You may have already got a reasonably good concept of who your followers are on the platform, however with these Instagram demographic statistics, you’ll have the chilly exhausting information to show it.
Understanding Instagram’s demographics will let you determine your goal market, plan relatable content material, drive engagement, and create successful social media campaigns.
Preserve studying to study concerning the 2 billion month-to-month energetic customers who is likely to be trying out your model’s Instagram account.
Basic Instagram demographics
Instagram has 2 billion month-to-month energetic customers
Instagram boasts two billion month-to-month energetic customers, tied for third place with WhatsApp in hottest social media platforms. First place is Fb and second is YouTube.
Instagram has essentially the most customers in frequent with Fb and WhatsApp
In keeping with the 2025 DataReportal world report, 80.3% of Instagram customers are additionally on Fb, and 77.1% are additionally on WhatsApp. Contemplating these three platforms all stay underneath the Meta umbrella, it provides up that every one three platforms have a big person base in frequent.
70.2% of Instagram customers want to make use of the platform for sharing images and movies
The highest exercise Instagram customers love to do on the platform is share images and movies. After that, 66.7% of customers need to search for humorous or entertaining content material, and 62.3% wish to comply with or analysis manufacturers or merchandise.
Enterprise accounts on Instagram see a mean of +0.86% development in followers every month
Instagram enterprise accounts often see development on the platform at a mean fee of +0.86% per 30 days. Though that’s small, it’s nonetheless encouraging to see constant optimistic development for model accounts.
Essentially the most-followed Instagram accounts are Instagram, Cristiano Ronaldo, Lionel Messi, Selena Gomez, and Dwayne “The Rock” Johnson
The highest 5 Instagram accounts are Instagram (686 million followers), Cristiano Ronaldo (651 million followers), Lionel Messi (505 million followers), Selena Gomez (421 million followers), and Dwayne “The Rock” Johnson (394 million followers).
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Instagram age demographics
16-34 yr olds say Instagram is their favourite social media platform
24.8% of feminine 16-24 yr olds and 26.6% of male 16-24 yr olds say Instagram is their favourite social media platform to make use of. As well as, 20.8% of feminine 25-34 yr olds and 18.4% of male 25-34 yr olds say the identical.
Practically 84% of Instagram customers are youthful than 45
Right here’s how the Instagram viewers breaks down by age, in line with Statista:
18-24 years outdated: 31.7%
25-34 years outdated: 30.6%
35-44 years outdated: 16%
45-54 years outdated: 8.7%
55-64 years outdated: 4.6%
65+ years outdated: 2.9%
We are able to see that there’s a transparent focus of 18-34 yr olds on the app, with almost two-thirds of customers falling into that age vary. Nevertheless, add in 35-44 yr olds (older Millennials and youthful Gen Xers), and we’ve obtained almost 9 in 10 customers accounted for.
61% of teenagers use Instagram
Instagram stays one of the widespread social media platforms amongst teenagers, with 6 in 10 claiming to make use of the platform. This places Instagram solely behind YouTube (90% of teenagers) and TikTok (63% of teenagers).
Roughly 50% of these teenagers entry the platform at the least as soon as a day, and 12% say they use Instagram “virtually always.”
76% of U.S. adults aged 18-29 are on Instagram
3 in 4 individuals aged 18-29 in america are Instagram customers. That is carefully {followed} by 66% of U.S. adults aged 30-49.
Instagram gender demographics
Instagram’s gender breakdown is sort of 50/50
Of Instagram’s world customers, 50.6% determine as male, and 49.4% determine as feminine. So whereas the platform simply barely skews male, it’s virtually utterly cut up down the center, making this essentially the most balanced social media community relating to gender. Take into account this dataset doesn’t embody non-binary customers.
Instagram’s largest group of customers are Millennial and Gen Z males
In keeping with DataReportal, the 2 largest person teams on Instagram are males aged 25-34 (18.4%), {followed} by males aged 18-24 (17.2%).
Supply: DataReportal
Gender demographics differ in several nations
Whereas the general gender distribution of Instagram customers is fairly even, this varies nation by nation. In reality, in america, the person base leans feminine, with 55.4% of U.S. Instagram customers figuring out as feminine in comparison with 44.6% of males.
However in India, we see the alternative. 67.2% of Instagram customers in India determine as male versus 32.8% figuring out as feminine.
Instagram location demographics
Essentially the most Instagram customers stay in India, america, and Brazil
India by far has the biggest variety of Instagram customers at 362.9 million, {followed} by america with 169.65 Instagram customers and Brazil with 134.6 million. Indonesia sits in fourth place with 100.9 million Instagram customers, virtually double the fifth place Turkey with 57.1 million.
Southern America, Northern America, and South-Jap Asia have the biggest share of Instagram’s promoting viewers
In keeping with DataReportal, the most important promoting audiences reside in Southern America (13.6%), Northern America (11.0%), and South-Jap Asia (10.2%).
Supply: DataReportal
47% of U.S. adults use Instagram
Practically half of all U.S. web customers are on Instagram, that means this can be a nice platform to make use of in the event you’re trying to goal United States residents.
Instagram schooling and revenue demographics
57% of U.S. adults that use Instagram have a school diploma or greater
In keeping with Pew Analysis knowledge, 57% of U.S. adults who use Instagram have a school diploma or greater, 51% have some faculty schooling, and 41% have a highschool diploma or much less.
58% of U.S. web customers that use Instagram have a family revenue of $100,000+
58% of U.S. adults on Instagram make over $100,000. That is {followed} by 54% who make $70,000-99,000, then 47% who make $30,000-69,999, and eventually 41% who make lower than $30,000.
The takeaway? Instagram audiences come from a variety of economic backgrounds (within the U.S. at the least) however are barely extra more likely to be from higher-income houses.
Instagram machine utilization demographics
The common person spends 16 hours and 13 minutes on the Instagram app every month
The common Android person worldwide spends 16 hours and 13 minutes on the cell app. The highest nations based mostly on cell app utilization are Turkey (32 hours, 36 minutes), Brazil (23 hours, 35 minutes), and Argentina (20 hours, 46 minutes).
The common person opens the Instagram app 331.8 occasions per 30 days
The common Android person worldwide opens the Instagram app on their cell units 331.8 occasions per 30 days. The highest nations based mostly on app opens are Turkey (581.5 opens), Chile (554 opens), and Argentina (502.8 opens).
Instagram influencer demographics
76.86% of all Instagram influencers have between 1,000 and 10,000 followers
The overwhelming majority of Instagram influencers are micro-influencers, with slightly over 3 in 4 influencers having between 1,000 and 10,000 followers. 18.23% of influencers have 10,000-50,000 followers, 4.56% have 50,000-500,000 followers, and simply 0.16% have over 500,000 followers. When planning an influencer advertising and marketing marketing campaign, take note of every influencer’s engagement fee and associated metrics over their Instagram followers.
57% of Gen Zers need to be a social media influencer
Gen Z grew up on social media, so it is smart that almost all of them see influencing as a viable job. Over half (57%) of Gen Zers say they need to be a social media influencer.
Instagram pursuits demographics
A number of the prime hashtags are #vogue, #pictures, and #artwork
Instagram is a visible platform, so a lot of its customers have pursuits that fall underneath that umbrella.
That is indicated by a few of the most-used hashtags, like #vogue (4th place with 1.2 billion Instagram posts), #pictures (fifth place with 1.12 billion posts), #artwork (sixth place with 1.1 billion posts), #nature (eleventh place with 836.2 million posts), #journey (twelfth place with 764.6 million posts), and #magnificence (twenty fifth place with 565 million posts).
50% of Instagram customers want humorous content material
Half of Instagram customers want seeing humorous content material on the platform, {followed} by artistic (46%), informative (41%), and enjoyable (37%) posts. Preserve most of these content material in thoughts as you create your Instagram advertising and marketing technique.
How you can use Instagram demographics to tell your technique, in line with the specialists
Discover ways to use these Instagram statistics and person demographics in your social media technique. Figuring out who makes use of Instagram helps you higher perceive your target market and how you can attain them.
Tailor your content material to particular age teams
Instagram customers are inclined to lean in the direction of youthful demographics, so that you need to hold that in thoughts as you create your digital advertising and marketing content material.
Colleen Barry, Head of Advertising at Ketch, offers some tips about how to take action, saying, “Youthful customers from ages 18 to 24 normally want quick, partaking content material like Instagram Reels and memes, whereas customers of their 30s and 40s reply higher to detailed carousel posts and academic content material.”
Barry continues, “Once I began operating campaigns, I handled Instagram as one-size-fits-all, however as soon as we began analyzing age demographics, we adjusted our content material model and noticed a giant soar in engagement. When you’re advertising and marketing to a number of age teams, create completely different content material codecs and check which of them carry out greatest for every viewers phase.”
Cater your content material to completely different genders
Totally different genders additionally eat content material in another way, an necessary issue to remember relying on who you’re attempting to focus on.
Maris Laatre, CMO of Bully Max, shares, “Once we first began operating campaigns at Bully Max, we assumed our viewers was largely male, however Instagram’s demographic knowledge confirmed that a big proportion of our engaged followers had been really girls, particularly these shopping for for household pets.”
Laatre continues, “As soon as we observed this, we adjusted our content material to incorporate extra storytelling and emotional attraction quite than simply specializing in performance-driven messaging. This shift led to greater engagement and higher conversion charges.”
Her tip is that this: “In case your viewers skews closely male or feminine, tweak your content material tone, visuals, and messaging to align with what resonates most with them.”
Optimize advertisements utilizing your viewers’s demographics
When you’re operating Instagram advertisements, it’s essential to hold your demographics prime of thoughts to be sure to’re reaching the proper viewers.
Dirk Alshuth, CMO at emma, says, “Optimizing advertisements based mostly in your viewers’s demographics will get higher outcomes on your finances. As an alternative of operating broad advertisements, give attention to the precise age teams, areas, and pursuits that Instagram Insights reveals about your followers.”
Alshuth explains, “For instance, once we observed a big portion of our viewers was based mostly in main U.S. cities and aged 25-34, we adjusted our advert creatives to characteristic city settings and a extra skilled tone. This small tweak improved our advert efficiency and decreased prices. The extra you refine your focusing on based mostly on actual viewers knowledge, the simpler your advertisements will probably be.”
Instagram demographics FAQ
What’s Instagram’s principal demographic?
Instagram’s principal demographic consists of Millennial and Gen Z males. So in the event you’re attempting to focus on younger males with what you are promoting, Instagram is a good platform to take action.
Are you able to see demographics on Instagram?
You’ll be able to entry restricted demographic data inside your Instagram analytics. Have a look at the Accounts reached part to seek out data like prime nations, prime cities, prime age ranges, and gender breakdown for the individuals who have seen your content material.
What age group makes use of Instagram essentially the most?
84% of Instagram customers are underneath the age of 45. To get extra particular, the biggest age group of customers is 18-24 years outdated at 31.7%, {followed} by 25-34 years outdated at 30.6%.
How can I exploit Instagram demographics to develop my enterprise?
Take note of your viewers demographics in order that you already know who to focus on together with your content material. When you already know your viewers, you may higher talk with them, resulting in extra development.
What’s the gender breakdown of Instagram customers?
The gender breakdown of Instagram customers worldwide is sort of 50/50, with 50.6% figuring out as male and 49.4% figuring out as feminine.
What are the preferred nations or areas on Instagram?
The nations the place Instagram is the preferred are India, america, and Brazil.
What proportion of Instagram customers are energetic?
Instagram has over two billion month-to-month energetic customers. We don’t have insights on what number of Instagram accounts have been created whole, although, so we don’t know what number of of these stay energetic.
Can Instagram’s demographics assist me select the proper hashtags?
You’ll be able to look to demographics like location that can assist you decide location-specific hashtags. You too can take note of a few of the hottest hashtags and the pursuits they’re based mostly on to make use of in your related content material.
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