Mukbang has taken the world by storm, and Singapore isn’t any exception. For many who don’t know, mukbang is a well-liked style of dwell streaming or video content material the place influencers eat massive portions of meals whereas participating with their viewers. Whether or not it’s an insane meals problem or a easy appreciation of flavours, Singapore’s mukbang influencers have gained a devoted following by combining huge meals with entertaining commentary. Within the extremely aggressive world of influencer advertising and marketing in Singapore, these meals lovers have carved out a distinct segment for themselves, fascinating audiences with their appetites and interesting personalities.
Listed below are 4 mukbang influencers from Singapore that you need to begin following on your day by day dose of epic consuming and leisure.
1. Zermatt Neo (@zermattneo) – 663K Followers
Zermatt Neo is arguably Singapore’s most well-known aggressive eater and mukbang star. With a formidable 663K followers, Zermatt has constructed a status for tackling gigantic meals parts with ease, from huge burgers to huge bowls of ramen. His sheer capacity to eat greater than what most individuals can dream of is what retains his viewers coming again for extra.
Zermatt’s Instagram account options a mixture of meals challenges, restaurant evaluations, and informal meals. He has competed in varied consuming competitions each regionally and internationally, making him a recognisable identify within the meals and mukbang neighborhood. His charming persona and down-to-earth manner make his content material pleasurable, even when watching somebody eat mountains of meals just isn’t one thing you’ll sometimes do.
Zermatt’s capacity to interact along with his followers whereas indulging in outrageous meals parts showcases the effectiveness of KOL advertising and marketing within the meals and way of life area. Manufacturers seeking to promote their meals merchandise or eating places can profit enormously from his huge following and extensive attain within the digital world.
2. Sarah Ow (@inthemouthplease) – 13.2K Followers
Sarah Ow, often known as @inthemouthplease, is a rising star in Singapore’s mukbang scene. With 13.2K followers, Sarah’s content material revolves round indulging in consolation meals, snacks, and native favourites. Her mukbang movies stand out for his or her relaxed and intimate fashion, usually that includes her reactions to the meals she’s having fun with, which resonates nicely along with her viewers.
What units Sarah aside is her love for making an attempt out new dishes and giving her sincere evaluations. She brings a real enthusiasm for meals, which helps create a robust connection along with her followers. Whether or not she’s devouring a large plate of hen rice or indulging in an all-you-can-eat buffet, Sarah’s content material is relatable and satisfying for her rising viewers of meals lovers.
3. Peggie Neo (@neopeggie) – 116K Followers
Peggie Neo is one other well-known identify within the mukbang and meals influencer neighborhood in Singapore. With 116K followers, Peggie’s content material primarily focuses on meals challenges the place she devours huge parts of meals in entrance of the digital camera. Her YouTube and Instagram movies are crammed with mouth-watering meals, from quick meals feasts to worldwide delicacies.
Peggie’s consuming challenges are legendary, and she or he’s at all times looking out for brand spanking new meals developments or big meals to deal with. Her pleasant and easy-going nature attracts viewers in, whereas her spectacular urge for food retains them hooked. Peggie’s Instagram feed showcases not solely her mukbang content material but in addition glimpses into her life, making her a relatable determine for her viewers.
4. Gregory Leow (@gregoryleow) – 7K Followers
Gregory Leow may need a smaller following at 7K, however his ardour for meals shines via in his content material. Gregory’s mukbang movies are a mix of hearty meals and considerate commentary. He usually options native Singaporean dishes in his movies, celebrating the wealthy and various meals tradition of the town.
Conclusion
These 4 mukbang influencers are redefining meals content material in Singapore’s influencer scene. From aggressive eaters to meals reviewers, every of those personalities brings one thing distinctive to the desk, whether or not it’s tackling big meals challenges or sharing the enjoyment of a easy meal with their followers.
If you happen to’re a model seeking to discover influencer advertising and marketing in Singapore, collaborating with mukbang influencers will be an effective way to advertise meals merchandise, eating places, or meals supply providers. Their loyal followings and distinctive content material types may also help you attain new audiences whereas showcasing your merchandise in an genuine and interesting manner.
At Kobe, we concentrate on connecting manufacturers with influencers and KOLs who may also help elevate your advertising and marketing campaigns. If you happen to’re thinking about taking your model to the following stage via mukbang influencers or different KOLs, don’t hesitate to succeed in out to us and discover out extra!
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