Advertising and marketing on YouTube isn’t nearly hitting add and hoping for the perfect. To get actual outcomes, it is advisable to perceive the platform, who’s utilizing it and what sort of content material truly works. The newest YouTube stats offers you the insights it is advisable to fine-tune your technique and join with the suitable viewers.
We’ve rounded up a number of the most necessary social media statistics for YouTube that can assist you perceive the platform higher. Let’s dive in.
YouTube channel and knowledge statistics
Earlier than stepping into common YouTube stats, let’s speak about the right way to entry your distinctive channel knowledge. When you presently handle a presence on the platform, you may examine your channel statistics utilizing YouTube analytics. (Additionally, in case you don’t have a model account on YouTube, now’s a good time to create a channel.)
Entry the YouTube analytics device by going to studio.youtube.com or by clicking your profile icon and deciding on YouTube Studio.
When you’re in YouTube Studio, click on on Analytics within the left hand panel to entry your YouTube efficiency analytics. There are a number of studies obtainable however in case you’re simply on the lookout for a common overview of channel efficiency, take a look at the Overview tab.
Right here, you’ll see a graph measuring how your views, watch time and subscriber rely are trending over time. On social media, consistency is essential. When you’re updating your channel at an everyday cadence, it’s best to see features in channel progress over time.
When you’re noticing a dip, take a look at these inventive approaches to selling your YouTube channel.
YouTube utilization statistics
Understanding how individuals use YouTube will provide help to assess whether or not it’s a worthy funding. Issues like how many individuals use the platform and the way a lot time they spend can provide you an thought of its standing amongst social media customers.
1. YouTube is the third hottest social community
The 2025 Sprout Social Index™ reported that over three-quarter (76%) of customers are on YouTube, revealing the platform is a high vacation spot for manufacturers seeking to join with a large viewers. Whether or not you’re working advertisements, creating instructional content material or constructing a group, YouTube presents a stable basis for model visibility and engagement.
2. YouTube has 2.53 billion month-to-month lively customers
In accordance with the Digital 2025 International Overview Report, YouTube’s potential advert attain totals 2.53 billion customers. That’s almost half of the 5.24 billion social media customers worldwide. This speaks volumes concerning the platform’s reputation amongst social media customers.
3. Almost half of all YouTube customers have interaction with manufacturers weekly
In accordance with our 2024 Social Media Content material Technique Report, 47% of YouTube customers work together with manufacturers at the least as soon as every week and 32% have interaction every day. Manufacturers on the platform have a powerful alternative to seize consideration. Constantly put up priceless content material, like product tutorials or entertaining movies, to maintain your model on high of thoughts.
4. YouTube has the most important share of time spent on social media
The truth is, customers spend nearly twice as a lot time on YouTube than on its subsequent rival, TikTok. In 2024, the common every day time spent on YouTube was 48.7 minutes. This means a progress in YouTube engagement, making the platform excellent for partaking your target market.
5. Viewers watch 1 billion hours of YouTube movies per day on their TVs
On that very same notice, inner YouTube knowledge exhibits that YouTube viewers are watching a mean of 1 billion hours of content material every day on their TVs. So there’s a must give attention to creating high-resolution movies appropriate for TV viewing.
6. Over one-third of customers use YouTube to maintain up with developments
Our 2025 Index reported that 37% of customers depend on YouTube and TikTok to remain within the loop. Nonetheless, developments on TikTok can fade quick. YouTube content material has an extended shelf life, giving manufacturers extra time to make an impression. Tapping into trending subjects whereas conserving content material evergreen is a great solution to maximize attain and engagement.
YouTube viewers and demographics statistics
Wanting into YouTube stats on viewers and demographics may also help you perceive who’s utilizing the platform. This offers you an thought whether or not the platform is good for reaching your target market.
7. YouTube is the second hottest platform amongst Gen Z
Gen Z grew up with YouTube, they usually’re nonetheless right here. In accordance with the 2025 Index, 84% of Gen Z-ers have an account, making this platform among the best methods to achieve youthful audiences. In case your model is concentrating on Gen Z, YouTube ought to be on the core of your content material technique.
8. YouTube customers barely skew male
Roughly 54% of YouTube customers are males and 46% are girls. (Observe: Sprout Social acknowledges gender isn’t binary, however our knowledge sources restrict their reporting to female and male.)
9. The most important age group utilizing YouTube is between ages 25 and 34
Customers aged between 25 and 34 account for 21.7% of YouTube’s person base, making them the most important age group to make use of the platform. The second largest age group is between ages 35 and 44, making up round 18.5% of all customers.
10. India has the most important YouTube viewers, adopted by the USA and Brazil
There are roughly 491 million lively YouTube customers in India, making it the community’s largest viewers by nation. The USA comes subsequent with 253 million customers whereas 144 million customers are from Brazil.
11. The USA drives probably the most YouTube site visitors
A excessive person rely doesn’t essentially translate to increased site visitors. The truth is, the U.S. contributes probably the most YouTube site visitors (15.48%) in comparison with different nations. As compared, India, in second place, contributes to simply 6.73% of the platform’s site visitors.
YouTube video and advertising and marketing statistics
You may be taught rather a lot about YouTube advertising and marketing by taking a look at how different entrepreneurs are utilizing the platform. Equally, the varieties of movies individuals watch on YouTube offers you an thought of the right way to market on the platform.
Let’s check out some key YouTube video stats along with the platform’s advertising and marketing statistics.
12. 51% of YouTube customers desire partaking with manufacturers with longer movies
Brief-form movies could be in all places, however YouTube remains to be the king of long-form video content material. The Sprout Social 2024 Community Content material Technique Report tells us that greater than half (51%) of customers desire partaking with manufacturers by longer movies, that means in-depth tutorials and deep dives into subjects nonetheless maintain severe worth. In case your model has priceless data to share, YouTube provides you the house to do it with out slicing corners.
13. YouTube customers need manufacturers to be entertaining and informative
Folks watch branded content material on YouTube for leisure first and product training second. They don’t simply wish to be offered to, they wish to be engaged. Make your content material each pleasurable and helpful. Manufacturers that strike the suitable stability are those that win on YouTube.
14. Brief-form video is the second hottest format on YouTube
Whereas YouTube is thought for long-form movies, our 2024 Community Content material Technique Report discovered that short-form content material (31-60 seconds lengthy) is rapidly gaining traction. Plus, YouTube Shorts has made it simpler than ever to create snackable movies that seize consideration quick.
Manufacturers that blend each long-form and short-form content material of their YouTube technique can attain a wider viewers whereas maintaining with altering video developments.
15. Extra B2B entrepreneurs are investing in YouTube
YouTube is turning into a much bigger precedence for B2B manufacturers, with almost a 3rd (31%) ramping up their efforts over the previous 12 months. Apparently, 23% of B2B entrepreneurs nonetheless aren’t utilizing YouTube, which suggests there’s untapped potential for manufacturers that wish to get a aggressive edge.
16. YouTube’s position in influencer advertising and marketing is rising
Over half of U.S. entrepreneurs plan to make use of YouTube for influencer advertising and marketing in 2025. YouTube is turning into a best choice for influencer campaigns, because of its long-form content material and lasting impression. In contrast to short-lived social posts, influencer movies on YouTube proceed to drive engagement lengthy after they go dwell.
17. YouTube Shorts averages 70 billion views per day
Talking of the recognition of short-form movies, YouTube Shorts now will get a mean of 70 billion views every day. Entrepreneurs can experience on this wave by creating extra movies for YouTube Shorts to have interaction their viewers.
18. Essentially the most seen YouTube video of all time is “Child Shark Dance”
Dad and mom, this one might be greater than acquainted. The viral hit took off in 2016 and shot to the highest of the listing of most seen YouTube movies of all time.
The video has round 15.47 billion views, as of February 2025.
YouTube promoting statistics
When you’re planning to run YouTube advertisements, it is advisable to gauge the platform’s promoting efficiency. Whether or not this entails trying into the advert income or the perfect advert codecs, it’s important to review a number of important YouTube promoting stats.
19. YouTube’s advert income crossed $36 billion in 2024
The platform’s annual advert income for 2024 amounted to $36.1 billion–up from the earlier 12 months’s $31.5 billion. This makes up 13.66% of Google’s international revenues.
20. Customers discover YouTube advertisements to be extra related than linear TV promoting
YouTube advert concentrating on capabilities create a extremely tailor-made expertise for the tip person. In accordance with a 2022 examine, 59% of respondents agree that YouTube advertisements are extra related than advertisements on linear TV or different streaming apps.
21. Vertical video can improve conversions per greenback
Vertical video—that means video filmed and seen in portrait mode, slightly than panorama—has exploded in reputation on the platform for the reason that launch of YouTube Shorts. Folks have been watching YouTube on a wide range of display sizes for fairly a while. Now, entrepreneurs have the instruments they should optimize for cell viewing.
Tailoring YouTube advertisements to stick to content material consumption preferences can drive a noticeable raise in ROI. Vertical inventive property delivered 10% to twenty% extra conversions per greenback on YouTube Shorts when in comparison with panorama property.
22. Prime YouTube advertisements are breaking conventional closing dates
Round 44% of high YouTube advertisements in 2024 used non-traditional lengths as an alternative of the usual 15, 30 or 60 second codecs.
Manufacturers are transferring past fastened time constraints, utilizing YouTube’s flexibility to inform richer, extra partaking tales that higher join with audiences.
YouTube influencer statistics
YouTube stays a strong platform for influencer advertising and marketing, with creators driving vital engagement and model impression by long-form and short-form video content material. Understanding YouTube influencer statistics is essential in evaluating the platform’s worth, measuring ROI and optimizing campaigns. Under, we break down the important thing insights that matter most for working profitable YouTube influencer campaigns.
23. YouTube influencer engagement is substantial
Engagement is likely one of the most crucial elements in measuring an influencer’s impression. In accordance with our knowledge from Sprout Social Influencer Advertising and marketing, YouTube influencers in 2024 collectively generated 28.4 billion engagements within the U.S. alone, making it one of the engaged platforms for influencer content material. Nonetheless, engagement charges on YouTube are typically decrease than short-form video platforms as a result of nature of its content material format and person habits.
24. Value per YouTube influencer put up will increase considerably with influencer tier
Understanding influencer prices helps manufacturers allocate budgets successfully. In accordance with our Sprout Social Influencer Advertising and marketing knowledge, right here’s a breakdown of the common value per YouTube influencer put up based mostly on influencer tier:
Nano-influencers: $55 per put up
Micro-influencers: $300 per put up
Mid-tier influencers: $2,750 per put up
Macro-influencers: $7,500 per put up
Mega-influencers: $105,000 per put up
Celebrities: $210,000 per put up
25. International engagement developments spotlight key markets for YouTube influencers to be the U.S., Brazil and India
Viewers engagement varies by area, and understanding the place engagement is strongest can inform market growth and localized influencer partnerships. In accordance with our Sprout Social Influencer Advertising and marketing knowledge:
The United States led in influencer engagement on YouTube, producing 28.4 billion interactions.
Brazil adopted with 11.2 billion engagements, demonstrating sturdy influencer traction in Latin America.
India, Mexico and the U.Okay. rounded out the highest 5 nations for YouTube influencer engagement.
For manufacturers seeking to broaden their attain internationally, these insights may also help them select which markets have probably the most lively audiences partaking with influencer content material.
Flip YouTube statistics right into a profitable technique
These YouTube stats provide you with a clearer understanding of the platform and the way customers work together with content material. However understanding the numbers is simply step one. Use these insights to refine your content material, attain the suitable viewers and develop your model on YouTube.
Undecided the place to begin? Obtain our YouTube technique template to show these insights into an actionable content material plan.
