at what they do.
When carried out proper, a playbook equips your prospects with the knowledge they would wish to excel when utilizing your product.
For instance, a software program vendor for IT professionals may create a “virus safety playbook” that makes help groups higher at stopping viruses for his or her respective corporations.
With its daring design, steadiness, and clear construction, our E-book Template 4 is ideal for a playbook:
Weblog Put up Collection
Generally, the perfect e book for your corporation is already strewn throughout a collection of weblog posts. If you happen to’ve spent the final month writing articles all on the identical topic for your corporation, think about how these posts would look stitched collectively.
Then, as soon as this e book is created, you possibly can advertise on a touchdown web page, hyperlink to this touchdown web page from every weblog put up, and generate leads from readers who wish to obtain the whole weblog collection in a single handy e book.
Professional tip: Make every weblog put up a brand new “chapter” of your e book. Get an concept of how this might look with our e book templates under (that is E-book Template 8):
E-book FAQs
Are ebooks worthwhile?
Sure, they are often. Ebooks promote for good cash on-line, even ones made in Google Docs utilizing free instruments.
Ebooks are high-volume, low-sales-price gives.
This implies you may have to promote a lot of them at a comparatively low value level to compete out there and switch a big revenue. Relying in your business, ebooks can vary from free to greater than $100.
Earlier than setting a value to your e book, perform a little research. Decide who your viewers is, what they’re prepared to pay, and the way many individuals inside your goal market could be prepared to purchase it.
Then, decide the platforms by which you may promote your e book. Amazon? Apple Books? Your web site? You may analysis how a lot ebooks often go for on these websites and incorporate this perception into your pricing technique.
Professional tip: Folks do choose a ebook by its cowl. Do not make your e book cowl an afterthought — spend time on the design. For inspiration, listed below are the covers from our E-book Templates 7, 9, and 11 (attempt them free of charge!):
How is an e book structured?
There‘s no set rule for organizing your content material into an e book. It typically mimics the construction of a novel or textbook (relying on what it’s you are writing about). However, it is best to be sure you adhere to some features of an e book.
Ebooks usually have a system of chapters and supporting photographs. Like a weblog put up, in addition they do effectively when additional segmenting their textual content with subheaders that break down the dialogue into particular sections.
If you happen to’re writing about skilled sports activities, for instance, and one in every of your chapters is about Main League Baseball (MLB) within the U.S., you may wish to set up subchapters in regards to the varied groups belonging to the MLB.
Professional tip: Our free e book templates have a wide range of totally different layouts. To see every template‘s construction at a look, click on “grid view” and also you’ll be capable of preview all the pages directly. The template under is E-book Template 5. Attempt it for your self!
What can an e book be about?
Something. Properly, inside motive.
Ebooks are merely a marketer’s method of delivering plenty of essential data in a kind their potential prospects are most prepared to learn.
For instance, an environmental firm may write an e book about water conservation. They could additionally focus an e book fully on utilizing their water-saving product or the way it helped a buyer clear up an issue.
Analysis is a big a part of e book creation, irrespective of your e book’s matter. Opposite to short-form content material like articles and movies, the content material of an e book is based on belief and proof.
A person who obtains (or requests entry to) your e book desires the complete story, not simply the bullet factors. That features all of the content material and testing you went by to provide the e book.
Are you able to edit an e book?
Nope.
An e book can‘t be edited as soon as it has been saved in one of many main file codecs, so it is best to make sure you have an editable model saved in a program like Microsoft Phrase.
You may edit ebooks in the event that they’re saved utilizing an editable PDF, a characteristic that’s particular to Adobe Acrobat. When you’ve got the software program, studying the way to edit PDFs is straightforward with Acrobat’s user-friendly interface.
However why would you need your e book to be uneditable? Making ebooks uneditable ensures the content material stays unchanged — each the format and the knowledge — because it’s shared between a number of customers.
That signifies that when you finalize your good design (like our E-book Template 6 pictured under), nobody can by accident destroy the formatting or take away textual content.
How do you learn an e book?
You may learn an e book on many alternative units: iPhone, Android smartphones, a Macbook, PC, and e-readers such because the Nook and Kindle.
The latter two units are usually used to learn novels in digital kind. Nook and Kindle house owners can retailer hundreds of books (actually) on a single Nook or Kindle.
Share Your Experience in an E-book
Ebooks are one of many prime changing lead magnets a enterprise can provide to its viewers. Creating an e book is all about delivering excessive worth at a low value level to generate a excessive gross sales quantity.
Ebooks work effectively for brand spanking new companies searching for model consciousness and established corporations securing a spot as an business thought chief.
As long as you and your workforce have outlined what success appears to be like like to your e book launch, you may reap the rewards of this stand-alone asset for months — and even years — to come back.
So get began in your e book utilizing the free template obtainable within the provide under.
Editor’s observe: This put up was initially revealed in October 2013 and has been up to date for comprehensiveness.