7 AI Automation Examples that Will Streamline Your Advertising Technique

Simply when it appears like I can‘t probably write anything about AI, I arrive with one other weblog submit on the topic.

Immediately, I’m sharing AI automation examples which you can incorporate into your advertising processes to streamline your technique and outpace the competitors.

Let’s dive in!

7 Examples of AI Automation

1. AI Bots

Finest for: Streamlining time-consuming, tedious advertising course of and fascinating with shoppers.

A bot is an AI-powered clever automation with many use circumstances for each entrepreneurs and shoppers. Entrepreneurs like myself usually use AI bots to streamline tedious duties.

For instance, I typically need to interview advertising leaders and supply their quotes for the posts I write. It could take me eternally to pay attention by way of 30-60 minutes of an interview and fish for probably the most compelling quotes.

Then, certainly one of my colleagues launched me to an AI device known as Castmagic, which might transcribe audio into textual content.

I might then paste the transcribed textual content into ChatGPT and immediate the chatbot to establish probably the most fascinating quotes from the textual content. This use of bots cuts hours‘ price of labor into simply minutes!

I additionally save time by utilizing HubSpot’s inner GPT to generate submit titles, meta descriptions, outlines, and subject concepts.

And I am removed from the one marketer who saves time utilizing AI instruments like bots. In keeping with our current survey of 1000+ entrepreneurs, 86% of selling professionals say AI helps them save an hour every day of their regular workflow.

After all, I am unable to overlook how chatbots assist entrepreneurs join with shoppers. Chatbots can direct guests to your web site to the proper services or products, reply questions, or troubleshoot points.

All this may be finished shortly and effectively, and your clients will admire the swift motion.

In actual fact, a current examine discovered that 62% of shoppers choose to have interaction with digital assistants moderately than watch for human brokers.

2. AI Personalization

Finest for: Rapidly gathering information to offer data-driven insights and high-quality personalised content material.

In keeping with our 2024 State of Advertising Report, 77% of entrepreneurs who use generative AI say it helps them make extra personalised content material, so AI and personalization already go hand-in-hand.

Nevertheless, AI may automate the method of making personalised content material by shortly and effectively accumulating information on buyer conduct, preferences, location, and extra.

AI then makes use of this info to generate data-driven insights and tailor content material to particular person clients.

For instance, HubSpot’s Breeze AI gathers high quality information to create personalization at scale.

3. AI Content material creation

Finest for: Creating quick-hit, short-form movies comparable to Reels, YouTube Shorts, or TikToks.

As a podcaster, blogger, and former YouTuber, I can affirm that content material creation, whereas enjoyable, is extremely time-consuming.

In case you‘re a hobbyist, you in all probability don’t thoughts the time spent, however in case you’re a marketer, you recognize you solely have a lot time to spare for a activity.

Happily, AI content material creation automates the method of crafting content material, comparable to:

Movies
Social Media posts
Weblog posts
Podcasts

For instance, I lately made a whole YouTube channel utilizing numerous kinds of AI in simply minutes. I‘ve additionally created TikToks and weblog posts utilizing solely AI.

And let’s not overlook my earlier instance of utilizing AI instruments like Castmagic to transcribe podcast interviews into written content material.

4. Lead Technology

Finest for: Gathering shopper info to generate leads.

Automated lead technology is among the many most helpful types of AI in advertising. Clever automation in lead-generating duties like lead seize, scoring, and nurturing makes discovering new clients simpler and much much less time-consuming.

For instance, let‘s say I go to the web site of my favourite shoe retailer, DSW, and I’m greeted by an automatic pop-up asking for my identify and electronic mail tackle in trade for 10% off my subsequent buy.

That info would then be despatched to a CRM and could be used for goal electronic mail campaigns that flip me into a brand new constant buyer.

AI automation permits this course of to be accomplished in seconds, saving entrepreneurs money and time.

5. Buyer segmentation

Finest for: Assembly your clients’ wants and producing a better ROI.

AI automation can swiftly categorize your clients into subgroups primarily based on demographics, behaviors, existence, location, and desires.

It is because AI is exceptionally helpful for extracting, processing, and making use of information. With automated buyer segmentation, you may generate personalised content material like emails, movies, and extra.

As of 2024, virtually 1 / 4 of entrepreneurs already use AI for buyer segmentation.

6. E mail advertising

Finest for: Working a easy, personalised electronic mail advertising marketing campaign.

I‘ve dabbled in electronic mail advertising fairly a bit all through my profession.

I as soon as managed the e-newsletter for the TV station I labored for as a journalist and curated HubSpot’s Advertising Day by day Publication earlier than it was transformed to a Grasp in Advertising.

So, belief me after I say AI automated electronic mail advertising made my work as an electronic mail marketer a breeze. With AI, I used to be capable of:

Analyze electronic mail performances and open charges to see what labored with my audience and what did not
Compile analytics to find out the well being of my campaigns
Rapidly clear my electronic mail lists
Ship personalised, segmented content material.

7. Advert focusing on and optimization

As you‘ve in all probability observed by now, AI is a professional at utilizing information to assist create a seamless, focused advertising marketing campaign. So, it’s no shock that Advert focusing on and optimizing personalised advertising supplies are as straightforward as counting to three for AI.

Now, you’ve gotten some nice examples of AI automation in AI. How do you intend to implement clever automation into your subsequent advertising marketing campaign?