On the earth of trend advertising, superstar collaborations are important for manufacturers seeking to interact with new audiences, stay related, and infuse contemporary vitality into their campaigns.
This text will break down three thrilling collaborations—Jacquemus with Jon Gries, Versace with Sabrina Carpenter, and Cartier with Drew Starkey—to discover how these partnerships are shaping the present panorama of trend advertising.
By inspecting the distinctive methods behind these campaigns, we’ll uncover how these manufacturers are utilizing superstar affect to attach with their audiences in progressive and significant methods.
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Jacquemus and Jon Gries: A Whimsical Tackle Summer season Vogue
Jacquemus has teamed up with Jon Gries, recognized for his position as Greg Hunt in The White Lotus, for his or her newest summer time marketing campaign. The main target? Bananas. Sure, bananas. From banana-shaped boxers to a banana cocktail, the marketing campaign humorously incorporates the fruit into varied quirky scenes, with Gries posing on LA’s greenest grass and swinging a golf membership.
Jacquemus took a daring, playful strategy to luxurious trend by incorporating humor and popular culture references, making the marketing campaign really feel contemporary and distinctive. By selecting Gries, who’s at the moment within the public eye due to The White Lotus, Jacquemus not solely tapped into his rising fan base but additionally used humor to create a memorable, shareable marketing campaign.
With this collab, Jacquemus ensured that their marketing campaign wasn’t nearly trend but additionally about making a second that resonates with audiences. The sudden use of a banana as a central motif helps the marketing campaign stand out in a crowded market, exhibiting how trend can nonetheless be enjoyable, genuine, and fascinating.
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Sabrina Carpenter and Versace: Nostalgia Meets Fashionable Luxurious
Sabrina Carpenter continues her partnership with Versace, this time fronting their 2025 ‘La Vacanza’ marketing campaign. Channeling 90s glamour, Carpenter’s styling is each nostalgic and contemporary, with photographer Carlijn Jacobs capturing her in daring, luxurious trend.
Versace has all the time been recognized for its glamorous aesthetic, and this collaboration with Carpenter faucets into the ’90s nostalgia pattern whereas interesting to a youthful, Gen Z viewers. By utilizing Carpenter, who’s beloved by a youthful demographic, Versace indicators that they’re in tune with the following technology of trend shoppers, mixing the model’s high-end picture with modern attraction.
Carpenter’s youthful vitality aligns with the model’s glamorous aesthetic, serving to Versace preserve its luxurious standing whereas interesting to a youthful, social-first viewers. The marketing campaign performs into the cultural energy of nostalgia, utilizing Carpenter’s pop star attraction to make sure the model resonates with a brand new technology.
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Drew Starkey and Cartier: Redefining Basic Luxurious
Drew Starkey, recognized for Outer Banks, companions with Cartier to showcase the posh model’s Tortue watch. On the Oscars Afterparty, Starkey wore a grey Yves Saint Laurent swimsuit paired with the traditional Tank Solo timepiece, proving that even luxurious equipment will be relaxed and accessible.
@britishgq On the Oscars afterparty, Drew Starkey was again on the teeny tiny watch prepare, with a Cartier Tank Solo watch. Positive, it’s technically a girls’s watch, however there are not any guidelines in relation to this type of grail. Further factors for the gold ring motion happening, too. #drewstarkey #oscars #watch #cartier ♬ unique sound – stxqln ꪆৎ
Cartier’s collaboration with Starkey highlights the model’s skill to stay timeless whereas evolving to draw a youthful viewers. By pairing Starkey’s fashionable, relaxed tackle menswear with their iconic luxurious watches, Cartier makes a refined but highly effective assertion that luxurious doesn’t should be stiff and formal—it may be accessible, enjoyable, and nonetheless aspirational.
Cartier is evolving its picture by embracing a extra informal, fashionable strategy to luxurious whereas sustaining its prestigious fame. Starkey’s understated type, paired with Cartier’s traditional watch, affords a extra approachable solution to market luxurious, interesting to youthful generations who could also be all in favour of high-end trend however don’t wish to really feel confined by conventional guidelines.
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Celeb Collaborations: A Highly effective Device for Vogue Advertising’s Future
This week, Jacquemus, Versace, and Cartier have confirmed as soon as once more that superstar collaborations are a dynamic solution to increase model visibility, resonate with new audiences, and maintain tempo with evolving developments.
From Jacquemus’ playful and memorable banana-themed marketing campaign with Jon Gries, to Sabrina Carpenter’s nostalgic but contemporary tackle Versace’s luxurious, and Cartier’s skill to combine timeless class with fashionable type by way of Drew Starkey, these campaigns present the rising affect of superstar partnerships in trend advertising.
Because the business continues to evolve, these collaborations will undoubtedly stay a cornerstone of how manufacturers interact with their viewers and make an enduring impression.