HITIQ Restricted (ASX: HIQ) (HITIQ or the Firm) publicizes a strategic shift to give attention to the patron market, focusing on beginner and community-level athletes of all ages throughout quite a lot of sports activities with its new HITIQ PROTEQT system. This shift to the patron market is a pure strategic step for the Firm, operating in parallel with its established work in skilled sports activities, taking its world-leading impression detection expertise the place it could possibly have the best impression—within the beginner sporting neighborhood, and positioning HITIQ to faucet into an enormous, accessible market, steering the Firm towards a sustainable, money movement constructive future. This route is bolstered by a big milestone: a three-year partnership with the Victorian Newbie Soccer Affiliation (VAFA), naming HITIQ because the VAFA’s ‘Official Concussion Know-how Associate.’
HITIQ is shifting its strategic focus to the patron market, focusing on beginner and community-level athletes.This strategic shift to the patron market enhances ongoing efforts in skilled sports activities.A 3-year partnership with the VAFA marks a key launchpad, driving HITIQ towards a money movement constructive future.
The patron market, encompassing tens of millions of beginner gamers globally, gives a considerable alternative pushed by rising concussion consciousness and demand for cost-effective security options. Analysis reveals community-level athletes and fogeys prioritize wellbeing, creating sturdy incentives for adopting HITIQ’s expertise, which incorporates real-time impression detection, symptom evaluation, and telehealth assist. As a part of this shift, HITIQ PROTEQT might be made out there to VAFA golf equipment, monitoring head impacts in actual time, flagging potential concussion dangers, and guiding gamers by means of symptom assessments with telehealth entry to emergency physicians and concussion specialists when wanted. Gamers identified with concussion by their most popular medical skilled will comply with membership medical workers steering and AFL neighborhood concussion protocols for return-to-play. Leveraging its intensive elite sports activities basis, HITIQ will maintain advancing its expertise at this degree to strengthen choices for the neighborhood market.
HITIQ PROTEQT integrates confirmed elite-level expertise—beforehand validated by companions like Monash College and Virginia Tech—into an accessible, boil-and-bite sensible mouthguard. Priced for broad uptake and paired with a subscription mannequin, HITIQ PROTEQT gives head impression monitoring, concussion administration, and return-to-play steering, and might be out there to shoppers this season. The VAFA partnership builds on HITIQ’s prior success with the Nexus iMG on this league, offering a confirmed basis to drive adoption amongst beginner gamers and households.
Earl Eddings, Govt Chairman of HITIQ, stated:
“This shift positions HITIQ the place the actual demand is – grassroots sport. We’ve constructed a scalable, consumer- targeted product that meets a transparent want, backed by world-class expertise and partnerships. That is about delivering security to tens of millions whereas driving sustainable development for shareholders. Partnering with the VAFA is a vital step towards bringing HITIQ PROTEQT to life. With the VAFA as our launchpad, we’re gearing as much as ship our cutting-edge expertise to neighborhood sport, beginning with their groups and increasing nationwide.”
VAFA CEO Jason Reddick stated:
“Participant security is a main precedence for the VAFA, and concussion is without doubt one of the most severe well being points within the sport. So partnering with HITIQ, who’re main the best way in impression detection expertise that may help with early flagging of potential concussions, is one other step ahead. We’re joyful to assist convey this next-level software to our VAFA neighborhood and encourage our golf equipment to study extra about HITIQ PROTEQT. Any software that may assist gamers and membership medical workers rapidly establish a possible concussion and start evaluation and remedy earlier is worthy of consideration.”
Stuart McDonald, Senior Analysis Fellow of Monash College’s Division of Neuroscience, stated: “Analysis with HITIQ’s instrumented mouthguards, together with our research within the VAFA, has proven they reliably detect and quantify the forces exerted on the pinnacle throughout collisions. Primarily based on our expertise, gamers have discovered their earlier mouthguards very comfy, and so they additionally present promise in figuring out impacts that will carry the next concussion danger. Whereas these units don’t diagnose concussion, they may very well be used to focus on vital impacts which may in any other case have been missed, encouraging applicable symptom monitoring and medical analysis.”
The Firm’s development technique consists of scaling manufacturing and increasing into key markets beginning with Australia. With board renewal, now we have introduced in sport and shopper experience, and a refreshed management workforce with world sports activities tech expertise will assist this shift, alongside plans to construct a number one concussion dataset for stakeholders. With the VAFA partnership as a springboard, this strategic shift units HITIQ on a transparent course for profitability.
Earl Eddings might be presenting the hooked up slides this week for a non-deal Asia roadshow.
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