On the planet of social media influencers, Bert and Lulu are a duo who’ve taken the scene by storm, particularly within the influencer advertising and marketing house. Their quirky, enjoyable, and relatable content material has earned them a loyal following. However behind their social media personas lies an interesting story that many might not know. From their skilled backgrounds to how they grew to become the dynamic duo they’re as we speak, there’s much more to Bert and Lulu than meets the attention. Listed here are 6 enjoyable details you most likely didn’t learn about this influential couple.
1. They’ve Welcomed a Child Woman
Huge information for Bert and Lulu—the couple has formally welcomed their first baby, a child woman, into the world! Born on August 2, 2025, their daughter, affectionately nicknamed Toto, has already captured hearts. The couple shared the joyful replace with their followers, who responded with an outpouring of affection and congratulations. As they embrace this new chapter, followers can sit up for much more heartwarming and family-oriented content material. With their playful personalities and robust bond, there’s little question their journey into parenthood shall be as charming and humorous as ever.
2. Their Full-Time Jobs: Mannequin Booker and Music Producer
Whereas Bert and Lulu could also be finest referred to as social media influencers in Singapore, they each have spectacular full-time careers outdoors of the digital house. Bert, whose actual identify is Hubert, is a profitable music producer, whereas Lulu (Yihru) works as a mannequin booker.
Hubert’s experience in music manufacturing has performed an enormous function in his artistic pursuits, each on-line and in his skilled life. He’s produced songs for a variety of artists and genres, contributing to his inventive aptitude, which is commonly mirrored within the couple’s content material. This mix of music and creativity permits Bert to supply content material that feels contemporary and entertaining.
In the meantime, Lulu’s expertise as a mannequin booker retains her concerned within the style and wonder trade. Her behind-the-scenes function of managing fashions provides one other layer of creativity and perception to the couple’s life-style content material. Her eager eye for style and her understanding of the trade permits her to share style suggestions and life-style hacks, interesting to their rising fan base.
3. The Beginning of “Bert and Lulu” Throughout COVID-19
Many {couples} turned to new hobbies or actions in the course of the pandemic lockdowns, and for Bert and Lulu, the creation of their on-line personas was born out of sheer boredom. The COVID-19 pandemic introduced most individuals’s lives to a standstill, and the identical was true for this duo. In the midst of the pandemic, they determined to experiment with content material creation, resulting in the delivery of “Bert and Lulu.”
What began as a enjoyable mission to move the time throughout lockdowns quickly blossomed right into a full-fledged profession in influencer advertising and marketing. The couple started posting life-style content material, documenting their every day lives, and sharing light-hearted moments. Little did they know, their content material would resonate with a a lot bigger viewers.
Their distinctive names even have an fascinating backstory. Bert is brief for Hubert, whereas Lulu happened from Yihru’s nickname. Initially, Yihru toyed with the thought of utilizing “Ruru” as her nickname, however ultimately settled on “Lulu,” pondering it had a cute and enjoyable ring to it. The mixture of Bert and Lulu caught on rapidly, and the couple embraced their new identities as social media influencers in Singapore.
As their on-line presence grew, manufacturers started to note their capability to interact audiences. Their relatable and humorous content material allowed them to faucet into a large demographic.
4. Hubert’s Rise to Fame in 2017
Earlier than Bert grew to become referred to as a way of life social media influencer, he had already made waves within the music trade. In 2017, he gained vital recognition when he wrote and produced successful track titled “Ni Ni.” The monitor was an immediate success and topped the Taiwan-originated music streaming service, KKBox, for over a month.
What made this achievement much more outstanding was that Hubert’s track managed to surpass hits from Mandopop icons resembling Jay Chou and Hebe Tien—two of the most important names within the trade. Hubert’s musical expertise not solely earned him recognition within the music scene but additionally boosted his credibility as a artistic skilled. His capability to attach with listeners by means of music has translated seamlessly into his capability to attach together with his viewers on social media.
5. Lulu Hails From Malaysia
Although Bert and Lulu have turn into distinguished social media influencers in Singapore, not many individuals know that Lulu truly hails from Malaysia. Initially from Malaysia, Yihru moved to Singapore, the place she ultimately discovered her area of interest within the style trade as a mannequin booker. Her Malaysian roots give her a singular perspective, which regularly exhibits by means of within the couple’s content material.
Lulu’s background permits her to attach with audiences from each Malaysia and Singapore, broadening their attain throughout completely different cultures and international locations. This makes them not solely in style life-style social influencers in Singapore but additionally efficient in partaking a regional viewers. Lulu’s distinct voice and cultural understanding add a private contact to the content material they create, making them relatable to a various group of followers.
6. Their Age Hole is (Form of) a Thriller
In the case of their ages, Bert and Lulu prefer to maintain issues mild. Bert is 32, however Lulu playfully claims she’s “ceaselessly 18″—a working joke that followers have come to like. Whereas the precise age hole stays a little bit of a thriller, the couple’s chemistry and shared sense of humour clearly transcend numbers. Their capability to attach on so many ranges, no matter age, is a part of what makes them such an endearing and entertaining pair.
Conclusion
Bert and Lulu’s journey from pandemic boredom to social media stardom is a testomony to how ardour, creativity, and authenticity can create highly effective on-line personas. As a pair with wealthy skilled backgrounds, their success is constructed on extra than simply viral content material—it’s pushed by their deep understanding of music, style, and creativity.
Whether or not you’re a model seeking to leverage influencer advertising and marketing or just take pleasure in light-hearted and provoking content material, Bert and Lulu’s success story is one to observe. When you’re excited by exploring how influencers like them can elevate your model, think about tapping into the experience of platforms like Kobe. With a powerful monitor report in KOL advertising and marketing, Kobe gives a complete platform that helps manufacturers join with the suitable influencers to interact their target market.
Picture Credit score: @bertandlulu
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