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120 Presentation Matter Concepts to Assist You Hook Your Viewers

December 1, 2024
in Social Media Marketing
0
Home Social Media Marketing


I not too long ago did a presentation evening with my buddies. If you happen to’re unfamiliar with the idea, it’s when a gaggle of buddies will get collectively to share displays they created a couple of subject of their alternative.

The subjects are sometimes light-hearted and enjoyable. For instance, mine was “my buddies as obscure animals.”

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

You’d be stunned how troublesome it was to develop concepts for one thing as foolish and unserious as a social presentation evening.

So, it’s naturally even tougher to ideate presentation subjects for an expert setting with the stress of needing to impress, affect, educate, or entertain.

I’ll share methods to develop thought-provoking and related subjects to your displays to make sure they’re memorable and resonate properly together with your viewers.

Desk of Contents

How one can Select a Nice Presentation Matter in 5 Steps

How to Choose a Great Presentation Topic

I’ve damaged down the painstakingly lengthy course of of selecting a subject into 5 easy and straightforward steps. Let’s stroll via it.

Step 1: Start with the tip in thoughts.

“Some issues are higher left unsaid” is what I don’t need folks to say about my displays. That’s why I at all times have a particular objective earlier than selecting a subject.

Some questions I ask myself are:

What do I hope to attain from the presentation?
How do I wish to come throughout?
What do I would like my viewers to remove from the presentation?

Having a strong objective helps me start crafting the title of my presentation. As an illustration, if I’m presenting a seminar about AI, my objective is perhaps to persuade my viewers to include extra AI into their every day lives.

A punchy concept for a title could possibly be “Why AI Is NOT Ruining Your Life.”

Step 2: Know your viewers.

Let’s say I’m making ready an inner presentation for my workforce at Nickelodeon. I might first take into account my viewers’s expertise and pursuits.

I don’t wish to current one thing they already know properly or have the subject go over their heads. Because it’s my workforce, I might really feel assured that these elements overlap comfortably with mine.

If you happen to’re presenting to an unknown viewers, analysis the people or basic demographic if particular names aren’t accessible.

Subsequent, I’d take into account what model is most well-liked. Some workplaces is perhaps extra formal, requiring a critical presentation tone.

Based mostly on the kind of content material we work on at Nickelodeon, we hold issues gentle at work, so I’d combine humor and an informal tone into my presentation.

Professional tip: At all times take into account your viewers’s data stage on the subject earlier than drafting your presentation. For instance, a presentation on social media focused at Gen Z will differ from that focused at Millennials.

Step 3: Be present.

Of presenters, 47% tailor their presentation subjects to present occasions, which is a simple method to make sure the subject is novel.

I’m not saying the presentation must be fully centered round a present occasion. Even together with sure references or themes can alert audiences that this isn’t a cut-and-paste presentation that’s been executed earlier than.

As an illustration, if I have been giving a presentation to my workforce at Nickelodeon, I would slip in a humorous reference to the 2024 movie Depraved because it’s very culturally related.

If I wished to tailor my complete presentation to this subject, I may spotlight a number of the methods the PG-rated film manages to seize hearts of all ages, which is related to our workforce’s family-friendly content material.

Step 4: Be exact.

Finishing these first three steps places me in a spot with first rate subject concepts. Now, I can minimize out the surplus and choose a distinct segment subject with a particular objective.

That is crucial as a result of the broader the subject, the tougher it is going to be for my viewers to remove key concepts and actionable ideas. Additionally, it could be tougher to collect an viewers intrigued and excited by my subject.

choosing a great presentation title

As an illustration, the primary subject within the picture is generic, sounds obscure, and doesn’t specify any clear advantages. Then again, the second subject mentions the target market, tells them what to anticipate, and supplies a transparent, actionable plan.

The viewers is aware of precisely what they may take away from the presentation.

Step 5: Add a private contact.

Displays with tales are 22 instances extra prone to be remembered than these with straight details. Such is the facility of narrative and personalization in storytelling.

Due to this fact, I at all times take into account subjects I can tie again to myself, which additionally helps the displays really feel extra genuine. There are a number of methods I might do that:

Choose a subject I’ve first-hand expertise with.
Present a novel opinion or learnings/findings so as to add worth to my phrases.
Let the viewers view a controversial subject from my perspective.
Select a subject I’m genuinely captivated with.
Inform a private story that capabilities as a metaphor for my subject.

Professional tip: Take into consideration the place your pursuits {and professional} expertise meet. Then, slim these subjects or themes right down to 2-5 driving elements to deal with in your presentation.

120 Presentation Matter Concepts

Beneath is an intensive checklist of presentation concepts from private experiences to digital advertising and marketing and AI. I at all times reference this checklist once I discover myself in a rut.

I can hold the framework and swap out key phrases for a lot of of those titles, offering an infinite mixture of concepts.

Presentation Matter Concepts for Private Experiences

The failures that made “Me”
My journey balancing full-time and freelance work
How I made social media a productive area
5 life-changing behavior adjustments I made this 12 months
How I received out of my longest writing rut
My battle with Covid-19
How I turned my weaknesses into strengths
Dealing with nervousness and melancholy
Leveraging my hobbies to enhance my profession
Distant vs. in-office: The place do I thrive?
What I wished to be and what I turned
How I rediscovered myself after hardship

Presentation Matter Concepts for Controversial Points

Way forward for genetically modified meals and preservatives
Privateness within the age of AI: Moral points
The facility of social media in politics
Freedom of expression or dangerous content material
Navigating the road between cultural appropriation and appreciation
What can we do to forestall local weather change?
Ladies’s rights are everybody’s rights
LGBTQ Rights: Balancing equality and custom sooner or later
The ethics of animal testing
The implications of social media for future generations
How a lot display screen time is an excessive amount of?
Punishment vs. rehabilitation

Presentation Matter Concepts for Present Tendencies

5 small efforts to combat local weather change
How native politics play into the large image
What are blockchain and cryptocurrencies?
The most recent health traits of 2024
Life on social media vs. actual life: How one can hold your self sane
Water shortage and conservation
Renewable and sustainable vitality sources: Are we prepared?
The advantages of mindfulness and meditation practices for brand new mothers
Understanding and addressing psychological well being points in Gen Z and Alpha.
12 Strategies for working towards self-care and self-compassion
Transitioning again to hybrid or full-time workplace fashions after years of distant work.
How X entrepreneurs develop their private manufacturers (and their ROIs)

Presentation Matter Concepts for Business Insights

How new AI applied sciences are altering the {industry}: 5 examples
Six key traits and {industry} forecasts for the long run
How one can overcome these 10 challenges to succeed
Measuring and optimizing organizational advertising and marketing efforts utilizing AI
Utilizing predictive analytics to extract key advertising and marketing insights
13 methods to extend buyer loyalty and retention
Enhance your on-line visibility and site visitors: 15 ideas from LinkedIn gurus
Seven methods to create participating video content material to your firm
5 methods for companies to construct a powerful social media presence
Which social media channels are finest to your model?
Is AI revolutionizing the retail {industry}?
Digital studying and the way forward for conventional studying methods

Presentation Matter Concepts for Digital Advertising and marketing

The following large factor in digital advertising and marketing — unlocked
The artwork of storytelling in advertising and marketing: 23 companies that kill it
Advantages of cross-channel advertising and marketing for software program growth firms
Voice search and its influence on digital advertising and marketing in 2025
Maximizing ROI to your startup advertising and marketing: 3 underestimated techniques
Adjustments in shopper habits: Causes and implications
Significance of personalization in digital advertising and marketing
10 Rising advertising and marketing traits and applied sciences
Designing an efficient cell technique for your enterprise
Significance of infographics in content material advertising and marketing: HubSpot’s case research
Creating efficient advertising and marketing funnels for well being merchandise
The facility of user-generated content material for firms

Presentation Matter Concepts for AI

Six prime tales about AI in 2024
5 bizarre, however true, details about AI
What these three enterprise specialists are saying about AI
Three stunning methods AI could make you a greater marketer
The Darkish Aspect of AI
How do presidential campaigns profit from AI?
5 AI instruments each marketer wants
AI and Massive Information: Altering the panorama of recent enterprise
Which jobs will AI exchange?
Why do these X celebrities and {industry} leaders love AI?
AI in human sources: Recruiting and expertise administration
The Ethics of AI: Balancing enterprise pursuits and societal impacts

Presentation Matter Concepts for Gross sales

Chilly calls: Unethical techniques and gray areas
Gross sales: Expectations vs. Actuality
Gross sales prospecting made easier with AI
Gross sales calls: Do’s, Don’ts, and Musts
Six gross sales methods you should throw out the window
5 expertise each salesperson must develop in 2024
Constructing long-lasting relationships with clients utilizing these three tried and examined strategies
Coping with rejections: 5 methods and one bonus tip
Affected person ready and 7 methods to take care of it
13 efficient gross sales methods for constructing relationships and shutting offers
Creating efficient gross sales coaching applications for brand new hires
20 efficient gross sales communication methods

Presentation Matter Concepts for Time Administration

How one can obtain a really perfect work-life stability for distant employees
How a lot time must you ideally spend networking on LinkedIn?
How one can successfully delegate duties
Purchase again your time: Methods and advantages
Six enterprise rules of time administration
How one can make an efficient plan: Three practices you can begin in the present day
15 methods to enhance private effectivity and productiveness
The 5 steps of the Pomodoro Method
Purpose setting and prioritization: For IT start-ups
9 finest multitasking methods of insanely profitable businesspeople
Time administration for busy professionals: The place to start out?
Cease procrastinating: Eight methods beginning tomorrow

Presentation Matter Concepts for IT

Benefits and dangers of adopting cloud software program
Open-source software program: seven finest practices
Machine studying: Professionals and cons for advertising and marketing
How one can create user-friendly interfaces for software program and web sites
The position of IT in digital transformation
The Web of Issues: 5 alternatives for companies and customers
Six methods to guard your digital belongings
Seven advantages and three dangers of transferring to the cloud
How does Massive Information work?
Finest methods to guard organizational knowledge: 5 tried and examined strategies
Expertise and its influence on society and tradition
Cellular system administration: The place to start out?

Presentation Subjects Concepts for Enterprise

Optimizing collaborations to save lots of time throughout all departments
Eight time administration instruments and apps for companies
12 frequent expertise of profitable businesspeople
10 ideas and strategies for a profitable advertising and marketing technique
Harnessing the facility of influencer advertising and marketing
Allocating a advertising and marketing finances to maximise ROI in 5 steps
5 manufacturing strategies to attenuate prices
Understanding moral points in enterprise and advertising and marketing
15 methods to cut back your organization’s carbon footprint
Three outdated enterprise fashions making a comeback
Seven methods X developed a powerful firm tradition
12 methods for constructing a sustainable and accountable enterprise in 2023

5 Presentation Suggestions

Whereas I’ve pressured the significance of utilizing presentation subjects to place audiences first, supply direct options, and fill in data gaps, there’s extra.

In spite of everything, the half that often retains me up the evening earlier than a giant presentation isn’t sometimes the subject however the considered truly presenting.

That’s why I’m sharing my 5 finest ideas that can assist you ace your subsequent presentation.

presentation tips

1. Design a transparent structure.

I like to prepare my displays into 4 clear sections — introduction, physique, conclusion, and follow-up — to assist me assemble a transparent structure and engaging design. Right here’s what I embody in every space:

Introduction

A catchy title with a hook
A thesis assertion or large concept behind the presentation
Desk of contents that provides my viewers a preview into what’s coming

Physique

A transparent rationalization of my subject
My argument, perspective, or most important message I’m making an attempt to convey in three to 5 key factors
Information expertly interspersed to assist bolster my claims

Conclusion

A concise abstract of the details and takeaways
A catchy line to encourage thought-provoking, vivid discussions.

Comply with-Up

5 to 10 minutes on the finish of my presentation for a Q&A, the place I can dispel doubts and supply extra context to my viewers

practices that ruin your presentation

2. Use visible aids.

I hate to confess it, however nothing makes me zone out faster than a black-and-white, word-heavy presentation. My decrease consideration span and visible studying desire make it exhausting to deal with a strictly verbal or text-based presentation.

Presentation visuals can improve content material engagement by as much as 80%.

LinkedIn additionally supplies a number of causes supporting the significance of visible aids, comparable to capturing the eye and curiosity of audiences, lowering cognitive load by breaking down advanced ideas, and rising the retention and recall of verbal messages.

I work full-time in media and leisure, so it’s simple so as to add visuals to my displays within the type of key artwork, video promos, and character artwork.

Nevertheless, even in much less artistic industries, visible aids like charts and graphs, various coloration schemes, and even model logos may also help break up the textual content.

3. Select a presentation model that makes you assured.

I do know my strengths and weaknesses finest on the subject of presentation expertise. I do know I’m not the most effective at getting a excessive quantity of knowledge throughout shortly, however I’ve an exemplary reminiscence (no speaker notes right here!) and ease of communication.

All this self-knowledge helps me put together presentation types that make me really feel most comfy and assured. Presentation subjects also can dictate what model is finest.

As an illustration, if my subject is “5 life-changing behavior adjustments I made this 12 months,” I’ll seemingly undertake a storytelling model. Then again, a subject like “The Ethics of AI: Balancing enterprise pursuits and societal impacts” may name for an teacher model.

The ethical is to decide on a method of presenting the fabric that makes me really feel most assured. The precise data could also be troublesome, however how I share it may be easy.

4. Design a slide deck to be happy with.

HubSpot PowerPoint template presentation ideas.

Supply

I stay by the phrase “look good, really feel good.” If I’m sick, exhausted, or simply having a foul day, staying in pajamas and unwashed hair makes me really feel worse than I’m. However showering and carrying my favourite outfit can flip my complete day round.

The identical principle applies to displays. I’ve needed to flip round last-minute displays on sloppy slides, and feeling embarrassed in regards to the look could be sufficient to throw me fully off.

This is smart since 91% of pros really feel extra assured presenting a well-designed slide deck.

My firm makes use of branded slide templates, which eases the method, however manually entering into to make the fonts, colours, textual content spacing, and visuals look good is crucial.

You can too use presentation templates to save lots of time and uncover lovely, participating designs.

It’s additionally necessary to apply working via these well-designed slides, particularly in the event you’re driving the deck for a gaggle presentation. Stroll via the presentation in Slideshow mode and guarantee all the things appears as desired.

5. Have interaction together with your viewers.

Sometimes, my greatest concern main as much as a presentation is making certain that I relay all the knowledge I’ve ready.

Nevertheless, I needs to be extra apprehensive about creating a powerful sufficient reference to my viewers that my presentation resonates of their minds lengthy after.

Of audiences, 79% want interactive displays with alternatives to become involved, so presenters have used instruments like polls and quizzes to extend viewers engagement by 40%.

That is additionally a good way to alleviate a number of the stress from myself — by throwing to the viewers at instances, I could make the presentation really feel extra conversational.

Listed here are a number of ways in which my colleagues and I’ve made displays extra interactive:

Begin by asking unusual inquiries to the viewers. Contain them from the get-go, saying issues like, “Elevate your fingers if X.”
Add polls to the slides and name on viewers members to share their responses.
Make eye contact to construct credibility and present confidence. Don’t stare on the slides or notes. Smile sometimes and discuss to the viewers instantly.
Share a private perspective and ask if anybody within the viewers agrees or disagrees. Name on them to share why.
Use energetic and assured physique language. Don’t stand in the identical place the complete time. Transfer across the stage.
Ask close-ended questions in between to maintain the viewers engaged with out shedding time. Handle them utilizing their names to maintain issues fascinating.
Share private experiences and tales that your viewers will discover fascinating and relatable.

Feeling Impressed But?

As a youthful skilled in my {industry}, I’m at all times in search of methods to make myself recognized, stand out from the group, and show my skill to be a pacesetter.

This weblog publish taught me that distinctive, memorable presentation subjects may also help me accomplish these objectives.

All of us have a wealth of experience, expertise, and character, and that’s sufficient to create a narrative value listening to. So the query will not be “What ought to I say?” however relatively “How can I say it?”

My most necessary takeaway is that authenticity comes from discovering methods to personalize presentation subjects.

Even one thing data-driven or industry-focused has the chance for a reference to an anecdote, metaphor, distinctive perspective, or viewers interplay instrument that may take displays from informative to outstanding.

Editor’s word: This publish was initially printed in August 2023 and has been up to date for comprehensiveness.



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