It looks like you may’t open TikTok with out listening to Ariana Grande serenading our FYPs with “Fashionable! You’re gonna be fashionable!” And truthfully? We’re not mad about it. This viral TikTok sound – one which segues from Cynthia Erivo’s iconic “Defying Gravity” riff to Ariana Grande’s rendition of “Fashionable,” whereas including just a bit little bit of the rating from the unique Wizard of Oz for the true followers, is simply one of many depraved advertising and marketing items launched for the Depraved film.
The 2024 launch of Depraved – a two-part film musical that follows the untold story of The Wizard of Oz’s Depraved Witch of the West – is having an enormous cultural second. This comes as no shock to musical theater followers, a lot of whom have been a part of the Depraved fanbase because the Broadway musical opened in 2003. The theatrics, appeal and genius of the stage manufacturing has lent itself to a loyal fanbase for twenty years.
In talks since 2014, the Depraved stage musical has lastly been tailored right into a star-studded movie. With casting choices of pop princess Ariana Grande as Glinda the Good Witch, powerhouse Cynthia Erivo as Elphaba the Depraved Witch, and heartthrob Jonathan Bailey as our main man Fiyero, the Depraved film (and its advertising and marketing!) has taken the web by storm, bringing Depraved-mania into fashionable tradition.
Learn on to be taught in regards to the Depraved Advertising and marketing behind the Depraved Film!
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Depraved’s Marvelous Merchandising
The Depraved film advertising and marketing has taken maintain of almost each trade by collaborating with over 150 manufacturers, emulating the aesthetics of Glinda and Elphaba by collaborating in varied pink-and-green designs.
@ashtongaler
Each Depraved Collaboration in 60 Seconds (PART 1) #depraved #wickedmovie #wickedmusical #glinda #elphaba #arianagrande #cynthiaerivo
♬ Fashionable – From “Depraved” Authentic Broadway Solid Recording/2003 – Kristin Chenoweth
That’s proper, you may have heard of Depraved film advertising and marketing merchandise in:
Crocs
Barbie
Monopoly
Funk Pop
Rice Crispy Treats
Candles
Headphones
Introduction Calendars
Enjoying Playing cards
Bluetooth Audio system
MP3 Gamers
Legos
Suitcases
Claire’s cups
Themed Starbucks drinks
And extra!
Amongst these collaborations are Ariana Grande’s make-up firm R.E.M magnificence, a 35 piece assortment with Vera Bradley and a 400-piece Bloomingdale line. Emulating the Barbie film’s takeover of popular culture simply final summer time, the Depraved advertising and marketing soars to new heights so as to promote merchandise to an already loyal fanbase. It leverages Depraved’s Broadway cult following, whereas increasing the viewers base, permitting hype for the movie to succeed in widespread cultural saturation.
Wherever you go, pink-and-green merchandise promote what’s believably a soon-to-be blockbuster movie.
For the Women: The Energy of Inexperienced, Pink, and Figuring out with a Protagonist
Are you girly-pop Glinda or ethereal Elphaba? Is pink your colour or are you extra of a inexperienced woman? The Depraved film advertising and marketing is bringing these beloved characters to the forefront of its marketing campaign.
@brookieandjessie
london depraved premiere 🥹 !! this film is definitely insane :’) @Depraved Film 🫧🎀💚
♬ What Is This Feeling? – From “Depraved” Authentic Broadway Solid Recording/2003 – Kristin Chenoweth & Idina Menzel
Very like the Barbie film, ladies are dressed to the nines for the movie showings. Whether or not it’s a Hollywood crimson carpet, or a hometown cinema viewing, followers are going all-out. Whether or not dressing as both of the movie’s protagonists: pink princess Glinda the Good Witch, or as attractive inexperienced Elphaba a.okay.a the misunderstood Depraved Witch of the West, followers purpose to be loathed.
@elirallo
Styling by the wonderful Benjamin Holtrop!!! I cant watch for tmrw
♬ authentic sound – Depraved Film – Depraved Film
A self-prescribed Glinda, influencer Eli Rallo fashions each outfit she tries on for the Depraved premier. From fluffy pink robes to glowing mini-dresses, Eli channels the vibes of Glinda the Good Witch by way of and thru.
In terms of Depraved Eli just isn’t messing round. In one other TikTok, Eli confidently proclaims that the “guidelines” for watching the Depraved film are to, “DRESS UP. You’re not cool if you happen to don’t gown up.”
@elirallo
Guidelines for watching @Depraved Film
♬ authentic sound – Eli Rallo
Influencer Tabitha Swatosh doesn’t should be advised twice. On this TikTok boasting over 4 million views, Tabitha proudly exhibits off her pink Glinda robe for the Depraved premier.
@tabithaswatosh
AHHHHHHHHHHHHH I FEEL LIKE A PRINCESS
♬ authentic sound – Depraved Film – Depraved Film
Like Eli, Tabitha has used the official Depraved film TikTok sound, which boasts over 16k posts as of scripting this weblog and is perpetually caught in our heads.
It doesn’t cease at trend: Media shops have been tapping influencers, corresponding to “the individuals’s Glinda” aka singing waitress / aspiring Broadway performer / TikToker Cara Rose DiPietro. Cara was tapped by media outlet Theatrely to take to the crimson carpet and interview Cynthia and Ariana herself.
@theatrely
@Cara Rose DiPietro asking the IMPORTANT questions. #Glee or #Smash with the forged of the #WickedMovie @Depraved Film #depraved #broadway #theatrekid #theatretok #fyp #foryou #cynthiaerivo #arianagrande #gleek #letmebeyourstar #bowenyang
♬ authentic sound – Theatrely
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Likewise, the Depraved advertising and marketing workforce itself tapped our woman Eli to host a “street-style” interview. Clad in a Depraved hat and Emerald Metropolis-green scarf, Eli ran by way of the streets of New York Metropolis, shocking followers with a sneak peak of the movie’s soundtrack.
@wickedthesoundtrack
2 days till #wickedthesoundtrack is yours! Here’s what you may anticipate…✨ #newmusic
♬ authentic sound – Depraved The Soundtrack
Singing from the Coronary heart: The Stars of the Present
It’s clear that the Depraved film advertising and marketing has pulled out all of the stops within the merchandising division – and it’s clear that influencers have hopped on the tendencies themselves, additional bringing the movie into the cultural zeitgeist.
However influencers are definitely not the one ones selling the movie: Actors Ariana Grande, Cynthia Erivo and Jonathan Bailey have been giving the Depraved advertising and marketing their all in a press tour that began almost 9 months in the past when the Depraved trailer dropped throughout the Superbowl.
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Grande and Erivo have been going viral for his or her emotional response to all of the assist for his or her movie. Leisure Tonight compiled Ariana and Cynthia’s most emotional moments, a lot of which have gone viral on Twitter/X and TikTok.
Though it could seem to be foolish PR to be crying in almost each interview, it provides the tour a sense of authenticity. And the starlets’ emotional response is straightforward to consider. Each Cynthia and Ariana have cited Elphaba and Glinda as their dream roles; the 2 stars are really engaged on their dream movie.
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The chance to work on the undertaking of a lifetime would render anybody emotional – from influencers being invited to Depraved crimson carpets to Ariana and Cynthia pouring their hearts into the movie. Within the video, Cynthia exclaims “It [the crying] is out of happiness! And pleasure!”
The Depraved social media accounts themselves are leaning into the actress’s adoration of the movie. They carry us alongside for a day onset with Cynthia as Elphaba. From going inexperienced within the dressing room to singing dwell on a soundstage, Cynthia glows with ardour for the undertaking.
@wickedmovie
A day stuffed with magic and surprise on set with @Cynthia Erivo 🧹💚
♬ authentic sound – Depraved Film
The actress’ authenticity – and maybe a little bit of theater child aptitude – brings an emotional, resonant vitality to this press tour that feels unmatched by different advertising and marketing and PR campaigns.
When in Oz: What Can We Study?
Lengthy-time theater fanatics have watched as, one-by-one, Broadway classics have been tailored into motion pictures. As a rule, a film musical is more likely to flop within the field workplace. Between the advertising and marketing of each Into the Woods (2014) and Imply Women (2024) seemingly forgetting that the tasks have been musicals in any respect, in addition to star-studded West Facet Story (2021), Pricey Evan Hansen (2021), and Cats (2019) barely hinting at breaking even within the field workplace, the marketplace for film musicals has appeared bleak for some time now.
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Depraved knew it wanted to defy gravity so as to soar. The pink and inexperienced merchandising, influencer advertising and marketing, and press touring to the nines, all revolving round tapping into, saturating, and increasing an already current fanbase has labored to this point. Depraved made $164.2 million within the U.S, Canada and worldwide markets throughout its first weekend – the most important opening weekend for an adaptation of a Broadway musical because the 2012 launch of Les Miserables.
Depraved just isn’t shying away for what it’s – a flamboyant story of friendship and the untold story of a misunderstood film villain. This message is resonating with audiences to this point. However the Depraved film just isn’t flying solo. Depraved Half 2 is on the way in which, with a launch date set for nearly precisely a 12 months from now. The query is, will the Depraved film advertising and marketing maintain up, inspiring audiences to attend half two? Or will curiosity in Oz develop previous by November 2025? Solely time could inform.
