Final up to date: August 22, 2025
Instagram’s advert specs are always evolving, with frequent updates and new characteristic rollouts, making it a problem to maintain your artistic property optimized. A profitable Instagram promoting technique begins with getting the basics proper—and that features nailing your advert specs.
Overlook the outdated spec sheets. We’ve created and up to date this information to be your single supply of reality. Let’s dive into the exact dimensions you might want to construct compelling, high-performing advertisements that seize your viewers’s consideration.
Fast Instagram advert specs
That can assist you rapidly discover the specs you want, here’s a abstract of a very powerful necessities for every main Instagram advert format.
For extra detailed data, please confer with the sections under.
Advert Format
Really helpful Dimension (Pixels)
Facet Ratio
File Dimension Restrict
Feed Picture Advert
1440 x 1440
1:1
30MB
Feed Video Advert
1440 x 1880
4:5
4GB
Profile Feed Picture Advert
1080 x 1080
1.91:1 to 4:5
30MB
Profile Feed Video Advert
1080 x 1080
1.91:1 to 9:16
4GB
Tales Picture Advert
1440 x 2560
9:16
30MB
Tales Video Advert
1440 x 1800
4:5
4GB
Reels Picture Advert
1440 x 2560
9:16
30MB
Reels Video Advert
1440 x 2560
9:16
4GB
Carousel Feed Advert
1080 x 1080
1:1 or 4:5
30MB (Picture), 4GB (Video)
Carousel Tales Advert
1080 x 1920
9:16
30MB (Picture), 4GB (Video)
Carousel Reel Advert
1080 x 1080
9:16
30MB (Picture)
Assortment Feed Advert
1080 x 1080
1.91:1 to 1:1
30MB (Picture), 4GB (Video)
Assortment Story Advert
1080 x 1080
1.91:1 to 1:1
30MB (Picture), 4GB (Video)
Assortment Reels Advert
500 x 888
9:16 (Cowl), 1:1 (Product)
30MB (Picture), 4GB (Video)
Discover Picture Advert
1080 x 1080
9:16
30MB
Discover Video Advert
1080 x 1080
4:5
4GB
Instagram Feed advertisements
The Instagram Feed is prime actual property for advertisers. Your advert has the potential to command a consumer’s full consideration, however with that energy comes nice duty—your artistic must be completely optimized to take advantage of that house. In keeping with the 2025 Sprout Social Index™, shoppers rank authenticity and relatability as the highest two traits they worth most in model content material, making the Feed a great place to showcase it.
Instagram Feed picture advertisements
Whereas Instagram helps varied facet ratios, a 1:1 sq. ratio is really useful to make sure your picture shows accurately with out surprising cropping.
Supply: Fb
Instagram Feed picture advert dimensions and tips
Minimal decision: 1440×1440 pixels
Really helpful ratio: 1:1
Minimal width: 500 pixels
Minimal facet ratio: 4:5
Most facet ratio: 1.91:1
Most file measurement: 30MB
Really helpful picture codecs: JPG, PNG
Instagram Feed picture advertisements character limits
Major textual content: 125 characters
Headline: 40 characters
Most variety of hashtags: 30
Instagram feed video advertisements
As with many different platforms, the recognition of video is surging on Instagram. However to be sure you’re on prime of your video technique, you should make sure you’re utilizing the proper sizes and specs.
Much like in-feed picture advertisements, video advertisements can seem at totally different facet ratios, however manufacturers ought to be conscious of Instagram’s personal suggestions when planning content material to make sure the perfect look throughout all units prospects could also be utilizing.
Supply: Fb
Instagram Feed video advert specs
Minimal decision: 1440×1880 pixels
Really helpful ratio: 4:5
Minimal width: 250 pixels
Most file measurement: 4GB
Video size: 1 second to 60 minutes
Really helpful video codecs: MP4, MOV, GIF
Video captions are elective however really useful
Video sound is elective however really useful
Instagram Feed video advertisements character limits
Major textual content: 125 characters
Most variety of hashtags: 30
Instagram Profile Feed advertisements
Advertisements within the Instagram profile feed seem for customers as they scroll by way of a public Instagram profile’s content material, providing a much less intrusive option to attain an engaged viewers. Customers will see one of these advert as they scroll by way of the profile’s feed, and advertisements can seem as both video or static photographs.
Instagram Profile Feed picture advertisements
Supply: Fb
Instagram Profile Feed picture advert dimensions and tips
Really helpful decision: 1080×1080 pixels
Really helpful ratio: 1:1
Facet ratio vary: 1.91:1 to 4:5
Minimal facet ratio: 4:5
Most facet ratio: 1.91:1
Minimal Width: 500 pixels
Minimal Peak: 400 pixels
Most file measurement: 30MB
Really helpful file codecs: JPG, PNG
Instagram Feed picture advertisements character limits
Major textual content: 125 characters
Headline: 40 characters
Most hashtags: 30
Instagram Profile Feed video advertisements
Supply: Fb
Instagram Profile Feed video advert dimensions and tips
Really helpful decision: 1080×1080 pixels
Really helpful ratio: 4:5
Facet ratio vary: 1.91:1 to 9:16
Minimal facet ratio: 4:5
Most facet ratio: 1.91:1
Minimal Width: 500 pixels
Minimal Peak: 500 pixels
Most file measurement: 4GB
Really helpful file codecs: MP4, MOV or GIF
Video size: 1 second to 60 minutes
Video captions are elective however really useful
Video sound is elective however really useful
Instagram Feed video advertisements character limits
Major textual content: 125 characters
Headline: 40 characters
Most hashtags: 30
Instagram Tales advert sizes
There’s actual energy to utilizing Instagram Tales in your social media promoting technique.
With over 2 billion month-to-month lively customers, Instagram Tales are a powerhouse for promoting. The complete-screen, vertical format supplies an immersive canvas in your model’s message.
Information reveals that customers need manufacturers to be genuine on social media, and Instagram Tales are the proper place to ship that behind-the-scenes really feel.
Instagram Tales picture advertisements
Instagram Tales have a variety of options that make single picture advertisements excellent in your advertising and marketing marketing campaign. Leverage interactive parts like polls, stickers and GIFs to make your static picture advertisements extra partaking and drive customers to swipe up.
Supply: Fb
Instagram Tales advert picture dimensions and tips
Minimal decision: 1440×2560 pixels
Really helpful ratio: 9:16
Minimal width: 500 pixels
Most file measurement: 30MB
Really helpful picture codecs: JPG, PNG
Professional Tip
Depart 14% (250 pixels) on the prime and 20% (340 pixels) of the underside of your artistic freed from textual content and logos. This “protected zone” ensures your key parts aren’t lined by the profile icon or call-to-action prompts.
Instagram Tales picture advertisements character limits
Major textual content: 125 characters
Instagram Tales video advertisements
Making a compelling audio-visual expertise with Tales is essential. Maintain your message concise and impactful to seize consideration inside the first few seconds, and utilizing captions is strongly really useful.
Supply: Fb
Instagram Tales video advert specs
Minimal decision: 1440×1800 pixels
Really helpful ratio: 4:5
Minimal width: 250 pixels
Most file measurement: 4GB
Video size: 1 second to 60 minutes
Really helpful video codecs: MP4, MOV, GIF
Video captions are really useful.
Video sound is really useful.
Instagram Tales video advertisements character limits
Major textual content: 125 characters
Most variety of hashtags: 30
Instagram Reels advert sizes
Instagram Reels revolutionized how we devour content material, providing charming short-form movies that entertain and inform. Promoting by way of Instagram Reels permits manufacturers to attach with customers authentically, leveraging the platform’s broad attain and immersive expertise to share significant tales and messages. Whether or not it’s behind-the-scenes glimpses, tutorials or product showcases, Reels affords limitless potentialities for manufacturers to share their narrative and join with their target market on a extra private degree.
Instagram Reels is usually a assortment of each photographs or movies and the inclusion of music or sound. Check totally different mixtures of Reels codecs in your viewers to seek out essentially the most partaking mixture.
Instagram Reels picture advertisements
Whereas Reels are video-centric, you should use a full-screen vertical picture as an advert placement. This may be an efficient option to drive visitors with a robust call-to-action.
Supply: Fb
Instagram Reels picture advert dimensions and tips
Minimal decision: 1440×2560 pixels
Really helpful ratio: 9:16
Minimal width: 500 pixels
Most file measurement: 30MB
Really helpful picture codecs: JPG, PNG
Instagram Reels picture advertisements character limits
Major textual content: 72 characters
Professional Tip
Depart 14% (250 pixels) on the prime and 20% (340 pixels) of the underside of your artistic freed from textual content and logos. This “protected zone” ensures your key parts aren’t lined by the profile icon or call-to-action prompts.
Instagram Reels video advertisements
For the perfect outcomes, create Reels advertisements that really feel native to the platform—use trending audio, artistic transitions and genuine, human-centric content material.
Supply: Fb
Instagram Reels video specs
Minimal decision: 1440×2560 pixels
Really helpful ratio: 9:16
Most file measurement: 4GB
Minimal width: 250 pixels
Video size: 0 seconds to fifteen minutes
Really helpful video codecs: MP4, MOV
Video captions is elective however are really useful
Video sound is elective however is strongly really useful
Instagram Reels video advertisements shouldn’t include:
Licensed music
Media that accommodates a face or digicam impact
Media with a GIF
Media with product tags
View extra Reels video advertisements tips on Meta for Enterprise
Instagram Reels video advertisements character limits
Major textual content: 72 characters
Professional Tip
Depart 14% (250 pixels) on the prime and 20% (340 pixels) of the underside of your artistic freed from textual content and logos. This “protected zone” ensures your key parts aren’t lined by the profile icon or call-to-action prompts.
To search out extra data, try the Fb Assist Middle and Instagram Enterprise Assist Middle. Wish to know extra visible specs?
Take a look at our full information to all of the social media picture sizes and our full social media video specs information as properly!
Instagram Carousel advert sizes
Carousel advertisements are a flexible format that lets you showcase a number of merchandise, inform a sequential story or spotlight totally different options in a single advert unit. This format encourages customers to interact extra deeply along with your content material.
Instagram Carousel feed advertisements (photographs and movies)
Supply: Fb
Instagram carousel feed advert dimensions and tips (photographs and movies)
Minimal decision: 1080×1080 pixels
Really helpful ratio: 1:1 or 4:5
Most file measurement (photographs): 30MB
Most file measurement (movies): 4GB
Video size advice: 1 second to 2 minutes
Really helpful picture codecs: JPG, PNG
Really helpful video codecs: MP4, MOV, GIF
Variety of carousel playing cards: 2 to 10 playing cards
Instagram carousel advertisements character limits
Major textual content: 125 characters
Variety of hashtags: 30
Touchdown web page URL required
Instagram Carousel Tales advertisements (photographs and movies)
Supply: Fb
Instagram carousel Story advert dimensions and tips (photographs and movies)
Minimal decision: 1080×1920 pixels
Really helpful ratio: 9:16
Most file measurement (photographs): 30MB
Most file measurement (movies): 4GB
Video size advice: 1 second to fifteen minutes
Really helpful picture codecs: JPG, PNG
Really helpful video codecs: MP4, MOV, GIF
Variety of carousel playing cards: 2 to 10 playing cards
Instagram carousel Story advertisements character limits
Major textual content: 125 characters
Headline: 40 characters
Touchdown web page URL required
Instagram Carousel Reel advertisements
Supply: Fb
Instagram carousel Reel advert dimensions and tips
Minimal decision: 1080×1080 pixels
Really helpful ratio: 9:16
Most file measurement (photographs): 30MB
Really helpful picture codecs: JPG, PNG
Variety of carousel playing cards: 2 to 10 playing cards
Instagram Assortment advert sizes
Assortment advertisements create an immersive, shoppable expertise. When a consumer faucets the advert, it opens an Prompt Expertise—a full-screen touchdown web page the place they will browse a number of merchandise, watch movies and have interaction along with your model with out leaving the app.
Instagram assortment Feed advertisements (photographs and movies)
Supply: Fb
Instagram assortment feed advert dimensions and tips
Minimal decision: 1080×1080 pixels
Really helpful ratio: 1.91:1 to 1:1
Minimal picture/video width: 500 pixels
Minimal picture/video top: 500 pixels
Most file measurement (photographs): 30MB
Most file measurement (movies): 4GB
Really helpful picture codecs: JPG, PNG
Really helpful video codecs: MP4, MOV, GIF
Occasion expertise required
Instagram assortment advertisements character limits
Major textual content: 125 characters
Headline: 40 characters
Touchdown web page URL required
Instagram assortment Story advertisements
Supply: Fb
Instagram assortment Story advert dimensions and tips
Minimal decision: 1080×1080 pixels
Really helpful ratio: 1.91:1 to 1:1
Minimal picture/video width: 500 pixels
Minimal picture/video top: 500 pixels
Most file measurement (photographs): 30MB
Most file measurement (movies): 4GB
Really helpful picture codecs: JPG, PNG
Really helpful video codecs: MP4, MOV, GIF
Occasion expertise required
Instagram assortment Story advertisements character limits
Major textual content: 125 characters
Touchdown web page URL required
Professional Tip
Depart 14% (250 pixels) on the prime and 20% (340 pixels) of the underside of your artistic freed from textual content and logos. This “protected zone” ensures your key parts aren’t lined by the profile icon or call-to-action prompts.
Instagram assortment Reels advertisements
Supply: Fb
Instagram assortment Story advert dimensions and tips
Minimal decision: 500×888 pixels
Cowl ratio: 9:16
Product picture ratio: 1:1
Most file measurement (photographs): 30MB
Most file measurement (movies): 4GB
Really helpful picture codecs: JPG, PNG
Really helpful video codecs: MP4, MOV
Occasion expertise required
Instagram Discover advertisements
Instagram Discover is the place customers go to find new content material, creators and types. Putting advertisements right here provide companies a novel avenue to attach with customers who’re actively searching for new content material and inspiration. These advertisements seem natively alongside natural content material tailor-made to a consumer’s pursuits.
By leveraging the facility of Instagram’s data-driven focusing on, advertisers can ship related content material to customers who’re most certainly to be occupied with their services or products.
Instagram Discover picture advertisements
Supply: Fb
Instagram Discover picture advert dimensions and tips
Minimal decision: 1080×1080 pixels
Really helpful ratio: 9:16
Minimal width: 500 pixels
Most file measurement: 30MB
Really helpful picture codecs: JPG, PNG
Instagram Discover picture advertisements character limits
Major textual content: 125 characters
Instagram Discover video advertisements
Supply: Fb
Instagram Discover video advert specs
Minimal decision: 1080×1080 pixels
Really helpful ratio: 4:5
Minimal width: 500 pixels
Most file measurement: 4GB
Video size: 1 second to 60 minutes
Really helpful video codecs: MP4, MOV, GIF
Video captions are elective however really useful
Video sound is elective however really useful
Instagram Discover video advertisements character limits
Major textual content: 125 characters
Put these Instagram advert specs into apply
By following these tips, you’ll be able to make Instagram advertisements that resonate along with your viewers and drive outcomes. However creating nice advertisements is only the start. To actually succeed, you want a robust platform to handle, analyze and optimize your whole social technique.
Able to see how Sprout Social may help you flip compelling artistic into measurable enterprise affect? Begin your free trial at the moment.
