So that you’ve deliberate and launched a social media marketing campaign, and waited patiently for the likes, feedback, and conversions to roll in. Now you’re your efficiency report, questioning what the numbers really imply. Is a 2% engagement fee excessive or low? Did your target market love your marketing campaign, or was it a flop?
With out social media benchmarks (a.ok.a. common efficiency stats for a social platform or trade), it’s troublesome to make sense of uncooked knowledge. However we received you. On this submit, we’ve rounded up common social media engagement charges from 12 prime industries to provide you a greater understanding of the place you stand. (And empower you to brag to your boss with data-informed confidence — you’re welcome.)
We’ve even included a easy (and free!) engagement fee calculator you need to use to shortly double-check your individual efficiency stats.
Common engagement charges (January 2025)
Under, you’ll discover the most recent common engagement charges (per submit), damaged down by trade and social community.
For extra benchmarks (together with impressions, viewers progress fee, posting frequency, and far more) and insights that may assist you to enhance your advertising technique, begin a free 30-day Hootsuite trial and browse stats out of your trade — and hand-picked opponents — in Hootsuite Analytics.
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Businesses
Common Fb engagement fee: 0.9%
Common X (Twitter) engagement fee: 0.9%
Training
Common Instagram engagement fee: 4.7%
Common Fb engagement fee: 3.6%
Common X (Twitter) engagement fee: 3.3%
Common LinkedIn engagement fee: 1.8%
Media and Leisure
Common Instagram engagement fee: 2.0%
Common Fb engagement fee: 1.3%
Common X (Twitter) engagement fee: 1.7%
Common TikTok engagement fee: 2.1%
Common Instagram Reel engagement fee: 2.0%
Monetary providers
Common Instagram engagement fee: 1.8%
Common Fb engagement fee: 1.2%
Common X (Twitter) engagement fee: 1.1%
Common LinkedIn engagement fee: 2.3%
Common Instagram Reel engagement fee: 1.0%
Eating, Hospitality, and Tourism
Common Instagram engagement fee: 1.9%
Common Fb engagement fee: 0.9%
Common TikTok engagement fee: 0.6%
Common Instagram Reel engagement fee: 1.7%
Authorities
Common Instagram engagement fee: 3.2%
Common Fb engagement fee: 2.0%
Common X (Twitter) engagement fee: 1.6%
Common LinkedIn engagement fee: 3.6%
Common Instagram Reel engagement fee: 2.3%
Healthcare, Pharma and Biotech
Common Instagram engagement fee: 1.6%
Common Fb engagement fee: 1.3%
Common X (Twitter) engagement fee: 1.3%
Common LinkedIn engagement fee: 2.8%
Common Instagram Reel engagement fee: 1.3%
See extra social media analytics in healthcare.
Actual Property, Authorized and Different Skilled
Common Instagram engagement fee: 2.9%
Common Fb engagement fee: 1.8%
Common X (Twitter) engagement fee: 0.9%
Common LinkedIn engagement fee: 2.6%
Common Instagram Reel engagement fee: 2.0%
Client Items & Retail
Common Instagram engagement fee: 1.8%
Common Fb engagement fee: 1.2%
Common X (Twitter) engagement fee: 0.9%
Common Instagram Reel engagement fee: 2.1%
Development, Mining and Manufacturing
Common Instagram engagement fee: 2.8%
Common Fb engagement fee: 1.6%
Common LinkedIn engagement fee: 3.3%
Common Instagram Reel engagement fee: 2.6%
Know-how
Common Instagram engagement fee: 6.4%
Common Fb engagement fee: 3.1%
Common X (Twitter) engagement fee: 2.8%
Common LinkedIn engagement fee: 2.4%
Common TikTok engagement fee: 4.2%
Utilities and Power
Common Instagram engagement fee: 6.8%
Common Fb engagement fee: 4.0%
Common X (Twitter) engagement fee: 3.4%
Common LinkedIn engagement fee: 2.4%
NonProfit
Common Instagram engagement fee: 2.2%
Common Fb engagement fee: 1.8%
Common X (Twitter) engagement fee: 1.1%
Common LinkedIn engagement fee: 1.7%
Common Instagram Reel engagement fee: 2.6%
Different
Common Instagram engagement fee: 1.7%
Common Fb engagement fee: 1.5%
Common LinkedIn engagement fee: 2.7%
Common Instagram Reel engagement fee: 1.9%
General
Common Instagram engagement fee: 2.0%
Common Fb engagement fee: 1.4%
Common X (Twitter) engagement fee: 1.6%
Common LinkedIn engagement fee: 2.8%
Common TikTok engagement fee: 2.0%
Common Instagram Reel engagement fee: 1.9%
Common engagement charges: January insights
1. Instagram was the very best platform for engagement
Instagram continues to be the very best social community for companies seeking to construct an engaged social following — in January, it constantly recorded the best common engagement charges throughout all industries.
Manufacturers and organizations simply getting began with social media advertising can depend on Instagram’s visible attraction, many interactive options, and good algorithm for a little bit of a lift.
Curious how your Instagram posts are actually performing? Use this Instagram Engagement Price Calculator to measure likes, feedback, and shares and see the way you stack up!
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Create. Schedule. Publish. Have interaction. Measure. Win.
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2. Know-how and Utilities carried out nicely
Know-how and utilities stand out as prime performers by way of common engagement throughout all main social networks. This can be resulting from their capacity to create content material that’s each private and extremely participating, resonating strongly with audiences throughout a number of platforms.
3. Development, Mining, and Manufacturing had been large on Instagram Reels
In January, the development sector and nonprofit sector led on Instagram Reels, with a formidable common engagement fee of two.6%. This success is probably going because of the platform’s capacity to amplify private, cause-driven content material that resonates with a large viewers.
4. Authorities sector excels on LinkedIn
The federal government sector exhibits constantly excessive engagement charges throughout most main social platforms, significantly on LinkedIn, at 3.6%. This sturdy efficiency could also be resulting from its informative and discussion-driven posts.
Free engagement fee calculator
Prepared to match your efficiency to trade benchmarks? Use this free device to seek out out your engagement fee by submit.
Notice: In case you’re calculating your account’s complete engagement, embrace details about all of your posts (e.g complete variety of posts printed, complete variety of likes, and so forth). In case you’re calculating the engagement fee of a particular social media advertising marketing campaign, solely embrace the main points of the posts that had been a part of the marketing campaign.
In case you’re searching for extra detailed knowledge otherwise you need to calculate totally different sorts of engagement (like engagement fee by attain or engagement fee by impressions), obtain our free spreadsheet calculator that may do the mathematics for you.
Or, higher but, begin a free 30-day Hootsuite trial to simply observe the efficiency of all of your social channels in a single place (so you may replicate what works and get extra engagement). Hootsuite’s social media analytics device collects your stats from Fb, Instagram, Twitter, LinkedIn, and TikTok.
With Hootsuite Analytics, you too can:
Discover out when your viewers is on-line
Get customized suggestions on your greatest instances to submit for every of your accounts
Simply view trade benchmarks and see the way you examine to opponents
Use Hootsuite to trace and enhance engagement charges throughout all of your social media channels. Strive it free right now.
