The skincare class has continued to rise in reputation amongst creators and their audiences.
In response to our current State of Affect report, which analyzed knowledge evaluating H1 2024 vs H1 2023 in an effort to establish magnificence influencer advertising developments, skincare was the wonder class with essentially the most development, beating out make-up/beauty, perfume, and hair care. Extra particularly, skincare content material noticed a 44% enhance in engagements and 49% enhance in video views year-over-year.
One of many developments that emerged throughout this H1 2024 time interval was content material associated to PHA (or Polyhydroxy Acid) toners. Preserve studying to be taught in regards to the magnificence influencer advertising development, and what creators and types are driving it ahead on social media.
PHA Toner: Trending in Magnificence Influencer Advertising
In response to Traackr’s magnificence influencer advertising knowledge, creators and their audiences have proven an elevated curiosity in content material mentioning PHA toner. In response to each magnificence creators and pores and skin/well being specialists, a PHA toner might help people exfoliate and hydrate their pores and skin, main to higher pores and skin tone and probably aiding with minimizing indicators of getting old.
Content material Mentioning PHA Toner Phrases, Evaluating H1 2024 vs H1 2023
+94% activated influencers+69% mentions +1% engagements+68% video views
There was a variety of merchandise and types that have been talked about alongside this development, among the hottest of those included Korean manufacturers like Anua and Abib, together with manufacturers like The Inkey Record, Biodance, and extra.
Among the creators that produced excessive performing content material mentioning PHA toner included:
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