Neglect follower counts, micro-influencers in Singapore are proving that authenticity and engagement matter greater than numbers. These rising stars domesticate shut connections with their audiences, creating extremely relatable and interactive content material that retains viewers coming again for extra. For manufacturers, they characterize a recent and efficient strategy to influencer advertising, providing focused attain and real engagement that bigger accounts usually battle to realize. From area of interest life-style developments to daring inventive content material, these micro-influencers are making waves on-line, and so they’re ones you positively received’t wish to miss.
1. Chloe Chong (@chloehhh_x) – 31.8K Followers
Chloe has constructed a loyal following along with her gorgeous life-style and journey content material, charming audiences along with her impeccable eye for aesthetics. Her posts are a visible delight, taking viewers on a journey via her adventures throughout numerous locations. From her journey escapades to her distinctive private type, Chloe’s partaking tales and content material supply inspiration and a welcome escape from the on a regular basis, making her a must-follow for anybody searching for creativity and wanderlust.
2. Genevieve (@genevievesjy) – 54.7K Followers
Genevieve turns heads along with her spot-on sense of fashion and sweetness, filling her Instagram feed with modern outfits, magnificence hacks, and glimpses into her on a regular basis life. Her love for all issues Korean provides an additional layer of allure, making her a go-to for Ok-beauty and Ok-pop fanatics. With each submit thoughtfully curated to replicate her distinctive character, Genevieve effortlessly conjures up followers to remain fashionable, on-trend, and related to the newest life-style developments.
3. Isabelle (@bombiibii) – 62.5K Followers
Isabelle’s Instagram is a full of life and vibrant mixture of magnificence tutorials, vogue inspiration, and private moments, usually that includes playful make-up appears to be like and stylish outfits. Her partaking character shines via in each submit, whether or not she’s sharing type suggestions, experimenting with daring colors, or having fun with enjoyable moments along with her nephew, Kayden. Isabelle’s dynamic presence and relatable content material have earned her a loyal following who flip to her for each magnificence recommendation and vogue inspiration, making her feed a go-to vacation spot for creativity and magnificence.
4. Brenda Tan (@brendatjy) – 33.4K Followers
Brenda captivates her viewers along with her partaking life-style content material, journey adventures, and love for all issues matcha. Her feed options superbly curated snapshots, inventive matcha recipes, and critiques of the totally different matcha cafés and spots she visits. Along with her approachable and down-to-earth character, Brenda connects effortlessly along with her followers, making her a relatable and galvanizing presence within the life-style and foodie scene.
5. Kasey Avarielle Low (@kaseyavariellelow) – 57.9K Followers
Kasey is widely known for her stylish vogue sense, magnificence experience, and advocacy for self-love. Her feed blends refined outfits, magnificence suggestions, and life-style posts, whereas she usually shares private reflections and wellness insights along with her followers. Identified for her solo travels and concentrate on prioritising her well-being, Kasey conjures up her viewers not simply via type, however via a life-style centred on confidence and self-care. Her curated content material and genuine strategy make her a go-to influencer for vogue fanatics searching for each inspiration and empowerment.
6. Grace Lim (@gracelsyy) – 67.4K Followers
Grace shares a singular combine of fashion inspiration, psychological well being advocacy, and glimpses into life as a brand new mother to child Kiyo. Her posts supply sensible vogue suggestions, insights into managing ADHD, and relatable on a regular basis moments, all delivered with authenticity and heat. Grace’s ardour for type, well-being, and household life makes her a standout influencer, offering her viewers with inspiration, steerage, and a relatable connection to each vogue and private development.
7. Dione Lim (@bydionetan) – 53.9K Followers
Dione is a standout determine within the magnificence neighborhood, recognized for her experience in make-up, skincare, and life-style content material. Her Instagram feed is a vibrant mixture of inventive appears to be like, sensible magnificence suggestions, and wellness inspiration. Her genuine content material not solely highlights her abilities but in addition conjures up her viewers to embrace self-care as a part of their on a regular basis lives.
8. Leah (@mizchiefmagik) – 42.6K Followers
Leah is an influencer and reside streamer in Singapore who brings a playful and inventive vitality to her Instagram, mixing vogue, life-style, and Ok-pop content material in a means that’s uniquely her personal. From fashionable outfit showcases to thrilling Ok-pop updates, her posts replicate her passions and vibrant character. Leah’s partaking content material and relatable type appeal to a various viewers, making her a standout influencer for followers who love vogue, Ok-pop, and enjoyable, interactive on-line experiences.
9. Jeynelle Ng (@buffbaby88) – 41.8K Followers
Jeynelle brings a singular mix of health and automotive ardour to her Instagram, charming followers with exercise routines, health suggestions, and a deep love for vehicles. Her partaking character and numerous pursuits make her a standout influencer, inspiring her viewers to pursue each bodily wellness and their automotive passions. Identified for her genuine and approachable type, Jeynelle connects with followers who share her enthusiasm for staying match and exploring the world of vehicles.
10. Charmaine Sew (@charmainesew) – 29.6K Followers
Charmaine Sew’s Instagram is a vibrant mixture of life-style, meals, and journey content material, dropped at life with vibrant visuals and interesting storytelling. Earlier this 12 months, she celebrated a private milestone by getting engaged in January, including a heartfelt contact to her feed. Charmaine’s approachable and pleasant character shines via each submit, making her a relatable and satisfying influencer to observe for inspiration, adventures, and on a regular basis joys.
11. Yi Ting (@yitinggoyt) – 53.1K followers
You’ve in all probability seen Yi Ting pop up in your TikTok feed and know her as “that Hokkien woman”. Her content material is filled with humour, relatable observations, and a uniquely native aptitude that resonates with viewers. Yi Ting’s authenticity and playful character have earned her a loyal following, making her a standout creator for audiences who love content material that’s daring, humorous, and unapologetically Singaporean.
12. Chow (@chowjiahui) – 94K followers
Chow, now a radio DJ on 987FM, brings her vibrant character and storytelling abilities to each the airwaves and her Instagram feed. Her content material focuses on relatable tales, private experiences, and interesting narratives, giving followers a glimpse into her life past the microphone. Along with her allure, authenticity, and knack for connecting with audiences, Chow has constructed a loyal following and continues to be a standout voice in Singapore’s influencer scene.
13. Zina Ng (thatszina) – 63.7K followers
Zina Ng captivates her viewers with a trendy mixture of golf, life-style, magnificence, and journey content material. Her feed affords a glimpse into her adventures on and off the course, from stylish vogue moments to magnificence suggestions and thrilling journey experiences. Along with her approachable character and keenness for sharing her numerous pursuits, Zina has constructed a loyal following and stands out as a go-to influencer for these searching for inspiration in type, wellness, and leisure.
14. Andreana Tay (@andreanatayshilin_) – 47K followers
Andreana Tay is a gifted social media supervisor and content material creator who usually shares heartfelt and interesting content material alongside her sister, Audrey, who has autism. Their posts supply a mixture of relatable moments, life-style snippets, and genuine storytelling that resonates deeply with followers. Andreana’s approachable character and dedication to significant content material make her a standout influencer, inspiring her viewers with each creativity and compassion.
Conclusion
Micro-influencers in Singapore are proving that smaller followings can have a huge impact. Their genuine voices, area of interest experience, and shut connections with audiences make them invaluable for manufacturers and extremely partaking for followers. From life-style and vogue to health, magnificence, and native tradition, these rising stars are shaping developments, sparking conversations, and galvanizing their communities in significant methods.
For manufacturers seeking to faucet into this highly effective phase, leveraging Kobe’s influencer advertising platform can assist you join with the fitting micro-influencers and maximise your attain. Collaborate with these gifted personalities and harness the facility of influencer advertising—get in contact with us immediately!
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