You in all probability will not must scroll TikTok for quite a lot of minutes earlier than stumbling upon a video about how somebody has simply stop their day job to grow to be a full-time creator. (Not simply my algorithm, is it?)
It makes for nice content material, in fact, however there actually are a great deal of methods to earn on TikTok — and I don’t simply imply by way of sponsored posts. TikTok is a standout social media platform on the subject of the sheer quantity of the way you’ll be able to earn — with out even leaving the app.
The platform is continually experimenting with new methods creators can monetize their content material, from taking part in challenges with money incentives to receiving rewards for high-performing content material.
Whether or not you are in search of a modest revenue increase or are able to grow to be a full-time creator, TikTok is usually a rewarding solution to monetize as a creator.
Plus, in the event you’re a creator with a small enterprise, you’ll be happy to listen to TikTok is common for procuring, too — 71% of shoppers say they’ve purchased one thing after stumbling throughout it on TikTok. That is excellent news, whether or not you wish to have interaction in model partnerships or promote your personal merchandise and merch.
Suffice it to say, there are a lot of methods to earn cash on TikTok. Most are constructed proper into the platform, others permit you to earn cash by way of partnerships or immediately out of your followers — nice when you have a presence on different platforms, too.
Think about what fits your content material and viewers, and check out a few of these efficient strategies for creating wealth on TikTok.
An vital consideration: On the time of writing, TikTok’s destiny within the US remains to be in limbo after a ban on the app was prolonged. However with a rise in advert spend and solely a small dip in lively customers, it seems companies and TikTok customers alike are nonetheless scrolling, even within the face of uncertainty.
For those who’re a creator within the US trying to earn cash on TikTok, we suggest diversifying your efforts and rising your following concurrently on TikTok alternate options like Instagram, YouTube Shorts, and Pinterest. You’ll be able to crosspost your TikTok movies to those different social media platforms so you are not reliant on a single community — a wise selection no matter a possible ban.
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10 methods to earn cash on TikTok
There are many methods to earn cash on TikTok for creators at any stage of their journey. Some in-platform strategies require particular follower counts or content material varieties, however others are accessible even to these simply beginning out.
Listed below are 10 of the very best methods to earn cash on TikTok that can assist you discover the precise match in your content material fashion and viewers:
Many TikTok creators mix a number of income streams for a constant revenue. Learn the way every of those works and determine which of them really feel genuine to your private model.
1. Be a part of the TikTok Creator Rewards program
Among the best-known methods to get began creating wealth on TikTok is to hitch the TikTok Creator Rewards program, which rewards creators for his or her participating content material.
TikTok’s Creator Rewards program pays content material creators primarily based on elements like video size, views, engagement, and region-specific efficiency. TikTok isn’t clear on precisely how a lot, however some sources say creators may earn $0.40 – $1 for each 1,000 views, and others say the vary is $4 – 8. Both manner, it is an improve from the now-defunct TikTok Creator Fund. TikTok says creators at the moment are making 250% extra from this new and improved program.
Nonetheless, there are some necessities you’ll want to satisfy in the event you hope to hitch the Creator Rewards program. For starters, it’s solely out there for creators within the U.S., Brazil, France, Germany, Japan, South Korea, and the UK, although it appears doubtless the platform will proceed increasing to different international locations. So long as you are in the precise location, you have to additionally:
Be a minimum of 18 years outdated.Have a minimum of 10K TikTok followers.Have a minimal of 100K video views within the final 30 days.Have a private TikTok account in good standing (which means you comply with the platform’s Neighborhood Pointers and Phrases of Service).Put up high-quality, unique content material that is a minimum of one minute lengthy and aligns with TikTok’s mission of inspiring pleasure and creativity.
Evaluate TikTok’s full program FAQ to make sure your content material is eligible.
2. Accomplice with manufacturers on sponsored content material
In 2025, 77% of manufacturers are planning to make use of TikTok for influencer advertising and marketing. So, selling a model’s services or products is one other nice solution to earn cash on TikTok. You do not have to have a big following to get sponsored on TikTok, both.
In reality, in response to a latest report by Influencer Advertising Hub, 88% of TikTok influencers are nano-influencers (creators with 1,000 – 10K followers), and an extra 8% are micro-influencers (these with 10K – 50K followers. Many manufacturers flock to nano- and micro-influencers for his or her excessive engagement charges, area of interest viewers, and extra private follower relationships. So there’s loads of alternative right here for you in the event you’re simply beginning out.
Incapacity educator Tiffany Yu has earned six figures from TikTok model partnerships and began monetizing on the platform whereas she was nonetheless inside the micro-influencer vary.
There are a number of methods to search out manufacturers to accomplice with as a TikTok influencer. You can begin by becoming a member of the TikTok Creator Market, now baked into TikTok One, a platform that enables manufacturers to attach with creators and collaborate on TikTok advertising and marketing campaigns.
Creators want to satisfy sure eligibility necessities to be invited to the platform, together with a 10K follower minimal. However as soon as you’re you may be added to the database so manufacturers can discover you.
You can too discover model partnerships exterior the platform, notably in the event you do not meet the Creator Market’s follower minimal but.
A simple manner in? Take into consideration the merchandise you already use and love that your viewers would even be excited to listen to about. Your followers usually tend to resonate with one thing you genuinely like utilizing. Put collectively a media package and pitch these manufacturers on a possible sponsorship.
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For instance, sunny.tsao is a skincare influencer who continuously talks in regards to the product she makes use of, like this morning skincare routine video:
@sunny.tsao
comfortable Sunday morning! Merchandise: @Contemporary Magnificence soy face cleanser, @SkinCeuticals CE ferulic vitamin c serum, @Summer time Fridays jet lag masks, @URIAGE bariederm cica cream, @KraveBeauty beet the solar spf, @Versed Pores and skin tinted lip serum in bake #skincare #make-up
♬ Classic Vibe – Dutrex
This type of content material could be simple to show right into a sponsored advert for any of the merchandise she makes use of.
3. Submit video adverts to manufacturers’ Inventive Challenges
TikTok’s Inventive Challenges (now additionally part of TikTok One) successfully let creators skip forward a few steps within the partnership course of. No pitching, no ready round for approvals earlier than filming — you leap proper into the content material creation.
You select a marketing campaign from an inventory of lively challenges, create and submit your video, and get rewarded primarily based on how nicely it performs.
Every Inventive Problem comes with a quick that outlines what the model is in search of, the principles, and the potential reward pool. Your video doesn’t seem in your profile — it turns into a part of the model’s advert marketing campaign and is run on the For You feed if accredited.
TikTok recommends submitting unique, high-quality content material that’s well-edited and sticks to the problem temporary. Rewards are primarily based on efficiency elements like views, clicks, and conversions.
As soon as your video is reside, you’ll be capable of monitor its efficiency and verify your month-to-month earnings inside the app.
To be eligible, you’ll want:
A U.S.-based TikTok accountAt least 50K followersTo be 18 years or olderContent that aligns with TikTok’s Neighborhood Pointers
4. Faucet into internet online affiliate marketing
Affiliate internet marketing is a robust technique to monetize your TikTok account by selling services or products and incomes a fee on gross sales generated by way of your distinctive affiliate hyperlinks.
Whereas internet online affiliate marketing could be thought of a type of model sponsorship, it’s also possible to be part of affiliate applications independently for extra management and fewer back-and-forth model interplay.
The TikTok for Enterprise associates program is run by way of impression.com and permits creators to use to be an affiliate for a model.
The cool factor about becoming a member of this native associates program is that you’re going to get entry to a particular Store tab in your TikTok profile the place you’ll be able to showcase all of your featured merchandise — as life-style creator Nicki Marie does:
Another common internet online affiliate marketing platforms you’ll be able to be part of embrace:
Amazon Associates: Presents a variety of merchandise to advertise.AvantLink: A platform that boasts a vigorous vetting course of for a high-quality accomplice listing.CJ Affiliate: Options many well-known manufacturers and merchandise.Rakuten Promoting: Supplies entry to world manufacturers and merchandise.
After signing up for an associates program, you may get distinctive affiliate hyperlinks that may monitor the gross sales generated by way of your promotions, guaranteeing you earn your fee.
You’ll be able to add affiliate hyperlinks to your TikTok bio, however you may doubtless wish to characteristic a number of hyperlinks over time. So you’ll be able to think about using a touchdown web page instrument like Buffer’s Begin Web page to incorporate a number of affiliate hyperlinks. In your TikTok posts, immediate viewers to go to the hyperlink in your bio to purchase the merchandise you are selling.
Listed below are just a few methods to include affiliate hyperlinks into your TikTok content material successfully:
Product evaluations: Create participating and sincere evaluations of the merchandise you are selling. Spotlight their advantages and the way they clear up issues in your viewers.Tutorials and how-tos: Display how one can use the product in a tutorial or step-by-step information.Unboxing movies: Share the joy of opening new merchandise and giving your first impression.
Transparency is essential in internet online affiliate marketing. At all times disclose your affiliate relationships to your viewers. This builds belief and complies with authorized necessities. A easy assertion like “This video accommodates affiliate hyperlinks and I’ll earn a fee in the event you make a purchase order” can suffice.
5. Obtain digital items by going LIVE and turning on Video Items
Items on TikTok are digital icons price various quantities of digital ‘cash,’ which followers purchase with (real-life) cash. Followers can ship in-app items to indicate their appreciation, both in your feed content material or throughout TikTok LIVEs.
To have the ability to go LIVE on TikTok, you’ll want:
To have a minimum of 1,000 followersBe older than 18
When you’re there, you’ll be capable of begin receiving items. These items are one issue that helps make your content material extra common by signaling to TikTok’s algorithm that customers are having fun with it. TikTok then rewards you with Diamonds (their digital foreign money) primarily based on the recognition of your content material. Diamonds can then be transformed into money.
To obtain items on TikTok LIVE, head to your LIVE display. Faucet ‘Settings,’ then flip the ‘LIVE Items’ setting on.
LIVE Items are delivered in actual time and seem in your stream so you’ll be able to thank followers for the present.
To allow TikTok Video Items in your feed content material, activate video items within the ‘Monetization’ part of TikTok Studio:
Then, the ‘Present’ button will seem in your content material within the ‘Feedback’ part.
You may want a minimum of 10K followers to be eligible for Video Items.
6. Launch a TikTok Subscription to offer your most devoted followers unique perks
TikTok Subscriptions are a good way to strengthen your bond along with your most loyal followers — and earn a (pretty) dependable month-to-month revenue whilst you’re at it.
Launching a subscription is a bit like having a VIP part (or a Patreon): a spot the place your most engaged followers can faucet into unique content material, perks, and recognition for his or her ongoing help.
To be eligible for this characteristic, you’ll must have a minimum of:
10K followers100K video views within the final calendar month
With TikTok Subscriptions, creators can provide subscriber-only movies, unique LIVEs, customized emotes and stickers, and enjoyable bonuses like badges that evolve over time.
Whereas creators solely maintain round 50% of subscription income, TikTok does have some methods that can assist you increase that:
Video Creator Bonus: Earn an additional 20% in the event you’ve hit 10K followers and 1M views within the earlier month.Development Bonus: Rise up to fifteen% extra as your subscriber base grows.
Establishing is simple by way of TikTok Studio within the app — in the event you meet the eligibility necessities. When you’re in, you’ll be able to select your subscription tier (beginning at $2.99/month) and customise your advantages.
7. Arrange a digital tip jar to gather donations out of your viewers
Give your followers a solution to share their appreciation for you any time they really feel prefer it with a tipping platform. Some common choices to gather suggestions are:
Tip High Jar: A simple possibility that takes your followers to a easy touchdown web page to ship a tip.Purchase Me a Espresso: With this platform, followers can select to purchase you any variety of “coffees” for a set worth. The platform additionally presents a membership possibility in your followers for ongoing revenue.Ko-fi: Think about this if you would like extra in depth choices to supply audiences. Your followers can ship suggestions, join memberships, store your merchandise, and request commissions for customized content material.
When you select a platform, add a hyperlink to your TikTok bio and let your followers know they will help you there, like wardrobe stylist Payton Dale has completed. That is her “Purchase Me a Espresso” web page:
TikTok’s Work with Artists characteristic is relatively intelligent — you create viral content material to assist increase new music from an artist, and also you receives a commission.
There’s no clear-cut documentation on TikTok on it, although they do clarify on the Creator Academy:“Love utilizing common music in your movies? The Work With Artists program enables you to just do that with out worrying about demonetization or getting muted. Take part in campaigns utilizing common songs and earn rewards primarily based in your participation.”
To be eligible, you should:
Be a minimum of 18 years oldHave 1,000 followers
For those who meet these necessities, faucet over to the ‘Monetization’ part in TikTok Studio, then ‘Work with Artists.’ Observe the prompts to enroll, then select a ‘marketing campaign’ (learn: tune) you want, and create a video that includes that monitor.
The higher your video performs, the extra you’ll earn, although cost varies from monitor to trace, as you’ll be able to see from the screenshot under.
9. Crowdfund a venture along with your followers
For those who’re trying to fund a particular venture, like growing an app or product, crowdfunding is a superb possibility.
A few common websites to think about are:
Kickstarter: Think about Kickstarter in the event you want a whole lot of eyes and a trusted platform in your fundraising.Indiegogo: If you do not have a certain quantity you are attempting to boost, you may desire Indiegogo, which presents extra versatile fundraising targets and allows you to gather funds even after your deadline.
When you select your platform, you need to use TikTok to assist unfold the phrase about your marketing campaign.
Osien Gwynned used TikTok and Kickstarter to launch his denim model Antur Provide Co:
@antursupplyco
AHH! We’re LIVE on Kickstarter! Click on the hyperlink in bio and seize them early! #denim #antursupplyco #fashiontiktok #enterprise
♬ you n me flume remix – favsoundds
Earlier than launching on Kickstarter, Osien spent 18 months constructing his TikTok viewers by sharing behind-the-scenes footage. The funding paid off, reaching his £25K aim simply 9.5 hours after the marketing campaign went reside.
10. Promote your personal merchandise or merch on TikTok Store
Have already got an current line of merchandise or merch? TikTok may help you promote them. You’ll be able to, in fact, hyperlink to your on-line store in your bio. However when you have a TikTok Enterprise account and are primarily based within the U.S., U.Ok., Eire, Mexico, Spain, Thailand, Malaysia, Indonesia, or Vietnam, it’s also possible to arrange TikTok Store for what you are promoting by way of the TikTok Vendor Heart.
Then, you may acquire entry to a complete host of promotional options to promote your merchandise proper on TikTok, like:
Store Web page: A tab in your profile that includes all of the merchandise you promote on TikTok.Store Tab: A tab on the TikTok dwelling display that includes all of the merchandise on the market on the platform that recommends related objects to customers.Product hyperlinks: Any time you characteristic one among your merchandise in your TikTok movies, add a hyperlink to take buyers to test it out in your TikTok Store.TikTok Store Advertisements: Amp up discovery in your model with paid promoting on TikTok by way of shoppable movies, Store Tab options, and LIVE Purchasing Advertisements.
See The Approach I See is a psychological health-focused attire and equipment model began by creator and artist Sophie Nistico. She credit her success to advertising and marketing on social media and at the moment has a strong 612K followers on TikTok alone.
She takes full benefit of TikTok’s procuring options and, consequently, has offered over 43K objects.
To successfully drive gross sales on the platform, you may wish to create content material that resonates with particular subcultures and pursuits inside the TikTok group. Understanding and interesting with TikTok audiences is essential for fulfillment.
Sophie nails this with See The Approach I See. Her model’s content material matches proper in with the platform’s informal, fast-paced nature:
@seethewayisee
a shock for many who watch till the top 👀 #mentalhealthbrand #sharktankproducts #seethewayisee
♬ unique sound – seethewayisee
Many manufacturers even have success going LIVE on TikTok to advertise their enterprise. Packing prospects’ orders, giving freebies to viewers, providing product demos and Q&As, and giving sneak peeks are just a few common methods manufacturers benefit from TikTok LIVE.
Diversify your revenue streams to maximise your TikTok earnings
As you’ll be able to see, there are a number of nice methods to earn cash on TikTok — many constructed proper into the platform. However that is just the start of what is attainable.
Sustain with TikTok’s evolving options: Test the Monetization part in your TikTok Studio for brand new alternatives. Observe TikTok’s Creator Academy, the place they element out the most recent monetization options and finest practices for utilizing them.Look past TikTok’s native choices: Significantly in the event you do not meet TikTok’s eligibility necessities, there are many off-platform choices to make use of TikTok to earn cash — like model partnerships, affiliate applications, paid communities, digital tip jars, and crowdfunding.
No matter which monetization strategies you select, offering real worth to your viewers by way of genuine content material comes first. This earns the belief wanted to promote merchandise to your viewers or earn suggestions and items.
Prepared to show your TikTok creativity into an revenue supply?
Begin by exploring one or two strategies that really feel most pure in your content material fashion and viewers. Then broaden your technique when you grasp these. Essentially the most profitable TikTok creators sometimes mix a number of monetization strategies for monetary stability.
Lastly, keep in mind to put up persistently, no matter whether or not a chunk of content material will likely be monetized or not. Common engagement along with your viewers is crucial for sustaining your presence and in the end incomes cash.
Buffer may help you keep constant:
One of the best half? You can begin scheduling TikTok movies on Buffer free of charge.
Methods to earn cash on TikTok FAQ
What number of followers do you should earn cash on TikTok?
The variety of followers you want depends upon which monetization methodology you select:
No minimal required: On-platform, you’ll be able to create TikTok results with no minimal follower depend. Third-party choices like model partnerships, internet online affiliate marketing, promoting your personal merchandise, and tip jar platforms haven’t any follower requirement. Keep in mind: Many manufacturers actively search micro-influencers (50K or fewer followers) on account of their excessive engagement charges.1,000 followers: You’ll be able to take part within the Work With Artists program, obtain items throughout TikTok LIVE streams, and launch Subscriptions when you have LIVE entry.10K followers: This unlocks eligibility for Video Items, the TikTok Creator Market, the Creator Rewards program, and Subscriptions for these with out LIVE entry.50K followers: Lets you apply for Inventive Challenges for model adverts.100K followers: Lets you take part within the LIVE Incentive Program.
Since TikTok updates its eligibility necessities recurrently, they usually can range by area, you may wish to verify the present necessities of your required program.
What number of views do you want on TikTok to earn cash?
There is no hard-and-fast rule about what number of views you should earn cash on TikTok. A few of the platform’s native monetization choices do have view depend necessities. Exterior choices haven’t got minimal necessities, however extra views can entice manufacturers to work with you. And a few monetization choices depend on views to earn cash. For instance, to earn an affiliate fee, you may want TikTok customers to first watch after which buy out of your content material.
TikTok’s in-platform view depend necessities are as follows:
Creator Rewards program: Requires 100K video views within the final 30 days to enroll.Creator Market: A minimal of 10K put up views within the final 30 days is required to hitch.TikTok Subscriptions: For LIVE creators, you have to have performed a LIVE for a minimum of half-hour within the final 28 days. Or with out LIVE, you should have had 100K video views up to now calendar month.Branded Missions and Inventive Challenges: Whereas there is not any official minimal view depend, manufacturers could search for creators whose content material performs nicely persistently to make sure marketing campaign success.Video Items and LIVE Items: No particular view necessities, however extra views naturally result in extra present alternatives out of your viewers.Work With Artists and TikTok LIVE Incentive Program: Additionally haven’t any view necessities.Creator Results: You want 100K movies to make use of your results earlier than you begin incomes.
The standard of your views issues as a lot as the amount. A extremely engaged viewers that watches your movies to completion, leaves feedback, and shares your content material is extra beneficial to companions and TikTok’s algorithm than passive viewers who shortly scroll previous.
So concentrate on creating high-quality content material for a particular area of interest relatively than chasing views. Constant, focused content material sometimes results in higher monetization alternatives in the long term.
Methods to earn cash on TikTok with out followers
There are alternatives to earn cash on TikTok even in the event you’re simply beginning out and have a small follower base:
Create TikTok results: The Results Creator Rewards Program has no follower minimal and simply requires a minimum of 100K movies to make use of your results earlier than you can begin incomes.Affiliate internet marketing: You’ll be able to promote merchandise to a small viewers to earn commissions on their purchases.Collaborate with manufacturers: Many manufacturers accomplice with nano- and micro-influencers for his or her increased engagement price. However promotion is not the one service you’ll be able to provide them. Attempt pitching your content material creation providers. You’ll be able to create genuine product evaluations and reactions or seize photographs and movies of their product for them to make use of on their web site or in advertising and marketing campaigns.Promote your personal merchandise and merch: Use TikTok to showcase your services or products and direct your viewers to your web site or TikTok Store.
Preserve posting persistently to develop your TikTok following. As you develop your follower base, you may unlock extra monetization choices. Learn our information to learn to get your first 1,000 followers.
