Sneakers have made a comeback.
Whether or not it’s minimalist or maximalist, avenue model or excessive vogue, sneakers are getting integrated into extra appears. And, they aren’t simply there for consolation’s sake, they’re there for appears too. Creators and shoppers aren’t simply carrying sneakers with informal appears, but in addition dressing them up with attire, skirts, slacks, and extra historically “formal” appears.
Because the curiosity in sneakers amongst the style neighborhood has grown, just a few manufacturers have stood out as favorites. After analyzing knowledge from the previous yr, Traackr found that Adidas is a type of high model favorites.
Hold studying to find a number of the creators and developments which are incorporating Adidas sneakers.
Adidas Sneakers: Trending in Style Influencer Advertising and marketing
In line with Traackr’s vogue influencer advertising and marketing knowledge, creators and their audiences have proven an elevated curiosity in Adidas sneakers. Particularly, previously yr creators and their audiences have proven an elevated curiosity in Adidas Sambas, SL72s, and Spezials.
Content material Mentioning Adidas Sneakers, Evaluating Jan 2023 – Aug 2023 vs Jan 2024 – Aug 2024
+92% activated influencers +82% mentions
Unsurprisingly, nearly all of the highest performing content material have been GRWM (prepare with me), OOTD (outfit of the day), or photographs and movies the place creators confirmed how they model outfits with Adidas sneakers. A number of the creators that produced excessive performing content material mentioning Adidas sneakers:
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