I’m studying the Romanian guide Ce ne facem, dom’le, cu influencerii ăștia? by Cristian China-Birta. In addition to being full of priceless insights, it’s additionally an entertaining learn sprinkled with humor.
Early within the guide, the creator — whom I’ve been following for years — goes over a few of the largest fears corporations have about social media and influencer advertising.
Concern #2 instantly caught my consideration:
“Social media doesn’t promote. It solely grabs individuals’s consideration in your product.”
At first, I used to be triggered. What do you imply, social media doesn’t promote? I’ve managed campaigns that introduced in lots of of 1000’s of euros in gross sales, even by way of influencer advertising!
However then, I took a step again. And I spotted the creator had a degree.
Sure, social media can generate leads, construct consciousness, and put a product in entrance of the correct viewers. However these efforts can go to waste with out a stable gross sales funnel, a reliable gross sales workforce, or a…
