Key takeaways
A social media dashboard brings all of your efficiency metrics into one place, making it means simpler to trace, analyze, and report on every little thing from engagement to ROI — throughout platforms and over time.
There’s a dashboard for each objective, whether or not you need to develop consciousness, enhance conversions, observe worker advocacy, or maintain management updated. Simply decide the correct template and deal with the metrics that matter most to your technique.
Whether or not you construct one from scratch or use a pre-made template, the important thing to a terrific dashboard is customization. Deal with the particular objectives, platforms, and metrics that matter most to your group so you’ll be able to take motion quick and share outcomes clearly.
Social media dashboards assist you to handle and measure social media efficiency throughout all of your platforms in a single place.
From gathering a fast snapshot of likes, feedback, and engagement KPIs to superior marketing campaign efficiency, social media dashboards spotlight key outcomes and make reporting in your success simpler and quicker.
Social media dashboards assist you to:
Create experiences in a number of clicks: Effortlessly change between social media dashboards to export all the info and visualizations you want for shows and experiences in minutes, not hours.
Make choices quicker: Immediately know what’s working (and what’s not) with AI-enhanced insights, so you’ll be able to pivot your social media technique when wanted.
Inform the whole story: View efficiency in context with historic knowledge, observe progress towards enterprise objectives over time, and have the info it is advisable to present progress and determine traits.
Nice social media dashboards embrace:
A selected objective: Create a social media dashboard for every objective you’re monitoring progress towards. Instance: boosting engagement charge. Monitor your common engagement charges at a look, plus complementary metrics per platform.
Historic context: Embody year-over-year and former interval social metrics to see present outcomes in comparison with the previous, and a long-term view to measure progress over time.
Cross-platform analytics: Get the complete image of your marketing campaign efficiency with outcomes from all of your social profiles in a single dashboard.
Learn on for examples of utilizing social media dashboards to measure every little thing, plus how one can create your personal free dashboard template.
Social media consciousness dashboard
This social media dashboard template reveals how a lot your viewers interacts together with your social media posts and accounts, plus how engagement, attain, and follower depend has modified over time.
Why you want it: Perceive how a lot of your present viewers interacts together with your group, and the way usually. Monitor consciousness development over time to tell social media technique choices.
Metrics to trace:
Follower development
Engagement charge
Impressions
Attain
Likes
Feedback
Shares
Hyperlink clicks (on supported social media platforms)
DM automations (on supported social media platforms)
Social media conversions dashboard
This social media dashboard tracks hyperlink clicks throughout platforms. Monitoring is proscribed by every platform’s capabilities (e.g. Instagram doesn’t supply clickable hyperlinks in posts), however supplies a very good overview of click on conversions, together with clicks by media format, traits, and extra on Fb, LinkedIn, and Pinterest.
Why you want it: Know the true ROI of your social media administration efforts and communicate to the enterprise outcomes social media is driving in your group. Monitor clicks and site visitors over time to indicate affect and justify making an attempt new concepts and extra funding in social media advertising.
Metrics to trace:
Hyperlink clicks (internet site visitors)
UTM hyperlink parameters
Hashtag, put up, and profile clicks (relying on platform availability)
Social media efficiency highlights dashboards
This distinctive report constructed into all Hootsuite plans reveals your social media efficiency wins during the last month throughout all of your accounts — a straightforward technique to shortly share progress together with your boss or different stakeholders.
Why you want it: Rapidly perceive viewers development traits, what content material resonates most, common engagement, and advert marketing campaign efficiency — for all of your profiles during the last 30 days. It’s your instantaneous social media efficiency snapshot.
Metrics to trace:
Fundamental benchmarks: Impressions, attain, views, web follower acquire
Engagement metrics: Prime posts, likes, feedback, shares, video views, engagement charge (per put up and common)
Conversion metrics: Hyperlink clicks
Promoting metrics (elective): Advert spend, Price-per-click (CPC), attain, conversions
Community-specific dashboards
This reveals Hootsuite’s Instagram overview report template. Community-specific social media analytics dashboards for all supported platforms are included in all Hootsuite plans.
General efficiency dashboards are necessary for understanding how your complete social technique is working and the way your exercise on every platform contributes to that success. However you additionally must deeply perceive every platform you’re on, together with why you’re on it, what content material folks look forward to finding there, and traits on every platform.
Why you want it: Perceive how every platform contributes to your small business objectives. Measure which content material codecs and matters carry out the most effective on every platform, so you’ll be able to optimize your technique and get outcomes quicker.
Metrics to trace:
Engagement metrics for one platform (Likes, feedback, shares, saves, clicks, views, and so on).
Follower development charge and demographics.
Prime performing content material: Monitor efficiency of codecs (e.g. Reels, photograph, textual content, carousel, and so on) and matters (e.g. memes, instructional, promotional, content material a few particular subject in your trade, and so on).
To simply measure content material efficiency, create customized tags in Hootsuite Analytics to label content material by objective or subject. For Hootsuite’s personal Social Media Lead, Trish Riswick, tags are essential:
We tag our posts in response to which of our three pillars they belong to, then pull analytics experiences for every of these tags. That permits us to trace efficiency by pillar and objective, in addition to all the general, built-in experiences in Hootsuite Analytics.
Trish Riswick
Crew Lead, Social Advertising at Hootsuite
Social listening dashboard
Social listening knowledge improves every little thing out of your content material technique to defending your model fame, bettering customer support, and proving ROI.
Hootsuite Listening analyzes hundreds of thousands of social media conversations in actual time and supplies AI-powered summaries, so you’ll be able to shortly get the info it is advisable to make choices, uncover traits, and perceive how folks really feel about your model, or any subject.
Why you want it: Get the info it is advisable to make knowledgeable choices to enhance your social media technique. Perceive your viewers, what they need, and what’s working (and what isn’t) so you may get actual enterprise outcomes out of your social media channels quicker — and show it.
Metrics to trace:
Social mentions: Monitor mentions of your model or product title throughout social media and the net, whether or not folks tag you or simply kind your title in a caption.
Model sentiment: Spot spikes in optimistic or unfavorable sentiment to determine potential crises, or alternatives to capitalize on optimistic publicity.
Aggressive intelligence: Know what’s going to pattern earlier than your rivals, and observe sentiment about your rivals in addition to benchmarks, so that you at all times keep forward.
Engagement charge dashboards
There are two forms of engagement charge social media dashboards:
General engagement charge by platform
Engagement charge per put up
Monitor all of them collectively in a single social media analytics dashboard particularly targeted round engagement, or discover this info inside your network-specific dashboards.
Why you want it: Engagement charge isn’t an arrogance metric: it’s a direct illustration of how properly your content material resonates together with your viewers. Content material efficiency and engagement charge dashboards assist you to tweak your technique when vital and perceive in case your experiments are working to usher in new followers and get your present ones interacting with you.
Metrics to trace:
Engagement charge for the earlier 30 days (per platform)
Engagement charge per put up
Prime social media posts over the earlier 30 days, sorted by highest engagement charge
Put up efficiency social media dashboards
Transcend engagement charge to see all of the efficiency metrics in your content material for every platform. Discover your high performing posts, sorted by your metric of alternative: engagement charge, likes, impressions, and lots of extra.
Why you want it: Rapidly and simply determine your greatest performing content material. Successfully repurpose it or use Hootsuite’s built-in AI instruments to brainstorm associated new content material concepts to fill your content material calendar with what’s working.
Metrics to trace:
Likes
Feedback
Saves
Shares
Impressions/views
Engagement charge
Plus all of the above social media metrics by put up format, so you realize if Reels are outperforming Tales, carousels are outperforming pictures, and so on.
Worker advocacy social media dashboards
Worker advocacy applications assist you to get much more out of your most necessary asset — your folks — by participating them as model ambassadors. Worker advocacy means having pre-approved content material workers can share to their very own social media profiles, organically increasing your attain and constructing belief.
Formal worker advocacy applications, like these working on Hootsuite Amplify, make creating these pre-approved content material libraries simple, plus analytics to measure program success and enterprise impacts. However you may as well take a casual strategy by encouraging workers to share content material out of your firm profiles.
Why you want it: Constructing belief together with your viewers is essential for each social media success and total enterprise success. Moreover massive beneficial properties in attain, worker advocacy additionally retains your workers related to your model and engaged as companions in attaining enterprise objectives.
Calculate your potential attain enlargement with our worker advocacy calculator.
Metrics to trace:
Adoption charge: The proportion of your workers enrolled in this system.
Share charge: The proportion of enrolled workers who share content material from the platform.
Prime contributors: The staff sharing essentially the most content material. Reward their exercise!
Monetary affect: Leads and gross sales ensuing from employee-shared content material.
Content material-related social media metrics: Attain, engagement charge, site visitors from employee-shared posts.
Aggressive evaluation dashboards
Preserve your finger on the heartbeat of your competitors with personalized aggressive evaluation social media dashboards in Hootsuite. View your social media efficiency towards trade benchmarks and towards particular rivals, plus see follower development, model sentiment, and traits throughout your area of interest.
Why you want it: Perceive how your social media efficiency compares to your most necessary rivals and trade averages.
Metrics to trace:
Internet follower acquire or loss over time.
Put up engagement, together with common engagement charges, likes, views, feedback, shares, and extra.
Your efficiency towards trade benchmarks.
Viewers demographics and the way these evaluate to your rivals.
Social customer support dashboards
Social media customer support is turning into an expectation for many individuals: 81% of shoppers now count on quicker service than ever. Utilizing automated customer support chatbots, creating separate social channels for customer support, or leveraging automated DMs are a number of methods to fulfill your prospects the place they’re.
Why you want it: Consider the effectiveness of your social media customer support initiatives and discover methods to enhance. Plus, show the ROI of your social media buyer care technique to management.
Metrics to trace:
Buyer Satisfaction Rating (CSAT) outcomes over time.
Customer support wait instances.
Model sentiment over time.
If you happen to use automated customer support chatbots: escalation charge (what number of instances prospects requested to talk to an individual) and resolve charge (what number of conversations the chatbot was capable of resolve).
Hootsuite can measure all this whereas powering your complete social customer support program. Try how Inbox 2.0 saves you time whereas delighting your prospects.
Govt abstract social media dashboards
Whilst you might love diving deep into endlessly nerdy analytics instruments, your leaders possible don’t share that enthusiasm. They need to understand how social media is performing however they don’t must know each element. Having an govt abstract social media dashboard means you’ll be able to whip up a standing report on the metrics that matter in minutes, not hours.
At all times be prepared to indicate ROI, communicate to your group’s superior work, or simply reply the age outdated query of, “Did we go viral this month?” (Sigh.)
Why you want it: At all times have a succinct report prepared to indicate your leaders that features key metrics and actionable insights alongside what every one means for the group.
Metrics to trace:
The precise metrics you observe will rely in your objectives and present social media campaigns. Need one thing to start out from? Seize our free social media report template and customise it to fit your wants.
Instance metrics embrace:
Fundamentals: Engagement, views, likes, follower web acquire/loss, and so on.
Model associated: Sentiment over time, social mentions.
Marketing campaign associated: Efficiency for present or not too long ago accomplished natural and paid campaigns.
Purpose particular: Metrics you’re utilizing to measure your present social media objectives. For instance, in case your objective is to spice up your engagement charge on Instagram, present common engagement charge over time alongside metrics like impressions, and a comparability of your Instagram engagement charge vs. key rivals’ engagement charges.
Promoting social media analytics dashboards
Moreover planning and scheduling your natural and paid content material collectively in Hootsuite, you may as well view efficiency side-by-side. That means you get a holistic view of all of your social media advertising collectively and might see how natural content material impacts your advert efficiency, and vice versa.
Why you want it: See all of your paid advert efficiency shortly and uncover actionable insights in time to make actual impacts in your campaigns earlier than they finish.
Metrics to trace:
Price per click on (CPC)
Price per acquisition (CPA)
Price per mille (CPM) a.ok.a. price per 1,000 impressions
Return on advert spend (ROAS)
Conversion charge
Engagement charge
Relevance and high quality scores: Every platform has their very own scoring system that may affect your advert attain. For instance, Meta calls it “High quality Rating.”
Sure, you’ll be able to create a very free social media dashboard in the event you don’t thoughts some technical wizardry to get there.
You’ll want three issues to get began:
A Google account
A Google Analytics 4 or Common property related to your web site
Ample spare time
Now right here’s what to do.
1. Log in to Google Looker Studio
Log in to Looker Studio together with your Google account.
2. Create a knowledge supply
On the high left, click on Create, then Information supply.
3. Enter your small business information
Enter your nation and enterprise title. Comply with the phrases and click on Proceed.
4. Join Google Analytics
Select the Google Analytics connection from the checklist of accessible knowledge sources. Then click on Authorize, select your Analytics account, and click on Join on the high proper.
5. Create your social media dashboard
After connecting your Analytics account, you’ll instantly see this lower than intuitive knowledge explosion…
Yiiikes. To begin turning this into one thing you’ll be able to really use, click on Create Report on the high proper.
As a substitute of overwhelming knowledge, you’ll see an entire lot of nothing.
6. Finalize your social media dashboard
You’ll want so as to add metrics to your customized social media dashboard one after the other from the checklist of 400+ metrics on the correct aspect.
Aaaand place them properly, add headings, and so on… After which re-jig all of it once you understand it is advisable to add one thing new and it throws off the alignment of the complete row.
Your finish consequence will likely be a superbly personalized social media dashboard that features all of the metrics you care about most, and nothing you don’t. Nevertheless, getting that without spending a dime comes at a price: your worthwhile time spent weaving this report by hand prefer it’s the 1800s, and lack of future updates.
Or, you can do it the simple means…
Create customized experiences in only some clicks with Hootsuite Analytics, or use the built-in social media dashboard templates talked about earlier on this article. You’ll spend your time taking motion on the insights you study, not tweaking pixel positions or Googling what a “Session: SA360 question” is and if you need it in your report or not.
Moreover making reporting means simpler, Hootsuite Analytics additionally:
Tracks efficiency throughout all of your profiles in a single place, saving you tons of time compiling every little thing from a number of sources.
Identifies your customized greatest time to publish for optimum attain, site visitors, and engagement.
Gathers aggressive intelligence and benchmarking knowledge so that you at all times know the place you stand towards the competitors.
Tracks model sentiment in real-time, plus uncovers traits and development alternatives.
Leverages AI-powered insights to summarize your efficiency and recommend methods to enhance, so you’ll be able to develop quicker with no need to be an analytical whiz.
Unlock quicker outcomes with highly effective analytics and social media dashboards that truly assist you to develop, whereas saving time and making it simple to report back to management. Strive Hootsuite free at present.
