Residence Decor Manufacturers Profitable on TikTok Store

TikTok Store is on a mission to revolutionize the best way we store for residence decor, and with its speedy development, it’s clear that this platform is greater than only a viral video vacation spot—it’s changing into a retail powerhouse.

With a goal of practically 100% development by 2025, TikTok Store is ready to take the U.S. market by storm. By 2027, the variety of TikTok consumers is predicted to climb to a staggering 55.6 million.

And with the worldwide residence decor market estimated to succeed in $139 billion by 2025, there’s by no means been a greater time for residence decor manufacturers to get in on the motion.

So, how are residence decor manufacturers like HomeHuk making waves on TikTok Store? It’s easy—by embracing stay buying, collaborating with creators, and making the buying expertise as seamless as potential. HomeHuk’s marketing campaign exhibits simply how highly effective TikTok’s platform may be whenever you combine real-time engagement with genuine content material.

Hold studying to dive into how HomeHuk’s marketing campaign went down and uncover the highest TikTok Store campaigns which are shaping the house decor business!

1. HomeHuk’s TikTok Store Triumph: Turning Residence Decor Right into a Social Commerce Success

If there’s one factor we discovered from HomeHuk’s TikTok Store marketing campaign, it’s that residence decor doesn’t need to be boring. What began as a mission to make reasonably priced, high quality furnishings accessible has was a strong TikTok success—and it’s all because of the good use of TikTok’s buying options and a dedication to connecting with prospects in actual time.

Right here’s how HomeHuk turned their model right into a TikTok Store sensation.

The Strategic Sparkle

Reside Promoting Vibes: Image tuning right into a TikTok livestream, however as a substitute of watching the most recent dance craze, you’re seeing furnishings being expertly showcased in actual time. That’s what HomeHuk did with their day by day stay classes. These weren’t nearly promoting merchandise—they had been about exhibiting how these items might rework actual properties. The stay interactions let the viewers have interaction straight, ask questions, and see the merchandise in motion. It wasn’t only a sale; it was an expertise. And let’s be trustworthy, who doesn’t love behind-the-scenes have a look at how your future couch goes to look in your lounge?
Genuine Content material: Overlook stiff, shiny advertisements—HomeHuk stored it actual. They used TikTok’s video instruments to create relatable, genuine content material that didn’t really feel like a tough promote. Behind-the-scenes appears to be like, product demos, and real-life testimonials gave their followers a real peek into what makes HomeHuk tick. It wasn’t simply content material; it was a narrative of high quality furnishings dropped at life. It’s like getting a sneak peek into your finest buddy’s newly renovated residence—charming, heat, and completely unfiltered.
Seamless Purchasing: TikTok Store made buying as straightforward as swiping by a TikTok feed. Viewers might fall in love with a brand new sofa, click on on it, and increase—they had been on their solution to checkout with out a hitch. No difficult redirects, no tedious varieties. It’s just like the smoothest buying expertise you by no means knew you wanted, turning impulse choices into on the spot purchases.
Neighborhood Vibes: HomeHuk wasn’t simply promoting furnishings—they had been constructing a neighborhood. They put their followers first, not as prospects, however as a part of the HomeHuk household. By responding to feedback, sharing their model’s journey, and creating content material that resonated with their viewers, they established belief and loyalty. TikTok isn’t nearly transactions—it’s about conversations. And HomeHuk knew how one can maintain the chat going.

@homehuk.official นั่งพื้นสไตล์เจแปน ปรับได้ตามใจคุณ🇯🇵 . 🥰😚โซฟาญี่ปุ่น พร้อมหมอน ปรับเอนได้ 3 จุดทั้งช่วงที่วางขา, พนักพิงหลัง, และที่รองศรีษะ รองรับสรีระของคุณได้ทุกสัดส่วน ดีไซน์สวยเรียบง่าน สไตล์ญี่ปุ่น ตกแต่งมุมโปรดให้อบอุ่น และดูผ่อนคลายมากขึ้น . #homehuk #โฮมฮัก #ตรงปกตรงใจ #พ่อบ้านใจกล้า #tiktokshopช้อปกันวันเงินออก ♬ unique sound – spedupsongsnlyrics

The Outcomes? Oh, They Seemed Cozy

Now, let’s discuss numbers: in only a few months, HomeHuk racked up 61 million stay watch web page views and processed over 15,000 orders. The viewers was engaged, the gross sales had been rolling in, and the model consciousness was off the charts. No movie star influencers, no huge advert spend—simply HomeHuk, their merchandise, and TikTok Store’s seamless options. That’s the magic of neighborhood and content material finished proper.

The Last Takeaway

HomeHuk’s TikTok Store marketing campaign proves that success isn’t nearly viral moments or blowing your funds on influencer campaigns. It’s about partaking together with your viewers, providing them a buying expertise that’s clean, straightforward, and enjoyable, and making a connection that makes them really feel at residence. TikTok Store made the platform work, however HomeHuk made it private—and that’s the important thing to success.

2. On-line Residence Store’s #BackToUni TikTok Store Marketing campaign: Residence Textiles That Hit All of the Proper Marks

Whenever you assume back-to-school buying, you would possibly image textbooks and highlighters, however On-line Residence Store (OHS) noticed a possibility to shake issues up with a little bit of residence decor aptitude.

Their #BackToUni TikTok Store marketing campaign didn’t simply make college students’ dorm rooms look good—it made them store with lightning velocity. By mixing TikTok’s immersive options with unique bundles and creator-driven content material, OHS made a significant influence, exceeding income targets by a whopping 186%.

Right here’s how they did it:

The Strategic Sparkle

Creator-Led Shoppable Movies: OHS joined forces with 14 rising star creators and introduced in influencer @richardsalesofficial for a LIVE session, creating content material that was as partaking because it was persuasive. These creators didn’t simply discuss residence textiles—they introduced them to life, exhibiting off how OHS merchandise might rework a boring dorm room into a comfy havenes.
Unique Bundles: The genius transfer? Unique #BackToUni bundles, obtainable solely by TikTok Store. These limited-time gives created a way of urgency that had college students scrambling to snag one of the best offers for his or her new properties away from residence.
Quick Residence Purchasing: OHS’s “quick residence” buying expertise made it easy for purchasers to buy fashionable residence textiles and get them in a flash, excellent for the busy back-to-school season.

@onlinehomeshopuk Heading to Uni in september? OHS have gotten you lined 😎📝📚#SuperShow #NikeShesBallin #FilmTeyvatIslands #low-cost #cheaphomedecor #hometok #uk #summersale #tiktokshop #homeware #cheapbedding #uni #uniroom #inspo #advert ♬ It Was You 4 Me – Arrion

The Outcomes? Oh, They Had been Gorgeous

In simply three days, OHS moved 801 models of their best-selling merchandise, hitting 186% of their goal income and producing a large 2.3 million impressions. The marketing campaign didn’t simply elevate consciousness—it sparked conversations and engagement throughout TikTok, resulting in a surge in followers.

The Last Takeaway

OHS’s #BackToUni marketing campaign proves that TikTok Store can do extra than simply promote merchandise—it may well rework a whole buying expertise into one thing enjoyable and interactive. By tapping into TikTok’s creator-driven content material and providing unique bundles, OHS turned back-to-school buying right into a viral occasion.

3. Swan UK’s TikTok Store Success: 82.7% GMV Development By means of Affiliate Collaborations

Who says residence home equipment can’t go viral? Swan UK, a house equipment and homeware model, proved that with the fitting technique and influencer partnerships, even essentially the most sensible merchandise can shine on TikTok. By tapping into TikTok Store’s affiliate collaborations, Swan UK noticed a powerful 82.7% month-over-month GMV development.

Right here’s how they turned their merchandise into must-haves on TikTok.

The Strategic Sparkle

Creator Partnerships: Swan UK knew that to resonate with TikTok’s viewers, they wanted the fitting voices. So, they partnered with influencers whose followers aligned completely with their goal demographic. These collaborations weren’t about pushing gross sales—they had been about creating genuine connections by real product endorsements.
Product Sampling: As an alternative of counting on scripted advertisements, Swan UK despatched product samples to creators. This gave influencers the possibility to check and showcase the merchandise of their on a regular basis lives, including a layer of belief and relatability to the marketing campaign.
Content material Creation: Creators did what they do finest—created partaking, real-life content material. From exhibiting off the glossy performance of Swan UK’s residence home equipment to demonstrating their on a regular basis usefulness, the creators let their followers see the merchandise in motion. It wasn’t a tough promote; it was a pure a part of their way of life.
Affiliate Program: By using TikTok Store’s associates program, Swan UK was in a position to observe gross sales and reward creators primarily based on efficiency. This not solely incentivized influencers however allowed Swan UK to fine-tune their partnerships for optimum influence.

@reviewttshop3 Swans Kettle with Alexa, smarter strikes on a regular basis 😇, Completely love this kettle which may simply be linked to Alexa and likewise has temperature show #reviewttshop #TikTokShop #TikTokMadeMeBuylt #highlight #kettle #smartkettle #alexacompatible #digitalassistant #good #voiceactivated #swan #voicecontrol #appcontrol #boil #boilwater #heat #foryoudaydeals #temperaturedisplay @Swan Model UK ♬ unique sound – reviewttshop

The Outcomes? They Had been Completely Electrical

Let’s discuss numbers: Swan UK achieved an 82.7% enhance in GMV month-over-month, proving that TikTok Store’s affiliate collaborations are a strong software.

10.9x ROAS: With a return on advert spend like that, Swan UK wasn’t simply making waves—they had been using the tide all the best way to the financial institution.
£250,000 in Paid Media Income: That’s some critical income generated from paid media, highlighting the marketing campaign’s immense success.
170,000 Video Views: The movies created by influencers didn’t simply go unnoticed—they drove engagement, with 170,000 views exhibiting how successfully Swan UK linked with its viewers.

The Last Takeaway

Swan UK’s TikTok Store marketing campaign proves that authenticity and the fitting partnerships can result in important gross sales development. By collaborating with influencers who genuinely resonate with the model’s values and leveraging TikTok Store’s associates program, Swan UK boosted its visibility and income whereas protecting the content material relatable and actual.

4. Candy Crispy Furnishings: TikTok Store’s $2M Success By means of Affiliate Partnerships

If there’s one factor we discovered from Candy Crispy Furnishings’s TikTok Store marketing campaign, it’s this: you don’t want a large advert funds to promote furnishings within the digital age—simply the fitting influencer companions.

This Chinese language furnishings model has cracked the code, producing between $2 to $3 million in month-to-month gross sales with the assistance of TikTok’s associates program. And the key sauce? Genuine creator partnerships and a sensible, cost-effective strategy to advertising.

The Strategic Sparkle

Creator Partnerships: Candy Crispy Furnishings hit the jackpot by teaming up with influencers whose audiences aligned completely with their goal demographic—budget-conscious customers on the lookout for fashionable furnishings. These creators didn’t simply promote merchandise—they gave their followers a real have a look at how Candy Crispy’s furnishings match into their actual lives, making the endorsements really feel genuine and relatable.
Product Sampling: As an alternative of the standard polished product demos, Candy Crispy Furnishings despatched out product samples to creators, permitting them to showcase the furnishings in real-life settings. These weren’t simply staged photographs; these had been actual folks exhibiting off how the items seemed of their properties, from dwelling rooms to cozy flats.
Affiliate Program Utilization: Candy Crispy Furnishings maximized TikTok’s associates program, monitoring gross sales and compensating creators primarily based on efficiency. This technique allowed them to scale their efforts with out the chance of hefty upfront prices, making the marketing campaign each efficient and cost-efficient.

@sweetcrispyfurniture A shock order on Cyber ​​Monday #sweetfurniture #cybermonday #cybermondaydeal #coffeetable #viralcoffeetable #desk #homedecor #lifttable #tiktokshopping ♬ Standout – Child Dean

The Outcomes? They’re Fairly Candy

Let’s discuss numbers: Candy Crispy Furnishings achieved a $2.24 million in gross sales over simply 30 days. Right here’s the way it broke down:

Affiliate Contribution: A staggering 95.8% of their gross sales got here by TikTok’s associates program, proving how highly effective influencer advertising may be.
186% Improve in Income: Candy Crispy didn’t simply meet their goal—they smashed it, seeing a income enhance of 186%.
2.3 Million Impressions: The marketing campaign racked up a powerful 2.3 million impressions, considerably boosting model consciousness and visibility on TikTok.
Follower Development: The excitement didn’t cease at gross sales—Candy Crispy noticed a surge in followers, additional solidifying their presence within the TikTok neighborhood.

The Last Takeaway

Candy Crispy Furnishings’s TikTok Store marketing campaign is proof that influencer advertising doesn’t have to come back with a hefty price ticket. By collaborating with the fitting creators, leveraging TikTok’s associates program, and specializing in authenticity, Candy Crispy was in a position to drive hundreds of thousands in gross sales whereas protecting issues cost-effective.

Embracing the Way forward for Residence Decor on TikTok Store

Throughout the eight campaigns analyzed, frequent success methods like stay buying, creator partnerships, and seamless buying experiences have confirmed important. As residence decor manufacturers proceed to faucet into TikTok Store, leveraging these tendencies can drive engagement, gross sales, and long-term loyalty.

With TikTok Store’s energy to amplify model visibility and streamline purchases, the way forward for residence decor on this platform appears to be like promising—so get inventive, experiment, and lead the cost!

In regards to the Creator

Author

Kalin Anastasov performs a pivotal position as an content material supervisor and editor at Influencer Advertising and marketing Hub. He expertly applies his search engine optimisation and content material writing expertise to reinforce each bit, making certain it aligns with our pointers and delivers unmatched high quality to our readers.