Whether or not you name it X or are sticking with Twitter, the actual fact is that there are nonetheless a couple of hundred million folks utilizing the favored social media platform in 2025. And in case your model is on there, you’re going to need to be within the know concerning the newest X/Twitter demographics.
In spite of everything, if you happen to don’t know your viewers (or potential viewers), you’re in for an uphill battle. Understanding who’s utilizing X/Twitter will provide help to tailor the right content material, goal area of interest audiences extra successfully, observe the suitable metrics, and even decide whether or not it’s a worthwhile avenue for reaching your target market.
Learn on for the X/Twitter statistics and viewers demographics social media entrepreneurs have to construct a greater Twitter advertising and marketing technique in 2025.
Basic X/Twitter person demographics
X/Twitter has an estimated 335 million month-to-month energetic customers
As of 2024, X/Twitter has round 335 million month-to-month energetic customers, which is a 5% lower from its 368 million customers in 2022. Usership has been steadily declining for the reason that Elon Musk takeover and the platform’s rebranding to X, although the platform nonetheless has a loyal following.
X/Twitter has an estimated 200-250 million day by day energetic customers
Shortly after assuming her position as CEO, Linda Yaccarino shared that X/Twitter has someplace between 200-250 million customers that entry the platform every day.
There can be greater than 500 million X/Twitter customers by 2028
A forecast by Statista predicts that over the following few years, the variety of international customers on X/Twitter will develop to a complete of 503.42 million customers in 2028.
X/Twitter has probably the most customers in widespread with Reddit and Discord
Based on the 2025 DataReportal international report, 69.3% of X/Twitter customers are additionally on Discord, whereas 66.4% of customers are additionally on Reddit.
235 million X/Twitter customers are enthusiastic about canine vs. 41.6 million enthusiastic about cats
It’s at all times good to have a bit enjoyable, proper? DataReportal regarded into the age-old canine versus cat competitors on every platform and located that X/Twitter’s canine folks vastly outnumber its cat folks at 235 million to 41.6 million.
59% of U.S. X/Twitter customers say they use the platform to maintain up with politics
Based on Pew Analysis Middle, the bulk (59%) of X/Twitter customers in the USA say maintaining with politics is without doubt one of the fundamental causes they make the most of the platform. In comparison with different platforms, like LinkedIn, Snapchat, or TikTok, X/Twitter is the primary one used for political causes.
67% of U.S. X/Twitter customers say political content material belongs on the location
67% of the U.S. X/Twitter customers who share political content material on the platform say they achieve this as a result of they really feel that political content material belongs on the location. Extra customers consider X/Twitter is a platform for political content material than every other platform.
The primary motive folks use X/Twitter is “as a result of it’s entertaining”
81% of American X/Twitter customers are on the platform as a result of it’s entertaining. Different prime causes (aside from politics) embrace to get information (65% of customers), to attach with others who share their pursuits (62%), and to maintain up with sports activities or popular culture (59%).
Essentially the most-followed X/Twitter customers are Elon Musk, Barack Obama, and Justin Bieber
The highest three most-followed X/Twitter customers are Twitter proprietor Elon Musk with 140.55 million followers, Barack Obama with 132.6 million followers, and Justin Bieber with 112.73 million followers.
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X/Twitter gender demographics
Greater than 60% of X/Twitter customers are male
Wanting on the X/Twitter person stats by gender, male customers account for 60.9% of the viewers. Solely 39.1% of X/Twitter customers recognized as feminine on this Statista survey. There is no such thing as a knowledge on every other gender.
X/Twitter’s gender demographics has the largest skew in direction of male
Whereas virtually all social media platforms lean male, X/Twitter’s gender demographics has the largest hole, with an virtually 60:40 ratio. The one social media platform to lean feminine is Pinterest.
X/Twitter age demographics
One-third of X/Twitter customers are between 25 and 34 years outdated
The biggest group of customers are these aged 25-34, with 36.6% of customers in that age vary. Simply behind that, we’ve 34.2% of customers aged 18-24.
1 / 4 of X/Twitter customers are over the age of 35
19.7% of X/Twitter customers are aged 35-49 and seven% are 50+. This tells us that almost all of customers are Gen Z or Millennials.
17% of U.S. teenagers are on X/Twitter
X/Twitter is a comparatively unusual social media platform for U.S. teenagers aged 13-17, with simply 17% saying they repeatedly use the platform. This quantity was round 33% again in 2014-2015, so the variety of teenagers utilizing this social community has decreased a very good bit.
2.4% of X/Twitter customers are teenagers
Globally, lower than 3% of X/Twitter customers are 13-17 year-olds. The most typical age vary is 18-34.
X/Twitter location demographics
22% of U.S. adults use X/Twitter
X/Twitter is without doubt one of the least-used platforms in the USA, with rather less than one-quarter of U.S. adults claiming to ever entry the social community. It’s tied with Reddit in utilization in the USA.
The biggest portion of X/Twitter’s viewers is in the USA
106.23 million of X/Twitter’s person base resides in the USA, that means rather less than one-third of their viewers is within the U.S. The U.S. has the most important variety of customers from X/Twitter.
Japan, India, and Indonesia observe the U.S. in X/Twitter customers
The following three largest international locations with X/Twitter customers are Japan with 69.28 million customers, India with 25.45 million customers, and Indonesia with 24.85 million customers.
X/Twitter earnings demographics
29% of U.S. adults with a family earnings of $100,000+ are on X/Twitter
X/Twitter customers within the U.S. are likely to have a better family earnings, with 29% saying they convey in over $100,000. 20% have a family earnings of $70,000-99,999, and 21% have a family earnings of $30,000-69,999.
X/Twitter demographics by trade
The sports activities trade sees the best engagement charge on X/Twitter
With an engagement charge of 0.072%, the sports activities trade (or extra particularly, sports activities groups) see the best engagement. That is {followed} by greater training with 0.053%, nonprofits with 0.044%, and influencers and alcohol tied at 0.040%.
The media trade shares probably the most tweets every week
The media trade shares probably the most tweets every week with a mean of fifty.2 tweets/week. In second place, we’ve sports activities groups with 41.5 tweets/week, then an enormous drop to nonprofits with 7 tweets/week and better training with 6.7 tweets/week.
X/Twitter demographics by training and earnings
29% of U.S. X/Twitter customers have a university diploma
Almost one-third (29%) of U.S. X/Twitter customers have accomplished some sort of school diploma.
15% of U.S. customers don’t have any school training.
Simply 15% solely have a highschool diploma, whereas 24% have accomplished a minimum of some school.
X/Twitter machine utilization statistics
The typical person spends 4 hours and 57 minutes on the X/Twitter app every month
The typical Android person worldwide spends 4 hours and 57 minutes on the cellular app. The highest international locations primarily based on cellular app utilization are Japan (8 hours, 25 minutes), Saudi Arabia (7 hours, 40 minutes), and South Africa (7 hours, 25 minutes).
The typical person opens the X/Twitter app 120.4 instances per thirty days
The typical Android person worldwide opens the X/twitter app on their cellular units 120.4 instances per thirty days. The highest international locations primarily based on app opens are Japan (211.1 opens), Indonesia (194.5 opens), and Finland (181.2 opens).
Learn how to use X/Twitter demographics to tell your content material technique, in line with the consultants
Having demographics knowledge at your fingertips helps you create a stronger social media technique. Study extra about how you should use this knowledge to your benefit to enhance your Twitter account’s efficiency.
Tailor content material for various age teams
Completely different age teams will reply in a different way to every piece of content material. It’s essential to search out out the suitable ages to focus on on every platform so you may tailor your content material accordingly.
Kaumudi Tiwari, Digital Advertising Lead at Zonka Suggestions, says, “X/Twitter’s real-time, fast-paced nature makes it very best for fast insights, trade developments, and direct buyer interactions. With a youthful, tech-savvy viewers energetic on the platform, we concentrate on bite-sized suggestions, interactive polls, and fascinating discussions round suggestions methods.”
Leverage gender-specific pursuits
On a platform like X/Twitter, the place the distinction in person gender is a bigger hole than many different platforms, you might need to cater in direction of gender-specific pursuits in your content material.
Jake Ward, Digital Entrepreneur and Founding father of Kleo, explains, “[X/Twitter is] the place conversations occur in real-time, and the viewers is youthful, opinionated, and thrives on fast engagement. If you happen to’re operating a marketing campaign that includes cultural relevance — whether or not it’s tech information, politics, or trending subjects — you should be energetic right here.”
Many political or tech-related subjects cater to completely different genders, which is a crucial distinction to make in your content material. By leveraging these gender-specific pursuits and conversations, you’re in a position to enchantment extra to customers — and enhance how properly your content material appeals to the algorithm.
Optimize adverts primarily based on machine utilization
It’s essential to contemplate machine utilization when creating adverts for every platform. What kind of machine is your viewers more likely to be viewing your advert on? This issues in terms of the way you create your visuals.
As Jayant Surana, Advertising Supervisor at On a regular basis Delta, places it, “On Twitter, it’s optimizing for mobile-first conduct as a result of the platform is used so closely on smartphones. So once we’re operating Twitter adverts, I’m enthusiastic about how shortly an individual can swipe an advert away on their telephone and whether or not the content material needs to be quick and immediately partaking.”
X/Twitter demographics FAQ
What’s the goal demographic for X/Twitter?
The goal demographic on X/Twitter is Gen Z/Millennial males.
Is X/Twitter male dominated?
Sure, X/Twitter is probably the most male-dominated platform with practically two in three customers being male.
What gender group makes use of X/Twitter probably the most?
The most important gender group on X/Twitter is males at 60.9%. Girls account for 39.1%. We don’t have knowledge for different genders.
Is X/Twitter rising or shrinking?
X/Twitter’s person base has been steadily shrinking over the previous couple of years.
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