This growth drive comes on the heels of Hyatt’s spectacular 51 per cent rooms development throughout Africa previously two years alone.
“Final 12 months marked a breakthrough for Hyatt in Africa, and we’re simply getting began,” states Stephen Ansell, Managing Director, Hyatt, Center East and Africa.
An impressive characteristic of the lodge’s African technique is the dual-brand mannequin—a cheap and versatile resolution for quickly urbanizing cities.
As world hospitality manufacturers sharpen their concentrate on untapped and rising markets, one identify is charting an bold course throughout Africa: Hyatt Lodges Company. The US-based multinational is betting large on the continent’s rising center class, sturdy journey demand, and burgeoning enterprise corridors—with plans to develop its footprint by a staggering 50 per cent by the top of 2030.
This growth drive comes on the heels of the enterprise’ spectacular 51 per cent rooms development throughout Africa previously two years alone, signaling not solely a robust dedication to the area however a calculated technique anchored in knowledge, timing, and alternative.
Momentum in milestone markets
From the cobbled alleys of Zanzibar’s Stone City to the dynamic enterprise hub of Nairobi’s Westlands, the lodge model has lately launched a number of milestone properties. These embrace Park Hyatt Marrakech, which marked the model’s debut in Morocco; Hyatt Centric Cairo West, its first on the continent; and Hyatt Regency Harare – The Meikles, its inaugural enterprise in Zimbabwe.
In March 2025, the corporate achieved one other regional first with the opening of Hyatt Place Nairobi Westlands and Hyatt Home Nairobi Westlands, a dual-branded growth providing two distinct hospitality experiences underneath one roof. This mannequin, more and more common in city centres, permits Hyatt to focus on each long-stay enterprise vacationers and short-term vacationers in a single location—simply minutes away from Nairobi’s thriving cultural and industrial hubs similar to Karura Forest, the Nairobi Nationwide Park, and the Westgate Mall.
“Final 12 months marked a breakthrough for Hyatt in Africa, and we’re simply getting began,” famous Stephen Ansell, Managing Director, Hyatt, Center East and Africa in a press release. “Our development throughout key leisure and enterprise hubs displays a strategic concentrate on having motels the place our friends and World of Hyatt members wish to journey most.”
Africa’s hospitality growth
This group’s bullish outlook aligns with broader developments reshaping Africa’s hospitality panorama. In response to the World Journey & Tourism Council (WTTC), Africa’s journey and tourism sector is forecast to develop at an annual fee of 6.8 per cent over the subsequent decade—greater than double the worldwide common.
The sector is projected to contribute over $168 billion to the continent’s GDP by 2033, pushed by improved air connectivity, rising incomes, and important infrastructure investments.
Regional financial centres similar to Kenya, Morocco, Egypt, and South Africa are rising as tourism powerhouses, welcoming a rising inflow of each worldwide and regional guests. In the meantime, Nigeria and Ghana are witnessing a pointy uptick in enterprise journey and conferences, incentives, conferences, and exhibitions (MICE) exercise.
The lodge is positioning itself to capitalize on these dynamics by increasing into high-demand locations and gateway cities. Amongst its upcoming tasks are Hyatt Regency Lagos Ikeja in Nigeria and Park Hyatt Johannesburg, set to open later this 12 months following the renovation of the enduring Winston Lodge.
“Investing with intent“
“We’re proud to collaborate with our trusted house owners to thoughtfully introduce Hyatt’s numerous manufacturers to each new and established markets,” mentioned Felicity Black-Roberts, Senior Vice President Improvement, Hyatt, EAME. “That is an thrilling chapter within the development of Hyatt’s portfolio throughout Africa, as we add motels with intent in high-demand locations.”
This “intent” interprets into extra than simply numbers. It means tailoring lodge choices to suit native cultures and traveller wants—whether or not it’s art-focused luxurious at Cairo West or historic class at Meikles in Harare. It additionally displays a deepening of partnerships with native buyers, builders, and governments, creating hospitality ecosystems that uplift surrounding communities.
Twin-brand technique and concrete enchantment
A trademark of the lodge chain’s African technique is the dual-brand mannequin—a cheap and versatile resolution for quickly urbanizing cities. By providing each limited-service and extended-stay choices underneath one roof, the enterprise says it maximizes land use and staffing effectivity whereas catering to a large spectrum of friends.
Nairobi’s dual-branded Hyatt Place and Hyatt Home growth is a transparent testomony to this strategy, setting a blueprint for different key cities similar to Lagos, Johannesburg, and Dakar, the place enterprise and leisure blur seamlessly.
The Nairobi launch additionally comes as Kenya’s tourism sector rebounds strongly post-pandemic. In response to the Kenya Tourism Board, in 2024, Kenya noticed a report 2.4 million worldwide vacationer arrivals, reflecting a 15 per cent improve from 2023. This development resulted in a report KES452.2 billion in tourism earnings, a 19.79 per cent improve from the earlier 12 months, pushed by world occasions, safari tourism, and Nairobi’s fame as a regional tech and enterprise hub.
Lodge chain’s street to 2030
The American multinational at present operates in markets together with South Africa, Egypt, Morocco, Ethiopia, Tanzania, Zimbabwe, Algeria, and Kenya. With Africa accounting for only a fraction of world room provide however providing a few of the highest untapped tourism potential, the race for first-mover benefit is intensifying.
Because the multinational deepens its roots throughout the continent, its 2030 imaginative and prescient is not only about extra rooms—it’s about creating long-term worth. That features sustainable structure, community-driven employment fashions, and curated experiences that enchantment to each worldwide explorers and home vacationers on the lookout for elevated, genuine stays.
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