To construct (or refresh) a profitable Fb advertising technique, it’s useful to grasp precisely what’s taking place on the world’s largest social platform proper now.
This 2025 assortment of Fb demographics, benchmarks, utilization info, and advertising statistics gives a strong basis that can assist you benefit from this platform that reaches billions of individuals across the globe.
However first, listed below are some traits we seen within the information:
What these stats are telling us
With over 3 billion month-to-month lively customers, Fb stays the most-used social community. Nevertheless, engagement is comparatively low, that means manufacturers have to concentrate on content material codecs that drive interplay, akin to Reels, albums, and Teams, relatively than relying solely on Feed posts.
Whereas Fb’s viewers skews barely older, Millennials and younger adults (18–29) are nonetheless extremely lively on the platform. Nevertheless, they have interaction extra by means of Market, Teams, and Reels relatively than conventional standing updates or hyperlink posts. In the meantime, teen utilization has considerably declined.
Fb continues to be a relationship-driven platform, the place customers primarily join with buddies, household, and interest-based communities. Manufacturers that target social commerce, leveraging Market and personalised advert focusing on, stand to realize essentially the most ROI from their efforts.
Common Fb stats
1. There are greater than three billion Fb month-to-month lively customers
As of This autumn 2024, Fb had greater than 3 billion month-to-month lively customers. There are 3.35 billion day by day lively customers throughout Meta’s core merchandise (Fb, Instagram, WhatsApp, or Fb Messenger).
2. Fb is the most well-liked social community on this planet
With that variety of month-to-month lively customers, it’s in all probability no shock to be taught that Fb ranks because the most-used social community on this planet at the moment. The runner-up, YouTube, has a mere 2.5 billion month-to-month lively customers compared.
3. Fb.com is the third-most visited web site
Not everybody makes use of the Fb app. Individuals scroll by means of Fb on their computer systems too. In response to SimilarWeb, Fb’s web site ranks third on this planet—beneath Google (#1) and YouTube (#2).
4. 1.1 billion faux Fb accounts have been eliminated in Q3 2024
Spam accounts and fraudulent accounts are a difficulty for the social media platform. Greater than a billion faux Fb accounts have been eliminated every quarter since 2019, aside from a downtick from Q1 2023 to Q1 2024.
5. One of the best time to publish on Fb is between 4:00 a.m. and 6 a.m.
After all, your mileage might range. One of the best time to publish on Fb actually is determined by your particular viewers on Fb and their social habits, however based on Hootsuite’s newest unique information, posting very early within the morning – particularly on Saturdays – appears to be a candy spot.
Be aware that that is an general discovering, and one of the best occasions can range considerably by business. For example, development, mining, & manufacturing sees a peak time from 11 a.m. to 1 p.m. on Thursdays. Finance is analogous. However authorities accounts see peak engagement Sundays round 10 a.m.
Discover one of the best time in your particular account utilizing Hootsuite’s Greatest Time to Publish function.
6. Essentially the most broadly seen Fb Web page within the U.S. in Q3 2024 was NBC Olympics & Paralympics
The web page noticed 132.4 million content material views within the quarter. Different high manufacturers (or celebrities) on Fb embrace LADbible, ESPN, ABC Information, UNILAD, Dad Jokes, and Individuals.
Fb benchmarks for entrepreneurs
7. The typical engagement fee is 1.4%
Don’t be discouraged if you happen to’re not getting the likes and feedback you as soon as have been. It’s completely regular to have a decrease engagement fee on Fb than on different social platforms.
Take a look at our information to getting extra Fb engagement for concepts that may transfer the needle.
8. The typical weekly follower progress fee is 2.16%
Once more, that is decrease than on different platforms. However that is sensible for the reason that platform itself (and plenty of Pages) already has such a large person base that progress is incremental relatively than exponential.
9. The typical Fb Web page posts 7.9 occasions per week
That’s in regards to the center of the pack in terms of social platforms. Far lower than on X or TikTok, however greater than on LinkedIn or Instagram.
10. The optimum variety of Fb posts per week is 10
Fortuitously, manufacturers’ posting frequency aligns properly with the optimum variety of occasions per week to publish on Fb for optimum engagement. Whereas 10 posts per week is available in highest at 1.61%, 8 posts per week is subsequent at 1.59%. So properly carried out, Web page admins!
Fb viewers demographic stats
11. India is the nation with essentially the most Fb customers
With 378 million customers, India has extra accounts than another nation on this planet. The US has the second-highest variety of Fb customers at 193 million. (Indonesia, Brazil, and Mexico comply with.)
12. 68% of American adults use Fb
That’s considerably greater than another social community (though it’s behind YouTube). Nevertheless, whereas all the opposite platforms have seen important U.S. person progress in recent times, Fb has had the identical penetration fee since 2016.
13. Greater than 56% of Fb customers are male
The worldwide Fb person inhabitants had extra male customers than feminine customers in 2024 (this information set doesn’t embrace another genders). 56.7% of customers determine as male, whereas 43.3% of customers determine as feminine. Nevertheless, this differs from the U.S. person base. In the USA, 76% of girls use the platform, in comparison with 59% of males.
14. 6.1% of Fb customers are over 65 years previous
Although Fb more and more has a popularity as a protected area for boomers, there may be minimal participation from customers of this demographic. Solely 13.7% of Fb customers are older than 55.
15. Millennials make up nearly half of Fb’s viewers
The age group that first launched Fb to world fame continues to be extremely lively on the social media platform. Simply over 51% of customers are between the ages of 25 and 44.
16. Greater than 20% of Fb customers are between 18 and 24
Possibly they’re on TikTok, too, however this invaluable Gen Z demographic accounts for 23% of Fb’s massive viewers.
17. Greater than 40 million younger adults within the U.S. and Canada are day by day lively customers of Fb
This stat particularly refers to social media customers aged 18 to 29. Meta says that is its highest variety of customers on this age group within the final three years.
18. Youngsters are much less doubtless to make use of Fb now than they have been 10 years in the past
That is … not stunning. In response to Pew Analysis, solely 32% of youngsters have an lively Fb account, down from 71% in 2014-2015. However primarily based on the stat above, loads of these youngsters from 10 years in the past are nonetheless utilizing the platform – they’re simply of their 20s now.
19. Solely 20% of teenagers use Fb day by day
And simply 3% of youngsters aged 13 to 17 report that they’re on Fb “nearly continually.” YouTube and Tiktok have captured the teenager market: 73% of youngsters go to YouTube day by day and 57% open up TikTok on that schedule.
20. Within the U.S., Fb is hottest amongst rural customers
74% of rural U.S. adults use the platform, in comparison with 70% of suburbanites and 67% of those that stay in cities.
Fb utilization statistics
21. Fb albums are the content material sort with the best engagement
Whereas the common engagement fee general will be fairly low on Fb Pages, albums are likely to seize slightly extra motion, with a median interplay fee of 1.6%.
22. Standing updates, pictures, and hyperlink posts are tied for the bottom engagement
All of them are available at 1.3% engagement as of This autumn 2024. That stated, in Q3, standing posts have been approach behind the opposite two varieties of content material at simply 0.8% engagement, so we’ll need to maintain our eyes on this stat to see if it was a momentary blip or a altering development.
23. 31.9% of U.S. Feed natural views come from in-Feed suggestions
AKA the algorithm. That’s almost a 3rd of content material seen in Feed logged as “unconnected posts.” Should you perceive the Fb algorithm, this gives important alternative to get your content material in entrance of customers who don’t (but) comply with your Web page.
24. U.S. mothers spend a mixed 24,269,000 minutes on Fb and Messenger each month
That’s greater than twice as a lot time as they spend on TikTok, their next-most generally used platform.
25. 93% of U.S. Fb customers say they use the app to maintain up with family and friends
That’s the commonest purpose for utilizing the platform, adopted by leisure (76%) and connecting with others who share their pursuits (74%).
26. 33% of U.S. adults frequently get information from Fb
That makes it the highest social platform for information distribution. YouTube is simply behind at 32%.
Fb promoting stats
27. Fb worldwide advert revenues will hit $116.53 billion in 2025
That places it second within the rankings of all corporations for digital advert income, behind solely Alphabet (the mum or dad firm of Google).
28. Vertical video Fb advertisements with speech or voiceover have 3% greater conversions per greenback
Need your video advertisements to essentially stand out? Incorporate speech or voiceover, relatively than different types of audio.
Fb Teams stats
29. Virtually 1.8 billion individuals use Fb Teams each month
Fb suggests individuals typically use Teams to “be taught one thing new or get nice recommendation.” Their survey information reveals Fb is the “most popular social app for communities amongst United States adults.”
30. There are 25 million month-to-month lively public teams on Fb
No matter area of interest your corporation falls into, there’s in all probability a bunch the place you would contribute useful info and sources. (Or, you would at all times begin your personal!) However keep in mind that Teams should not the place for a gross sales pitch. Discover ways to use Fb Teams for advertising.
Fb Reels stats
31. The typical Fb Reels engagement fee for medium-sized accounts is 1.76%
Medium accounts are these with 2,001 to 10,000 followers. For small accounts, with 2,000 or fewer followers, the Reels engagement fee is 1.55%. For accounts with greater than 50,000 followers, the engagement fee is 2.18%. That is attention-grabbing, as a result of for non-Reels content material, engagement fee tends to say no as the next will get bigger.
32. Video content material represents 60% of time spent on Fb
That point is just not all spent on Reels, however Meta says “Reels stays the first driver of that progress” for Fb video posts.
Fb stats for enterprise
33. Fb ranks third for marketer ROI confidence
67% of entrepreneurs who use social listening are assured of their Fb ROI, in contrast with 59% of those that don’t have a social listening plan in place. That places Fb behind LinkedIn and Instagram however forward of TikTok and X for each teams.
34. 38.5% of U.S. Fb customers are anticipated to make a purchase order on the platform in 2025
That’s the second-highest among the many social platforms for ecommerce, solely behind TikTok. What’s much more attention-grabbing for entrepreneurs is that eMarketer predicts Fb will pull additional forward of Instagram (and nearer to TikTok) within the subsequent three years. (The following stat helps clarify why.)
35. 1 in 4 younger grownup DAUs within the U.S. and Canada use Fb Market
Market is a significant contributor to the platform’s excessive social commerce figures. And it’s not only for individuals seeking to purchase a used sofa. For native and smaller manufacturers specifically, Market could be a invaluable place to attach with new clients. And all manufacturers might profit from selecting Market placements in Fb promoting campaigns.
The way to use Fb stats to tell your technique
Now that you just’ve received all these Fb statistics, what are you purported to do with them? Listed below are a number of key methods to make use of this info to improve your digital advertising technique.
1. Rethink your assumptions
The info reveals that Fb is not only a platform for older adults. In actual fact, it’s not even primarily a platform for older adults.
Youthful audiences are undoubtedly utilizing the platform, however you could have to transcend easy Feed posts to attach with them. Fb Teams and Market are two surfaces the place younger individuals are clearly spending their time.
2. Lean into the platform’s distinctive options
Fb is a unique beast than the opposite social platforms. It actually did begin as a spot for individuals to attach with their family and friends, and that’s how the vast majority of individuals nonetheless wish to use it.
For manufacturers, it can not merely be a broadcast channel. An efficient Fb technique focuses on neighborhood constructing by permitting extra in-depth dialog between a model and its followers. Fb Teams take that neighborhood facet even deeper, so long as you employ them to offer actual worth.
Persons are not right here to take a look at fairly photos of your stuff – there are different platforms for that. To make use of Fb successfully, you’ve received to play the lengthy recreation and construct relationships relatively than chasing short-term ROI.
3. Benchmark your outcomes
It’s arduous to know the way properly you’re truly doing whenever you solely have entry to your personal information. The benchmark engagement and follower information right here helps you set your efficiency in context. Should you’re assembly (or exceeding) the benchmarks, nice! You’re doing one thing proper.
Should you’re not, that doesn’t essentially imply you’re doing one thing flawed. Chances are you’ll be in a harder business or saturated area of interest.
Both approach, this context ought to present motivation to dive deep into your Fb Analytics to get a clearer image of what’s working and what’s not. Refining your technique over time will assist enhance your outcomes.
Make Fb advertising simpler by managing every thing you do on social media—for all of your platforms—in a single place. Schedule content material, uncover traits with social listening, get actionable insights and analytics, create advertisements, measure ROI, and rather more with Hootsuite. Strive it at present.
