With simply over 3 billion month-to-month energetic customers, Fb continues to be the most important social media platform on the earth. However what do we actually know in regards to the folks that make up this huge person base? How deep does your Fb demographics data go?
That can assist you navigate this, we spoke to three social media specialists on their prime suggestions for utilizing Fb demographics to tell your technique.
Understanding the demographics of Fb customers is essential to making a profitable digital advertising technique on the platform. With that in thoughts, let’s dive into among the most necessary Fb statistics and demographic info it is advisable to know this yr.
Common Fb demographics
Right here’s a take a look at some normal Fb demographics that entrepreneurs ought to know in 2025.
Fb has essentially the most customers in frequent with Instagram, WhatsApp, and YouTube
In accordance with the 2025 DataReportal world report, 77.9% of Fb customers are additionally on Instagram, whereas a tied 73.6% of customers are additionally on WhatsApp and YouTube. Contemplating Fb, Instagram, and WhatsApp are all underneath the Meta umbrella, it is sensible that every one three platforms have so many customers in frequent.
Fb has 2.1 billion every day energetic customers
With 2.1 billion every day energetic customers, meaning round 1 / 4 of the world’s whole inhabitants is checking their Fb app every day.
Fb month-to-month energetic customers surpasses 3 billion
In accordance with Statista, Fb sees simply over 3 billion month-to-month energetic customers.
Fb eliminated greater than 3 billion faux accounts in 2024
Fb frequently removes faux accounts from its platform, eradicating over 3 billion simply throughout the yr 2024.
Half of Fb’s customers frequently get their information from the platform
48% of Fb customers sometimes use the platform to get their information. Information exhibits that fifty% of its customers lean politically to the suitable and 43% lean to the left.
138.9 million Fb (and Instagram) Reels are performed each minute
There’s no slowing down video content material. Fb Reels are persistently rising in reputation. In a single single minute, over 100 million Reels are performed throughout each Fb and Instagram platforms.
Fb demographics by geography
Faucet into Fb’s audience demographics throughout the globe.
Fb is the preferred social media platform in the USA
Fb accounts for round 45% of all social media web site visits in the USA, making it essentially the most used platform by far. Pinterest and Instagram rank second and third, respectively.
Fb has over 250 million customers within the U.S.
Fb’s American person base continues to develop at a charge of round 5% per yr. With 250 million customers in 2024, this implies the person base is predicted to develop to 262 million by 2028.
Greater than 81% of the UK inhabitants makes use of Fb
Over 81% of the complete UK inhabitants are energetic Fb customers. Out of the whole estimated UK inhabitants of 68.35 million, roughly 55.9 million individuals use Fb — making up roughly 81.78% of the whole UK inhabitants.
India has the best focus of Fb customers
With over 378 million customers, India has essentially the most Fb customers of any nation on the earth. The truth is, if the variety of Fb customers in India have been a rustic, it might be ranked third when it comes to inhabitants worldwide. Different prime markets for Fb utilization embody the USA (193.8 million customers), Indonesia (119.05 million customers), and Brazil (112.55 million customers).
Nearly all of Meta’s advert income comes from the U.S. and Canada
In accordance with Meta’s personal knowledge metrics, 44% of Fb promoting income got here from the U.S. and Canada in This autumn 2024, regardless of the vast majority of the platform’s person base residing in different components of the world.
The most well-liked Fb pages within the U.S. are NBC Olympics & Paralympics and LADbible
Of the highest 20 pages on Fb, the preferred have been NBC Olympics & Paralympics and LADbible, with 132.4 million and 123 million content material viewers.
The highest twenty pages mixed accounted for 0.8% of all US content material views in Q3 of 2024.
Fb age demographics
Right here’s a fast breakdown of Fb demographics by age.
31.1% of Fb’s person base is aged 25-34
Almost a 3rd of Fb’s person base worldwide is between the ages of 25 and 34. This implies older Gen Zers and youthful Millennials are among the largest Fb customers. Second are 18-24 year-olds at 23%, and third are 35-44 year-olds at 20.2%.
Most Fb Messenger customers are between 25-34 years previous
Much like Fb’s general viewers demographics, the most important age group for Messenger customers within the U.S. is between 25 and 34 years previous, making up 23% of all customers. The second-largest age group is 35-44 year-olds, accounting for 21% of Messenger’s viewers.
32% of teenagers say they use Fb
Fb is simply the fifth most used social media community by teenagers, falling behind YouTube (90% of teenagers use this platform), TikTok (63%), Instagram (61%), and Snapchat (55%). Slightly below one-third of teenagers are on Fb.
Simply 2 in 10 teenagers go to Fb every day
Teen utilization of Fb has persistently decreased, with simply one-fifth of teenagers saying they entry the location every day.
Teenagers in low-income households use Fb extra
Regardless of a decline in general teen utilization, Fb stays extra standard amongst teenagers from households incomes lower than $30,000 a yr. 45% of teenagers on this revenue bracket report utilizing Fb, in comparison with solely 29% of these from households incomes over $75,000 yearly.
Millennials and Child Boomers are essentially the most energetic Fb customers
In accordance with one survey, 29% of Millennials and Child Boomers entry Fb weekly. Proper behind that, 26% Gen X customers, adopted by 13% of Gen Z customers examine their Facebooks every week.
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Fb gender demographics
Perceive how Fb customers throughout genders work together with the platform.
Greater than 56% of Fb customers are male
In accordance with latest knowledge from Statista, 56.8% of Fb customers determine as male, whereas 43.2% determine as feminine. This dataset doesn’t account for non-binary customers, nevertheless it nonetheless offers us an excellent normal understanding of the gender breakdown on Fb.
Girls devour extra information on Fb than males
60% of ladies get their information from Fb, whereas males want platforms like Reddit (68%), X/Twitter (64%), and Rumble (60%).
Males aged 25-34 make up Fb’s largest viewers
Information exhibits that males between the ages of 25 and 34 make up Fb’s largest viewers, accounting for 18.4% of world customers. It’s additionally price noting that males aged 18 to 24 are Fb’s second-largest viewers base at 13.5%.
54.6% of ladies within the U.S. use Fb Messenger
Girls comprise the vast majority of Fb Messenger customers within the U.S., accounting for 54.6% of the whole person base.
Fb demographics by business
Uncover how totally different industries are impacted by Fb demographics.
Authorized and retail industries see one of the best Fb adverts CTR
The authorized and retail industries see one of the best click-through charge with their Fb adverts at 1.61% and 1.59%, respectively. Subsequent is attire (1.24%), adopted by magnificence (1.16%) and expertise (1.04%).
Attire and journey & hospitality industries see one of the best Fb adverts CPC
The attire and journey & hospitality industries see the bottom price per click on with their Fb adverts at $0.45 and $0.63, respectively. Subsequent is retail ($0.70), adopted by training ($1.06) healthcare, and authorized (tied at $1.32).
Health and training industries see one of the best Fb adverts CVR
The health and training industries see the best conversion charges with their Fb adverts at 14.29% and 13.58%, respectively. Subsequent is employment & job coaching (11.73%), adopted by healthcare (11%) and actual property (10.68%).
Fb demographics by training and revenue
Be taught extra in regards to the training and revenue ranges of Fb’s customers.
School graduates are extra possible to make use of Fb
70% of U.S. adults who’ve a university diploma are on Fb in comparison with 63% of those that simply have a highschool diploma.
The largest revenue bracket for Fb customers is $70K-99K
Fb person revenue is damaged down as:
63% of U.S. adults who make $30,000 or much less are on Fb
70% of U.S. adults who make $30,000-69,999
74% of U.S. adults who make $70,000-99,999
68% of U.S. adults who make $100,000+
Fb machine utilization demographics
Fb is the fourth most downloaded social cell app
Excluding cell video games from the info, Fb is the fourth most downloaded cell app, following TikTok, Instagram, and WhatsApp Messenger. Threads (one other Meta-run app) sits at quantity 5.
The common person spends 17 hours and 17 minutes on the Fb app every month
The Fb app is seeing a number of motion, with the typical Android person worldwide spending 17 hours and 17 minutes on the cell app. The highest international locations based mostly on cell app utilization statistics are Egypt (27 hours, 59 minutes), the United Arab Emirates (27 hours, 36 minutes), and the Philippines (23 hours, 34 minutes), whereas Mexico trails barely behind at 17 hours, 55 minutes.
The common person opens the Fb app 280.2 occasions per 30 days
The common Android person worldwide opens the Fb app on their cell gadgets 280.2 occasions per 30 days. The highest international locations based mostly on app opens are, once more, Egypt (535.2 opens), the United Arab Emirates (489 opens), and the Philippines (423.3 opens).
Tips on how to use Fb demographics to tell your technique, in response to the specialists
Understanding the demographics of every platform helps you tailor your social media technique to the customers on that platform. For instance, your Fb viewers goes to differ barely out of your LinkedIn viewers.
Be taught how one can take the demographic info we’ve collected on this article and use it to tell your technique and content material creation.
Tailor your content material to particular age teams
Understanding the age ranges of Fb customers lets you create the sorts of content material that appeals to every technology finest.
Jayant Surana, Advertising and marketing Supervisor at On a regular basis Delta, shares, “Fb has a better proportion of a mature viewers aged 25-54 than different websites, so our content material methodology modifications to change into extra informative and dependable. With youthful demographics, we think about punchy visible content material that grabs consideration inside seconds.”
Surana continues, “The high quality line is having the ability to know when to make content material learn like a dialog and when to shift to a extra informative, professional tone, one thing we’ve watched unfold in real-time as we observe the best engagement charge spikes when the tone is true.”
Use geographic demographics to localize campaigns
You additionally need to take note of the situation that customers on every platform are from. Ensure it matches your audience, in addition to making certain your content material is sensible for every geographic space you goal.
Nick Spivak, Head of Enterprise Improvement at IT Monks, says, “Geographic knowledge performs an enormous position. If a enterprise sees most of its site visitors coming from North America, we optimize the location velocity for these areas and be sure that the content material speaks on to native expectations.”
Spivak continues, “If the viewers is worldwide, we work on multilingual setups and be sure that cost gateways match totally different markets.”
Optimize adverts based mostly on machine utilization
Take note of how individuals entry the platform. Understanding that individuals spend a lot time within the Fb app tells you that it is advisable to cater your content material in the direction of cell gadgets.
Sheraz Ali, Founding father of HARO Company, explains, “Clever entrepreneurs don’t merely collect demographic info — they make it significant.”
“We discovered that 82% of our audience considered Fb on cell gadgets whereas commuting by inspecting machine utilization habits. This prompted us to develop shorter, visually compelling content material optimized for cell viewing, which elevated Fb engagement by 94%”
Fb demographics FAQ
How do you discover Fb demographics?
To search out Fb demographics, you may conduct a fast on-line search to find which individuals are utilizing this social community essentially the most. Or, reap the benefits of a roundup of information like we’ve compiled above in order that you recognize who to focus on along with your Fb advertising technique.
What’s Fb’s principal demographic?
Fb’s largest group of individuals is male customers aged 25-34. That is adopted by male customers aged 18-24, then feminine customers aged 25-34.
Which technology makes use of Fb essentially the most?
Millennials and Child Boomers seem to make use of Fb essentially the most.
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