GRAMMY Award-winning rock band OK Go has teamed up with Blender Studio, BAFTA-winning filmmaker and animator Will Anderson, and acclaimed designer and artist Lucas Zanotto to carry their monitor “Impulse Buy” to life in a spectacular new visible. Watch it:
Crafted totally in Blender, a free, open-source software program for creating 3D artwork, the “Impulse Buy” visible combines Will Anderson’s signature enjoyable and quirky animation model with Lucas Zanotto’s iconic design language. OK Go frontman Damian Kulash managed the primary character in actual time by way of face-capture; in contrast to the cautious determinism of conventional animation, this method captures a stay efficiency.
“It started with my love of Lucas Zanatto’s quick animated loops — they’re so creative, so filled with pleasure, all the time delivering little doses of the sort of surprise we’re all the time trying to find in our personal movies. So I believed the universe flowing from his mind is likely to be the proper setting for a lyric video, however after I reached out to him, he had a extra formidable challenge to suggest: a ‘stay efficiency’ with me AS certainly one of his characters. Instantly it was a a lot weirder, extra fantastic challenge than what I’d envisioned,” shares OK Go frontman and video director, Damian Kulash.
The pair teamed up with Will Anderson to design a dynamic procedural system in Blender for puppeting a digital character by way of face-capture software program that anybody can use. The clip launched in the present day encompasses a efficiency monitoring Damian’s face, however, like all Blender Studio tasks, the supply information for “Impulse Buy” are free for all to make use of and adapt, and the Blenderheads have already began going wild with them.
All the essential information, instruments, and documentation, can be found for obtain HERE. The challenge goals to share each the file and the method behind it, so customers cannot solely work together with the primary character from the video, but in addition learn to create their very own interactive animations.
“Blender Studio is all about exploring technical and inventive options for inventive challenges, and this challenge is an ideal instance. We’re proud to assist and accomplice with these gifted artists, who share Blender’s values of making and sharing information with the world,” provides Blender COO, Francesco Siddi.
“Impulse Buy” seems on OK Go’s newest studio album And the Adjoining Potential which was launched earlier this 12 months. Produced by OK Go and longtime collaborator Dave Fridmann (The Flaming Lips, Spoon, Tame Impala, MGMT), each the album (out there HERE) and its creative pop-up packaging (seen HERE) have generated numerous awards buzz:
“OK Go are again with extra proof that they continue to be the masters of power-pop gems.” Rolling Stone
“Bursting with power…. It’s unattainable to not smile because it performs.” London Instances
“Certainly one of my favourite albums of the 12 months – surprising, expansive, and precisely what I didn’t know I wanted. A robust Grammy contender.” Allison Hagendorf
“The alt/indie/pop/rock band provides a masterclass in style taffy—they stretch sound, twist conventions, and pull you proper in.” Music Connection
“A revolutionary vinyl jacket design that transforms the straightforward act of opening an album right into a second of surprise and discovery that completely enhances their boundary-pushing musical strategy.” Yanko Design
OK Go has already unveiled two groundbreaking official music movies for And the Adjoining Potential’s lead singles. The shifting mosaic for “A Stone Solely Rolls Downhill” was created utilizing 64 movies taking part in throughout 64 telephones. The one-take video for “Love” options complicated choreography between the band, 29 robots, and over 60 mirrors to create a unprecedented spectacle of infinite reflections and human-scale kaleidoscopes.
OK Go supported the discharge of the LP with the primary leg of their And the Adjoining Potential Tour of North America earlier this 12 months. Subsequent week the band will embark on the tour’s second leg. The 12 metropolis trek kicks off on September 11 in Kansas Metropolis, MO, and wraps on December 8 in Nashville, TN. As soon as once more, LA Exes will present assist. Tickets for all exhibits are on sale now. A whole checklist of upcoming stay dates and ticket data could be discovered HERE.
OK Go – And the Adjoining Potential Tour 2025
September 11, 2025 – Kansas Metropolis, MO – The Truman
September 12, 2025 – Omaha, NE – The Admiral
September 13, 2025 – Denver, CO – Levitt Pavilion: Indie 102.3’s Indieverse Competition^
September 14, 2025 – Salt Lake Metropolis, UT – Purple Butte Gardens^+
November 06, 2025 – Dallas, TX – Home of Blues
November 07, 2025 – Houston, TX – Home of Blues
November 08, 2025 – Austin, TX – Stubb’s Waller Creek Amphitheatre
November 09, 2025 – Oklahoma Metropolis, OK – Tower Theatre
December 05, 2025 – Asheville, NC – The Orange Peel
December 06, 2025 – Raleigh, NC – The Ritz
December 07, 2025 – Atlanta, GA – The Japanese
December 08, 2025 – Nashville, TN – Brooklyn Bowl
^LA Exes not showing
+with assist from Bartees Unusual
About OK Go
Since their inception OK Go has been one thing greater than a band and one thing completely different from an artwork challenge. With a profession that features award-winning movies, New York Instances op-eds, collaborations with pioneering dance corporations, tech giants, NASA, animators and Muppets, and an experiment that encoded their music on precise strands of DNA, OK Go proceed to fearlessly dream and construct new worlds in a time when inventive boundaries have all however dissolved. Fashioned as a quartet in Chicago in 1998 and relocated to Los Angeles three years later, OK Go (Damian Kulash, Timothy Nordwind, Dan Konopka, Andy Ross) have spent their profession in a gradual state of transformation and proceed so as to add to a curriculum vitae crammed with experimentation in a wide range of mediums. OK Go’s work is within the everlasting assortment of MoMA, and their achievements have been acknowledged with twenty-one Cannes Lions, twelve CLIOs, three VMAs, two Webbys, The Smithsonian Ingenuity Award, and a Grammy. The band has additionally partnered with the Playful Studying Lab on the College of St. Thomas to create OK Go Sandbox, an academic non-profit that gives free assets to academics that use OK Go’s movies as beginning factors to show STEAM ideas.
