Press launch –
Ed Sheeran has launched his brand-new album Play. To rejoice the discharge, he has dropped the official video for his new single “ Digicam ”, starring Phoebe Dynevor.
Ed Sheeran’s epic new single “Digicam” — co-produced by ILYA (Ariana Grande, Camila Cabello), Andrew Watt (Publish Malone) and Louis Bell (Justin Bieber)— reinforces Sheeran’s mastery of balladry and lyrical depth. Impressed by his spouse Cherry, the observe exudes reverence and serves as a celebration of deep connection. Directed by longtime collaborator Emil Nava, the official music video – starring Sheeran alongside Bridgerton ’s Phoebe Dynevor – portrays the early phases of a romantic relationship. Shot solely on iPhone from the characters’ views, the video depicts the uncooked spontaneity and thrill of latest love as they discover Croatia’s picturesque Outdated City, cruise on a moped, bar-hop into the evening, and even share the stage at one in all Sheeran’s stadium exhibits.
At this time, Ed Sheeran releases his new album, Play. After closing the chapter on his Arithmetic sequence, Sheeran is stepping boldly right into a contemporary new section for 2025. An artist who is consistently evolving, Play finds Sheeran exploring new musical floor by means of collaboration with producers and musicians from throughout the globe, in addition to diving deeper into the timeless sounds and themes which have made him one of many world’s best-loved pop artists. Impressed partially by his publicity to Indian and Persian musical cultures – and their shocking connections to the Irish folks custom he grew up with by means of shares scales, rhythms, and melodies – he has explored a borderless musical language that has given the album a contemporary, distinctive edge. On extra acquainted floor, Sheeran reminds us why he stays probably the most influential singer-songwriters of his technology, as he deliveries a sequence of tracks that talk to his wholehearted balladry. The result’s a group that performs with each the acquainted and new, creating an thrilling daring, pop-driven sound that feels transformative.
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