For my firm’s video advertising campaigns, Fb is a pure alternative. Because the second-most broadly used social media, the corporate evokes confidence and excels in viewers concentrating on, attain, and price effectivity. Nevertheless, it does take some technique to verify your movies land.
A high quality video advertising marketing campaign on Fb can strengthen your model and enhance your buyer base. Although the steps are easy, operating advertising movies on Fb has many shifting components to think about. And most significantly, your movies ought to enchantment to your viewers, so it is advisable to create video content material that’s participating, emotional, and entertaining.
Take a look at these lists I put collectively of greatest practices and prime business examples to get your inventive juices flowing.
Desk of Contents
Finest Practices for Fb Video Advertising
1. Collect traits to tell your video advertising plan.
There are two areas I like to recommend you concentrate on. First, learn up on present video advertising traits that can assist you perceive viewers habits and preferences. You wish to know when and the way your goal demographic makes use of Fb and which kinds of movies they’re most probably to answer.
Second, your marketing campaign might embody each native movies (like Fb Reside, reels, posts, and tales) in addition to paid video advert campaigns.
Professional tip: In case your funds permits for a paid marketing campaign, it is advisable to brush up on the nuts and bolts of operating adverts on Fb. Evaluation how to decide on the precise aims, observe click-throughs, use automated messaging, and choose calls-to-action (CTAs).
2. Outline big-picture advertising targets.
An enormous a part of each paid and native campaigns can also be holding common aims in thoughts. Are you aiming for product schooling, model consciousness, or driving site visitors? There are such a lot of instructions to go in, so it is advisable to hold the massive advertising image in thoughts to remain on observe.
For instance, in case your purpose is to achieve new clients, you wish to put effort into eye-catching pictures, catchy textual content, and temporary movies. In case your purpose is to spice up gross sales with present clients, dwell video occasions and elevated private interplay are the best way to go.
Professional tip: Both reference the advertising targets and plan you have already got in place or get began with a free advertising plan template.
3. Streamline video manufacturing.
Whether or not you’re on the planning or manufacturing facet of your marketing campaign, discovering an easy-to-use, devoted video app will allow you to spit out clips and movies for quicker outcomes. Think about dabbling in applied sciences like AI-informed video microapps to make your life simpler.
Professional tip: Remember that manufacturing will take a big chunk of time. Discover shortcuts and make the most of instruments to maintain this a part of the method in examine. If you wish to hold operations rolling, it’s an enormous benefit to make use of expertise prudently on the manufacturing stage.
4. Preserve video advertising quick and fascinating.
As a consequence of its visible nature, video is right for uplifting purchaser motion. Viewers are likely to favor quick movies to lengthy ones. I discovered that, in accordance with Search Engine Journal, 85% of viewers favor clips lower than 15 seconds lengthy, and short-form movies obtain 2.5 occasions extra engagement than long-form.
Professional tip: Preserve movies concise and putting. Take a look at a few of our wonderful examples of video advertising beneath for inspiration to maintain size temporary and storytelling exact.
5. Incorporate entertaining dwell video.
Whereas heavy use of dwell video is just not the norm for many firms, sprinkling it into your technique may also help corral present clients and significantly enhance engagement, particularly if it’s entertaining and personally interactive.
Fb boasts a number of the easiest-to-use dwell video choices. You’ll be able to rapidly go dwell out of your feed or schedule and promote a dwell occasion sooner or later.
Professional tip: Take a minute to discover ways to run a Fb Reside occasion. This format is ideal for product bulletins, dwell testimonials, product demonstrations, Q&As, and even dwell promoting.
10 Glorious Examples of Video Advertising on Fb
1. Powerbeats Professional 2 | Beats by Dre
Massive manufacturers usually have the benefit of star energy, like on this instance from Beats by Dre stuffed with a number of the world’s greatest sports activities stars — Lionel Messi and LeBron James. However what I like is their inventive interaction of product with superstar.
Drenched in sweat and set in opposition to darkish backgrounds, this inspiring video advert is available in at about two minutes. Not quick, however not too lengthy, both. The corporate makes use of the total two minutes to spotlight athletes who’re on the peak of fame and incorporates their Powerbeats wi-fi headphones as an important software to success.
I believe the usage of the phrase “energy” all through retains the video on its theme of greatness. The video highlights unbelievable stats from every of the athletes’ careers and options all of them sporting the product whereas performing of their respective sports activities. The continuity and putting visuals make it arduous to look away or overlook.
Professional tip: Repeat your key phrases to strengthen messaging. For instance, ask your self what your key message or takeaway is to your advertising video. Think about making a phrase chart that explores key phrases and adjoining phrases that help your message.
2. Blazer EV SS | Chevrolet
Marketed because the quickest Tremendous Sport mannequin ever produced by Chevy, the Blazer EV SS options in an equally fast 30-second spot posted on Fb on February 14, 2025. Classic clips of Chevy’s glory days on the observe are minimize collectively in fast succession, resulting in an thrilling reveal of the Blazer’s glossy and highly effective silhouette in motion.
Chevy has a wealthy historical past of energy and velocity — they usually don’t shrink back from selling their business management and accomplishments. If it matches together with your model, you could wish to take notice and spotlight your services and products with a assured vibe.
I picked this video advert because of its superior design idea. Motion and energy are displayed on just a few ranges because the video begins sluggish and will increase in visible and verbal velocity.
Professional tip: Effective-tune your video pacing to evoke emotion by experimenting with a free software like HubSpot’s Clip Creator to intensify anticipation and hold viewers glued to the display screen.
3. BRUNKRISSLA Comforter Set | IKEA USA
IKEA could be described in some ways — quirky, fashionable, enjoyable, whimsical — and their 15-second video posted on February 16, 2025, combines all these adjectives in a single. What do they do greatest? Create a putting and unforgettable visible: Mount Rushmore coated in a tender comforter and pillows.
Animated IKEA helicopters fly within the items to cowl the nationwide monument, including a simple however fantastical impression. A shortened .bitly URL proper within the textual content of the put up hyperlinks the viewer straight to the web catalog.
I believe brilliant colours and just a little silliness go a protracted method to drive site visitors to IKEA’s web site, making buying simple and impulsive after a fast, eye-catching visible.
Professional tip: Function your product in a lighthearted method if it matches together with your model. Take a look at this weblog on humorous commercials to search out the precise humor to your model.
4. #GoProAwards | GoPro
GoPro’s use of customer-submitted video simply is sensible. The thousands and thousands of hours of footage caught on GoPros is clearly certainly one of their advertising division’s gold mines.
On this video for his or her #GoProAwards marketing campaign, GoPro clients are inspired to ship of their greatest. A searchable hashtag makes the marketing campaign rapidly accessible throughout many platforms, however the place they actually excel is buyer engagement mixed with specializing in the very best of the very best.
As an organization, they’ll stand out on Fb’s feed with lovely, putting, or unique footage. Their ongoing marketing campaign delivers compelling visuals: a hardly ever seen field jellyfish, a nighttime bike trip within the forest, skydiving stunts, and a bustling coral reef present content material that’s certain to be following fodder.
Professional tip: For longer, deliberate campaigns, use hashtags to group movies over a interval of months or years. This makes it simple to take a look at engagement and observe how your marketing campaign has completed over time.
5. Garmin Coach | Garmin
On this Garmin Coach video advert posted on Fb in September of 2024, aspiration is implied utilizing the rolling visible of a aggressive cycler. The match physique, authoritative voice, and bare-bones manufacturing are proper on model for Garmin’s hard-working demographic.
What does Garmin do effectively with this video? They keep focus. They minimize the fats. At solely 30 seconds, I believe they offer viewers what they need in a product announcement — a fast rundown of the options backed by robust and assured footage of the product in motion.
The dialogue of the video is expertly written and follows traditional advertising writing ideas of together with solely centered and related content material.
Professional tip: Create a script with confidence and all the time hold your audience in thoughts. Take a look at HubSpot’s Final Video Advertising Starter Pack for a free video script template to observe.
6. Meta AI | Fb
A Fb advertising video on Fb needed to make the minimize for apparent causes. Fb has an enormous compendium of all types of video advertising — produced, clips from consumer accounts, and AI-informed. However, I’m highlighting this Meta AI explainer video as a result of it’s a good instance for manufacturers of a brief — very quick at 12 seconds — illustration of the way to use a brand new characteristic.
Clear and well-paced, I discover this video format is greatest for how-to content material, which is massively beneficial for manufacturers. A comparatively fast and easy display screen recording will bolster clients’ product use and hold them coming again for extra. The keys to success are simplicity, pacing, and highlighting just one characteristic per video so customers can concentrate on what they wish to study.
Professional tip: Customers won’t ever cease needing product demos or explainer movies. Product demo movies aren’t all the time intuitive, so discover this weblog on profitable product demo movies to get some concepts.
7. Household Farm Movies | Natural Valley
The Natural Valley model is thought for selling the small household farms from which they supply their dairy and different grocery merchandise. Their sequence of farm footage from these household farms throughout America serves as fast behind-the-scenes glimpses for customers. Prospects of Natural Valley are probably involved about animal welfare, environmental well being, household values, and a top quality product.
The “household farm” side of movies like this one from June of 2024, filmed in a subject of sleeping dairy cows, promotes the hard-working, healthful picture of the model. Plus, they’re enjoyable to look at. Once I take into consideration video advertising in a social feed, Natural Valley does effectively at posting commonly and reminding clients that the model remains to be dedicated to sourcing from actual household farms.
Professional tip: Don’t stray far out of your model values if they’re a serious promoting level. Attempting out new advertising types could be enjoyable and attention-grabbing, however when you stray too far out of your key messaging, you threat complicated consumers.
8. #DiorCouture | Dior
Magnificence and life-style manufacturers take notice. Dior is thought for being extremely impressed but accessible to on a regular basis customers who’re available in the market for luxurious style, perfume, and cosmetics. Their concentrate on elegant particulars makes their video adverts pop.
On this minute-and-a-half quick starring Anna Sawai, Anna attends her first Golden Globes, simple on the eyes, and the “inside dialogue” revealing her inside fears and anxieties portrays her as simply as human as the remainder of us.
“Do I look okay?” she thinks as she is wearing a surprising white quantity and completed up with lovely Dior equipment and make-up. Posted on February fifth, 2025, I like how this advert tells a easy story that retains you watching but additionally serves as an announcement that Anna is Dior’s latest model ambassador.
Professional tip: Preserve your model aesthetics on level. In the event you’re a luxurious model, your video must mirror that and really feel costly.
9. Gemini AI | Google
Mega company Google doesn’t shrink back from posting common Fb advertising movies. And, it’s an understatement to say that Google has sources to spare for any advertising pursuit they tackle. They produce masterful, touching advertising content material prefer it’s no large deal. That being mentioned, I imagine we are able to nonetheless study from what they do proper.
In a latest advertising video posted on Fb on July 26, 2024, titled “A Little Assist from Gemini,” Fb mixes emotional storytelling with just a few key options in a video to advertise their Gemini AI chatbot.
Half private curiosity story, half product demo, this video tells of a younger woman’s dream to be like U.S. Olympic hurdler and sprinter Sydney McLaughlin-Levron — and sometime break her report.
It performs out a dialog between her father and Gemini — he’s asking numerous questions to assist help his daughter in her dream: “Methods to educate hurdle approach,” and “Assist my daughter write a letter telling Sydney how inspiring she is.”
What I like: The textual content of the daddy’s dialogue popped and rolled throughout the display screen your complete time. And because it has been reported that 85% of customers watch Fb movies with the pontificate, it is a genius transfer.
10. Magnificence for Nature | Dove X Walmart
Dove is not any stranger to taking a stand and gears most of their campaigns towards social and environmental causes. In a video posted in August of 2023, the textures of the earth are proven fantastically alongside numerous pores and skin textures.
Dove used the video to announce the Dove Nature Regeneration Mission in partnership with Walmart and the Rimba Collective in Southeast Asia to guard and restore 123,000 acres of rainforest.
What I like: Dove maintains their model’s robust core values. An announcement spoken over their signature putting visuals is sufficient to hold viewers enraptured for your complete 30 seconds. Pleasurable, pleasing, and actual, this video is a aid for the eyes amid the busy muddle of social media feeds. And it achieves its goal as a serious public relations piece.
Fb Video Advertising Is for Everybody
I’m all the time impressed by entrepreneurs who sort out a brand new social media platform with out earlier expertise. It may be daunting to start a brand new marketing campaign on an unfamiliar platform. Fortunately, I’ve additionally discovered that Fb video advertising is fairly user-friendly and yields fast outcomes.
There’s so much we are able to study from firms with large advertising budgets, however don’t really feel like it is advisable to begin investing thousands and thousands of {dollars} into your video advertising simply but.
I’d begin small with HubSpot’s free Clip Creator Software and Final Video Starter Pack and experiment together with your Fb video advertising technique. The inventive course of spent earlier than truly filming a video is simply as vital because the precise content material, so don’t be afraid to spend a superb chunk of time defining your model technique.
Editor’s notice: This put up was initially printed in April 2016 and has been up to date for comprehensiveness.
