In case you heard golf is trending, you would possibly image polished swings and nation golf equipment.
However that’s not what’s occurring on-line.
On TikTok, golf is changing into a artistic stage for storytelling. It’s the place creators share skits, OOTDs, and DIY cocktail carts.
We’ve seen this sample earlier than, with creators turning music festivals into life-style moments. Now, golf appears to be entering into that position.
For manufacturers, this indicators actual crossover potential. Creators who already attain your goal prospects are putting merchandise in new, related settings. With the proper perception from Traackr, your model can present up within the moments that matter.
What’s Taking place: Golf Is Being Remixed by Creators
Golf is having a serious second on TikTok within the first half of 2025. Between January 1 and June 9, over 2,300 creators posted golf-related content material on TikTok — a 33% improve in comparison with the identical interval in 2024. Engagements surged previous 53 million, up from 42 million final 12 months.
This progress isn’t pushed by execs or celebrities. It’s led by girls creators (with extremely skewed Gen Z audiences) who’re turning golf into an aesthetic.
4 of the highest 5 TikTok creators driving golf-related engagement to date this 12 months are girls:
Shay Patino (4.73M engagements): outfit reveals and cart lady POVsGabby Gonzalez (4.4M engagements): relationship satire with golf because the stageCass Holland (3.6M engagements): DIY comedy and cartgirl-core fashionMorgan Middendorf (3.52M engagements): cocktails, carts, and lifestyle-first content material
And it’s not simply day-to-day content material. Creators are reworking main tournaments into cultural occasions.
On the 2025 Masters, creator exercise exploded (Apr 7–Apr 13, 2025 vs Apr 8 – Apr 14, 2024):
+53% extra creators talked about the occasion+201% improve in engagements+97% surge in video views
Creators like Haley Bookholdt and Katie Feeney turned the match into full content material arcs. From green-themed hauls to every day outfit reveals and POV skits, every bit introduced their audiences alongside for the trip.
How Can Manufacturers Get within the Recreation
In case your model touches style, magnificence, life-style, and even foods and drinks, this is a chance price contemplating.
Why? As a result of creators aren’t targeted on golf as a sport, they’re utilizing it as a stage for self-expression and life-style content material that resonates far past the golf green.
That opens the door for manufacturers exterior of sportswear to take part in contemporary, culturally related methods:
Style: Outfit transitions, thrifted golf matches, cartgirl-core capsulesBeauty: GRWM movies for a spherical, golf-themed glam momentsFood & Beverage: DrinkTok-style collabs, golf cart cocktail kits, creator brunch integrationsLifestyle: Decor DIYs, event-day hauls, customized merch drops
This isn’t about big-name sponsorships. It’s about becoming a member of creator-led moments with the proper vitality and intent.
We’re beginning to see early performs right here. Hole’s Spring 2025 collaboration with Malbon Golf reimagined traditional prep for a Gen Z viewers and wrapped the launch in a creator-led invitational. It labored as a result of it leaned into life-style, not sport.
Why This Issues Now
The rise of golf content material on TikTok reveals how tradition strikes right this moment.
Not by means of establishments, however by creators.
And so they’re not simply collaborating. They’re reshaping the that means of legacy areas like golf.
For manufacturers, the takeaway is easy. The chance is to not sponsor what already exists. It’s to accomplice with the creators who’re constructing what comes subsequent.
Traackr may help your model discover the proper creators to make that connection actual.
