I’m no designer. Certain, I dabble in Canva and may whip up a fast occasion invite after I have to. However in terms of pulling collectively a full e book design: format, stream, and visuals, that’s not precisely my forte.
I’m a content material marketer. And do not get me flawed, I like the inventive half. I can write an e book from begin to end, no drawback. However making it look polished {and professional}? That’s the place free e book templates save me each time.
Over time, I’ve relied on templates to show my drafts into stunning, brand-worthy belongings shortly. Whether or not it’s a lead magnet, a marketing campaign information, or a downloadable useful resource, e book templates assist me ship high-quality content material while not having to begin from scratch.
Right here’s why I preserve coming again to them and the way they may also help you, too.
Desk of Contents
Advantages of Free Book Templates
I don’t use templates for each e book. If I’m working with an in-house designer, we’ll normally construct one thing customized. However after I’m flying solo, particularly with a smaller shopper or a decent deadline, templates are an enormous assist.
They offer me a clear place to begin after I don’t have time to fuss over fonts and format. I can simply concentrate on the writing, plug in my content material, and ship one thing that appears nice.
Right here’s what’s made them genuinely useful in my very own course of:
They save time. I’ve used templates to show round ebooks in a single afternoon when timelines had been tight and the content material was able to go.
They assist me keep constant. Whether or not I’m following strict model pointers or simply attempting to match a shopper’s type, templates make it method simpler to maintain issues cohesive.
They offer me room to experiment. I’ll usually take a look at completely different layouts relying on the subject (i.e. playful for a marketing campaign, extra buttoned-up for a report.)
They let me concentrate on the writing. I’m not distracted by fonts or formatting. I can simply drop within the content material and ensure the message is powerful.
When you customise the colours and fonts, these templates can work for nearly something — from lead magnets and how-to guides to inner sources and past. Let’s take a more in-depth take a look at the completely different types you’ll be able to select from and the way every one can assist your content material objectives.
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Free Book Templates
I’ve labored with every kind of e book codecs from absolutely customized builds with a design workforce, to scrappy slide decks, and even the occasional Notion doc turned PDF. However after I want one thing fast and polished, I at all times come again to templates like these.
They’re versatile sufficient to match completely different manufacturers and use circumstances, and so they include the important thing constructing blocks already baked in: a desk of contents, clear chapter layouts, area for visuals, and a transparent call-to-action web page.
Plus, they’re out there in InDesign, PowerPoint, and Google Docs — which makes it simple to adapt primarily based on the shopper or the instruments I have already got open.
Right here’s a more in-depth take a look at a number of the templates you’ll discover inside:
1. Course of Enchancment Theme
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Once I’m constructing an e book that walks readers via a course of, particularly one thing technical or step-heavy, construction is at all times my first precedence. I’ve seen what occurs when it’s lacking: dense paragraphs, no visible breaks, and a reader who checks out midway via. That’s a threat I’ve realized to keep away from by determining what must be defined and the way to break it down into manageable, scannable items earlier than I ever drop within the first line of textual content.
That’s why I gravitate towards templates like this one. It helps me keep organized from the beginning, with built-in spots for summaries, highlights, and clearly outlined chapters.
I’ve labored on ebooks the place the shopper wanted to clarify a multi-step course of, and the design made or broke the ultimate product. Once we saved issues modular and simple to scan, readers truly adopted the stream and engaged with the content material.
What I like: This template helps that sort of readability. It nudges you to decelerate, construction your concepts, and stroll the reader via every stage with out shedding them. It doesn’t attempt to do an excessive amount of. The format stays out of the best way so the content material can shine, and if you’re explaining a fancy course of, that’s precisely what you want.
The Course of Enchancment Theme Book Template is finest for:
In-depth guides to multi-step processes
Worker handbooks
Coaching manuals
2. Conversational Theme
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One of many issues I’ve realized over time is that tone issues simply as a lot as format, particularly in ebooks meant to construct belief or nurture relationships.
Whether or not I’m writing a information for loyal prospects or creating model storytelling content material, I at all times search for methods to make it really feel human and approachable, particularly now that AI is within the image.
This template leans into that. It offers you room to talk on to your viewers, add a brief intro about your self, and sprinkle in skilled quotes or testimonials in a method that feels pure.
What I like: I’m at all times searching for locations to construct connections in my writing, and this format helps that aim with out getting in the best way. There’s area to breathe. Not each web page appears to be like the identical, which helps preserve the content material feeling recent, and the format makes it simple to emphasise the voice behind the phrases.
The Conversational Theme Book Template is finest for:
Social media advertising and marketing campaign guides
Offering recommendation or steering to repeat prospects
Model storytelling
3. Inventive Theme
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Once I’m engaged on one thing extra visible, like showcasing examples, constructing out a persona, or presenting a inventive idea, I search for a format that provides curiosity with out making issues really feel cluttered.
This template strikes that steadiness. It mixes sturdy visible construction with room for lighter copy, and it doesn’t depend on overly complicated design components to look polished. I may see this working effectively for thought management or brand-heavy items the place visuals just do as a lot storytelling because the phrases.
What I like: I’ve realized that white area is a robust design software, and this template makes use of it effectively. The spacing makes longer content material really feel much less overwhelming and retains the concentrate on the large concepts.
The Inventive Theme Book Template is finest for:
Advertising content material
Audience personas
Gross sales ideas and tips
4. Skilled Theme
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Some ebooks name for a extra polished, buttoned-up really feel, particularly if you‘re talking to a company viewers or showcasing one thing strategic. When that’s the case, I search for layouts that really feel structured however not stiff.
This one hits that candy spot. It provides sturdy visible hierarchy, with daring fonts and area for imagery that may provide help to drive some extent dwelling with out overdoing it. It jogs my memory of the sorts of layouts I’ve used for showcasing social media methods or pulling collectively occasion playbooks.
What I like: There‘s room for visuals with out shedding focus. I can drop in charts, examples, or mockups with out crowding the web page, and that’s a giant plus if you’re attempting to strike the fitting tone between inspiring {and professional}.
The Skilled Theme Book Template is finest for:
Social media pointers
Occasion planning
Net design content material
5. Honeycomb Theme
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Years in the past, I labored on a product e book the place the content material was stable, however the text-heavy format made it really feel overcrowded and exhausting to comply with. We had nice insights to share, however with out a approach to break issues up visually, it simply didn’t land the best way we hoped.
Now, after I’m engaged on one thing extra technical or detailed like that, I at all times take into consideration the way to make the content material really feel lighter with out shedding readability. This format does precisely that in my view. The clear, geometric construction helps set up copy and visuals in a method that’s clear, skimmable, and trendy, even when the subject is a bit dry.
What I like: The honeycomb design provides simply sufficient visible curiosity with out overwhelming the content material. It is refined however polished, and it offers the e book a extra trendy, elevated really feel, which I discover particularly useful when the subject leans extra technical or tutorial.
The Honeycomb Theme Book template is finest for:
Product or function explainers
Customer support pointers
Expertise walkthroughs or assist sources
6. Triad Theme
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At any time when I’m creating an e book that must be each informative and fascinating, like a lead magnet or downloadable workbook, I search for layouts that deliver just a little extra power to the web page.
This one has that in-built. The daring geometric shapes information the attention and provides every part a way of motion, which helps readers keep centered and transferring ahead. It’s the sort of design that may make even tactical content material really feel just a little extra thrilling.
What I like: The visible rhythm of this format is nice for pacing. If I’m together with workouts, examples, or takeaways, I need the reader to really feel like they’re progressing, and this construction helps make that occur.
The Triad Theme Book Template is finest for:
Instructional workbooks
Instructional displays
Coaching or course supplies
7. Inventive Circle Theme
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Generally I wish to get straight to the purpose, and layouts like this work rather well when the aim is readability. The daring title pages give every part a way of function, and the clear design makes it simple to scan or repurpose content material later.
I may see myself utilizing this for one thing like a “ideas and instruments” e book or a thought management piece the place you need your argument to face out with out counting on too many design bells and whistles.
What I like: The construction is easy however sturdy, and the daring cowl design instantly grabs your consideration. It is colourful, enjoyable, and nonetheless skilled — the sort of format that attracts individuals in earlier than they’ve learn a single phrase. I additionally love that it’s simple to tweak to match your model colours, which makes it really feel customized even if you’re ranging from a template.
The Inventive Circle Template is finest for:
Advertising content material
Manuals
Model storytelling
8. Workflow Enchancment Theme
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I discussed earlier how a lot construction issues when explaining a course of, and it’s very true if you’re mapping out one thing as detailed as your workflow. I’ve labored on a handful of ebooks like that, and the most important problem is at all times readability.
This format helps you lay out your course of in a method that feels visible and digestible with out getting overly designed. Plus, the eye-catching name to motion (CTA) on the finish lets readers know precisely what to do subsequent.
What I like: It’s simple and clear, which I actually recognize when the aim is to make data simpler to comply with, not fancier.
The Workflow theme template is finest for:
Rationalization of in-depth processes
Handbooks
Manuals
9. Model Improvement Theme
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I’ve labored with startups and rising groups which can be nonetheless defining their voice, values, or go-to-market story — and constructing an e book could be a good way to deliver all of that collectively.
This format is particularly useful for these moments. It consists of area for issues like government intros, model pillars, and even charts and graphics that talk your positioning. If I had been serving to a founder articulate their model imaginative and prescient or construct out a thought management piece, that is the sort of construction I’d search for.
What I like: There’s loads of room to inform a narrative, but it surely’s nonetheless organized and presentation-ready. That makes it simple to reuse throughout different codecs, like pitch decks, onboarding slides, or technique docs.
The Enterprise Improvement theme e book template is finest for:
Firm finest practices
Gross sales ideas and tips
Enterprise plans
10. Inventive Skilled Theme
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Among the finest ebooks I’ve seen open with a powerful private hook, not simply to introduce the subject, however to construct credibility. If you’re writing about one thing inside and outside, it is sensible to guide along with your expertise.
This format offers you room to try this. It opens with area for an writer intro or thought-starter, after which strikes into clear, versatile pages for constructing out your concepts. It’s nice for items the place the author’s voice or perspective is a key a part of the message.
What I like: I like a format that places the writer entrance and heart, particularly if you’re writing from expertise. This one makes it simple so as to add context up high, which helps the reader belief you and preserve studying.
The Inventive Skilled theme e book template is finest for:
Insider secret explainers
Self-help guides
Skilled improvement
11. Journal Theme
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I’m a giant fan of ebooks that pull collectively tales, quotes, and skilled views, particularly when the subject advantages from a number of factors of view. And this template feels prefer it was made for that sort of content material.
It has a extra editorial vibe, with columns and structured layouts that really feel like they belong in {a magazine}. If I had been creating one thing like a quarterly pattern roundup or a post-event recap, I’d be reaching for this.
What I like: The formatting right here makes it very easy to interrupt up interviews, stats, or feature-style content material with out shedding the thread. It offers you room to information the reader via a story, whereas nonetheless making the e book really feel snackable and visible.
The Journal theme e book template is finest for:
Quick tales
Convention supplies
Magazines or journal interviews
12. Editorial Theme
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I like a template that provides you room to inform an even bigger story, not simply the what, however the why behind your content material. Whether or not it is a persuasive argument, a useful resource roundup, or a deep dive into one thing your viewers actually cares about, this format offers you the area to go there.
It opens with an writer or firm intro, features a colourful desk of contents, and has loads of format choices for mixing textual content, visuals, and pull quotes. It’s the sort of template I’d attain for when the aim is to tell, encourage, and preserve the reader scrolling.
What I like: The flexibility. You possibly can trim it down or construct it out relying in your content material, and the constant visible hierarchy retains all the pieces organized, even when your e book runs longer than anticipated.
The Editorial theme e book template is finest for:
Persuasive essays
Useful resource guides
Evaluations and critiques
Begin creating your e book at no cost.
Creating an amazing e book takes work, but it surely doesn’t should be overwhelming. Having the fitting template means you don’t waste time reinventing the wheel or attempting to scrape one thing collectively on the final minute.
I preserve sources like this bookmarked for the moments after I want to maneuver quick, make one thing look good, and get it out the door. They’ve helped me hit tight deadlines, clear up half-baked drafts, and switch concepts into one thing I’d truly need to put my identify on.
So whether or not you are sketching out a brand new technique, constructing a lead gen asset, or simply simply bored with watching a clean doc — it is a good spot to begin.
Editor’s word: This put up was initially revealed in January 2021 and has been up to date for comprehensiveness.
