TikTok & Instagram Campaigns That Promote Journey & Expertise Journey [What’s Working Now]

In 2025, TikTok and Instagram aren’t simply social media platforms—they’re journey tourism powerhouses. From viral movies to gorgeous Reels, social media is now the go-to place for wanderlust-fueled audiences—and types are capitalizing on it.

However it’s not all about superstar endorsements anymore. Influencer advertising, notably with micro-influencers and actual vacationers, is the brand new frontier. Add within the rise of AI-driven personalization and the Q5 surge on TikTok, and also you’ve received a recipe for content material that’s unattainable to disregard.

Take Solar Peaks Canada, for instance—a marketing campaign that completely encapsulates the evolving developments. With breathtaking views, genuine content material, and a strategic partnership with the influencer @CalSnape, this marketing campaign garnered hundreds of thousands of impressions and earned media worth that may make your head spin.

Preserve studying to dive into how this marketing campaign went down and discover different revolutionary methods which can be reshaping the journey tourism business. Belief us, it’s well worth the journey.

1. Solar Peaks Canada Instagram Marketing campaign Assessment: A Snow-Capped Success

On the subject of winter adventures, there’s one query that instantly springs to thoughts: What’s higher than snowboarding down powdery slopes with no crowds round? Reply: A strategically executed Instagram marketing campaign that brings this snowy dream to life.

Enter Solar Peaks Canada’s marketing campaign—exhibiting off its serene, crowd-free ski runs, scenic views, and a lineup of festivals—just like the winter trip you by no means knew you wanted till you noticed it in your feed.

The marketing campaign had a single, crystal-clear purpose: get the adventure-hungry Pacific Northwest crowd to commerce of their common winter getaway spots for Solar Peaks’ hidden gem of a resort.

So, how do you seize the eye of winter sports activities lovers in a world flooded with #WinterWonderland hashtags? Influencers. Particularly, two Instagram heavy-hitters, together with @CalSnape, Canada’s Instagram sensation, who might make snow appear like it belongs in a Vogue unfold. They did not simply submit a few cozy pictures by a fire—this was content material made to be swooned over.

Strategic Execution: The Social Snowstorm

Focusing on: The marketing campaign hit the candy spot—Pacific Northwest journey seekers. No broad web right here; this was a laser-focused method.

Content material: Gorgeous visuals paired with IG tales and short-form movies saved the content material recent and interesting. It’s like watching a film the place the setting is pure winter magic—and also you’re simply ready for the subsequent snow-filled plot twist.

Engagement: With over 500K engagements and 500K video views, the marketing campaign was just like the viral dance problem of winter trip content material—no surprise it saved individuals hitting “like” and mentally packing their luggage.

Outcomes: Chilly, Onerous, and Lovely Numbers

6.1M Impressions: That is the equal of each skier on Earth seeing your content material at the very least as soon as. Spectacular, proper?

$248K Earned Media Worth: A strong return on funding, proving that well-executed influencer advertising actually pays off (pun supposed).

.09 Price Per Engagement: A fraction of a cent for every significant interplay? This marketing campaign’s effectivity is nearly as flawless because the powder on these slopes.

Wrap-Up: Snowboarding to Success

Solar Peaks nailed it with a strategic influencer-led method that was as refreshing as a mountain breeze. With visuals that made everybody want they had been sipping scorching cocoa on a ski elevate and a fastidiously chosen influencer lineup that had audiences hooked, this marketing campaign efficiently took Solar Peaks from an unknown winter wonderland to the go-to vacation spot for snow lovers.

2. Heritage Park Instagram Marketing campaign Assessment: A Feast for the Senses and the Feed

Once you consider dwelling historical past, you may image dusty outdated books or dry museum displays. However Heritage Park in Calgary? It’s something however dusty. This dwelling, respiratory slice of Canada’s previous got here to life in probably the most Instagrammable manner attainable, because of a strategic influencer occasion that made foodies and historical past buffs alike drop all the things to go to the park—and submit about it.

The Strategic Execution: Historical past with a Aspect of Meals

Heritage Park, Western Canada’s largest dwelling historical past museum, needed to point out off its upcoming summer season menu in a manner that may make meals lovers drool and historical past lovers geek out. So, how do you convey collectively each worlds? Influencers.

Particularly, 16 top-notch influencers from Calgary’s meals and way of life scene who got here collectively for a night of feasting at Gasoline Alley. Consider it as a connoisseur throwback, the place individuals get to feast on a selection of delectable eats whereas wandering by means of Canada’s previous. Not your common dinner, proper?

Goal Viewers: Heritage Park focused foodies and native way of life influencers to point out off its unimaginable eating choices in a manner that felt genuine and relatable. These influencers didn’t simply snap a pic; they received immersed within the expertise and shared it with their engaged audiences.

Content material Technique: With 34 posts (and numerous tales) over Instagram, these influencers didn’t simply scratch the floor. They went deep, exhibiting off all the things from the old-school appeal of Gasoline Alley to Instagram-worthy plates of mouthwatering meals that had their followers salivating.

Occasion Execution: From the primary chew to the final shot, each element was designed to entice audiences with one thing greater than only a meal—it was an expertise, wrapped in a historic package deal. And let’s be actual: any marketing campaign the place meals and historical past meet will likely be posted, shared, and celebrated.

Outcomes: A Banquet of Impressions

60.1K Impressions: Heritage Park hit a fundamental course of impressions, which means a ton of eyes had been on the park’s scrumptious choices.

1.37K Engagements: With 1.37K engagements, we’re speaking a few hearty serving to of interactions that probably led to a couple reservations being made.

16 Creators, 34 Posts: From Calgary’s foodie elite to way of life influencers, this occasion created a ripple impact that went far past the park’s gates. These posts weren’t nearly meals—they had been about telling a narrative, one which inspired followers to step into the previous whereas tasting the long run.

Wrap-Up: An Instagram-Sized Success

Heritage Park’s marketing campaign proved that historical past isn’t only for textbooks—it may be recent, enjoyable, and scrumptious too. By teaming up with influencers who understood the right way to mix the outdated with the brand new, they turned a go to to the park into an expertise that was unattainable to disregard.

With greater than 60,000 impressions and engagement that proved how a lot their viewers cherished the content material, Heritage Park didn’t simply serve up meals—they served up a memorable advertising second that left individuals hungry for extra.

3. Creator Co: Banff Marketing campaign Assessment: The Nice Open air Will get a Social Makeover

Banff Nationwide Park has all the time been recognized for its gorgeous landscapes—majestic mountains, vibrant lakes, and limitless journey. However when Journey Alberta and Banff Lake Louise Tourism determined to provide the park a digital makeover, they didn’t simply cease on the normal scenic pictures.

Oh no, they went all-in with an influencer marketing campaign that modified the best way individuals see winter journey—and had the web falling in love with ice bubbles, of all issues.

Strategic Execution: Nature Meets Affect

Think about this: 27 creators, hand-picked from across the globe, every with a novel voice, had been invited to the center of Canada’s iconic Rockies. The twist? They weren’t given a inflexible itinerary. Nope, they’d the liberty to discover Banff at their very own tempo—no shackles, no constraints.

They had been free to create content material nevertheless they noticed match: pictures, movies, music, even tremendous artwork. It was like giving a child a limiteless sweet store expertise however within the type of epic mountain landscapes and crystal-clear lakes.

Freedom to Discover: This wasn’t your commonplace ‘right here’s an inventory of locations to go to, now go create’ method. The creators had room to breathe, and their content material mirrored that authenticity. Whether or not it was snapping pictures of breathtaking peaks or creating vibe-filled TikTok montages, their real reactions to Banff’s magnificence spoke volumes.

At all times-On Content material Technique: With an “always-on” method, Banff’s presence didn’t simply hit a one-off spike in engagement—it saved rolling, just like the snowball impact of a winter avalanche. The creators had been always sharing their experiences, making Banff a fixture on social feeds all winter lengthy.

A number of Mediums, A number of Messages: This marketing campaign didn’t simply depend on static posts. Banff’s content material got here to life throughout pictures, movies, music, and extra, reaching an viewers of each sort of content material shopper. From informal scrollers to hardcore journey seekers, Banff had one thing for everybody.

Outcomes: A Social Avalanche

15.2M Natural Attain: That’s proper—over 15 million individuals throughout the globe received a glimpse of Banff’s winter magnificence. It’s the form of attain that makes you surprise if there was any snow left in spite of everything that digital visitors.

1.8M Engagements: With practically 2 million interactions, Banff’s content material didn’t simply sit there—it sparked conversations, pleasure, and a thirst for journey.

200+ Posts: Greater than 200 items of content material, every showcasing Banff’s breathtaking landscapes, epic adventures, and people iconic ice bubbles, flooded the web. This wasn’t only a marketing campaign; it was a visible takeover.

Wrap-Up: Banff Turns into a World Star

Banff didn’t simply get on the map with this marketing campaign—it outlined the map for winter tourism. Due to the distinctive method of giving creators whole freedom to discover and share their experiences, Banff captured hearts and feeds alike.

Whether or not it was Instagram posts, TikToks, or the viral ice bubble second that put Abraham Lake on the worldwide radar, the Creator Co: Banff marketing campaign introduced the Rockies straight to our screens. And we’re all the higher for it.

4. Centre Parcs #UrlaubHeißtCenterParcs Marketing campaign Assessment: Nature Meets Influencer Magic

When Centre Parcs determined to launch the #UrlaubHeißtCenterParcs marketing campaign, they weren’t simply promoting weekend getaways—they had been providing the last word nature-filled escape with a aspect of influencer storytelling.

And let’s be actual, if there’s one factor influencers do properly, it’s turning an odd weekend into one thing that appears prefer it belongs in a wellness retreat business. That’s precisely what this marketing campaign served up: a sprinkle of nature, a touch of journey, and an entire lot of Instagram-worthy moments.

Strategic Execution: A Good Mixture of Life-style & Journey

Centre Parcs didn’t simply go for any influencers—they introduced collectively the dream workforce to seize the essence of what their vacation parks had been all about: household, leisure, and the nice open air.

Focusing on the Proper Viewers: The marketing campaign hit a number of audiences with a well-rounded choice of influencers. From family-oriented content material creators to best-ager way of life influencers, the range in creators made the content material really feel actual and relatable to a broad viewers. In any case, who doesn’t need to see a household having fun with s’mores round a campfire or a pair having a peaceable nature stroll with no single display in sight? (It’s principally the dream, proper?)

Content material Technique: The content material was laid out as an ongoing story in the course of the influencers’ stays, making followers really feel like they had been a part of the holiday expertise from begin to end. After which, increase—the grand finale: a well-curated last submit that introduced all of it collectively. It’s like watching a trip unfold in real-time, however with the added bonus of influencer charisma.

Flexibility = Authenticity: The great thing about this marketing campaign lay in its freedom. The influencers weren’t confined to a script or compelled itinerary. They might share their real expertise, making it really feel extra like a advice from a pal than a paid promotion. And let’s be sincere, the extra pure it feels, the higher it resonates with an viewers.

Outcomes: It’s a Story Everybody Wished to Hear

Complete Views (Story): Over 2,000 views! That’s greater than just some curious scrollers—it’s a strong viewers tuning in to see real-life experiences from their favourite influencers.

Complete Interactions: 500+ interactions confirmed that the content material was doing extra than simply filling up feeds—it was partaking individuals and sparking dialog.

Hyperlink Clicks: 200 clicks meant that folks didn’t simply watch; they had been sufficient to be taught extra, proving the marketing campaign’s effectiveness in driving visitors.

Wrap-Up: A Weekend within the Highlight

Centre Parcs’ #UrlaubHeißtCenterParcs marketing campaign wasn’t nearly showcasing the great thing about their parks—it was about telling a narrative that felt private, partaking, and completely relatable. With the proper mixture of influencer freedom, way of life attraction, and real-time content material, this marketing campaign made nature really feel accessible and, dare we are saying it, even Instagrammable.

5. CEEK x BXR Retreats: Health Meets 5-Star Luxurious

On the subject of health retreats, we frequently envision yoga mats, inexperienced smoothies, and barefoot bliss in the midst of nature. However when BXR launched its worldwide retreat program, they determined to take issues up a notch. Enter CEEK—their mission: to point out the world that luxurious health getaways will be as a lot about five-star hospitality as they’re about sweating it out with knowledgeable trainers.

And the way did they do this? By unleashing a marketing campaign that blended glossy Instagram visuals with TikTok’s high-energy, it turned health lovers into luxurious journey seekers very quickly.

Strategic Execution: Health Targets with a Contact of Class

When BXR determined to increase its luxurious health model to Turkey and Crete, they weren’t simply promoting a exercise—they had been promoting a life-style. The problem for CEEK was clear: How do you flip a health model already cherished in London into a world sensation, with out dropping that unique really feel?

Focused Social Technique: With a mixture of natural and paid posts, CEEK made positive the message wasn’t simply getting out—it was getting in entrance of the precise individuals: health lovers with an eye fixed for luxurious. Whether or not it was an Instagram carousel showcasing the gorgeous Mediterranean landscapes or a TikTok problem that includes high-intensity exercises, the content material made audiences really feel like they had been lacking out in the event that they didn’t e-book a spot.

Constant Model Identification: Whereas the retreat’s areas had been in Turkey and Crete, the marketing campaign ensured that BXR’s London luxe vibe didn’t get misplaced in translation. Constant branding throughout all platforms created a cohesive message, making BXR synonymous with premium wellness regardless of the nation.

Influencer Engagement: To unfold the phrase, CEEK tapped into a mixture of health influencers, wellness lovers, and way of life bloggers, all of whom showcased their retreat experiences, mixing high-performance exercises with poolside cocktails in a manner that made followers want they had been there. The stability between sweat and leisure was by no means so glamorous.

Outcomes: Full Bookings & World Buzz

Absolutely Booked Retreats: Due to the marketing campaign, the retreat program has been totally booked yearly since launch. We’re speaking about zero empty spots, proving that folks aren’t simply on the lookout for health—they need it delivered with a aspect of luxurious service and Mediterranean sunsets.

World Attain: By way of paid media and natural content material, the marketing campaign reached health lovers throughout the globe, exhibiting that CEEK’s technique didn’t simply drive engagement—it created a vacation spot craze.

Wrap-Up: A Profitable Exercise Plan

CEEK’s method to BXR’s retreat launch didn’t simply mix health with leisure—it made the mix look downright irresistible. By strategically utilizing Instagram and TikTok, they not solely captured the eye of luxurious wellness seekers but additionally redefined what it means to have a “luxurious health expertise.”’

From sweat to sunsets, this marketing campaign proved that whenever you mix high-performance with high-end leisure, you get greater than only a retreat—you get a full-on way of life transformation.

Innovating the Journey Tourism Panorama with Social Media

Manufacturers can faucet into the facility of TikTok and Instagram by specializing in immersive, genuine experiences and influencer-driven storytelling. Widespread methods embody leveraging user-generated content material, sustaining consistency throughout platforms, and making a seamless connection between digital and bodily experiences.

As customers search extra customized and interesting journey content material, manufacturers ought to experiment with revolutionary codecs, from viral TikToks to gorgeous Instagram visuals, to remain forward within the aggressive journey tourism business.

In regards to the Creator

Author

Nadica Naceva, Head of Content material at Influencer Advertising and marketing Hub, is a seasoned author and reviewer with in-depth experience in digital and content material advertising. Leveraging her in depth expertise in guiding content material creation and strategic path, Nadica brings a essential eye and analytical method to reviewing articles and academic items. Her dedication to accuracy, integrity, and innovation with every assessment helps IMH develop as a number one supply in influencer advertising. Her insights are backed by first-party knowledge, making certain content material meets the very best requirements of relevance.