Why this drawback mattersWhen a model launches a marketing campaign, a whole bunch — typically hundreds — of creators apply. The consequence: noise. Good matches get buried, smaller creators get ignored, and model groups burn hours reviewing purposes.
This problem is just getting larger. The creator economic system grew by almost 20% within the final 12 months, and amongst creators who become profitable on-line, about three quarters depend on model collaborations as their essential earnings supply (Influencer Advertising and marketing Hub, 2025). Meaning extra alternatives, but in addition extra competitors: manufacturers are actually crowded with purposes like by no means earlier than.
Throughout my internship at The Cirqle (Meta & TikTok advertising and marketing accomplice), I got down to repair this with a recommender system that may very well be:
Quick sufficient to deal with hundreds of thousands of candidates,Scalable because the creator economic system retains rising, andFair in order that smaller manufacturers and creators aren’t drowned out by the massive names.
