Lip make-up has come a good distance because the basic crimson lipstick reigned supreme. Now creators and shoppers have a plethora of merchandise out there to them from tinted lip balms, to lip oils, to melting lipsticks, and extra.
The colours and creativity in lip make-up has grown, too, with many opting to create and share customized, or favourite “lip combos”.
Regardless of the desire to lock in a go-to lip combo, there are nonetheless fairly just a few lip make-up developments that make it on social media. The one which’s risen on-line just lately (and has been noticed in magnificence influencer advertising campaigns) is a really particular, and summery coloration…
Berry Lips: Trending in Magnificence Influencer Advertising and marketing
In keeping with Traackr’s magnificence influencer advertising knowledge, creators and their audiences have proven an elevated curiosity in berry coloured lip combos. Up to now yr, extra creators have talked about lip merchandise with berry coloured tones, or created lip combos which might be geared toward making a pigmented berry look.
Content material Mentioning Berry Lips Phrases, Evaluating H1 2024 vs H1 2023
+156% activated influencers+141% mentions +19% engagements+145% video views
There was a variety of merchandise and types that have been talked about alongside this pattern, a number of the hottest of those included Milk Make-up, NYX Cosmetics, e.l.f. Make-up, Saie Magnificence, Charlotte Tilbury, Huda Magnificence, Covergirl, L’Oréal Paris, and extra.
Among the creators that produced excessive performing content material mentioning berry lips included:
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