What are AI content material creation instruments?
AI content material creation instruments produce text-based or visible content material utilizing synthetic intelligence (AI) expertise primarily based on written prompts.
Frequent examples of AI content material creation instruments embody ChatGPT, Midjourney, Jasper, and, in fact, our very personal OwlyWriter AI for writing knockout social media put up captions in seconds.
10 AI content material creation instruments that may make your life simpler
We’ve obtained 10 AI content material creation instruments that may assist make your job as a social media marketer simpler, simplifying your workflow and saving your workforce priceless time. Let’s stroll you thru each and the way it may help.
1. OwlyWriter
Possibly I’m biased however Hootsuite’s very personal OwlyWriter AI is one of the best AI content material creation device for social media. You enter a immediate, and OwlyWriter offers you profitable content material, saving you hours of labor.
It makes use of textual content prompts, so how precisely is OwlyWriter totally different from ChatGPT or different AI copywriting instruments?
OwlyWriter is constructed on ChatGPT’s pioneering language mannequin however it additionally contains all of our profitable content material formulation that took over 14 years of analysis to develop. One of the best AI engine + Hootsuite’s battle-won expertise? Uh, yeah, that’s OwlyWriter AI.
OwlyWriter can:
Write a brand new social media caption in a particular tone of voice
Write a put up primarily based on a hyperlink (i.e., a weblog put up or a product web page)
Generate put up concepts primarily based on a key phrase or matter (after which write posts increasing on the concept you want greatest)
Establish and repurpose your top-performing posts
Create related captions for upcoming holidays
In case you can immediate it, OwlyWriter can write it. 😎
To check out OwlyWriter proper now, register to your Hootsuite account and go to the Inspiration part of the dashboard. Then, choose the kind of content material you wish to make.
Undecided? Check out Get impressed. Sort within the common matter you’re on the lookout for content material about and click on Get concepts.
OwlyWriter will then generate a listing of put up concepts.
Click on on the one you want greatest to maneuver to the following step—captions and hashtags.
Decide the caption you want and click on Create put up. It’ll open in Hootsuite Composer, the place you can also make edits, add media recordsdata and hyperlinks, test the copy towards your compliance tips, or ship it for approval (on Crew plans)—and, lastly, schedule your put up to go reside later.
And that’s it!
OwlyWriter by no means runs out of concepts, so you possibly can repeat this course of till your social media calendar is full—and sit again to observe your engagement develop.
2. ChatGPT
ChatGPT doesn’t often want an introduction today, nearly changing into synonymous with “AI generated content material creation” by itself.
ChatGPT is a pure language processing (NLP) chatbot that may perceive and produce human-style conversations and content material, like social posts, weblog articles, and extra.
Supply: ChatGPT
Regardless of present publicly for simply two years, ChatGPT spurred an enormous panic amongst writers and entrepreneurs that’ll have us all out of a job. Nonetheless, ChatGPT remains to be a machine studying mannequin and whereas it’s useful in lots of circumstances, it may’t change an precise human’s functionality for authentic thought.
Use ChatGPT for:
Thought technology and brainstorming
Weblog put up outlines
Social media put up concepts
Nonetheless, it’s not one of the best for:
Full drafts
Factual/traditionally correct particulars (all the time double-check with verifiable sources)
3. Claude
Claude is an AI device powered by Anthropic that makes use of Constitutional AI to supply its customers with safe and correct data. The truth is, it’s been within the recreation longer than ChatGPT and is certainly one of its prime rivals within the AI bot recreation.
In keeping with its web site, Claude has the power to, “course of giant quantities of knowledge, brainstorm concepts, generate textual content and code, assist you perceive topics, coach you thru troublesome conditions, [and] assist simplify your busywork.”
Supply: Claude
Claude comes with three totally different value factors, together with a free choice to try it out.
Use Claude for:
Producing code snippets on your web site
Arising with new high-quality content material concepts
Transcribing movies or podcast episodes
Understanding complicated data
Nonetheless, it’s not one of the best for:
Full draft creation
Summarizing (like most chatbots, this merely isn’t subtle sufficient to totally depend on)
4. Midjourney
Midjourney is an AI graphics technology app. It’s simple to make use of and runs as a Discord bot, so you possibly can create artworks anyplace, even on the go out of your cellphone.
Supply: Midjourney
Anybody can be taught to create prompts in Midjourney. Nonetheless, getting the outcomes you need often takes a bit extra finesse. There are superior methods to immediate Midjourney, together with specifying if you would like a clear background, facet ratio, artwork type, and extra.
For extra superior concepts, test our AI artwork prompting information.
Use Midjourney for:
Social media graphics
Producing emblem ideas or mission concepts for displays that you just plan to initially design later
Components to make use of inside your authentic designs
Nonetheless, it’s not one of the best for:
Low-volume customers—the month-to-month subscription is barely price it if in case you have an ongoing want for AI graphics
Tremendous life like outcomes
5. Jasper
A preferred ChatGPT different, Jasper makes a speciality of producing textual content content material for articles, social media, scripts, and extra. It’s even ventured into the world of AI picture technology as properly.
What units Jasper aside is its understanding of tone, promising on-brand content material that sounds such as you each time.
Supply: Jasper
Along with the content material creation course of, you should use Jasper to translate content material into 30 totally different languages. Jasper additionally integrates with Google Docs and different common apps, or you possibly can write your individual integration with their API.
Use JasperAI for:
Translating content material to develop your international attain
Content material concept technology and descriptions
Producing photographs for social media posts
Nonetheless, it’s not one of the best for:
Pillar, or tremendous essential, content material—AI instruments are useful for concept technology or filling in some content material right here and there, however for gross sales pages, touchdown pages, or huge campaigns, depart that to your human professionals
6. Copy.ai
Copy.ai is one other nice AI device to contemplate. Its important messaging is that it helps streamline and automate duties, furthering your corporation’s go-to-market content material technique. This implies Copy.ai has instruments that may assist with each your gross sales and advertising and marketing duties.
Supply: Copy.ai
Use Copy.ai for:
Content material ideation
Producing pipelines
Translation
Nonetheless, it’s not one of the best for:
Full-scale content material creation
Relying solely on for gross sales assist
7. Lovely.ai
Lovely.ai is an AI-powered presentation device. This may be helpful for quite a lot of issues in a social media marketer’s tasklist—placing collectively social media reviews to share along with your workforce, pitching new concepts, or creating slides you possibly can share on-line as part of your advertising and marketing technique.
For instance, LinkedIn now permits customers to share PDF recordsdata as posts—and Lovely.ai permits customers to obtain their slides in PDF format. Win-win?
Supply: Lovely.ai
Enter prompts to create new slides, confirm the data, then save and share. It takes simply minutes to place collectively a fantastically branded presentation.
Use Lovely.ai for:
Advertising and marketing slideshows
Social media reviews
Designing presentation slides
Nonetheless, it’s not greatest for:
In-depth, research-heavy displays
8. Descript
Descript is an AI-powered audio and video enhancing device that may assist you edit long-form movies, podcast episodes in addition to shorter movies for social media content material.
All you need to do is edit the transcript to chop out filler phrases and benefit from different fast enhancing instruments to finalize your work.
Supply: Descript
Use Descript for:
Captioning
Audio and video enhancing
Nonetheless, it’s not greatest for:
9. Invideo
In case you are on the lookout for a device that may assist with video creation—and never simply enhancing video you’ve already shot—Invideo is a good possibility. Begin with a immediate (like “Quick-form social media video about monetary literacy,” and watch as your video involves life.
You’ll be able to then make modifications to the video’s language, content material, and extra via extra textual content prompts. Create bite-sized video content material in minutes, good for small groups who can’t depend on video manufacturing.
Supply: Invideo
Use Invideo for:
Quick-form video creation
Nonetheless, it’s not greatest for:
Lengthy-form, informational movies
10. Canva
Canva is a widely known on-line graphics enhancing app that has, lately, expanded to cowl doc design, displays, mini web sites, and extra. Like different apps, Canva has added a slew of AI-powered content material creation options over the past yr, which they name “Magic Design.”
Add any present media and Magic Design offers you matching templates, like social media templates, quote graphics, paperwork, and extra. This makes it tremendous quick to repurpose content material throughout totally different platforms in a means that also optimizes every platform’s power.
Magic Design additionally works with textual content prompts, so in only a few phrases you possibly can have a presentation outlined, infographic design, and extra. Or, edit photographs with AI object or background removing and different fast changes.
Supply: Canva
Use Canva for:
All your corporation graphic template wants—listed below are 50 free social media templates to get you began
Repurposing present content material
Retaining visuals on model all through your complete workforce
Nonetheless, it’s not one of the best for:
Branding from the bottom up—belief your key graphics to people
8 free AI instruments for content material creation
Sick of every part having a paid subscription requirement? To not worry, Hootsuite has free AI content material creation instruments you should use proper now.
1. Caption generator
Interested by OwlyWriter AI or different AI writing instruments? Attempt our caption generator at no cost.
Now, this generator isn’t as superior as OwlyWriter, however in contrast to ChatGPT, it’s optimized for social media and custom-creates your caption on your chosen platform, in certainly one of 5 languages. Good.
Professional tip: Make your description particular for greatest outcomes.
2. Hashtag generator
Just like the caption generator, the free hashtag generator is custom-made on your chosen social profile, together with Instagram, Fb, TikTok, LinkedIn, Pinterest, and X/Twitter.
Use it to search out the precise hashtags on your subsequent social media put up to extend attain.
3. YouTube video description generator
Hootsuite’s YouTube video description generator is like your very personal content material author.
The device helps you write a totally optimized YouTube description which may help you attain your target market by utilizing the precise key phrases—in addition to generate visitors via your CTAs.
As all the time, be sure you proofread the outline to ensure it matches and add a remaining human contact earlier than you hit publish.
4. YouTube video title generator
Use our YouTube video title generator to provide you with artistic and catchy video titles that seize consideration and enhance views in your YouTube channel.
5. Username generator
Id disaster? No drawback with Hootsuite’s username generator. Reinvent your self in a couple of seconds flat.
Inform us about your self and let AI provide you with username recommendations for you.
Reset
6. Social media bio generator
Want a social media refresh? Use our bio generator to create a brand new “about” part on your social media platforms. It’ll cater its response to every particular social community to make sure it matches inside their character parameters.
7. Weblog concepts generator
Struggling to provide you with concepts on your subsequent weblog put up? Our weblog concepts generator can seamlessly assist you provide you with a month’s price of content material concepts.
8. Content material concepts generator
And identical to our weblog concepts generator, the content material concepts generator is ideal for fleshing out your social media content material calendar with some contemporary, new concepts.
5 advantages to utilizing AI content material creation instruments
Why trouble incorporating AI content material creation instruments into your work as a social media marketer? Listed below are 5 main advantages that AI-powered instruments can supply.
1. Save time
AI can take over smaller, extra menial duties, serving to your workforce to avoid wasting time and deal with the larger image. A few of these duties could embody:
Proofreading and bettering grammar
Batch content material creation (like producing product descriptions or summaries)
Analysis (like analyzing huge quantities of knowledge)
Communication
Captioning and different accessibility wants, like voiceovers
Fundamental graphic design assist
Chelse Hensley, social media strategist at graphic design software program Visme (a device with its personal AI-powered options), shares, “I exploit AI to assist me batch tweets from my firm’s weblog articles. For a volume-based platform like X/Twitter or Threads, it’s extraordinarily useful to repurpose already-written (and permitted by our workforce!) content material into short-form tweets and threads.”
Within the subsequent part, we’ll focus on some AI device choices. Contemplate how each may help your workforce save time on content material writing and advertising and marketing.
2. Generate concepts
Possibly you’re an concept technology machine, and you haven’t any want for this. However even one of the best brainstormers can hit a artistic block, and counting on AI to generate concepts can be certain that your workforce doesn’t decelerate in any respect.
You’ll nonetheless have human creativity to totally create these concepts, however having some synthetic intelligence assist to provide you with concepts may be a good way to provide you with concepts you might not have thought-about earlier than.
Identical to Google and different engines like google, social media platforms usually include their very own search engine marketing guidelines to observe. And should you’re nonetheless studying the right way to correctly optimize your content material, AI instruments may help.
This fashion, you possibly can make the most of the precise key phrases, hashtags, captions, and anything wanted to make sure your content material ranks properly within the information feed.
4. Scale smaller groups
Small companies and smaller groups have loads on their plates, and AI may help them handle extra in much less time.
When requested how AI helps her do extra as a workforce of 1, Hensley says, “THIS is the precise query. As so many social media managers are a one-person band, having AI to assist us draft and repurpose content material is essential.”
Social media managers must create content material en masse whereas additionally managing admin work and ideation. And generally, there merely aren’t sufficient hours within the day to do every part.
Hensley continues, “With the assistance of AI, I’m capable of take tedious, time-consuming duties and switch them into quick options.”
5. Increase productiveness
Lastly, AI may help increase productiveness amongst groups of all sizes. By making duties simpler and serving to groups keep extra organized, productiveness can enhance, whether or not you’re operating a workforce of 1 or a fully-fledged content material advertising and marketing workforce.
Hensley provides one other tip for reinforcing productiveness with AI. She shares: “Formatting is one other wonderful means for a SMM to leverage AI. I can enter my present content material or concepts, and ask AI to formulate it right into a bulleted record, or perhaps a cleanly formatted desk, which alone may take hours (particularly should you’re Excel challenged like me).”
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Consultants weigh in: Find out how to maximize AI content material creation instruments
Prepared to begin utilizing AI to assist your workforce do extra in much less time? We’ve obtained three ideas from the specialists to assist ensure you take advantage of your AI content material turbines.
1. How can AI assist streamline my content material creation course of?
AI shouldn’t be the primary present, as Hensley shares, “Don’t use AI as an excuse to get lazy creatively.” AI content material creation instruments are supposed to be supplementary, serving to with smaller duties so that you just get to deal with the larger image. Consider it like having an AI assistant that handles the routine stuff, leaving you to deal with what actually issues—your long-form content material and large concepts.
Hensley continues, “Use AI like an admin assistant. Let AI do the tedious give you the results you want like cleansing up your notes from a advertising and marketing assembly, format concepts into clear tables, repurpose blogs into tweets, and so forth. Let your concepts stay authentic, and AI merely means that you can unlock extra time to maintain creating awesomeness.”
By leveraging AI on this means, you’re capable of streamline duties like optimization, cleansing up advert copy, and tackling author’s block. You’re not simply dashing up the method—AI helps you break away from the psychological litter and keep targeted on producing one piece of content material after one other. It’s all about fine-tuning your course of, whether or not you’re utilizing GPT-powered instruments or different studying algorithms to generate concepts, enhance your content material, and even check out totally different advert variations.
2. What are AI’s limitations in content material creation?
On that be aware, even if you wish to incorporate AI expertise into your day-to-day duties, it is advisable to have a complete understanding of its limitations.
Freelancer author Tracy Rawlinson explains, “Many content material creators use ChatGPT for outlining (together with me). However counting on this alone can pass over a complete heap of essential information, like the newest analysis, skilled insights, present tendencies/demographics, and up to date business case research.”
AI merely can’t know every part but. Possibly it’ll finally, however greater than probably, it’ll by no means change the human contact. AI isn’t coming on your jobs—it’s right here to complement your jobs. And corporations who suppose they’ll change human staff with AI aren’t making essentially the most out of this expertise.
Rawlinson continues, “AI is nice for getting began, however figuring out its limitations will assist be certain that your related content material is present and well-rounded.” Whether or not you’re specializing in digital advertising and marketing or crafting a weblog put up, understanding what AI fashions do greatest — and the place they could fall quick — may help you fine-tune your technique and create content material that basically aligns along with your viewers’s wants.
3. How can AI enhance model consistency in my content material?
Lastly, certainly one of our favourite AI use circumstances is making certain you’re all the time staying on model.
Emily Ok. Schwartz, head of content material + comms at advertising and marketing incrementality platform Haus shares, “By feeding an AI device our type information, voice, tone, and verbiage that’s distinctive to our business, product, and enterprise, AI makes it simple for our model voice to return via clearly and constantly, regardless of the author, context, or medium.”
Most AI instruments at this stage are prompt-based. By incorporating your model notes into these prompts, AI may help guarantee any social media content material it pumps out are absolutely constant along with your firm’s branding.
Schwartz continues, “Whether or not it’s flagging punctuation that’s misaligned with the model or suggesting alternate language for a particular context, utilizing AI instruments for model consistency offers everybody on the workforce just a little extra confidence that what they’re writing matches the invoice, and may be particularly useful with new hires or contractors.”
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