Studying Time: 6 minutes
Responsible of posting a weblog article after which by no means trying again?
Oof. You’re leaving so many juicy repurposing alternatives on the desk.
While you’ve already put within the elbow grease to jot down a fascinating weblog submit, don’t let that inventive vitality and time go to waste. You may spin it, pull from it, and repurpose it to create a full month’s value of social media content material.
(And different content material sorts, too — like electronic mail newsletters or gated downloads, if you would like.)
Let’s take a better have a look at 11 sensible methods you may repurpose your long-form weblog content material into 30 social media posts.
1. Repurpose the photographs out of your weblog content material
In case your weblog has visuals, begin there.
Pull graphics, charts, and screenshots and switch them into carousel posts or infographics.
(Picture Supply)
Add textual content overlays with a fast takeaway. Or file speaking head video content material and use the picture because the visible hook.
For instance, in case your weblog included a workflow diagram, flip that right into a short-form video walkthrough. Discuss your viewers by the method step-by-step.
2. Repurpose the bulleted lists out of your weblog content material
These bulleted lists you added to make your weblog extra skimmable? They’re excellent for carousels.
You may create a slide for every bullet, add a daring header and fast description, and also you’re performed!
You may as well movie a Reel with fast B-roll clips whilst you learn every tip out loud. Then, add trending audio and on-screen textual content.
In the event you shared “5 causes your emails aren’t changing,” for example, flip every motive right into a carousel slide. Be sure that to additionally add an intro slide along with your title and an outro slide along with your contact particulars and a related name to motion. (Like “Obtain my Electronic mail Content material Conversion Course now”.)
3. Repurpose the ideas out of your well-liked weblog posts into viral movies
Let’s speak ideas — as a result of ideas = video gold.
Pull the ideas out of your weblog content material and rework them right into a thought management script. Then file it as a speaking head video. Use captions, hooks, and background music to spice up watch time.
Or go cinematic.
Movie your self doing one thing associated or informal whereas your voiceover explains every tip.
4. Flip your weblog submit titles into participating hooks
Need a shortcut? Use your headline as inspiration in your opening or “hook”. Your headline already did its job as soon as. Let it work once more.
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Simply tweak it to make it extra charming.
“Find out how to Write Evergreen Content material” would possibly flip into “Nonetheless writing content material that dies in 24 hours? Do that as a substitute,” for example.
You may as well pop your weblog submit headlines into ChatGPT for some social media hook concepts.
Right here’s a ChatGPT immediate you may take a look at: “Please get inventive and spin the next weblog submit titles into an inventory of potential social media hook concepts for <AUDIENCE TYPE>” (Be sure that to edit the hooks it generates so that they sound true to your model voice and tone earlier than utilizing them.)
5. Flip your weblog submit claims into ballot or survey questions
Right here’s one other simple win … let your viewers weigh in in your claims!
Take any daring declare out of your weblog and flip it right into a query. Then, create an interactive submit round it that invitations your viewers to reply it. You are able to do this with polls, sliders, or surveys.
For instance, in case your weblog submit claims …
“Brief-form content material outperforms long-form content material on Instagram.”
You then would possibly ask …
Query: “Do you assume long-form content material has a spot on Instagram?”
These work rather well for engagement should you ask the appropriate query and catch your viewers once they’re on-line. You’ll additionally study extra about your audience’s opinions, which is invaluable first-party knowledge.
6. Flip case research or tales into serialized posts
Sharing a buyer story, an in depth case research, or a serious consumer win in your weblog?
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Break it into components and create a submit collection. These look nice on LinkedIn, on Threads, or as Instagram Tales or carousels.
For instance, you would possibly flip a full case research into 4 particular person posts like this:
Publish 1: The issue.
Publish 2: The method.
Publish 3: The turning level.
Publish 4: The end result.
You may even tease half 1 within the collection with a name to motion (CTA) like “Wish to see what occurred subsequent? Come again tomorrow to seek out out.”
7. Break down weblog submit concepts after which recombine into new angles
Each weblog submit is full of concepts. You don’t have to repurpose the entire thing directly. As an alternative, take one small concept and provides it a brand new twist.
Zoom in on a single tip, cross it with a trending subject, or remix it into one thing completely contemporary.
Listed here are a number of methods to do this:
➜ Quote somebody and tie it to a present occasion.
For instance, “This quote from X traces up completely with what’s taking place within the information this week …”
➜ Wish to go in opposition to the grain? Flip a tip on its head.
“Everybody says to submit daily. Right here’s why I don’t.”
➜ Or, stack insights from a number of weblog posts and package deal them into one spicy, daring submit.
Strive one thing like “5 myths I believed earlier than rising to 10k e-newsletter subscribers.”
8. Share a scorching take from the weblog, then problem the reader
Scroll by your weblog content material and search for a robust opinion. One thing that may make folks nod. (Or push again.)
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Then flip that opinion into a brief, punchy submit. Make it clear. Make it assured.
Wrap it up with a query like “Agree or disagree?” and invite your viewers to weigh in.
This fast content material format sparks conversations and encourages reactions. It’s one of many quickest methods to spice up engagement and appeal to a broader viewers should you select the appropriate take!
(PS: In the event you put within the effort and time to create an insightful weblog submit, it’s best to have loads of scorching takes you may flip into a number of social media posts.)
9. Spotlight a stunning stat or knowledge perception from the weblog
Talking of scorching takes … let knowledge do the speaking. Discover one stat or stunning knowledge perception out of your weblog that stops the scroll. Put it on a graphic, add a easy breakdown within the caption, and observe up with a name to debate it.
For instance:
“65% of individuals say they belief newsletters greater than social posts.”
➜ Caption: “Do you agree? Let’s discuss the place actual belief is constructed on-line.”
Numbers give your content material authority. Additionally they give folks a motive to pause — and react.
However be sure to’re staying energetic within the feedback. In case your viewers engages, deal with it as an opportunity to pay attention and study. Their responses are wealthy with first-party knowledge. (Insights you need to use to higher perceive what they care about and the way they assume.)
10. Repurpose your weblog conclusion right into a CTA submit
In the event you finish an article with a transparent takeaway or subsequent step, flip that right into a standalone submit.
For instance, in case your conclusion ends with …
“Consistency wins. Present up each week, even when it’s quiet.”
You then would possibly create a standalone submit that claims …
“In the event you submit 4x a day for the following 90 days, you’ll be shocked on the outcomes. The manufacturers that win? They maintain going and present up daily as typically as attainable. Even when nobody’s watching.
➡️ Wish to win, too? Obtain my 90-day posting problem on the hyperlink in my bio now.”
It’s excellent for a launch submit!
11. Flip every full weblog submit right into a weekly or multi-part collection
You may simply stretch a weblog submit throughout seven days’ value of social media content material (or extra) if it’s full of insights. Every approach, tip, or part you create can change into its personal standalone submit.
In the event you select to do that, add a brief intro on the prime so your viewers is aware of it’s a part of a collection. One thing like “Enterprise Confessions from a Multi-Millionaire: Half 1” or “Find out how to Change into a Assured Chief: Half 3” to set the context.
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To make this strategy much more efficient, preserve a constant posting schedule. This retains your collection top-of-mind and helps your viewers construct on the insights they’ve already gained.
It’s additionally a chance to dig deeper into particular weblog subjects.
(One part of your weblog would possibly result in a number of dialogue factors, so you may transcend the floor degree and exhibit your thought management experience.)
➜ To ensure your posts keep cohesive and your viewers can observe alongside simply, think about using a constant visible theme or template throughout all components of the collection. Make sure to additionally add your contact information, social media handles, or brand in your visible content material to maintain it branded.
You may as well pin the primary submit within the collection in your profile to create a way of continuity.
Wrap up
While you repurpose a weblog submit for social media, you’re turning a bit of high-quality content material into an ongoing dialog that stays related lengthy after it’s been printed. (Phew, such a greater use of your time.)
Right here’s a recap of the strategies you need to use to repurpose your weblog content material into 30 social media posts — or extra!
Repurpose pictures: Use graphics, charts, and screenshots out of your weblog as carousel posts, infographics, or video visuals.
Repurpose bulleted lists: Flip every bullet right into a standalone submit or use them to create participating Reels.
Repurpose ideas into movies: Document talking-head movies or use cinematic pictures to interrupt down weblog ideas.
Repurpose headlines into hooks: Adapt your weblog submit title to create social media hook concepts.
Repurpose claims into polls: Use daring claims to spark interplay with polls or surveys.
Repurpose case research into collection: Break down case research into bite-sized items for a multi-post collection baked in social proof.
Repurpose concepts into contemporary angles: Zoom in on a single level and remix it with new angles or trending subjects.
Repurpose scorching takes: Share robust opinions out of your weblog to encourage dialog.
Repurpose stats into graphics: Spotlight key stats out of your weblog in visible posts that drive engagement.
Repurpose conclusions into CTAs: Flip conclusions into direct calls to motion for extra engagement.
Flip your weblog right into a social media collection: Break down your total submit into a number of, related posts for deeper engagement.
Psst … On the lookout for extra social media content material concepts? Look by our free social media sources.
To your success!
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