Positive, you’ll be able to fireplace out a put up on X (Twitter)’s native app, but it surely’s not sufficient to develop. You might want to use the appropriate Twitter instruments to go from primary to bumpin’.
These are the 17 X (Twitter) instruments—together with free ones!—to assist develop your X (Twitter) presence proper now.
What are X (Twitter) instruments?
Twitter instruments are third-party apps or web sites you utilize to handle or enhance your Twitter account.
The most well-liked sorts of X (Twitter) instruments
Scheduling and publishing instruments
Analytics and reporting instruments
Monitoring and social listening instruments
Search instruments
Video administration instruments
Content material creation instruments
Influencer administration instruments
Affiliate hyperlink instruments
Model sentiment evaluation instruments
Advertisements and promotion instruments
Development identification instruments
Direct messaging and chat instruments
Lead capturing instruments
Competitor analysis instruments
Whereas we are able to’t cowl all of the 1000’s of Twitter instruments on the market on this one article, now we have included the perfect suggestions.
What makes a very good X (Twitter) software?
“Good” is subjective relying in your preferences, wants, and funds. Nevertheless, we predict these are an important attributes good Twitter instruments have.
Time-saving options
From primary put up scheduling to social listening capabilities and superior AI instruments to create drafts and automate duties, one of the best Twitter instruments prevent time in a number of methods.
Extends native X capabilities
You don’t want third-party Twitter instruments, however they add capabilities the native X (Twitter) instruments don’t have. Examples embody social listening capabilities, automated grammar checking, DM and remark auto-replies, customized analytics reviews, adverts administration, and aggressive analysis instruments.
Personalised suggestions to develop your X account
What works for follower development on one X account could not work for an additional. One of the best Twitter instruments supply customized insights to truly allow you to develop, reminiscent of figuring out one of the best time to publish to your viewers and breaking down your analytics into actionable insights, reminiscent of highlighting your high posts so you recognize what’s working.
17 greatest instruments for Twitter advertising and marketing in 2025
Complete Twitter administration instruments
1. Hootsuite
Hootsuite makes all the things it is advisable to do on X (Twitter)—and all of your social media profiles—simpler, sooner, and more practical. In a single dashboard, you’ll be able to:
Use social listening to see what persons are saying about you on X and throughout the web, plus the most recent developments and monitoring your model sentiment.
Immediately draft content material and get concepts with OwlyWriter AI.
Routinely schedule tweets at your customized greatest time to put up.
Reply to DMs and feedback, together with auto-replies, on X and all of your social profiles from one unified inbox.
Perceive actionable insights and analytics that transcend primary monitoring of efficiency metrics.
Streamline the administration paid campaigns alongside natural content material.
And rather more! With new functionalities being added on a regular basis, Hootsuite is the world’s primary social media advertising and marketing resolution utilized by over 200,000 organizations worldwide.
Who it’s greatest for: Hootsuite has a spread of plans to swimsuit all customers, from people to groups to enterprise organizations.
Pricing: Begins at $99/month.
My favourite function: Nerdy because it sounds, Hootsuite Analytics is my favourite as a result of, in contrast to different social media instruments, Hootsuite exhibits me the efficiency of all my social media profiles collectively in a single customizable report. It makes it really easy to know my efficiency in context.
I may also dive deep into particular reviews, reminiscent of inbound engagement, to know how my viewers prefers to work together.
See all the things Hootsuite could make simpler for you in underneath two minutes:
Supply: Hootsuite Labs on YouTube
#1 software for X advertising and marketing
Schedule tweets, reply feedback, and handle adverts from one spot. Then, exhibit your leads to stunning reviews. It’s really easy.
Begin free 30-day trial
2. Sprout Social
Sprout Social is one other high social media administration software (you’ll be able to examine Sprout Social and Hootsuite right here). Sprout makes use of AI to automate frequent social media workflows, together with suggesting content material concepts and serving to draft content material with its OpenAI integration.
Supply: Sprout Social
Who it’s greatest for: Since Sprout Social’s pricing is greater than double Hootsuite’s, it aligns most with massive organizations.
Pricing: Begins at $249/month.
My favourite function: Regardless that it requires the Skilled degree plan, Sprout’s saved replies function is slick. It detects when a message or remark wants a fast response and alerts you to answer inside minutes.
3. Later
Providing a complete set of Twitter instruments, Later is a recognizable title within the social media advertising and marketing area. Moreover providing put up scheduling and analytics, Later gives some distinctive advantages for Instagram customers together with attribution tagging when sharing posts and a visible Instagram feed planner.
Supply: Later
Who it’s greatest for: Later works with many social media platforms, although its function set is very tailor-made to Instagram-focused people. Evaluate Hootsuite and Later in additional element.
Pricing: Begins at $25/month.
My favourite function: The power to auto-schedule a primary touch upon Instagram is so helpful! I like placing hashtags within the first remark so the put up caption stays uncluttered.
4. Sprinklr
Sprinklr= can do all the things from scheduling content material to reporting on success, a lot of that made sooner with AI automations. Sprinklr’s true energy comes into impact when paired with their different devoted advertising and marketing and customer support software program suites.
Supply: Sprinklr
Who it’s greatest for: Given Sprinklr’s deal with unifying social, advertising and marketing, and customer support, Sprinklr is greatest for giant organizations with many touchpoints and stakeholders, reminiscent of franchises.
Pricing: Sprinklr Social begins at $249/month per workforce member. To completely make use of Sprinklr’s capabilities, a subscription to Sprinklr Service for $249/month can also be required, with further funds required for his or her shopper intelligence and advertising and marketing platforms.
Do you really want all that complexity? Evaluate Hootsuite and Sprinklr in additional element to seek out out.
My favourite function: I really like the information potential of Sprinklr’s mission to unify social, advertising and marketing, and customer support insights throughout a complete group. All that knowledge is efficacious buyer journey monitoring info.
5. Buffer
Buffer helps you schedule content material throughout a number of networks. Buffer could not supply superior options like social listening or the flexibility to reply personal messages, however its simplicity makes it splendid for individuals who want the fundamentals of social media administration, performed proper.
Evaluate Buffer with Hootsuite to see all the extra time-saving and enhanced options you get with Hootsuite, for under a barely increased funding.
Supply: Buffer
Who it’s greatest for: People or small companies who want a primary scheduling and publishing resolution for only a few platforms.
Pricing: Begins at $6/month per channel.
My favourite function: Whereas personally I’ve been spoiled by superior options like social listening, I do like that Buffer is without doubt one of the few third-party instruments that may schedule posts to new platforms Mastodon and Bluesky.
Free Twitter analytics instruments
6. Bitly
Bitly shortens any URL right into a copy-n’-pastable model completely sized for social media posts or wherever you wish to tidy up hyperlinks. It’s free and you’ll monitor clicks and engagement on every hyperlink in your Bitly account.
Bitly gives premium options on paid plans like UTM hyperlink constructing and branded hyperlinks however when you simply must shortly shorten hyperlinks, the free model is all you want.
Supply: Bitly
Who it’s greatest for: Including trackable hyperlinks to social posts in case your social media scheduler doesn’t supply this functionality.
Pricing: Free
My favourite function: I really like that Bitly remembers your previous hyperlinks and retains them in your account so you’ll be able to simply view stats or seize a hyperlink anytime.
Twitter monitoring instruments
7. Mentionlytics
Social listening is the best and handiest option to discover out what your viewers is saying about you on social media and across the internet. Mentionlytics is a superb specialised software for social listening that additionally integrates with Hootsuite.
Supply: Mentionlytics
Who it’s greatest for: Organizations who wish to study extra about their viewers.
Pricing: Begins at $58/month.
My favourite function: I really like you could get alerts when a brand new overview is posted so you’ll be able to reply or retweet it in real-time.
Twitter search instruments
8. Upfluence
Upfluence finds the proper influencer or affiliate companions to your subsequent marketing campaign in addition to supplies advertising and marketing instruments to handle it. You possibly can seek for influencers by location, viewers measurement, engagement price, and lots of extra filters. Upfluence integrates with Hootsuite to make sharing your influencer marketing campaign content material easy.
Supply: Upfluence
Who it’s greatest for: Organizations who do a number of influencer advertising and marketing campaigns.
Pricing: Customized primarily based on function utilization.
My favourite function: Influencer matching is my fave function: Discover potential collaborators out of your current viewers and buyer base. Why so particular? As a result of individuals who already love your model are seven occasions extra prone to wish to work with you.
9. Google Developments
Google Developments is without doubt one of the greatest free analysis instruments on the market to beat the Twitter algorithm. See what the preferred matters persons are trying to find are to your nation or globally, and see a breakdown of any question’s recognition over time.
Supply: Google Developments
Who it’s greatest for: Everybody, together with whenever you want inspiration for brand spanking new content material concepts.
Pricing: Free
My favourite function: The power to match phrases. Not solely are you able to see which search time period is extra in style, however you additionally uncover associated queries individuals kind in and what they care about for that matter.
10. One Million Tweet Map
One other free Twitter software for analysis is One Million Tweet Map, which exhibits you the recognition of any key phrase, hashtag, or particular X consumer on a world map.
Supply: One Million Tweet Map
Who it’s greatest for: Those that need a fast X (Twitter) “vibe verify” on a particular matter or key phrase.
Pricing: Free
My favourite function: I really like the sentiment view filter which layers a purple, inexperienced, yellow graph on high of your search outcomes. This could let you know straight away if one thing is considered positively in your area, or when you ought to steer clear.
Twitter video instruments
11. CapCut
CapCut is without doubt one of the hottest free Twitter instruments for video modifying throughout all social platforms. With trending instruments like background eraser and automated textual content captioning, it’s straightforward for anybody to create standout social video.
Supply: CapCut
Who it’s greatest for: CapCut is each straightforward to make use of and highly effective; excellent for anybody. It’s what the Hootsuite social workforce makes use of, too.
Pricing: The free plan has all the fundamental options you’ll want, however Professional comes with further AI instruments for $9.99/month.
My favourite function: I personally use CapCut to edit movies and love Areas (a Professional function), the place I can save lively initiatives within the cloud, able to obtain to whichever machine I’m utilizing and edit the place I left off. This lets me seamlessly swap between my laptop computer and cellphone so I can edit wherever.
Twitter content material creation instruments
12. Canva
One other family title in social media is Canva, a preferred graphics, video, and template modifying app. With pre-sized design templates for X (Twitter) and different social platforms, you’ll be able to shortly and simply create any professional-looking X content material you want.
Supply: Canva
Who it’s greatest for: People for an all-in-one content material creation app, or distant groups for simple collaboration.
Pricing: Begins at $15/month for people and $10/month per individual (minimal three) for the Staff plan.
My favourite function: I exploit Canva for many of my social media content material and love how a lot time Magic Resize saves me. For any design you’ve made, you’ll be able to resize it and Canva will regulate the design so it nonetheless appears to be like proportional on the new measurement—excellent for shortly creating platform-optimized content material for cross-posting the appropriate means.
13. Adobe Categorical
Adobe Categorical may also create any form of social media content material you want, in addition to video, doc templates, shows and extra. Each Canva and Adobe Categorical even have a lot of generative AI options to develop your artistic potentialities.
Supply: Adobe Categorical
Who it’s greatest for: Everybody can use it, but it surely’s an distinctive worth for present Adobe Artistic Cloud subscribers who can entry Adobe Categorical totally free.
Pricing: There’s a free plan, and the Premium plan begins at $9.99/month for people or $7.99/month per consumer for groups.
My favourite function: The generative AI capabilities in Adobe Categorical are nicely executed, particularly object and background removing. However surprisingly, the generative textual content results are my favourite, particularly the metallic and sample results. It’s excellent for including the additional distinctive punch to social media graphics.
14. Make a Meme
Memes transfer quick and Make a Meme is a fast, free software anybody can use to make in style meme graphics able to put up on social media. Millennial classics like Spongebob Squarepants and Catastrophe Woman are all there, in addition to recent memes.
Supply: Make a Meme
Who it’s greatest for: Social media managers needing a trending meme graphic ASAP.
Pricing: Free
My favourite function: Moreover the searchable meme database, you can even make customized memes by importing your individual picture. I really like you could kind within the textual content and it’s formatted “meme-style” for you, no must open a graphics app or edit something manually.
15. OwlyWriter AI
OwlyWriter AI from Hootsuite saves 16 hours a month by serving to draft, brainstorm, repurpose, and promote your social media content material. Constructed into Hootsuite, OwlyWriter AI is your content material creation secret weapon.
You possibly can:
Write social posts from a immediate and edit or schedule it with just a few clicks.
Write in a particular tone or model to remain on-brand.
Generate concepts primarily based on a subject or key phrase (then write the concepts you want).
Determine your high performing social posts and repurpose them immediately.
Create content material primarily based on a URL, product web page, or every other hyperlink.
Supply: Hootsuite Labs on YouTube
Who it’s greatest for: Everybody can profit from saving time drafting social content material.
Pricing: Included in all Hootsuite plans.
My favourite function: I really like how straightforward it’s to tug up my high performing posts after which repurpose them into new variations, or to swimsuit a unique social platform. However I believe Joel Acosta, Digital Media Supervisor for Live performance Golf Companions, says it greatest:
“OwlyWriter AI is an exceptional software that basically helps crank out nice verbiage on the fly or at any time when my workforce is in a pinch. I’ve seen higher numbers since my workforce has been utilizing OwlyWriter AI. I like it and I don’t know the way I lived so lengthy with out it.”
– Joel Acosta, Digital Media Supervisor, Live performance Golf Companions
16. Twitter Thread Maker
A easy however infinitely useful software, Twitter Thread Maker does precisely that: turns lengthy posts into properly divided posts in a thread. Standard on X, thread posts get previous the 280 character restrict on particular person posts totally free accounts and embody an unique put up with persevering with content material as feedback.
Supply: Twitter Thread Maker
Who it’s greatest for: Anybody wanting a fast option to create X threads with out having to depend characters your self.
Pricing: Free as much as 5 posts per 30 days, or $15/month for limitless entry.
My favourite function: It is a easy Twitter software that does one factor and does it nicely. I really like that I can entry it on any machine to immediately make X threads wherever I’m.
Twitter adverts instruments
17. AdFlex
AdFlex permits you to discover your opponents’ greatest adverts and uncover knowledge about them, such because the audience, advert classes, area concentrating on, and extra. It really works for X adverts in addition to Fb, LinkedIn, Google, YouTube, and different platforms.
Supply: AdFlex
Who it’s greatest for: Organizations who promote on Twitter (X).
Pricing: Primary advert analytics are free. Full entry plans begin at $99/month.
My favourite function: I really like getting inspiration and concepts from AdFlex. Not solely can you utilize it to check opponents’ advertising and marketing methods, however you’ll be able to shortly audit your individual adverts success towards theirs by trying to find your self.
Make all the things you do on X (Twitter) simpler and sooner with scheduling, engagement instruments, analytics, adverts, social listening, and extra in a single easy-to-use dashboard. Simplify your social media technique at present with a free trial.
