With the limitless quantity of newsletters individuals can subscribe to, e-mail entrepreneurs have lots to compete with of their subscribers’ inboxes. Electronic mail e-newsletter templates could make it simpler to design eye-catching newsletters.
I’ve discovered {that a} stable e-newsletter template is essential to designing an e-mail that individuals are inspired to click on by means of.
Uncover a few of my favorites beneath, plus ideas for encouraging engagement.
Desk of Contents
What’s e-mail e-newsletter design?
Electronic mail e-newsletter design encompasses each side of the construction and aesthetic of your e-mail newsletters, similar to font, pictures, colours, logos, content material, and template format.
Out of your topic line to your format, your e-newsletter should be cohesive and optimized to entice readers to click on and keep subscribed.
Why use e-mail e-newsletter templates to your subsequent marketing campaign?
Making a template from scratch might be time-consuming and a bit daunting, particularly if you happen to’re not very design-savvy. I like that e-mail e-newsletter templates give e-mail entrepreneurs a stable foundational design they will tweak to their liking.
By utilizing an e-mail design template in your subsequent marketing campaign, you’ll be able to shortly and successfully create a constant e-newsletter type that may be simply maintained even within the occasion it will get handed onto one other DRI (Straight Accountable Particular person) — identical to what occurred right here at HubSpot.
“I turned the DRI for HubSpot’s Advertising Every day Publication a number of years into its inception,” HubSpot advertising supervisor and author Erica Santiago shared with me.
“Luckily, there was already a stable, tried-and-true template that made transitioning into the accountability straightforward, so our viewers by no means seen a change in who was curating it.”
Free Electronic mail Publication Templates
HubSpot
Moosend
Litmus
ConvertKit
EngageBay
ZURB
Postcards
Flodesk
99designs
Beefree
Marketing campaign Monitor
MailerLite
Sender
Fixed Contact
Themezy
Drip
MailPortfolio by SliceJack
Materials Design by Paul Goddard
Briar by SliceJack
EmailOctopus
MailBluster
Klaviyo
Publicate
Omnisend
If finished properly, e-mail newsletters can do wonders that can assist you construct an engaged subscriber base, hold your corporation top-of-mind, and nurture leads which might be already making their manner down the funnel.
Nonetheless, “finished properly” means extra than simply serving up nice content material. In truth, I feel an typically missed element of the e-newsletter creation course of is the design.
Don’t have time to construct out a customized template from scratch?
I’ve scoured the web for the perfect assets for e-mail e-newsletter templates and compiled them beneath.
Lots of the templates have additionally been pre-tested for compatibility with main e-mail service suppliers (ESPs) through Litmus — an online service that means that you can preview the way in which your e-mail will look on completely different e-mail shoppers and gadgets.
As soon as you discover one you want, obtain the template and customise it to suit your wants. Relying on compatibility, you’ll be able to even check out e-newsletter layouts on Google, Outlook, and different e-mail suppliers.
1. HubSpot
Begin utilizing HubSpot’s free Electronic mail Template Builder
Value: Free and paid choices out there.
Finest for: Electronic mail entrepreneurs who’ve or want to have a number of newsletters devoted to completely different matters related together with your group.
In case you’re a Advertising Hub person, HubSpot gives a terrific assortment of e-mail templates you should utilize to your subsequent advertising e-mail.
No have to sign off and seek for a template in one other market; these templates can be found to you proper throughout the device.
Key Options
Customise your template with out HTML or CSS
Select from a whole bunch of templates tailor-made to your topic, content material sort, buyer profile, and buyer stage in your funnel
Templates might be personalized utilizing your distinctive buyer data within the CRM
HubSpot’s e-mail resolution gives glorious analytics and A/B testing capabilities, so you’ll be able to hold enhancing your advertising plan over time
What I like: HubSpot supplies a whole, end-to-end resolution for all of your advertising necessities because it supplies entry to our complete CRM, centralizing your buyer information.
Seeking to create templates particularly for newsletters? HubSpot has you lined with our free specialised e-newsletter template builder.
2. Moosend
Value: Free for 30 days; Professional — $9/month; Moosend+ and Enterprise — customized pricing.
Finest for: Entrepreneurs and professionals who need an reasonably priced e-mail template builder with superior options. Clear pricing with the choice so as to add superior options and construct a customized plan (Moosend+).
Moosend is a strong e-mail advertising platform that makes it straightforward to design stunning e-mail templates.
Whether or not utilizing one of many templates or creating your individual from scratch, the built-in AI Author will provide you with focused, real-time ideas. I like that you would be able to enhance your topic traces and e-mail copy with out ever leaving the editor.
With Moosend, you may also ship personalised automated emails to subscribers based mostly on their pursuits and web site conduct. If you wish to develop your viewers, the platform has lead-generation instruments like varieties and touchdown pages. They’re simply customizable and require no prior data.
Key Options
Drag-and-drop editor for simple template creation
Superior performance like countdown timers, product blocks, and movies
Over 100 pre-made templates you’ll be able to customise
AI Author can enhance your copy earlier than you ship
Automate personalised e-mail campaigns
Ecommerce retailer homeowners can join their web site with Moosend to draw extra subscribers and convert them with product suggestions and different upsell/cross-sell methods
Professional tip: There’s no have to export templates — you’ll be able to ship your e-mail newsletters by means of the platform. This makes it that rather more handy, in my view.
3. Litmus
Value: Free; Particular person — $79/month; Small Groups — $159/month; Enterprise — customized.
Finest for: A retail model or enterprise that sells meals, garments, or different merchandise. You will particularly benefit from the countdown timers.
Litmus gives a free e-mail template assortment — from e-newsletter templates to account administration templates. The entire templates have been examined with the platform. When you are required to create a Litmus account together with your e-mail handle to entry the templates, the templates themselves are freed from cost.
Key Options
Free e-mail template assortment
Countdown timers to focus on the urgency of a sale or occasion
Progress bars to encourage model loyalty
Actual-time sentiment displays, which may enhance e-mail engagement and income
AI optimization to your emails
What I like: With its easy-to-use e-mail builder, you’ll be able to effortlessly entry AI-powered e-mail content material optimization capabilities similar to instructed topic traces and alternate physique textual content tones. One thing that I feel is sort of time-saving nowadays!
4. ConvertKit
Value: Free and paid choices.
Finest for: Content material creators and influencers seeking to develop their e-mail lists.
ConvertKit is a artistic e-mail template platform that’s a terrific possibility for bloggers, course creators, and extra. ConvertKit comes with e-mail automation instruments, sign-up varieties, and plenty of extra integrations.
To make use of ConvertKit’s e-mail e-newsletter templates, you’ll want to join a plan, however the excellent news is that they provide each free and professional subscriptions. Whereas this platform is extra on the artistic aspect, I imagine its huge array of templates and gear integrations will assist companies in any business improve their e-mail e-newsletter.
Key Options
Simply embed e-mail advertising and subscriber varieties anyplace in your WordPress web site
Instruments that can assist you develop your subscriber lists, ship focused newsletters, enhance product gross sales, and set up membership websites
A/B testing capabilities
What I like: What I discover distinctive about ConvertKit is its skill to make use of the A/B take a look at operate to match two distinct topic traces. It’s going to split-test the topic traces (15% for every line) for the primary 30% of your emails. The opposite 70% of the emails may have the topic line that receives probably the most opens.
5. EngageBay
Value: Free; Paid plans begin from $11.04/month.
Finest for: SMBs, startups, and solopreneurs on a funds.
EngageBay is a free e-mail e-newsletter template and advertising automation software program for small companies, startups, and solopreneurs. With EngageBay, you get templates for varied industries, together with actual property, journey and tourism, well being and health, ecommerce, expertise, magnificence, and extra.
Key Options
Hundreds of lovely, responsive, and customizable HTML templates free of charge
Templates cowl newsletters, welcome campaigns, cart abandonment, chilly emails, promotions, occasions, transactions, gross sales, and extra for every business
Customise the e-mail templates to match your model
A/B testing capabilities
What I like: The free e-mail e-newsletter template device means that you can customise templates to replicate your model. I like how EngageBay’s templates are straight built-in with their CRM, making managing and personalizing your campaigns straightforward.
6. ZURB: Basis for Emails
Value: Free
Finest for: Learners studying to design emails for the primary time.
ZURB Studios has 5 responsive e-mail templates out there free of charge, together with the e-newsletter one above. It has a terrific, fluid format you’ll be able to customise with your individual colours, pictures, and wording.
The template package comes with a separate CSS stylesheet and HTML file to ease the modifying course of. Most e-mail code editors will place the CSS in keeping with the HTML itself after each are uploaded individually.
In case you’re going so as to add pictures to your e-newsletter, remember that you’ll should create a separate folder and compress it with the CSS stylesheet earlier than importing.
Key Options
You’ll be able to see how every template appears to be like on completely different e-mail shoppers with the screenshots from every template’s e-mail consumer exams offered on the location
Layouts are optimized for many e-mail shoppers — apart from outdated variations of Outlook
Supplies CSS and HTML recordsdata so that you can edit
What I like: I personally discover Zurb’s Masterclass finest as a result of it’s excellent for rookies to learn to use the templates. You even get three free tutorials on responsive e-mail design.
Professional tip: When you’ve chosen a template, use HubSpot’s free e-mail advertising software program to craft your message and ship a e-newsletter out to the world.
7. Postcards
Value: Free; Plus — $16/month; Professional — $24/month.
Finest for: Entrepreneurs with little to no coding expertise.
Postcards supplies among the best-designed e-mail template builders in the marketplace which might be up-to-date and require no earlier coding expertise.
With Postcards, you may also simply create professional-looking emails with their pre-designed e-mail templates which might be customizable.
Their e-mail builder is a game-changer for entrepreneurs, designers, and builders who need to streamline their e-mail creation course of and concentrate on what issues: crafting partaking content material and design.
Key Options
No-code e-mail template builder
Pre-designed e-mail templates
Save earlier e-newsletter emails for future use
What I like: why I feel Postcards works so properly? It’s a no-code platform with distinctive content material historical past and enterprise-level collaboration options. You’ll be able to retailer your work within the detailed model historical past, permitting you to return in time and recuperate a profitable e-mail template.
8. Flodesk
Value: Free for 30 days; Electronic mail Advertising — $35/month billed yearly; Ecommerce — $24/month billed yearly.
Finest for: Entrepreneurs who leverage segmentation of their emails and who want to successfully push readers to their ecommerce websites.
Flodesk is an e-mail e-newsletter design platform with over 3,000 e-mail templates and designs to reinforce your e-mail advertising. Furthermore, I’m an enormous fan of their modern template designs, that are fairly eye-catching.
Key Options
3,000+ e-mail templates
Join your ecommerce web site to assist with automation and analytics
Viewers segmentation capabilities
Its subscription value is a flat price — irrespective of what number of emails you ship, you’ll pay the identical value and by no means should improve your subscription to get the entire perks
Professional tip: Need to phase your clients when sending them newsletters? Properly, Flodesk means that you can kind your viewers so that you just keep as related as potential.
9. 99designs
Value: Free
Finest for: Entrepreneurs new to e-mail advertising who will respect 99designs’ useful group and intuitive templates.
99designs is a rising on-line group and collaboration platform for designers and small companies, and so they have a terrific designer weblog and enterprise weblog.
As a free providing to their weblog readers, they launched a set of 45 free e-mail templates — excellent for newsletters, promotional messages, and personalised responses.
Key Options
45 free e-mail templates
All templates are absolutely responsive and appropriate with all main e-mail shoppers
Join with an skilled designer if you happen to need assistance crafting your e-newsletter template
Professional tip: What I feel is nice about 99designs is that you would be able to additionally begin a design contest to check customized e-mail template choices from varied designers.
10. Beefree
Value: Free and paid choices out there.
Finest for: Companies of all sizes. From freelancers to enterprise-level organizations who want strong collaboration and e-mail creation options.
I feel Beefree is the final word resolution for creating fascinating emails with none coding expertise. With its intensive library of over 1,500 responsive templates, you’ll have a variety of choices to carry your e-mail designs to life.
Plus, I like that there’s no join wanted. You’ll be able to simply begin as is.
Key Options
1,500+ responsive e-mail templates
Drag-and-drop performance empowers you to create on-brand e-newsletter emails simply
Collaborative options allow a number of workforce members to work collectively seamlessly on e-mail templates
Seamless integration with HubSpot means that you can effortlessly export your e-mail designs for a clean transition
Professional tip: There’s even an possibility to rent a designer on the platform who may help you customise your e-mail templates.
11. Marketing campaign Monitor
Value: Free for 30 days, plans begin at $12/month.
Finest for: Companies of all sizes.
Marketing campaign Monitor is one other free e-mail e-newsletter template and advertising platform. With quite a lot of e-mail templates for newsletters, welcome emails, and promotional campaigns, Marketing campaign Monitor makes designing emails straightforward.
It helps you maximize your gross sales by staying on-brand and making a seamless buyer expertise.
Key Options
Drag-and-drop editor for simple customization
Responsive e-mail templates for all advertising wants
Can connect with your web site or ecommerce web site and compile your analytics
Tracks when emails are despatched, delivered, and opened
What I like: Marketing campaign Monitor has one of the vital distinctive options I’ve encountered in an e-mail builder. That’s, you’ll be able to lock particular areas of the template in order that your workforce alters solely the data you need them to. This protects your model identification and vital enterprise information.
12. MailerLite
Value: Free, paid plans begin at $9/month.
Finest for: Organizations with clients in varied time zones.
MailerLite gives varied e-newsletter templates for promotions, bulletins, and extra. With its stylish e-newsletter designs, MailerLite makes certain its clients keep updated whereas sending newsletters.
I like that MailerLite supplies information insights as properly. One factor I discover helpful about MailerLite is that they are going to ship your emails based mostly in your clients’ time zones, permitting you to ship emails that get probably the most opens. MailerLite additionally supplies A/B break up testing instruments so you’ll be able to establish the perfect model of each e-mail you ship.
Key Options
Customise the templates utilizing both an HTML editor or a drag-and-drop editor
Join your MailerLite account to your web site
Develop your viewers with MailerLite’s touchdown pages, subscription varieties, and pop-ups
Optimize e-mail ship occasions based mostly in your receipts’ native time zones
Professional tip: With the free plan, you’ll be able to create your individual customized templates. Nonetheless, if you wish to entry their template choices, you’ll should look into their paid plans.
13. Sender
Value: Free; paid plans begin at $8.33/month.
Finest for: Electronic mail entrepreneurs on a funds and small to medium-sized companies.
Sender is an all-in-one e-mail and SMS advertising platform for ecommerce and small to medium-sized companies who need to attain out to their clients at an reasonably priced and accessible value.
Sender supplies delivery-friendly textual content and branded HTML e-mail newsletters to attach together with your e-mail subscribers and largest followers. Sender additionally means that you can design extremely responsive and crowd pleasing pop-ups and varieties to draw sign-ups and execute SMS advertising for greater conversions.
Key Options
A library of 35+ visually beautiful, premium-feel e-newsletter design templates which might be absolutely customizable to your particular enterprise necessities
All templates have responsiveness baked into the design, so your emails are assured to play properly on cellular gadgets
Ship as much as 15,000 emails each month to 2,500 contacts for free of charge with the Free Ceaselessly plan
Superior e-mail advertising options similar to segmentation and automation out there with premium plans
What I like: The most effective a part of utilizing Sender is the entry to their assist workforce — I used to be shocked by their swift response time!
14. Fixed Contact
Value: $12 per 30 days or $80 per 30 days.
Finest for: Non-profit organizations.
Do you run a non-profit? If that’s the case, that is the e-newsletter device particularly for you. Fixed Contact is an e-mail e-newsletter builder that provides particular templates to assist non-profits increase funds and market their missions.
With a whole bunch of templates to select from, you’ll make sure to discover a design based mostly on the template you want and what sort of non-profit you run.
I feel a tremendous function from Fixed Contact is the enterprise analytics. Whereas utilizing the platform, you’ll be able to see when emails are despatched, delivered, opened, and shared. Additionally, you will be capable of see high traits and ship personalised emails to your donors and subscribers.
Key Options
Join Fixed Contact to your social media profiles
Contains sign-up varieties and textual content message advertising instruments
Monitor when emails are despatched, delivered, opened, and shared
What I like: Fundraising is simpler with their integration choices, similar to DonorPerfect, Blackbaud, Neon CRM, and Qgiv. I additionally discovered it straightforward so as to add any options to advertise your occasions.
15. Themezy
Value: Free
Finest for: Sending advertising emails on a number of gadgets.
Obtain 16 free HTML, CSS, and PSD customizable e-mail templates on Themezy.
You don’t should submit an e-mail handle to get began, and there are numerous colour schemes and layouts to satisfy your e-mail listing’s wants.
Key Options
16 free HTML, CSS, and PSD customizable e-mail templates
All templates are responsive
No account essential to entry these templates
Professional tip: The templates are designed to be responsive throughout gadgets to make sure that your subscribers can learn your e-newsletter. So, if you happen to’re sending emails on each gadget like I’m, you’ll be able to ensure that your template works regardless.
16. Drip
Value: Free for 14 days, then funds based mostly on the variety of subscribers. For as much as 500 contacts, it’s $19/month, and the worth goes up from there.
Finest for: Ecommerce manufacturers.
Drip gives e-mail advertising and SMS advertising for ecommerce manufacturers. Drip is a brand new platform that permits you to arrange e-mail advertising campaigns by means of a whole bunch of customizable templates.
Together with their e-mail e-newsletter templates, Drip gives glorious CRM instruments, information analytics, and pattern trackers. Consequently, you’ll be capable of higher market your self by means of your campaigns.
Key Options
A whole bunch of customizable templates
Integrates together with your WordPress web site, so you should utilize Drip with out being on Drip
It gives varied advertising and analytics instruments, from e-mail advertising to SMS advertising campaigns
What I like: what I discover handy about Drip? It comes with 150 native integrations, so you should utilize it with nearly any advertising platform.
17. MailPortfolio by SliceJack
Value: Free
Finest for: Electronic mail entrepreneurs who love visuals.
In case your advertising technique is closely reliant on visuals, I feel MailPortfolio is ideal for you. It’s a minimalist template with no added background distractions.
Whereas it was made for these seeking to show private artistic portfolios, I imagine it’s additionally appropriate for bigger companies and organizations.
Key Options
Free obtain from GitHub
A lot of house for including pictures to your e-newsletter
The templates have been examined with Litmus, are responsive, and work completely on all e-mail shoppers
(Word: older variations of Outlook could not render the entire fonts, and the Android Gmail app is just not absolutely supported.)
Professional tip: Be sure to don’t use the inventory pictures on the MailPortfolio template. It’s a must to change them — in any other case, your newsletters gained’t work as properly. One thing I realized the laborious manner.
18. Materials Design by Paul Goddard
Value: Free
Finest for: Multi-purpose newsletters.
This template relies on Google’s Materials Design and has a robotic-retro really feel. It’s excellent for sending out multi-purpose newsletters that includes new merchandise, occasions, and different bulletins on the identical time.
Key Options
The template gives a timeless, technological look
This theme obtain contains customizable HTML recordsdata
Has been examined on Litmus, is appropriate with all main ESPs, and is responsive
Professional tip: What I’ve realized is that if you happen to’re having bother downloading the template, you’ll be able to entry it from Paul’s Google Drive hyperlink, too.
19. Briar by SliceJack
Value: Free
Finest for: Entrepreneurs in search of a minimalist design.
I feel Briar is the right e-newsletter template for entrepreneurs in search of a fluid, minimalist design that includes pictures and textual content that don’t overshadow one another.
It’s excellent for sending out common newsletters, and you’ll customise the inline CSS recordsdata.
Key Options
Customizable CSS recordsdata out there by means of GitHub
The template has been examined with Litmus and works with all main ESPs
Professional tip: One hack I realized is that you would be able to simply use these templates to your MailChimp campaigns with their very own HTML file.
20. EmailOctopus
Value: Free
Finest for: Product or sale bulletins.
EmailOctopus is a advertising service that launched a collection of 11 templates that can be utilized to create newsletters for quite a lot of industries.
Whether or not you’re advertising for a style model or a medical provide firm, one of many templates will suit your wants.
The templates have the “typical” e-newsletter look however let you add product bulletins, function tales, and CTAs wherever you’d like.
Key options
Templates might be modified by means of any WYSIWYG editor.
The downloads embrace the HTML recordsdata.
Templates have been examined by means of Litmus throughout all main ESPs.
Attentive to all display sizes.
What I like: EmailOctopus can also be GDPR compliant, so I discover utilizing all their free templates protected.
21. MailBluster
Value: Free and paid choices out there.
Finest for: Corporations that need bulk emails on a funds.
MailBluster brings you an interactive resolution for the perfect e-mail e-newsletter design.
Other than all of the important e-mail advertising options, MailBluster features a hefty lot of free e-mail e-newsletter templates.
Select from a mass assortment of their e-newsletter templates or create from scratch to construct your individual. Additionally, you’ll be able to customise your individual template by modifying the present one from their massive template gallery.
Key Options
Highly effective drag-and-drop editor
Electronic mail automation function
Interactive real-time monitoring and reporting, listing segmentation, A/B testing for e-mail entrepreneurs, and extra
Templates are appropriate with all main ESPs
One-on-one assist, whatever the value tier you’re in
What I like: MailBluster gives a free possibility that means that you can ship 62,000 month-to-month emails and limitless subscribers. That is most likely the perfect deal for any firm wanting bulk e-mail companies.
22. Klaviyo
Value: Free for 250 subscribers or much less; paid plans begin at $20/month and go up from there, relying on the variety of subscribers and e-mail sends.
Finest for: Ecommerce manufacturers.
Klaviyo has what we’re all right here for — aesthetically pleasing template designs. However Klaviyo gives greater than that.
It pulls useful information out of your tech stack through customized and pre-built integrations from ecommerce platforms similar to Shopify and Adobe Commerce. It might probably additionally combine with different platforms like Fb and Google Advertisements.
With all this information, Klaviyo may help you create a whole profile of each buyer, which is able to encompass:
The merchandise/companies they’ve ordered from you.
Their searching historical past.
Product preferences.
Most popular channels.
I discover this tremendous spectacular and useful as a marketer.
Key Options
Combine with platforms like Fb Advertisements and Google Advertisements so Klaviyo can take person information to additional personalize your emails
Appropriate with ecommerce platforms and transport platforms like ShipStation and AfterShip
Automate your e-newsletter course of through Klaviyo AI
What I like: Klaviyo’s options make segmentation and personalization easy.
23. Publicate
Value: Free trial, then $49 or $69 per 30 days.
Finest for: All kinds of companies and organizations.
Publicate boasts all kinds of e-mail templates for almost any business that you would be able to customise to your model with their drag-and-drop editor. All their templates are responsive and optimized for pace.
Publicate additionally integrates with Gmail and Outlook and permits customers to view detailed analytics of their emails’ performances.
Key Options
Drag-and-drop editor
Integrates with Gmail and Outlook
Encompasses a model package to match your model’s colours, brand, and pictures
Supplies an analytics dashboard to see how your emails carry out
What I like: I particularly get pleasure from that it features a Model Equipment — you’ll be able to add model pictures and logos for use in your messages.
24. Omnisend
Value: Free to customized enterprise pricing based mostly on the variety of contacts. Paid plans begin at $16/month for 500 contacts.
Finest for: Entrepreneurs looking for an all-in-one e-mail advertising platform.
Omnisend is a advertising automation platform that operates e-mail, push notifications, pop-ups, and extra.
I like that you would be able to develop your e-mail listing by amassing customer data proper in your web site and sending automated e-mail campaigns with Omnisend.
With Omnisend, customers can arrange segmented campaigns throughout varied channels and observe metrics. You may also sync Omnisend to your retailer for higher outcomes.
Key Options
A whole bunch of responsive e-mail templates for various functions
Monitor the metrics of all of your campaigns
Join Omnisend to your web site or ecommerce retailer
What I like: Omnisend leverages AI to assist customers give you topic traces.
Finest Locations to Discover Electronic mail Publication Templates
Feshto
Themeforest
HubSpot
Mailchimp
Lively Marketing campaign
Canva
Adobe Specific
CakeMail
MJML
Microsoft Workplace Template
Template Forest
1. Feshto by Liramail
Value: $59 for an all-in-one bundle.
Finest for: These templates are excellent for product options and testimonials from happy clients.
Feshto is an e-mail bundle that helps ecommerce corporations function merchandise of their newsletters and share testimonials from happy clients. It comes with a weekly digest module, which is their model of a e-newsletter.
I respect that the module includes a stylish, clear design that ensures your pictures and replica will not be distracting from one another.
You’ll be able to select from their varied layouts, similar to “Weekly Digest,” “Metropolis Story,” and “Weblog Article.” Whereas the default themes are black and white, you may make edits in your most well-liked WYSIWYG editor.
Feshto’s templates are responsive and appropriate with all main ESPs.
2. ThemeForest
Value: $6-$29 per template.
Finest for: Buying particular person e-mail templates.
I feel ThemeForest is an superior useful resource for e-mail templates if in case you have some funds to spend. Their library has over 460 e-newsletter templates in all completely different colours, types, and themes.
The templates are rated utilizing a four-star system, and you’ll filter by score, value, recency, and recognition.
Right here’s one instance from its library:
Market – Responsive Publication with Template Builder ($20)
This template has eight pre-built layouts, 24 colour variations, 24 full-layered PSD recordsdata, and extra. Plus, it’s supported by all main e-mail shoppers.
3. HubSpot Electronic mail Copy Templates
Value: Free
Finest for: In case you’re in search of written templates that you would be able to put into your e-mail device, these are the templates for you.
HubSpot gives free e-mail templates that empower you to market and promote your corporation over e-mail with out writing a single line from scratch. These free e-mail template downloads prevent money and time.
The templates might be downloaded proper to your laptop and can be utilized by any sort of enterprise.
4. Mailchimp
Value: Free to $350 per 30 days.
Finest for: All e-mail advertising wants.
Mailchimp is an all-in-one advertising platform that helps small and huge companies scale and develop their enterprise by means of advertising strategies and automations.
Mailchimp has quite a lot of pre-made templates in its e-mail e-newsletter device.
Apart from supplying you with over 100 designs to select from, Mailchimp additionally offers you the choice to obtain their Electronic mail Blueprints, which lets you customise HTML templates.
5. ActiveCampaign
Value: Free to $259 a month.
Finest for: Entrepreneurs in search of a full-service e-mail supplier along with templates.
ActiveCampaign is a full-service e-mail supplier that provides e-mail advertising automation and CRM instruments.
Its library of e-newsletter templates means that you can create conversion-optimized, visually impactful emails with out touching a single line of code.
ActiveCampaign is free, however you’ll need to join an account to make use of and consider their e-mail templates. You should utilize the vast majority of their templates free of charge, however if you would like some customization, you’ll need to improve to a paid account.
6. Canva
Value: Free; Canva Professional — $15/month.
Finest for: A platform with nice design and customization choices.
Canva is an internet graphics software program that gives free templates for a mess of issues like Instagram posts, resumes, and e-mail newsletters.
I feel Canva is a superb device as a result of you will discover free templates for particular niches like style, tech, culinary, and plenty of extra.
Whereas there’s a paid tier, most of the premade templates are free, and you’ll add your individual customizations with out having to pay further.
7. Adobe Specific
Value: Premium – $9.99 per 30 days; Groups – $12.99 per 30 days.
Finest for: These in search of a graphic design device.
Adobe Specific, previously referred to as Adobe Spark, is one other browser-based graphic design device that has a mess of templates and features to assist any firm create a e-newsletter.
Just like Canva, Adobe gives premade templates based mostly on business classes like images, structure, and style. To entry the templates, it’s essential to join an account with Adobe.
8. CakeMail
Value: Free
Finest for: Discovering free e-mail templates with no strings hooked up.
CakeMail is an e-mail advertising device that features user-friendly automation instruments and means that you can create customizable emails for any individual, event, and area of interest.
CakeMail gives over 50 free editable e-mail templates which might be divided into smaller area of interest classes.
One of many benefits of CakeMail is that you just wouldn’t have to enroll to make use of the e-mail templates offered, however if you need to see how your e-mail campaigns are performing, you’ll be able to register for an account.
9. MJML
Value: Free
Finest for: HTML e-mail design.
MJML is an HTML-based e-mail designer. They’ve all kinds of free templates which might be personalized for the kind of e-mail advertising your organization is making an attempt to do, together with newsletters, promotions, and seasonal emails.
When you discover a template that you just like, MJML means that you can see the template and the HTML code in actual time as you edit it.
As a result of MJML is HTML-based, you’ll have to copy your code and switch it to the HTML editor in an e-mail advertising service to make use of the template.
10. TemplateMonster
Value: Varies, pay per template.
Finest for: Buying reasonably priced, particular person templates.
TemplateMonster gives quite a lot of e-mail e-newsletter templates, all of which can be found for comparatively low costs.
I discover their templates are clear, customizable, and straightforward to make use of, and so they’re appropriate with most main e-mail shoppers, similar to Gmail and Yahoo Mail.
Moreover, the templates include built-in responsive layouts for display adaptability and PSD sources for a litany of customization choices.
11. Microsoft Workplace Templates
Value: Free and paid e-mail templates.
Finest for: Microsoft Workplace customers.
Microsoft Workplace has quite a lot of instruments, together with intensive templates that can be utilized for Microsoft Phrase, Excel, and PowerPoint.
You’ll be able to additional slender down your templates relying on the class of your corporation. Whereas Microsoft does supply free templates, they’re restricted. For paid templates, you need to obtain Microsoft 365.
Customise Electronic mail Publication Templates to Improve Engagement
Now that you’ve got the assets to discover a template, it’s time for the enjoyable half: customizing it. For my part, how properly you customise your chosen template will make or break your e-newsletter.
Comply with the steps I define beneath to design profitable e-mail newsletters.
1. Select headings correctly.
To assist with the general movement of your e-mail, you could refine your headings and subheadings.
Not solely do they draw consideration to a very powerful components of your e-newsletter, however in addition they divide sections and provides your textual content a visible hierarchy to assist readers course of data within the right sequence.
2. Create a cohesive look.
Select constant typography, colours, and spacing to offer your e-mail a cohesive look. You’ll need to select colours that complement one another and don’t overwhelm the attention.
I like to recommend sticking to your already established model colours.
Figuring out somewhat colour concept will repay and assist you create partaking emails.
3. Add your brand and model colours.
Talking of cohesiveness, swapping the template’s inventory colours to your personal branding can shortly create a cohesive design.
Use your individual logos, model colour scheme, and visible aesthetic in order that your whole advertising supplies have an identical theme.
4. Hold it quick.
Nobody desires to open a e-newsletter to see a wall of textual content. I like to recommend you retain your messaging concise in order that readers can shortly scan it whereas getting all of the pertinent data they want.
5. Put pictures to make use of.
Photos can vastly enhance the readability of your e-newsletter and supply much-needed buffers between textual content.
Photos and infographics are additionally nice methods to show data in a fascinating manner. They need to be high-quality and in keeping with your model’s messaging.
6. Make it mobile-friendly.
As extra individuals use telephones to entry e-mail, ensuring your e-newsletter has a mobile-friendly design is a should. Select a responsive design that adapts to no matter mode (pill, cellular, or desktop) your readers are utilizing.
7. Use clear CTAs.
Improve conversions and engagement through the use of attention-grabbing CTAs. Entice your readers to click on utilizing persuasive language, eye-pleasing colours, and correct placement.
Utilizing a contrasting colour design will assist your CTA stand out. I discover that including a well-designed button can appeal to subscribers’ consideration and immediate them to take motion.
8. Check and make changes.
To search out the perfect e-newsletter format, you’ll want to make use of A/B testing to find out which performs higher. Check out completely different designs over a set time period, evaluate outcomes, and go together with the one which performs the perfect.
Get Began on Your Electronic mail Advertising Publication
Able to draft your subsequent e-mail e-newsletter marketing campaign? I hope this weblog has made you are feeling extra ready.
Obtain one of many glorious e-newsletter templates from the template galleries and touchdown pages above. Then, learn to craft an e-mail e-newsletter your viewers will need to have interaction with.
Editor’s Word: The publish was initially revealed in December 2018 however was up to date for comprehensiveness in December 2019.
