In January 2025, we held our fourth (!) version of Creator Camp — a free 30-day problem to assist contributors construct constant social media habits.
I led and took part, sharing sources and prompts. Every participant chosen a platform, format, and posting cadence. Me? I went for movies on LinkedIn 5 to seven days per week. By the point the Camp was over, I had revealed 25 posts in 31 days.
This wasn’t my first Creator Camp rodeo. In October 2024, I participated and generated 300,000 impressions throughout 31 posts. However this time, I had completely different priorities. As an alternative of chasing metrics, I targeted on monetization and intentionality with my content material pillars.
What began as a problem shortly grew to become a strategic shift in my LinkedIn presence. Regardless of producing “solely” 83,000 impressions (in comparison with October’s 300,000), the standard of engagement landed me my first model partnership simply 21 days in.
Right here’s what occurred once I dedicated to LinkedIn consistency — plus the shocking insights and actionable classes you’ll be able to apply to your LinkedIn technique.
Setting the stage
When selecting my platform for Creator Camp, LinkedIn was a no brainer. Other than being the place I’ve my largest viewers, with 15,000+ followers, the platform is seeing a surge in curiosity as a platform for creator development.
My content material technique
I approached this problem with a transparent focus:
Main format: Video (with some textual content and picture posts)Content material pillars: Private branding, distant work, AI instruments, and LinkedIn model partnershipsPosting frequency: 5-7 instances per week
Relatively than posting for the sake of posting, I wished to check particular hypotheses:
Would consistency alone enhance my visibility?Might I monetize my LinkedIn presence via model partnerships?Which content material sorts and matters would resonate most with my viewers?
With these questions in thoughts, I set out on my 30-day journey.
The info after 30 days
After 31 days and 25 posts, the numbers have been in:
Complete impressions: 83,330Total views: 43,647Total reactions: 2,628Total feedback: 505Total shares: 82
However the true insights got here from digging deeper into the info. Here is what I found:
1. Content material kind issues — however not why you could suppose
Throughout my experiment, I posted:
19 video posts3 text-only posts2 picture posts1 doc publish
The efficiency breakdown revealed some shocking patterns:
Content material Kind
Avg. Impressions
Avg. Reactions
Avg. Feedback
Avg. Engagement Fee
Video
3,383
112
20
3.64%
Picture
5,062
150
19
3.51%
Textual content
1,777
40
26
3.48%
Carousel (Doc)
3,606
80
9
2.63%
Regardless of video making up 76% of my posts, picture posts generated the very best common impressions (50% greater than video), whereas textual content posts drove probably the most conversations.
2. Authenticity and milestone-sharing drove peak engagement
My highest-performing publish wasn’t a refined how-to or deep dive. It was a candid replace about securing my first model partnership.
Impressions: 5,052Engagement Fee: 5.23percentReactions: 221Comments: 41
Equally, my second-best publish introduced my purpose to make $20,000 from LinkedIn and outlined my plan.
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Key takeaway: LinkedIn audiences reply to genuine journey-sharing and milestone celebrations.
3. Direct calls-to-action generated tangible outcomes
One in every of my best-performing posts was a easy request for Substack suggestions. Regardless of decrease impressions, it generated the very best variety of feedback (68).
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Key takeaway: LinkedIn customers reply nicely to direct, invaluable asks when framed authentically.
4. Consistency compounds (even when particular person publish efficiency varies)
By week 4, my common impressions per publish elevated by 46%, reinforcing LinkedIn’s desire for constant creators.
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Key takeaway: Consistency itself is a technique — LinkedIn steadily rewards creators who present up reliably.
The challenges and the way I overcame them
Committing to 5 to seven posts per week wasn’t with out its struggles. Here is how I navigated the widespread pitfalls of constant content material creation:
Content material creation fatigue
By the center of week two, I hit a wall — not with concepts, as I had an abundance of prompts from Creator Camp. However I used to be struggling to maintain up the inspiration required for five considerate posts each day, on prime of my common workload.
Answer: I carried out a easy however efficient system:
Created a content material calendar with flexibility in-built (three deliberate posts, two to 4 versatile slots)Filmed movies in batches so I by no means ran out of postsKept a operating content material inspiration move in my Create area in Buffer
This method diminished the each day choice fatigue whereas sustaining sufficient flexibility to publish about well timed matters.
Coping with underperforming posts
Not each publish was a winner. My lowest-performing publish obtained simply 857 impressions and 17 reactions — a fraction of my prime performers. Initially, these “flops” felt discouraging.
Answer: I began analyzing these posts objectively reasonably than emotionally. This revealed invaluable patterns:
Posts revealed after 2 p.m. (UTC+1) constantly underperformed – so I wanted to seek out one of the best time to publish. Fortunately, now we have that knowledge helpful.Posts and not using a clear hook within the first line generated fewer impressionsOverly complicated matters with out private tales noticed much less engagement
As an alternative of seeing these as failures, I reframed them to refine my technique. I targeted on creating stronger hooks and scheduling posts (with Buffer, after all).
Balancing high quality with consistency
The stress to publish each day generally tempted me to sacrifice high quality for the sake of “simply getting one thing out.”
Answer: I established minimal high quality requirements for every publish:
Should present real worth (perception, leisure, or inspiration)Should embody a compelling hook and clear takeawayVideo posts should have good lighting and audio, even when the content material is informal
On days once I could not meet these requirements, I opted for a easy engagement publish (asking a query) reasonably than forcing subpar content material.
5 actionable takeaways on your LinkedIn technique
Primarily based on knowledge and experiences from each my October 2024 and January 2025 challenges, listed here are probably the most impactful methods you’ll be able to implement at this time:
1. Diversify your content material codecs
Whereas I leaned closely on video (76% of my posts), the info confirmed that photos really generated the very best common impressions, and textual content posts drove probably the most feedback.
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Motion step: Implement a balanced content material combine: For each 5 posts, goal for 2 to a few in your main format and two to a few in complementary codecs to maximise several types of engagement.
2. Doc your journey transparently
My highest-engaging posts shared genuine moments in my skilled journey — setting targets, reaching milestones, and even discussing challenges. This was constant throughout each Creator Camp challenges, the place private milestones outperformed generic content material.
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Motion step: Set a public, skilled purpose and decide to sharing your progress at the least weekly. Body setbacks as studying alternatives and have a good time wins, nevertheless small.
3. Make direct, invaluable asks
LinkedIn customers reply nicely to clear calls to motion once they’re framed authentically and supply mutual worth.
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Motion step: In at the least one publish weekly, embody a direct ask: connections, suggestions, partnerships, or info. Simply make sure you’re providing worth in return.
4. Optimize your posting schedule
My knowledge revealed that posts revealed between 9 a.m. and 12 a.m. (Lagos time) constantly outperformed these revealed later within the day – according to our propietary greatest time to publish knowledge.
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Motion step: Check posting at completely different instances for 2 weeks, monitoring efficiency meticulously. When you determine your optimum home windows, schedule 80% of your content material inside these instances.
What’s subsequent in my LinkedIn journey
This 30-day experiment was just the start. Primarily based on these learnings, I am evolving my LinkedIn technique in a number of methods:
Content material collection improvement: Creating extra structured content material collection (like #LinkedIncome) that followers can anticipate and followMonetization growth: Rising the tempo of name partnerships and touchdown larger contractsCommunity constructing: Focusing extra on fostering significant conversations within the feedback to construct a stronger communityCross-platform synergy: Strategically repurposing my LinkedIn content material for the Buffer weblog and different platforms
My new purpose is to double my common engagement charge throughout the subsequent quarter whereas sustaining my posting consistency.
Consistency unlocks alternatives
Essentially the most profound lesson from each Creator Camp challenges is that whereas common consistency builds visibility, strategic consistency creates alternative.
In October 2024, taking part in Creator Camp on LinkedIn generated spectacular metrics:
Over 300,000 impressions (practically 4 instances my January outcomes)3,400+ reactionsOne viral publish with 206,533 impressions
However regardless of these flashy numbers, I did not convert that visibility into something.
Against this, in January 2025, with clearer targets and content material pillars, I generated a extra modest 83,000 impressions, however
Secured my first model partnership in simply 21 days, andCreated a basis for sustainable LinkedIn monetization
The important thing wasn’t having excellent content material or huge visibility — it was having constant, strategic content material aligned with particular targets. The lesson? Attain doesn’t equal outcomes.
Do not chase self-importance metrics if you wish to remodel your LinkedIn presence. Set clear targets, select a sensible posting cadence, decide to it for 30 days, and use the info you collect to refine your method.
The algorithm rewards consistency, and as my expertise exhibits, consistency can ship actually significant outcomes.
