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In This Article
Yearly, Zillow releases its record of the prime U.S. housing markets for 2025 primarily based on projected house worth development, job traits, and purchaser competitors. For conventional actual property traders, these cities would possibly seem to be gold mines. However for short-term rental (STR) traders, the questions are completely completely different:
Are STRs authorized and sustainable in these cities?
Will demand maintain robust regardless of regulation dangers?
Are you able to really generate optimistic money movement, or will house costs eat your income?
A lot of Zillow’s picks aren’t trip rental sizzling spots—they’re rising, high-demand residential markets the place laws, taxes, and competitors can complicate STR investing. So, do any of them work for STRs?
How Zillow Selected These Markets
Zillow’s 2025 hottest markets had been ranked primarily based on:
Dwelling worth development: Projected appreciation for 2025
Proprietor-occupied family development: Extra everlasting residents shifting in
Job development vs. new development: Demand for housing outpacing new builds
Pace of house gross sales: Markets the place properties promote the quickest
These elements sign robust house appreciation and purchaser demand, which is great for home flippers or long-term landlords.
Nonetheless, STRs’ success depends on completely various factors: occupancy charges, seasonality, authorized restrictions, and affordability. We use knowledge from AirDNA and Zillow (knowledge from March 13, 2025) to develop our rating system and examine it to different markets.
I check with a “regulation overview,” which hyperlinks to every respective metropolis’s on-line regulation info and offers my overview of how strict its laws could also be in contrast to these of different markets.
Mild = STR-friendly: A easy allow is the very best regulation.
Average = Proceed with warning: You are able to do STRs, but it surely turns into tougher with cap limits, permits, and restrictions, and it might swap at any second.
Heavy = Robust opposition to STRs: Larger charges and extra necessities to be allowed to function.
With out any additional ado, right here’s a breakdown of Zillow’s prime 10 markets and their viability as STRs.
Buffalo, NY
Market efficiency metrics:
AirDNA rating: 41/100 (Low)
Annual income (AR): $29,500 (+11% YOY)
Common each day price (ADR): $186.5
Occupancy price: 51%
RevPAR: $99 (+10% YOY)
Lively listings: 1,273 (+5% YOY)
Zillow median house worth: $224,133 (+5.5% YOY)
Yield: 14.3%
Regulation overview: Average
Professionals:
Potential fallback plan: Might work as a long-term rental if STR fails.
Vacationer demand: Proximity to Niagara Falls offers some demand.
Affordability: Dwelling costs are cheap, with a strong yield of 14.3%.
Cons:
Seasonality: Probably impacted by colder months, decreasing occupancy.
Regulatory hurdles: Allow necessities and registration add friction for traders.
Booming market: As certainly one of Zillow’s prime markets, competitors is rising.
Closing verdict: C+
Buffalo presents average STR potential attributable to its cheap house costs and yield, however regulatory constraints and seasonality dangers maintain it again. It could work higher as a hybrid STR plus mid-term rental (MTR) technique catering to touring professionals, nurses, or faculty renters.
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Indianapolis, IN
Market efficiency metrics:
AirDNA market rating: 83/100 (Good)
Annual income (AR): $28.7K (+12% YOY)
Occupancy price: 48% (+1% YOY)
Common each day price (ADR): $200.57 (+11% YOY)
RevPAR: $98.58 (+13% YOY)
Lively listings: 4,026 (+22% YOY)
Zillow median house worth: $222,887 (+3.6% YOY)
Regulation overview: Excessive
Professionals:
Excessive investability AirDNA rating (77): Robust market fundamentals for actual property funding. This metric compares the price of properties utilizing Zillow house worth knowledge to the typical revenue of full-time short-term leases on Airbnb and Vrbo.
Income development (92): One of many highest-growing income markets. We calculate this by wanting on the change in year-over-year RevPAR for properties that obtained bookings in each intervals.
ADR improve (+11% YOY): Day by day charges are rising, suggesting extra substantial host pricing energy.
Cons:
Oversaturation danger: Listings grew 22% YOY, which means competitors might outpace demand.
Tourism drawbacks: No standout vacationer sights that drive year-round demand except you’re a race automobile fanatic.
Closing verdict: C-
Indianapolis has robust funding fundamentals and income development, however robust itemizing development and weak tourism enchantment make STRs a high-risk play. The market might turn into oversaturated, making occupancy and pricing unstable. This market is finest suited to mid-term leases (MTRs) concentrating on touring professionals, sports activities occasions, and conventions.
Windfall, RI
Market efficiency metrics:
AirDNA market rating: 21/100 (Weak)
Annual income (AR): $47.4K (+5% YOY)
Occupancy price: 59%
Common each day price (ADR): $314.50 (-1% YOY)
RevPAR: $189.69 (+3% YOY)
Lively listings: 2,016 (+4% YOY)
Zillow median house worth: $403,947 (+6.3% YOY)
Regulation overview: Excessive restrictions and zoning limitations
Regulation overview: Average to excessive
Professionals:
Excessive income potential: One of many highest ADRs on this rating ($314.50) and strong annual income ($47.4K).
Rising rental demand: Occupancy charges are increased than many different cities on this record.
Cons:
Excessive house costs: The median house worth of $403K makes producing robust STR money movement tough.
Regulatory limitations: Strict owner-occupancy guidelines and zoning limits on multifamily STRs.
Seasonality and competitors: Demand fluctuates exterior of summer time and tutorial seasons, making year-round bookings inconsistent.
Closing verdict: D+
Windfall presents robust income potential for the best property sort, however the excessive value of entry, regulatory complexity, and seasonal fluctuations make it a dangerous STR funding. Buyers would want a waterfront or luxurious itemizing in a first-rate location to make STRs viable right here. For many, the limitations to entry and inconsistent demand make this a weak STR market. Mid-term leases (MTRs) concentrating on faculty college students, professors, or company vacationers could also be a greater choice on this space.
Hartford, CT
Market efficiency metrics:
AirDNA market rating: 90/100 (Robust)
Annual income (AR): $26.5K (+10% YOY)
Occupancy price: 55% (+6% YOY)
Common each day price (ADR): $166.64 (+3% YOY)
RevPAR: $93.76 (+9% YOY)
Lively listings: 939 (+17% YOY)
Zillow median house worth: $179,170 (+8.2% YOY)
Yield: 14.7% (Good)
Regulation overview: Excessive
Professionals:
Excessive AirDNA market rating (90): Signifies robust demand, income development, and funding potential.
Low house costs: In comparison with different STR markets, resulting in strong money movement potential.
Annual income: For a low-cost market, it checks out, and the 14.7% yield is a powerful return on funding.
Cons:
Listings improve: At 17% yr over yr, this might sign oversaturation within the close to future.
Regulatory tightening: STRs will turn into costlier, particularly with licensing charges, zoning permits, and insurance coverage necessities.
Closing Verdict: C+
Hartford presents first rate STR money movement, robust appreciation potential, and a rising rental market, however incoming laws might make it extra expensive and difficult to function legally. Buyers have to be diligent about zoning, permits, and compliance to keep away from fines or operational shutdowns.
Given the rising competitors and the potential for extra restrictions, traders ought to fastidiously weigh long-term STR viability earlier than getting into the market. Mid-term leases (MTRs) catering to professionals, touring nurses, and college students could also be a safer, extra secure choice on this market.
Philadelphia, PA
Market efficiency metrics:
AirDNA market rating: 70/100 (Average)
Annual income (AR): $28.6K (+15% YOY)
Occupancy price: 54% (+6% YOY)
Common each day price (ADR): $172.70 (+9% YOY)
RevPAR: $95.29 (+16% YOY)
Lively listings: 6,747 (+3% YOY)
Zillow median house worth: $218,590 (+3.9% YOY)
Yield: 13.2% (Respectable)
Regulation overview: Average to excessive
Professionals:
Above-average tourism demand: Constant year-round bookings pushed by historical past, sports activities, enterprise journey, and vital occasions.
Robust income development: Annual income is up 15% yearly, and RevPAR is rising by 16%.
Cons:
6,747 lively listings: Up 3% YOY, making it more durable for brand new hosts to face out.
Difficult allow course of: A number of licenses and zoning approvals.
Closing Verdict: C+
Philadelphia’s short-term rental market presents robust income potential however comes with heavy competitors, strict laws, and tax burdens. Distinctive, high-end, and experience-driven properties have one of the best probability of success, whereas common listings battle to face out.
Buyers Philadelphia should be ready to navigate zoning, permits, and compliance hurdles. The lodge tax and metropolis enforcement of laws add prices and dangers, making this a greater marketplace for premium STRs or mid-term leases (MTRs) catering to enterprise vacationers, medical professionals, and long-term vacationers.
St. Louis, MO
Market efficiency metrics:
AirDNA market rating: 71/100 (Average)
Annual income (AR): $29K (+7% YOY)
Occupancy price: 54% (+5% YOY)
Common each day price (ADR): $176.81 (+2% YOY)
RevPAR: $98.10 (+7% YOY)
Lively listings: 3,325 (-9% YOY)
Zillow median house worth: $173,661 (+2.4% YOY)
Yield: 16.8% (Among the finest)
Regulation overview: Average
Professionals:
Excessive STR yields: These are at 16.8%, due to inexpensive house costs and substantial rental revenue.
Listings decline: This quantity went down 9% YoY, indicating a possible discount in competitors as new laws take impact.
Cons:
New laws: Might gradual STR funding, significantly for non-owner-occupied properties.
Two-night minimal keep requirement: This might restrict flexibility and cut back bookings from one-night enterprise vacationers in some areas.
Closing Verdict: B-
St. Louis has been a top-tier money movement marketplace for STR traders, with low house costs, excessive rental yields, and regular demand. Nonetheless, new laws might make it more durable for traders to enter and function profitably in the long term.
St. Louis stays the most effective markets for STR money movement. Nonetheless, traders ought to intently watch regulatory developments and guarantee their STRs adjust to new allowing and enforcement measures. Those that navigate the brand new guidelines might nonetheless see robust returns, however non-owner-occupied STRs will face rising restrictions.
Charlotte, NC
Market efficiency metrics:
AirDNA market rating: 92/100 (Robust)
Annual income (AR): $32.1K (+14% YOY)
Occupancy price: 55% (+10% YOY)
Common each day price (ADR): $195.07 (+5% YOY)
RevPAR: $109.82 (+15% YOY)
Lively listings: 4,625 (+2% YOY)
Zillow median house worth: $393,531 (+0.9% YOY)
Yield: 8% (Low)
Regulation overview: Average to excessive
Professionals:
Excessive income development: Annual income is up 14% YoY, and RevPAR is rising by 15%.
Occupancy price: Growing, suggesting robust demand.
Rising tourism and enterprise journey: Pushed by Charlotte’s monetary sector, sports activities groups, and occasions.
Cons:
Dwelling costs: Producing robust STR money movement is difficult.
Low yield (8%): Buyers might battle to interrupt even, particularly with mortgage prices.
Closing Verdict: B-
Charlotte presents rising STR income development and robust demand, however excessive house costs and low yield make it tough for many traders to attain robust money movement. The market favors luxurious, high-end STRs with distinctive facilities, whereas customary listings might battle with profitability.
For traders contemplating Charlotte, remember to consider taxes, zoning restrictions, and residential costs earlier than getting into the market. Mid-term leases (MTRs) concentrating on enterprise professionals, medical vacationers, and company relocations might present a extra secure different on this rising metropolis.
Kansas Metropolis, MO
Market efficiency metrics:
AirDNA market rating: 98/100 (Wonderful)
Annual income (AR): $35.9K (+20% YOY)
Occupancy price: 57% (+9% YOY)
Common each day price (ADR): $206.41 (+11% YOY)
RevPAR: $120.25 (+20% YOY)
Lively listings: 2,668 (-5% YOY)
Zillow median house worth: $236,159 (+3.1% YOY)
Yield: 15.3% (Robust)
Regulation overview: Average
Professionals:
Excessive income potential: Annual income is up 20% yr over yr, and RevPAR can also be rising 20%—one of many strongest development charges on this record.
Demand rising: Occupancy is up 9% YOY, suggesting a wholesome short-term rental market.
Constant tourism: Robust native sports activities, music, and meals scene.
Cons:
Kansas Metropolis is rising STR oversight, and laws might tighten additional.
Zoning legal guidelines: Notably in residential areas with STR limitations.
Closing Verdict: B
Kansas Metropolis stays one of many strongest STR markets on this record. It’s inexpensive, has excessive income potential, and has a powerful yield. The mix of rising occupancy, robust income development, and declining lively listings makes it a lovely funding alternative.
Nonetheless, potential regulatory shifts and rising metropolis oversight imply traders should keep knowledgeable and guarantee compliance to keep away from expensive fines or shutdowns. Those that safe the best property in a good zoning space might see substantial long-term success, however new traders ought to fastidiously consider neighborhood laws earlier than shopping for.
Richmond, VA
Market efficiency metrics:
AirDNA market rating: 89/100 (Robust)
Annual income (AR): $29.3K (+9% YOY)
Occupancy price: 57% (+5% YOY)
Common each day price (ADR): $173.70 (+3% YOY)
RevPAR: $100.32 (+8% YOY)
Lively listings: 1,579 (+7% YOY)
Zillow median house worth: $355,189 (+3.8% YOY)
Yield: 8% (Low)
Regulation overview: Average
Professionals:
Robust STR demand: Excessive occupancy (57%) and rising income (+9% YOY).
Excessive tourism and rental demand: A rising arts, meals, and historical past scene brings guests year-round.
Cons
Dwelling costs: Limiting money movement potential and making it tough to attain robust ROI.
Low yield (8%): Most traders will battle to attain robust short-term returns.
Strict owner-occupied guidelines: In residential zones, it’s powerful for full-time traders to function STRs.
Closing Verdict: C+
Richmond presents robust rental demand, secure occupancy, and rising income, however low money movement, strict zoning legal guidelines, and excessive allow prices make STR investing tough.
STRs solely make sense for owner-occupied hosts or traders concentrating on nonresidential zones, the place there may be extra flexibility. Resulting from zoning restrictions on multifamily buildings, Richmond is a tricky market to develop in for these seeking to scale STRs.
General, Richmond is healthier suited to mid-term leases (MTRs) concentrating on enterprise vacationers, college students, and distant staff slightly than short-term trip leases. Buyers ought to fastidiously consider compliance prices earlier than getting into this market.
Salt Lake Metropolis, UT
Market efficiency metrics:
AirDNA market rating: 31/100 (Weak)
Annual income (AR): $36K (+3% YOY)
Occupancy price: 61% (+1% YOY)
Common each day price (ADR): $205.03 (+1% YOY)
RevPAR: $119.57 (+2% YOY)
Lively listings: 4,740 (+4% YOY)
Zillow median house worth: $559,027 (+2.7% YOY)
Yield: 6% (Low)
Regulation overview: Excessive
Professionals:
Robust occupancy price (61%): Demand exists, significantly from out of doors tourism and ski season guests.
ADR is excessive: Serving to increase general income potential.
Cons:
Dwelling costs: A median worth of $559,027 makes it tough to attain optimistic money movement.
STRs are solely allowed in business and mixed-use zones, considerably limiting obtainable stock for STR traders.
Closing Verdict: D+
Salt Lake Metropolis’s short-term rental market is likely one of the riskiest on this record attributable to zoning restrictions, excessive house costs, and the looming risk of a statewide ban on STRs. Whereas occupancy charges and each day income are first rate, limitations to entry are steep, and authorized dangers might make STR investments unsustainable in the long term.
Closing Rating of Zillow’s STR Markets for 2025
Kansas Metropolis, MO: B
St. Louis, MO: B-
Charlotte, NC: B-
Buffalo, NY: C+
Philadelphia, PA: C+
Hartford, CT: C+
Richmond, VA: C+
Indianapolis, IN: C-
Windfall, RI: D+
Salt Lake Metropolis, UT: D+
Ought to You Put money into These STR Markets?
Should you’re new to STRs, I don’t advocate investing in any of those cities except:
You totally perceive native STR laws and may navigate permits.
You purchase an unrestricted property that isn’t susceptible to future bans.
the market nicely and have a backup LTR plan.
I all the time want correct trip rental locations over cities like these. However if you’d like an exit technique, excessive LTR demand and appreciation may be robust outs.
Closing Ideas
Rules matter greater than income potential. STR-friendly trip cities are inclined to beat oversaturated metro markets. Select properly.
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Garrett Brown
Brief-Time period Rental Knowledgeable & Content material Creator
BiggerPockets
Garrett Brown is a seasoned actual property skilled with over seven years of expertise specializing in STRs.
In This Article
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