100% of entrepreneurs who learn these social media statistics could have the info they should plan and optimize their social methods in 2025. (It’s enjoyable math, we promise.)
Seize a bevy and dive into the most recent social media stats for ol’ faves Fb, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.
What the stats inform us
Quick-form video is successful everywhereAcross platforms, short-form video is the best way to go for memorable and fascinating content material. With almost 139 million Instagram Reels watched each minute and TikTok turning nearly half its customers into patrons, brief movies aren’t simply in style—they’re highly effective.
Influencer advertising and marketing is taking the leadIn 2025, manufacturers are anticipated to spend extra on influencer advertising and marketing than on digital advertisements — an enormous signal of shifting belief and affect. TikTok and Pinterest are particularly robust right here, with youthful customers extra more likely to store primarily based on suggestions. Begin figuring out and constructing relationships with influencers now (notably these with engaged audiences within the 18-34 demographic) to lock in high-performing campaigns for 2025.
X and LinkedIn are heating upPeople are speaking extra on X and LinkedIn. Feedback are approach up, and posts are getting extra eyes than earlier than. Meaning extra possibilities in your model to hitch the dialog. Strive sharing posts that invite replies—like questions, takes on information, or useful ideas. And don’t underestimate the facility of an excellent remark: mid-length ones are likely to get probably the most engagement. It’s a good time to point out up and communicate up.
1. Platform traits
Quick-form video performs the perfect throughout all platforms.
Folks spend a mean 37.5% extra time on social media now vs. 10 years in the past.
Instagram is the quickest rising social media platform, YouTube stays probably the most used throughout all ages, and Fb has probably the most customers.
TikTok is a significant information supply for 52% of U.S. adults, doubling in reputation since 2020.
2. Content material traits
Common feedback per publish are up considerably on X (Twitter) and LinkedIn — 107% and 37% 12 months over 12 months, respectively.
The typical social media engagement price is 1.4% to 2.8%, relying on platform.
Organizations in regulated industries are main AI adoption sooner than their unregulated counterparts.
3. Efficiency traits
For the primary time, manufacturers are anticipated to spend extra on influencer advertising and marketing than on social or digital advertisements in 2025.
TikTok dominates social commerce, changing 43.8% of customers into patrons in 2024.
1. 5.17 billion folks worldwide use social media
Specialists predict over six billion folks will probably be utilizing social media by 2028 (so get your child an excellent screenname now).
Supply: Statista
2. Folks spend a mean of two hours and 21 minutes a day on social media
That is the primary lower in common time spent since 2018, although solely by a couple of minutes. It’s nonetheless a dramatic 56.6% enhance in time spent in comparison with 2012’s common 90 minutes.
Supply: Information Reportal
3. Folks watch 138.9 million Fb and Instagram Reels each minute
Globally, folks additionally watch 3.4 million YouTube movies, ship 251 million emails, and conduct 5.9 million Google searches each minute.
Supply: Statista
4. Adults within the U.S. are the most certainly to say social media is dangerous for democracy
Out of all democratic nations surveyed, 77% of each Nigerians and Mexicans stated social media has been good for his or her nation. In distinction, solely 34% of individuals within the U.S. stated the identical.
Supply: Pew Analysis
5. The three quickest rising social platforms are Instagram, Pinterest, and LinkedIn
The highest 4 quickest rising social platforms all had double digit 12 months over 12 months progress in 2024. Instagram’s viewers grew 25.3%, Pinterest by 23.2%, LinkedIn by 13.9%, and X by 11.3%.
Supply: Statista
6. 54% of U.S. adults ‘typically or usually’ get information from social media
Information on social media continues to develop with 25% of U.S. adults saying they usually use social for information, and 29% saying they often do.
Supply: Pew Analysis
Social media demographic statistics (for smarter focusing on)
7. YouTube, Fb, and TikTok are the highest 3 social media platforms for U.S. cellular customers
Out of all apps utilized by U.S. cellular shoppers — not solely social media — YouTube had the very best attain with 76% of individuals utilizing the cellular app. The following hottest social media apps have been Fb (68%) and TikTok (42%).
Supply: Statista
8. 93% of U.S. adults ages 18-49 use YouTube
YouTube scored highest for utilization throughout all age teams within the U.S. with 93% of individuals ages 18-29, 94% of 30-49, 86% of 50-64, and 65% of adults 65 and over.
Fb additionally has customers throughout all age demographics, whereas different platforms are extra divided.
Supply: Pew Analysis
9. 78% of individuals ages 18-29 use Instagram whereas solely 15% of these over 65 do
Instagram has the very best differential between youthful vs older customers. Shut behind is Snapchat, which 65% of U.S. adults below 30 use however solely 4% of individuals over 65.
Supply: Pew Analysis
10. 63% of U.S. teenagers ages 13-17 use TikTok
The most well-liked social platforms amongst U.S teenagers are YouTube (90%), TikTok (63%), Instagram (61%), and Snapchat (55%).
Snapchat and Instagram confirmed giant beneficial properties in utilization amongst this age group from 2014 to 2024, whereas utilization steeply declined for others. In 2014, 71% of teenagers used Fb, however solely 32% do right now. Equally, X (Twitter) utilization dropped from 33% in 2014 to 17% in 2024.
Supply: Pew Analysis
11. 33% of U.S. teenagers use social media “nearly always”
Throughout the 5 hottest platforms for teenagers, one in 5 makes use of not less than one in all them “nearly always.” YouTube is the most well-liked, with 39% of teenagers utilizing it a number of instances a day and 15% utilizing it always.
Supply: Pew Analysis
12. Solely 51% of German web customers have social media
Whereas 93% of German folks have entry to the web, solely 51% use social media. Different nations with the bottom relative variety of social media customers are The Netherlands (64%) and France (67%).
Supply: Pew Analysis
Key Fb statistics
13. Over 3 billion folks use Fb each month
Fb was the primary social platform to succeed in one billion energetic month-to-month customers again in 2012. As of 2024, Fb has 3.065 billion month-to-month energetic customers.
Supply: Statista
14. 3.35 billion folks use Meta apps every single day
As of December 2024, Meta says they’ve 3.35 billion each day energetic customers throughout their core apps (Fb, Instagram, Fb Messenger, and WhatsApp) — a 5% enhance vs. 2023.
Supply: Statista
15. India has probably the most Fb customers (378 million)
With a complete inhabitants of over 1.4 billion folks, it’s no shock that India has probably the most Fb customers. Comparatively, the USA has 193.8 million Fb customers.
Supply: Statista
16. Half of Fb customers are Millennials
Simply over half (51%) of Fb customers are Millennials, measured as folks between the ages of 25 and 45.
Supply: Statista
17. 23% of Fb customers are Gen Z
A complete of 23% of Fb customers are between ages 18 and 24. Whereas not the vast majority of Fb’s viewers, it is a extremely worthwhile section for manufacturers.
Key Instagram statistics
18. Instagram has 2 billion month-to-month energetic customers
A milestone solely three different social media platforms have reached.
Supply: Statista
19. Virtually two-thirds (62.3%) of Instagram customers are between ages 18-34
An extra 16% are between 35-44, making 78.3% of all Instagram customers below 45 years outdated.
Supply: Statista
20. 63% of Gen Zers work together with manufacturers on Instagram
YouTube is the most well-liked channel for Gen Zers to have interaction with manufacturers — 66% achieve this! — however Instagram is available in a detailed second with 63%.
Supply: MarketingCharts by way of AtTest
21. 67% of individuals ages 18-24 use Instagram to find native companies
As anticipated, youthful folks use social media extra usually than Google Search or Maps to discover domestically: 67% use Instagram and 62% use TikTok. For ages 25-34, Instagram additionally takes prime spot after Google with 54% utilizing it to lookup native companies.
Throughout all demographics, social is a key discovery channel for native companies.
Supply: MarketingCharts
Key YouTube statistics
22. YouTube has 2.5 billion energetic month-to-month customers
YouTube.com can be the second hottest web site with a mean 72.8 billion month-to-month visits.
Supply: Statista
23. YouTube is probably the most used social platform throughout all age teams within the U.S.
9 out of 10 U.S. adults use YouTube, making it by far the most well-liked social media platform throughout every age group.
Supply: Pew Analysis
24. 32% of U.S. adults usually get information from YouTube
This determine has risen from 23% in 2020 to 32% in 2024. Again in 2020, Fb held the sting with 36% of U.S. adults saying they frequently acquired information there and solely 23% acquired information from YouTube.
Supply: Pew Analysis
25. 1 in 4 entrepreneurs price YouTube as having the very best ROI
Moreover, 27% of social media entrepreneurs additionally stated YouTube has the perfect viewers focusing on instruments.
As for content material efficiency, 36% of entrepreneurs say short-form YouTube movies have the very best ROI of any format.
Supply: MarketingCharts
Key TikTok statistics
26. TikTok has 1.582 billion energetic month-to-month customers
TikTok reached one billion customers in 2021, simply 5 years after launch, and is anticipated to succeed in 2.35 billion customers by 2029.
Supply: Statista
27. 33% of U.S. adults use TikTok
In 2021, 21% of U.S. adults used TiKTok. That elevated to 33% in 2024, making TikTok the quickest rising platform from 2021-2024.
Supply: Pew Analysis
28. 52% of TikTok customers within the U.S. frequently get their information from the platform
In 2020, solely 22% of TikTok customers consumed information content material, leaping to 43% in 2023, and now 52% in 2024.
Information consumption on Instagram and YouTube has additionally considerably elevated.
Supply: Pew Analysis
29. Half of TikTok customers by no means publish a video
This means half of TikTok customers are there to devour content material, whereas the opposite half create and devour.
Supply: Pew Analysis
30. 98% of TikTok content material is produced by 25% of its customers
When measuring public content material, probably the most energetic 25% of TikTok customers publish nearly all of it. Pew Analysis additionally discovered those that publish movies are likely to observe extra folks, have extra followers themselves, and usually tend to have a accomplished profile bio.
Supply: Pew Analysis
Key X (Twitter) statistics
31. X (Twitter) has 611 million energetic month-to-month customers
X (Twitter) continues to be a prime social platform with 611 million month-to-month energetic customers.
Supply: Statista
32. X is hottest within the U.S. with 106.23 million customers
X (Twitter) customers from the U.S. far outnumber the nation with the subsequent highest consumer base: Japan with 69.28 million customers.
Supply: Statista
33. 55% of each day X customers nonetheless name it Twitter
Rebranding may be powerful and whereas most individuals know Twitter is now referred to as X, it’s nonetheless a power of behavior for over half of the platform’s each day customers.
Supply: Statista
34. Common impressions per publish on X (Twitter) elevated 75.8% YoY
The typical X (Twitter) publish earned 1206.55 impressions in 2023 and 2121.13 impressions in 2024.
Supply: Statista
35. The typical variety of replies per X publish elevated 107% YoY in 2024
The typical X publish acquired 1.64 replies in 2023 in comparison with 3.4 replies in 2024.
Supply: Statista
Key LinkedIn statistics
36. Feedback elevated 37% YoY in 2025 Q2
This social media stat factors to LinkedIn customers spending extra time on the platform in 2025.
Take advantage of this engagement enhance with our information to utilizing LinkedIn for enterprise.
37. LinkedIn posts earn a mean 612.9 engagements for accounts with 2,000-10,000 followers
Predictably, common engagements on LinkedIn are correlated with follower rely.
For accounts labeled as “medium,” every publish receives a mean of 612.9 engagements. For “small” accounts, it’s 261 engagements per publish.
The research outlined accounts as follows:
Tiny: 0 – 500
Small: 500 – 2,000
Medium: 2,000 – 10,000
Large: 10,000 – 50,000
Large: 50,000 – 55,000
Supply: Statista
38. Job seekers settle for LinkedIn’s AI-assisted messages 44% extra usually
The corporate reviews that customers settle for their new AI-assisted recruitment messages from corporations 44% extra usually than common direct messages — so you will discover prime expertise even sooner.
39. 85% of B2B entrepreneurs say LinkedIn delivers the very best ROI
Maybe unsurprisingly, B2B entrepreneurs love LinkedIn, with 85% naming it their highest performing channel. Fb took second place with 28% and YouTube was third with 22%.
Key Pinterest statistics
40. 35% of U.S. adults use Pinterest
Pinterest is the fourth hottest social platform within the U.S. for folks ages 18-65 — even outranking TikTok.
Supply: Pew Analysis
41. 50% of ladies use Pinterest
In a survey of U.S. adults, 50% of ladies reported utilizing Pinterest whereas solely 19% of males did.
Supply: Pew Analysis
42. Virtually 90 million folks within the U.S. use Pinterest
Of Pinterest’s 553 million month-to-month energetic customers, 89.9 million of them are positioned in the USA. Pinterest can be in style in Brazil (38.93 million customers), Mexico (24.68 million customers), and Germany (19.33 million customers).
Supply: Statista
43. 42% of Pinterest’s viewers is Gen Z — they usually’re right here to buy
Gen Z makes up 42% of Pinterest customers they usually’re utilizing the platform greater than ever: searches by Gen Z customers are up 30% 12 months over 12 months. Moreover, Gen Z customers are 30% extra more likely to store on-line in comparison with different demographics.
44. Pinterest customers are most interested by music, cooking, and DIY content material
Whereas all the time in style, these content material classes proceed to develop in 2024. Pinners are additionally extra more likely to be looking for new concepts, artistic, and open to promoting.
Supply: Advertising Charts
Key RedNote statistics
45. Over 3.78 million U.S. customers downloaded RedNote in 2025 Q1
Largely as a result of United States’ short-term TikTok ban in January 2025, some U.S. customers flocked to RedNote (also referred to as Xiaohongshu), a Chinese language-developed social platform with identified privateness dangers.
Supply: Statista
46. RedNote might attain $100 billion in gross sales in 2025
As RedNote’s reputation continues to develop in China and overseas, ecommerce options and model partnerships evolve alongside it. RedNote creators can associate with manufacturers for livestream and different gross sales alternatives.
Ecommerce marketing consultant Jacob Cooke says they’re “…anticipating triple digit beneficial properties in Xiaohongshu’s GMV (gross merchandise quantity, a measure of gross sales) [in 2025].”
Prime-spending RedNote advertisers embody Lancome, Hermes, Bvlgari, and others.
47. 40% of RedNote customers are below 24 years outdated
An estimated 40% of RedNote’s energetic customers are below 24 years outdated. An extra 14% are between ages 35 and 44.
Key Bluesky statistics
48. Bluesky downloads peaked to 1.8 million in November 2024
Launched in 2023, Bluesky picked up steam in early 2024 as a possible X (Twitter) different with a primary peak of 1.23 million app downloads in February 2024, adopted by an all-time excessive 1.8 million downloads in November 2024.
Bluesky was downloaded 1.1 million instances in March 2025.
Supply: Statista
49. 30 million folks use Bluesky
Bluesky customers have elevated over 200% in solely three months from October 2024 to January 2025.
Supply: Statista
50. 62% of Bluesky customers say AI could have a optimistic affect on their life in 10 years
Bluesky customers are extra probably than these of different platforms to say AI will positively affect them.
Supply: Civic Science
51. 40% of Bluesky guests are between ages 25-44
Most of Bluesky’s net visitors guests are between 25-34 years outdated, however in any other case pretty evenly distributed.
Supply: Statista
Social media engagement and efficiency statistics
52. Mid-length feedback earn 151.6% greater engagement for manufacturers
Our Social Tendencies analysis uncovered that 41% of manufacturers are experimenting with proactive outbound feedback to spice up visibility (a.ok.a. commenting on posts by others). We discovered when the unique poster replies, manufacturers get a mean 1.6X extra engagements on these feedback.
For finest outcomes, maintain feedback between 50-99 characters. Much less or greater than that earns much less engagement.
Supply: Hootsuite Social Tendencies 2025 Report
53. Common social media engagement charges are between 1.4% and a pair of.8% in 2025
Primarily based on knowledge from numerous social posts throughout 12 industries, we’ve recognized the typical engagement charges in 2025 throughout LinkedIn, TikTok, Instagram Reels, Instagram, X (Twitter), and Fb.
Dive deeper with our article on common engagement charges by trade and platform in 2025 with all of the charts and benchmarks you want.
54. You don’t need to publish extra usually to get extra engagement
How a lot engagement you get comes right down to far more than posting frequency, however our analysis exhibits a correlation between fewer posts per week and better common engagement… usually.
Find out how usually you need to publish to maximise engagement, sorted by platform and trade.
Social media promoting statistics
55. Quick-form video is probably the most influential social content material
For the perfect bang in your advert spend, short-form video ranks highest for recall and effectiveness.
Supply: eMarketer
56. Influencer advertising and marketing spend anticipated to surpass social and digital advert spend in 2025
eMarketer predicts spending throughout influencer, social, and digital promoting will all barely decline in 2025, however that influencer advertising and marketing spending will eclipse social and digital spending for the primary time.
Supply: eMarketer
57. TikTok converts 43.8% of customers into patrons
…And eMarketer predicts TikTok’s effectiveness will solely enhance in 2025, persevering with to outperform different social platforms.
Supply: eMarketer
58. AI utilization amongst social media entrepreneurs is up nearly 180% in 2024
Social entrepreneurs have been already utilizing AI in 2023 to generate concepts, pictures, write copy, and extra, and that’s nearly doubled for some.
Curious? Verify our social media AI instruments information for the most recent methods to save lots of time on each activity in your to do checklist.
Supply: Hootsuite Social Tendencies 2025 Report
59. 83% of social entrepreneurs say AI helps them create considerably extra content material
With regards to saving time with AI, say sure or danger misery: Our analysis discovered for non-compulsory engagement, manufacturers ought to publish between 48 to 72 instances per week. Eeks.
Supply: Hootsuite Social Tendencies 2025 Report
60. Regulated industries are utilizing AI as much as 50% greater than unregulated industries
Whereas regulated industries like finance, healthcare, and authorities have particular tips for utilizing AI instruments, our analysis exhibits in terms of advertising and marketing, regulated industries are reaping the advantages greater than their non-regulated counterparts.
Nonetheless holding again on AI? Discover ways to develop with AI whereas staying compliant.
Supply: Hootsuite Social Tendencies 2025 Report
1. Replace your social media advertising and marketing technique
Social media statistics don’t robotically imply you need to shift your complete technique, however take what you’ve discovered right here and apply what is sensible in your group’s targets.
2. Plan content material particularly for every platform
You don’t should be on each platform to succeed in your social media advertising and marketing targets. However for each you’re on, perceive why and the way folks use it. Align your content material with what folks anticipate to see there.
For instance, possibly movies carry out finest for you on Instagram and lengthy textual content posts carry out finest on LinkedIn. Plan accordingly. (Psst: Right here’s a free social media calendar template to assist with that!)
3. Experiment
JK on the planning. Publish at 3 A.M., by no means reply, go feral…
In actuality, attempt to strike a wholesome steadiness between strategic content material aligned with your corporation targets and experimenting with new matters and codecs to see what performs finest.
4. Observe your efficiency (and take motion)
Know what’s working, then do extra of that.
Save a billion hours of monitoring analytics manually on every platform with all the things you want in Hootsuite Analytics.
Use Hootsuite Analytics to…
Observe efficiency throughout all social profiles in a single place, together with natural and paid campaigns.
Examine your efficiency towards trade benchmarks and rivals.
Measure your true social media ROI and simply report back to your boss with customizable dashboards and templates.
Deeply perceive your viewers, what’s working, and what’s not.
Take a look at Hootsuite Analytics in motion:
Save time and develop your social presence with Hootsuite. Plan and schedule content material, interact your viewers, and measure your true social media efficiency — multi functional dashboard. Strive Hootsuite free right now.
