How influencer advertising and marketing turned lazy promoting in a hoop mild.
Let’s get this out of the way in which: the influencer scene in the present day is a fucking circus. A extremely filtered, bot-fueled, discount-code-addicted circus. And it’s not simply in India. This can be a international epidemic.
Every scroll is a lie. Some dude pushing a face serum he’s clearly by no means used. A life-style alpha male who “swears by” 5 totally different protein powders in a single month. A journey couple selling a resort they stayed in for 12 hours. All of them declare to be so obsessive about the model they simply occurred to find the minute a three-post collab was signed.
And types? They’re simply standing there, tossing cash into this pixelated void prefer it’s a holy providing to the almighty algorithm.
Let’s speak actual. There are creators on the market doing sincere, inventive, hard-hitting work. However they’re buried beneath an avalanche of bot followers, faux engagement pods, and clout-chasing mediocrity.
You realize the type. Reels with zero originality. Remark sections filled with “🔥🔥🔥 queen” from the identical six accounts. Influencers who wouldn’t know conversion if it slapped them within the DMs.
