WHY TRUST INFLUENCER MARKETING HUB?
Influencer Advertising and marketing Hub units itself aside from standard evaluation platforms via the involvement of Influencer Advertising and marketing consultants reminiscent of Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable business figures. This knowledgeable group brings a profound understanding of the Influencer Advertising and marketing panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and business acumen. In contrast to user-generated evaluation platforms, Influencer Advertising and marketing Hub’s evaluations are rooted in in depth firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the evaluations aren’t solely reliable but additionally deeply knowledgeable. Excessive-caliber manufacturers like Ykone, Tanke, and Clark Affect endure rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Advertising and marketing and past.
Influencer Advertising and marketing Hub employs an expert-driven methodology to judge Influencer Advertising and marketing companies, guaranteeing that our suggestions are each dependable and complete. This method is designed to assist companies and people discover one of the best companies to satisfy their particular Influencer Advertising and marketing wants. Right here’s how we assess the assorted companies like Ykone, Tanke, and Clark Affect:
Strategic Evaluation of Company Capabilities: We begin by analyzing every Influencer Advertising and marketing company’s core competencies, reminiscent of web optimization, PPC, content material advertising and marketing, and social media technique. Our focus is on figuring out Influencer Advertising and marketing that not solely provide a variety of companies but additionally reveal distinctive ability in executing high-impact Influencer Advertising and marketing campaigns.
The Paris 2024 Olympics, dubbed the “TikTok Olympics,” confirmed us how influencer advertising and marketing has grow to be a cornerstone of recent model engagement. A lot in order that 23.5% of entrepreneurs now measure the success of influencer campaigns primarily by engagement or clicks, emphasizing the worth of genuine connections over conventional metrics like gross sales.
For companies in Paris—particularly these in vogue, luxurious, and tech—this digital observe gives unprecedented alternatives. Nevertheless, navigating the crowded world of influencer advertising and marketing companies might be difficult. Questions round funds, company efficiency, and discovering the proper match usually go away decision-makers feeling overwhelmed.
This information supplies a transparent roadmap that can assist you choose one of the best influencer advertising and marketing company in Paris, providing insights into prime companies, success tales, and rising developments. Whether or not you’re a small enterprise or a longtime luxurious model, you’ll discover actionable methods to maximise your ROI and elevate your campaigns.
Overview & Comparability of the Finest Influencer Advertising and marketing Firms in Paris
Prime
influencer advertising and marketing companies paris
2025

Finest For: Giant and Worldwide Manufacturers
Specialization: Executing data-driven influencer campaigns tailor-made to the luxurious and way of life sectors
Ykone is a Paris-based influencer advertising and marketing company specializing in luxurious, vogue, magnificence, way of life, and journey industries. Established in 2008, Ykone has developed a fame for executing large-scale worldwide campaigns, most notably for Formulation 1, whereas sustaining a powerful native cultural relevance.
With 16 world workplaces and a artistic studio built-in into its Paris headquarters, Ykone gives a mixture of conventional company companies, proprietary data-driven know-how, and in-house content material manufacturing. The company’s deal with high quality and its complete companies have made it a trusted associate for iconic manufacturers reminiscent of Chanel, Dior, and L’Oréal.
However their influencer advertising and marketing experience shined via with their collaboration for The Kooples’ “The place Is Amelia?” marketing campaign, which promoted the Amelia Bag assortment. Ykone partnered with six French vogue influencers to provide visually putting Instagram posts and fascinating TikTok movies that utilized well-liked storytelling developments.
@selmakacisebbagh have you ever seen Amelia ?? assist me discover my @The Kooples x @Amelia grey bag in Paris #ameliabag #advert ♬ son unique – SelmaKaciSebbagh
The marketing campaign efficiently drove excessive ranges of viewers interplay and model consciousness. By managing influencer casting, artistic path, and marketing campaign reporting, Ykone demonstrated its skill to ship cohesive, impactful campaigns throughout a number of platforms.


Finest For: Giant Manufacturers and Organizations
Specialization: Designing globally scaled influencer campaigns that seamlessly combine information insights with genuine, platform-native content material creation.
TANKE is a artistic influencer advertising and marketing company specializing in creating genuine, participating campaigns tailor-made to the distinctive behaviors of digital audiences. With over 500 campaigns deployed worldwide, TANKE leverages its experience in influencer methods, co-creating content material with skilled digital abilities throughout platforms like Instagram, TikTok, and YouTube.
The company integrates influencer advertising and marketing into broader advertising and marketing methods, emphasizing data-driven choices, viewers validation, and maximizing social proof to attain shopper goals.
However their capabilities stood out within the “Street to Inspiration” marketing campaign for Kia through the 2022 World Cup in Qatar. TANKE collaborated with eight macro-influencers from 5 international locations to provide pre-event tales and reside content material through the occasion, together with Instagram Reels, carousels, and tales.
The marketing campaign generated over 33.7 million impressions and 25.4 million complete attain, demonstrating TANKE’s skill to merge creativity with impactful outcomes for world manufacturers.


Finest For: Massive Manufacturers, Enterprises, Giant Organizations
Specialization: Creating tailor-made, multi-phase influencer campaigns that merge genuine storytelling with strategic viewers focusing on throughout various industries.
Clark Affect is a artistic influencer and content material advertising and marketing company with a powerful presence in Paris, Montréal, and Toronto. The company makes a speciality of growing strategic influencer campaigns and content material that authentically connects manufacturers with their audiences. Their companies embrace influencer choice, marketing campaign execution, content material creation, and media amplification, protecting industries from vogue and magnificence to sports activities and journey.
However their capabilities had been totally showcased within the NBA Abu Dhabi Video games 2022 campaign, the place they partnered with NBA Europe. Clark Affect labored with 11 influencers from numerous European international locations to advertise the video games and town of Abu Dhabi.
The marketing campaign, structured in three phases—teasing, on-site content, and post-event engagement—generated 668 content material items and achieved an 8.91% engagement fee, alongside 1.4M EMV (Earned Media Worth).
The influencers created various and genuine content material, together with Q&A classes, humor, and interviews with NBA legends, which efficiently highlighted Abu Dhabi as each a vacation spot and a bunch metropolis for the video games.
Clark Affect additionally demonstrates thought management within the business by internet hosting conferences like “Affect and Social Networks on the Service of Public Establishments,” showcasing their experience in leveraging influencer methods for institutional and public sector shoppers.


Finest For: Manufacturers of all Sizes
Specialization: Delivering data-driven, performance-focused influencer campaigns with scalable artistic manufacturing techniques to fight artistic fatigue.
inBeat Company is a full-service influencer advertising and marketing company that leverages a community of over 25,000 content material creators to ship efficient, data-driven social media campaigns. The company makes a speciality of creating scalable methods tailor-made to satisfy various model goals, from constructing consciousness to driving gross sales.
inBeat locations a powerful emphasis on inclusion, collaborating with LGBTQIA+, Physique Plus, and BIPOC influencers to make sure campaigns resonate throughout various audiences. They deal with end-to-end marketing campaign administration, from influencer choice to content material rights, making the method seamless for shoppers.
Their experience was evident of their collaboration with Genomelink to fight rising CPAs and artistic fatigue on TikTok. inBeat applied a dynamic content material manufacturing system, producing 5-10 performance-based UGC movies within the pipeline always.
This technique resulted in a 73% lower in CAC, a 124% enhance in registration completion, and a 27% drop in price per registration.


Finest For: Manufacturers of all Sizes
Specialization: Creating ROI-driven influencer campaigns that leverage viral social media developments and cross-platform experience.
18h08 is a results-driven influencer advertising and marketing company working throughout main cities in France, together with Paris, Marseille, and Bordeaux. With over 18,600 influencer contracts and 2,500 collaborations throughout platforms like TikTok, Instagram, and Twitch, the company makes a speciality of crafting campaigns tailor-made to every stage of the acquisition funnel.
Their strategies prioritize significant storytelling, mixing creativity and information to ship ROI-focused methods. Along with influencer campaigns, 18h08 integrates Social Adverts to maximise viewers attain and engagement.
Their work with Warner Music France exemplifies their experience in aligning artistic technique with measurable outcomes. To advertise Warner’s audio marketing campaign, 18h08 leveraged two viral TikTok developments and a group of six TikTok influencers—two macro-influencers to spark preliminary curiosity and 4 micro-influencers to maintain engagement.
The marketing campaign achieved a powerful CPC of €0.23 and generated over 18,230 clicks, demonstrating 18h08’s skill to drive consideration and site visitors successfully.


Finest For: Giant Manufacturers
Specialization: Orchestrating high-impact influencer campaigns that mix artistic storytelling with data-driven focusing on to ship cultural moments and maximize model visibility.
TRENDS Company is an influencer and branding powerhouse with workplaces in Paris, Tokyo, and Dubai. The company makes a speciality of a 360-degree method, providing companies like earned media via product seeding, UGC campaigns, paid partnerships, and long-term model ambassador relationships.
Their collaboration with Puma for the Fenty x Puma Creeper launch in London exemplifies their world advertising and marketing experience. TRENDS engaged 9 prime French influencers and two famend journalists from ELLE and Konbini to amplify the marketing campaign.
By fastidiously managing each element—from influencer content material to unique media protection—the company generated 22 million views from France alone. This built-in method remodeled the sneaker launch right into a cultural milestone, attaining huge engagement and solidifying the Fenty x Puma Creeper as a must have product within the French market.
On the house entrance, TRENDS partnered with the Korean Cultural Heart for the launch of its Korean Video games exhibition through the Korea 2024 season. To amplify the occasion’s influence, TRENDS invited influencers and journalists, leading to over 80 items of earned media content material.
The marketing campaign achieved a attain of 1 million and generated $70,000 in EMV, efficiently driving visibility and engagement for the exhibition.


Finest For: Manufacturers of all Sizes
Specialization: Creating tailor-made, multi-channel influencer campaigns that optimize UGC for platform-specific engagement and measurable ROI.
Pepper is an influencer advertising and marketing company that emphasizes belief and authenticity via its “Human Strategy.” Specializing in end-to-end marketing campaign administration, Pepper creates bespoke methods tailor-made to every social channel.
By evaluating your entire influencer market and conducting private conversations, they make sure that chosen influencers align with model targets and viewers demographics. Their companies embrace dynamic reporting, reside marketing campaign monitoring, and detailed post-campaign evaluation, serving to manufacturers optimize their social methods and preserve cultural relevance.
Their work for TripAdvisor and Trainline highlights their skill to tailor Consumer-Generated Content material (UGC) for platform-specific engagement. The marketing campaign used TikTok for “3 Errors to Keep away from in Italy,” Instagram Tales for visually wealthy stills with textual content overlays, and Reels for a “2 Week Italy Itinerary.”
This multi-channel method engaged customers successfully, resulting in elevated bookings. Moreover, their award-winning “See Nice Britain In another way” marketing campaign for TripAdvisor and VisitBritain demonstrated their experience in crafting culturally resonant and impactful journey campaigns.
Along with all of those achievements, Pepper had been finalists on the 2024 World Influencer Advertising and marketing Awards for 5 campaigns, together with Finest Trigger-Led Marketing campaign, Finest Journey & Life-style Marketing campaign, and Most Efficient Built-in Marketing campaign, amongst others.


Finest For: Manufacturers of all Sizes
Specialization: Creating data-driven influencer methods that mix content material creation and promoting amplification for measurable and compliant outcomes.
JIN is a European communication company with workplaces in London, Paris, Lyon, and Berlin, specializing in digital affect and public relations. They provide influencer advertising and marketing methods tailor-made to quite a lot of industries, guaranteeing compliance with sector-specific laws reminiscent of well being and agri-food.
With a community that spans over 40 international locations, JIN combines influencer content material creation and promoting amplification to ship measurable ROI. Their dedication to moral advertising and marketing earned them the “Agence Conseil en Affect Responsable” e-label in 2023, additional solidifying their fame as a pioneer in accountable influencer advertising and marketing.
JIN’s collaboration with 5 Guys France demonstrates their experience in crafting social media and affect methods to drive consciousness and conversion. By highlighting the model’s core values of customization, generosity, and high quality, JIN successfully built-in social advertisements and press relations into their influencer campaigns.
Right here’s a comparability of the Prime 5 Influencer Advertising and marketing Businesses in Paris:


Giant and Worldwide Manufacturers
Knowledge-driven campaigns tailor-made to luxurious and way of life sectors
Combines world attain with native cultural relevance, supported by 16 workplaces worldwide and an in-house artistic studio.


Giant Manufacturers and Organizations
Globally scaled campaigns integrating information insights with genuine content material creation
Experience in cross-platform campaigns; excels at leveraging developments, demonstrated of their “Street to Inspiration” marketing campaign for Kia through the World Cup.


Massive Manufacturers, Enterprises, Giant Orgs
Multi-phase campaigns mixing storytelling with viewers focusing on
Demonstrates versatility by working throughout industries and areas, reminiscent of their NBA Abu Dhabi Video games marketing campaign showcasing various influencer content material.


Scalable, performance-focused campaigns to fight artistic fatigue
Focuses on inclusion by partnering with various influencers (LGBTQIA+, Physique Plus, BIPOC) whereas delivering cost-effective, high-ROI campaigns like Genomelink’s technique.


ROI-driven campaigns leveraging viral developments and cross-platform experience
Emphasizes significant storytelling and seamless Social Adverts integration, exemplified by their success with Warner Music France’s TikTok-focused marketing campaign.
Key Components to Take into account When Selecting an Influencer Advertising and marketing Agency
Selecting the best influencer advertising and marketing company is usually a daunting activity, particularly with so many choices out there. Whether or not you’re a small enterprise or a luxurious model, the success of your campaigns hinges on discovering an company that aligns along with your targets and delivers measurable outcomes.
Beneath, we break down the crucial components to think about when making your choice.
Business Specialization
An company’s expertise in your business is essential. For instance, for those who’re within the luxurious or vogue sector, working with an company like Ykone or TRENDS Company, which makes a speciality of high-end campaigns, can present a major benefit.
Specialised companies perceive the nuances of your market, from the sort of influencers your viewers trusts to the platforms they interact with most. Then again, manufacturers in sectors like well being or meals may profit from companies like JIN, which guarantee compliance with strict business laws whereas crafting compelling campaigns.
Ask potential companies for case research or marketing campaign portfolios related to your business to gauge their experience and previous success.
Efficiency Metrics
To make sure your funding is worth it, consider an company’s skill to ship measurable outcomes. Metrics reminiscent of ROI, engagement charges, and viewers attain ought to be on the core of any marketing campaign analysis.
For example, 18h08 demonstrated its effectiveness by attaining a CPC of €0.23 and over 18,000 clicks in its Warner Music France campaign. Equally, inBeat’s work for Genomelink resulted in a 73% discount in buyer acquisition prices.
Earlier than signing with an company, inquire concerning the particular metrics they observe and request studies from earlier campaigns to know their method to data-driven decision-making.
Shopper Testimonials & Critiques
Shopper suggestions gives invaluable insights into an company’s reliability, creativity, and total effectiveness. Critiques from respected manufacturers can spotlight an company’s skill to ship impactful campaigns.
Search for testimonials that emphasize each tangible outcomes and the standard of collaboration. For instance, inBeat’s shopper Miro praised the company for creating tailor-made, data-driven methods that drove spectacular ROI, showcasing their experience in aligning influencer campaigns with enterprise targets.
Don’t simply depend on web site testimonials—discover impartial evaluations or attain out to previous shoppers instantly to realize an unbiased perspective on the company’s strengths and weaknesses.
Marketing campaign Transparency & Reporting
Clear communication and detailed reporting are important for profitable collaboration. Businesses like Pepper and JIN stand out for his or her dynamic reporting techniques, offering reside marketing campaign trackers and post-campaign analyses.
This stage of transparency ensures you’re at all times knowledgeable about marketing campaign progress and areas for optimization. Moreover, companies that present A/B testing, reminiscent of JIN, mean you can establish what methods work greatest and regulate accordingly.
Throughout preliminary discussions, request a breakdown of the company’s reporting course of and a pattern report to know the extent of element they supply. Guarantee they’ll provide common updates and stay open to suggestions all through the marketing campaign.
Deciding on an Influencer Advertising and marketing Company That Delivers
Selecting the best company in Paris requires aligning their experience with what you are promoting targets. Give attention to business specialization, confirmed efficiency metrics, and shopper testimonials to evaluate reliability and creativity. Clear reporting ensures knowledgeable decision-making and belief all through the marketing campaign.
Use the insights and company suggestions supplied to discover a associate that delivers measurable, impactful outcomes.
Steadily Requested Questions
What’s an influencer advertising and marketing company?
An influencer advertising and marketing company makes a speciality of connecting manufacturers with influencers to create and handle campaigns that enhance model visibility, drive engagement, and obtain particular advertising and marketing targets.
How do influencer advertising and marketing companies choose influencers?
Businesses use data-driven strategies to judge influencers primarily based on components like viewers demographics, engagement charges, and content material alignment with the model’s targets. Many additionally conduct private interviews to make sure a very good match.
What companies do influencer advertising and marketing companies present?
These companies provide companies reminiscent of influencer choice, marketing campaign technique, content material creation, contract negotiation, efficiency monitoring, and post-campaign evaluation.
How is the ROI of an influencer marketing campaign measured?
ROI is usually measured via metrics like engagement charges, impressions, clicks, conversions, and total gross sales. Businesses additionally observe price per acquisition (CPA) and different KPIs related to the marketing campaign’s goals.
Which platforms are mostly utilized in influencer advertising and marketing?
Instagram, TikTok, YouTube, and Fb are the preferred platforms. Nevertheless, companies can also goal LinkedIn, Twitch, or Twitter, relying on the model’s audience and targets.
Are influencer campaigns appropriate for small companies?
Sure, many companies provide scalable options, together with collaborations with micro-influencers, which might be cost-effective and extremely focused for smaller companies.
How lengthy does an influencer advertising and marketing marketing campaign sometimes final?
Campaigns can vary from a number of weeks to a number of months, relying on the targets and scope. Shorter campaigns are sometimes used for product launches, whereas longer ones deal with model consciousness or sustained engagement.
What are the advantages of working with an influencer advertising and marketing company?
Partnering with an company can present a variety of strategic benefits to your model:
Entry to a curated community of influencers throughout numerous industries: Businesses preserve robust relationships with influencers, making it simpler to attach your model with the proper expertise.
Experience in creating data-driven methods and content material: They use insights and analytics to craft campaigns that resonate along with your audience.
Environment friendly marketing campaign administration, from planning to execution: Businesses deal with every part from influencer negotiations to closing efficiency evaluations, saving you effort and time.
Detailed efficiency monitoring and reporting for actionable insights: You’ll be able to monitor your marketing campaign’s success in real-time and make changes as wanted.
Skill to scale campaigns to suit particular enterprise targets and budgets: Whether or not you’re launching a small marketing campaign or a large-scale initiative, companies can tailor methods to your wants.
What ought to I search for when selecting an influencer advertising and marketing company?
Deciding on the proper company requires a radical analysis of their capabilities and observe document:
Business experience and related case research: Search for companies with expertise in your sector and evaluation their previous successes.
Confirmed observe document of delivering ROI: Make sure the company has persistently achieved measurable outcomes for his or her shoppers.
Clear and clear communication practices: Good communication is important for a easy collaboration and marketing campaign success.
Shopper testimonials and evaluations from respected manufacturers: Suggestions from previous shoppers supplies insights into the company’s reliability and creativity.
Reporting capabilities and dedication to marketing campaign optimization: Select an company that gives detailed studies and repeatedly optimizes campaigns for one of the best outcomes.
What are the important thing variations between platform methods in influencer advertising and marketing?
Every social media platform has its personal viewers and content material fashion, which requires tailoring your method for optimum outcomes. Right here’s a breakdown of the variations:
Platform
Content material Fashion
Main Viewers
Finest for
Instagram
Visible, curated posts
Millennials, Gen Z
Life-style, vogue, journey
TikTok
Brief, artistic movies
Primarily Gen Z
Viral developments, UGC
YouTube
Lengthy-form video content material
All demographics
Tutorials, product evaluations
Skilled content material
B2B professionals
Thought management, companies