The 2025 Sprout Social Index™ discovered {that a} whopping 93% of customers need manufacturers to maintain up with on-line tradition. And the place higher to remain “within the know” than on X?
Regardless of vital modifications, X (previously referred to as “Twitter”) remains to be the hub of trending conversations. So understanding how individuals use the platform will show you how to faucet into present occasions and rising traits. This requires staying up-to-date on the newest Twitter stats to tell your strategy.
When you’ve entry to the newest social media stats concerning the platform, you get a greater understanding of the traits shaping the web world. This helps you have interaction your viewers in a means that resonates with them.
Take a look at these 45+ X statistics to encourage and information your social media technique this 12 months.
Basic Twitter (X) stats each marketer ought to know
Variety of customers worldwide: 415.3 million
Month-to-month lively customers: 611 million
Worldwide utilization rating: twelfth hottest social community
Possession: Privately held
Monetizable every day lively customers: 237.8 million
Common every day utilization: 11 minutes
Common month-to-month time spent: 3.7 hours
Worldwide every day engagement rating: Seventh most-used social community
Variety of month-to-month web site visits: 4.44 billion
Web site reputation rating: Sixth hottest web site
Median engagement price: 0.015%
Median variety of Tweets per week: 2.16
High content material choice on X: Informative
Variety of X customers utilizing it as a information supply: 59%
Between new possession and main platform upheavals, X has been at a novel crossroads for the previous few years. The platform’s full rebranding and month-to-month verification charges initially turned customers away from X.
Some projections even indicated a 5% decline in X month-to-month lively customers between 2022 and 2024.
(Professional tip: Use Twitter (X) analytics instruments to trace if these modifications are affecting your model’s viewers efficiency.)
On the identical time, we’ve additionally been witnessing a surge in person exercise on the platform. With new content material moderation insurance policies in place, X is seeing elevated engagement. Many of those engagements come from accounts which were beforehand banned or restricted.
Owing to those modifications, there are conflicting experiences about how many individuals use X.
Regardless of the preliminary decline in customers, issues have slowed down since 2024. Statista is forecasting a 17.32% improve in customers between 2024 and 2028. In keeping with the report, there are at present 415.3 million X customers worldwide. This means a gradual improve in X customers over time despite the preliminary decline.
Nonetheless, different experiences put the platform’s month-to-month lively person depend at over 600 million. This may rank X because the twelfth hottest social community based mostly on the variety of month-to-month lively customers.
Supply: Statista
The platform additionally continues to see vital every day exercise. In keeping with the newest out there information, there have been 237.8 million monetizable every day lively customers on the platform in Q2 of 2022. That’s greater than 57% of the platform’s customers logging in every day.
This marked a rise from the earlier quarter, the place it had 229 million monetizable every day lively customers.
On the identical time, individuals are spending much less time on the platform and on social media as an entire. Oberlo experiences that X customers spend a median of 11 minutes per day on the platform. This can be a sharp decline from earlier years, when customers would spend over half-hour per day on X.
The most recent information from DataReportal additionally exhibits that customers are solely spending about 3.7 hours per thirty days on the platform.
To coincide with this, some experiences additionally reveal that individuals aren’t participating as a lot on the platform. RivalIQ notes that the median engagement price on X decreased from 0.029% in 2024 to 0.015% in 2025. But sports activities groups proceed to see pretty larger engagement at a median of 0.073%.
Manufacturers are additionally posting much less often. The median Tweet frequency stands at 2.16 Tweets per week. This can be a vital drop from the earlier 12 months’s median of three.31 Tweets per week.
However this doesn’t negate the platform’s position in driving conversations round trending matters. X continues to be the highest supply of reports amongst all social media websites. A 2024 research discovered that 59% of the platform’s customers often use it to get information. That is doubtless why media firms have probably the most exercise on X, Tweeting at a median of 49.90 Tweets per week. Sports activities groups come at a detailed second with 44.25 Tweets per week.
Supply: RivalIQ
This discovering is in step with X customers having a choice for information-type content material on the platform. About 55% of customers desire to see informative content material. This makes it probably the most most well-liked content material sort. Moreover, customers present a choice for related, participating and classy content material. As such, manufacturers utilizing the platform could make a mark by collaborating in trending conversations.
X additionally continues to rank as one of the crucial visited social media websites. The X.com web site sees a complete of 4.44 billion visits a month, which makes it the sixth hottest web site worldwide. X profiles rating prominently in search outcomes could possibly be a key issue contributing to those visits.
Twitter (X) person statistics to assist attain your viewers
Gender distribution: 60.9% male, 39.1% feminine (Word: Sprout Social acknowledges gender isn’t binary, however our information sources restrict their reporting to female and male.)
Age distribution: 36.6% between the ages of 25 and 34
High places: United States, Japan, India
Cross-platform utilization: Instagram, LinkedIn and Fb
Training stage and earnings: 27% of X’s person base are school graduates and 78% of its person base makes between $70,000 and $100,000 yearly
High group: Suburban
Social media customers with an X profile: 48%
Males are extra doubtless than ladies to have an X profile
What individuals use X for: Well timed updates and information
To maximise your likelihood of reaching your target market on X, it’s essential perceive the demographic breakdown of its person base.
As beforehand talked about, the platform tends to sway male, with 60.9% of customers figuring out as such. This development continues even once you take a look at X demographics particular to america. Pew Analysis Middle experiences that 25% of grownup males within the U.S. have used X. Solely 17% of grownup ladies within the U.S. say the identical. This makes it one of many few social networks with extra male than feminine customers.
Supply: Pew Analysis Middle
In the case of X age demographics, the platform’s reputation with Millennials hasn’t dwindled. It’s hottest with individuals between the ages of 25 and 34 years previous and least common with teenagers. Customers inside this age vary are additionally most lively on Instagram, LinkedIn and Fb.
The Pew Analysis Middle research famous that 27% of U.S. X customers are school graduates. About 51% of the platform’s person base earns greater than $70,000 yearly whereas 27% make greater than $100,000 yearly. This highlights the platform’s highly-educated and high-earning base.
Furthermore, X sees probably the most utilization amongst suburban communities (23%). City communities observe shut behind at 22%.
Nations main in X utilization embrace the U.S., Japan and India.
The excellent news for manufacturers seeking to have interaction their X target market is that the core person base stays passionate concerning the community. Some manufacturers had been skeptical concerning the platform’s longevity after its transition to personal possession. But X’s core person base stays lively.
Sprout Social’s 2024 Community Content material Technique Report notes that 48% of social media customers have an X profile.
Our findings additionally present that customers go to X for real-time updates and information, upholding its popularity as a news-breaker platform. That is significantly true for Child Boomers. So news-worthy content material and attention-grabbing updates are probably to resonate with the X goal market.
Twitter (X) stats companies want to tell their technique
Finest days to publish: Tuesday, Wednesday, Thursday
Most participating hours: 9 a.m. to three p.m.
Posting frequency for prime manufacturers: 4.2x per week
Engagement price for prime manufacturers: 0.08%
Finest performing content material sort: Textual content
Variety of customers who work together with model content material every day: 35%
Variety of customers who’ve engaged with a model: 75%
Why most customers work together with manufacturers: Leisure and training
Discoverability: #1 platform
X customers are 2x extra doubtless to have made an in-app buy
X customers are 36% extra doubtless to be the primary to attempt new issues
Variety of customers researching manufacturers and merchandise on X: 37.8%
Variety of customers reaching out for buyer care: 53%
64% of X customers desire sending a message than calling a enterprise
Anticipated response time: Three hours or much less
While you construct your Twitter advertising and marketing technique, it’s crucial to align your content material with the type of the community. For instance, X is a fast-moving platform, and your X posts are simple to overlook when you publish on the flawed time.
In keeping with the 2024 Community Content material Technique Report, Tuesdays, Wednesdays, and Thursdays are the perfect days to publish on X.
As for timing, 9 a.m. to three p.m. are usually probably the most participating hours. However this may increasingly differ relying on the day of the week, with some days seeing engagements dwindle by midday. When unsure, use your analytics to know the perfect time to publish on Twitter (X) for your small business.
By sending out your Tweets at the perfect time, you’ll be able to catch your viewers after they’re most lively. This lets you drive larger engagements in your model’s X account.
For context, RivalIQ experiences that the highest manufacturers on X have an engagement price of about 0.08%. So something round this vary must be a very good engagement price on the platform. Furthermore, they Tweet at a frequency of 4.2 instances per week. So the top-performing manufacturers on X are usually extra lively and publish extra usually on common.
In case you’re seeking to ramp up your exercise on the platform, your largest focus must be on textual content posts. The 2024 Community Content material Technique Report discovered that X customers are probably to work together with textual content content material from manufacturers.
However be certain to combine issues up a bit to maintain your Feed contemporary and interesting. Static photos and short-form movies (<15 seconds) additionally see loads of interactions on X.
So be certain to prioritize them for a strong and dynamic social media content material technique.
Regardless of the general decrease engagement on the platform, you’ll be comfortable to know that X customers are nonetheless interacting with manufacturers. In keeping with the 2024 Community Content material Technique Report, 35% of X customers work together with manufacturers every day. And a Khoros research additionally discovered that 75% of customers have used the platform to have interaction with manufacturers.
Though information stands out as the prime cause for utilizing X, customers additionally use the platform for leisure. Connecting with family and friends and maintaining with influencers and celebrities are different common makes use of.
However on the subject of their model interactions, the platform’s objective modifications a bit. Customers nonetheless hunt down leisure. Nonetheless, they’re additionally probably to have interaction with instructional product content material and contests and giveaways. This highlights the necessity for a robust edutainment social media content material technique to succeed in your X target market.
With X customers actively interacting with manufacturers, it’s no shock that the platform drives discoverability. In keeping with inner information, X is the primary platform for discoverability. And its superpower helps manufacturers achieve publicity to an viewers wanting to attempt one thing new. In keeping with X, 36% of individuals on the platform usually tend to be the primary to purchase new merchandise. They’re additionally twice as more likely to have made an in-app buy in comparison with customers on different platforms.
In the meantime, the DataReportal research additionally discovered that over 37% of X customers analysis manufacturers and merchandise on the platform. This makes it the fifth hottest social community for model analysis.
Customers aren’t simply on the platform for Twitter ecommerce, although. Many hunt down manufacturers to resolve care-related points. The beforehand cited Khoros research discovered that 53% of X customers who attain out to manufacturers accomplish that for this very cause.
This makes it the highest social media platform for searching for buyer care. The most recent social media customer support stats additionally present that 64% of X customers would slightly attain out to a model on X than name the enterprise.
These numbers spotlight how essential it’s for manufacturers to offer help to their clients on the platform. However not simply any help would do. Customers expect manufacturers to offer a swift response to their care-related points.
The Khoros research reveals that fifty% of X customers count on a response to their grievance inside three hours. That is no matter whether or not they shared a grievance publicly or in a personal message. Assembly this anticipated timeframe may enhance loyalty to your model. 45% of customers additionally turn out to be extra receptive to the model’s ads.
As such, a constructive Twitter customer support expertise may simply sway shopping for selections.
Supply: Khoros
Twitter (X) statistics for advertisers
Annual advert income: $3.14 billion
Potential advert attain: 586 million
Common advert price (per first motion): $0.26 – $1.50
Typical month-to-month advert spend: $101 – $500
Business inclusivity: Solely main social platform to permit hashish promoting
Promoting on Twitter takes a number of kinds. This consists of Promoted X Posts, Timeline Takeovers and Dynamic Product Adverts, amongst many others. The platform strives to constantly roll out new high-impact advert varieties to fulfill evolving client conduct.
Regardless of this, advert income on the platform has witnessed a decline previously couple of years.
In keeping with a latest evaluation, the platform generated $3.14 billion in advert income in 2024. This equals a 5% decline from the earlier 12 months. In 2025, X advert income may face an additional decline of 4.8% at an estimated whole of $2.99 billion.
Supply: Oberlo
Regardless of the drop in advert income, X continues to be a first-rate platform for advertisers. In keeping with DataReportal, the platform boasts 586 million monetizable month-to-month lively customers. That’s tens of millions of individuals you might probably attain with the proper concentrating on methods.
Plus, X presents a few of the most cost-effective promoting options. A WebFX survey discovered that promoted X posts price about $0.26 to $1.50 per motion, with 54% of companies spending this quantity. This enables most companies to maintain their advert spend low. About 53% of companies spend between $101 and $500 on X promoting.
Along with the low advert price, X is making engaging appeals for manufacturers to reinvest within the platform. One in all these initiatives consists of permitting hashish promoting. (In case your model sells hashish, bookmark our article: How hashish manufacturers elevate their social media content material.)
Twitter (X) influencer statistics
As manufacturers proceed to discover influencer advertising and marketing methods, understanding how X influencers carry out in comparison with these on different platforms is essential for social media managers and digital advertising and marketing professionals. Under, we break down key metrics like engagement charges, price per publish and viewers attain that will help you make knowledgeable selections about leveraging X influencers in your campaigns.
44. Twitter (X) influencers have a decrease engagement price in comparison with different platforms, however video content material performs notably higher
Engagement price is likely one of the most important elements in figuring out an influencer’s effectiveness. In keeping with our information from Sprout Social Influencer Advertising and marketing, the typical engagement price per publish from an X influencer in 2024 was 0.09%.
Picture posts had an engagement price of 0.08%.
Video posts carried out considerably higher, with an engagement price of 0.42%.
Textual content posts noticed a barely larger engagement price than photograph posts at 0.1%.
In comparison with platforms like Instagram (1.8%) and TikTok (2.18%), X influencers see decrease engagement charges, significantly on static posts. Nonetheless, video content material on X from influencers performs considerably higher than different content material varieties, making it a strategic format for manufacturers aiming to maximise engagement.
45. Influencer partnerships on Twitter (X) are cost-effective
Price-effectiveness is one other essential consider influencer advertising and marketing, and X influencers are usually on the decrease finish of the influencer pricing spectrum in comparison with platforms, like Instagram or YouTube. Primarily based on our information from Sprout Social Influencer Advertising and marketing, right here’s the breakdown of common prices per publish on X:
Nano-influencers: $11
Micro-influencers: $60
Mid-tier influencers: $550
Macro-influencers: $1,500
Mega-influencers: $11,000
Celebrities: $22,000
For manufacturers with a restricted price range, X gives a possibility to work with influencers at a decrease price whereas nonetheless reaching engaged audiences—significantly by way of video content material.
46. The U.S. and UK are the top-performing markets for Twitter (X) influencer engagement
For entrepreneurs concentrating on worldwide audiences, understanding engagement distribution by nation is important. In keeping with Sprout Social Influencer Advertising and marketing information, america led X influencer engagement in 2024 with 37 billion engagements, adopted by:
UK: 5.9 billion engagements
Brazil: 4.86 billion engagements
Canada: 2.9 billion engagements
India: 2.45 billion engagements
This exhibits us that X influencer engagement is most important within the U.S. and the UK, making them key markets for manufacturers seeking to leverage influencer advertising and marketing on the platform. We advocate contemplating partnerships with X influencers native to those nations in case your goal worldwide viewers is amongst them. Selecting influencers which might be native to your viewers has a a lot higher impression on engagement than in the event that they’re from an space totally different than your viewers.
What to do subsequent with these Twitter advertising and marketing statistics
X’s reputation and utilization could have dropped previously couple of years. However these key X stats present that the platform nonetheless performs a significant position in social media advertising and marketing.
Even within the midst of the platform’s evolution, you’ll find stability and success when you floor your technique in information. Use the 45+ X advertising and marketing statistics we shared on this article to construct a technique that resonates together with your target market.
Ask questions like:
What does my target market use X for?
Am I reaching my viewers at the perfect time?
What sort of content material does my viewers prefer to work together with?
Is my firm’s X customer support workflow assembly expectations?
Use your solutions to information your organization’s strategy to the platform in 2025, and watch your presence take off. Uncover extra finest practices and ideas in our complete information on utilizing Twitter (X) for enterprise.
