In relation to well-known influencers in Singapore, one title that has steadily risen in recognition is Royal Pek Wen Yang. Identified for his vibrant smile and entrepreneurial spirit, Royal is now a number, performer, and widespread male influencer who’s carved a singular path for himself within the digital world. From constructing a media firm to operating his personal salted egg snack chain, he’s a real instance of what occurs when creativity meets enterprise hustle. However who precisely is he past the display? Let’s dive into 5 enjoyable information about Royal that you need to know.
1. He’s One of many Core Abilities of Double Up
Royal made waves by being a part of Double Up (DU), a media firm that centered on creating Mandarin social media content material at a time when such content material was missing in Singapore. The corporate specialised in comedy skits that resonated with audiences, shortly gaining traction for his or her humour and relatability. Royal himself grew to become affectionately referred to as DU’s “阳光老板”, the sunshine boss, due to his cheerful persona and ever-present smile. His involvement in DU additionally set the stage for his journey into the world of KOL advertising and marketing, proving that he knew how you can join with audiences in ways in which went past leisure.
2. He Took a Huge Leap from Finance to F&B
With a double main in economics and finance from Singapore Administration College, Royal was initially a dealer. In truth, his preliminary profession objective was easy: “make a lot of cash.” However destiny had different concepts. Along with two mates, Royal in the end co-founded Xian Dan Chao Ren, a Taiwanese-style salted egg snack chain. What started as a facet hustle shortly changed into a full-time dedication, with Royal finally leaving his secure buying and selling job to place all his effort into the enterprise. Whereas the transition got here with stress and dangers, it additionally confirmed his willingness to problem himself and benefit from his alternatives.
3. He Realized Advertising from YouTube
Imagine it or not, Royal had little to no formal coaching in advertising and marketing when he first began. As an alternative, he taught himself all the things from scratch, and his go-to useful resource was YouTube. From case research on manufacturers like Starbucks to sensible recommendations on promoting, Royal absorbed all of it. Right now, he’s accountable for all of the advertising and marketing for Xian Dan Chao Ren and doubles because the model’s face on TikTok, the place he has practically 70k followers. His on-line persona leans right into a cheeky, Chinese language-speaking “ah beng” vibe, however in actual life, he’s articulate and fluent in English. His hands-on studying journey reveals that generally, the most effective classroom is the web.
4. He Carried out Stay on the Singapore Chinese language Cultural Centre
Including to his checklist of abilities, Royal not too long ago stepped into the world of music efficiency. He took half within the TGIF Music Station, a collaboration between the Singapore Chinese language Cultural Centre (SCCC) and YES 933, themed round “TikTok Singers Version.” Although he admitted to being nervous and even vital of his personal efficiency, Royal nonetheless described the expertise as unforgettable. For him, singing on stage wasn’t nearly showcasing a hidden expertise, but additionally about cherishing alternatives to attach with audiences in new and thrilling methods.
5. His Largest Sacrifice Is Time with Beloved Ones
Behind the charisma and entrepreneurial success, Royal admits that operating a enterprise has its emotional prices. One of many hardest sacrifices he’s made is the time spent away from household, mates, and family members. The lengthy hours of managing operations, balancing books, and considering forward for the following day typically go away him drained, generally with out power to socialize even when he desires to. It’s a reminder that behind each profitable entrepreneur, there are numerous unseen compromises, and Royal is not any exception.
Conclusion
From comedy skits to salted egg snacks, and from TikTok content material to reside performances, Royal Pek Wen Yang wears many hats with appeal and dedication. His journey displays resilience, adaptability, and the braveness to step out of 1’s consolation zone. Whether or not you realize him because the “sunshine boss,” the TikTok persona, or the F&B entrepreneur behind Xian Dan Chao Ren, one factor’s for certain: Royal is a multi-talented determine whose story continues to be unfolding.
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Picture Credit score: @royalpek
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